Mediaboss Marketing

Meta is preparing to announce a generative AI chatbot, called Gen AI Personas internally, aimed at younger users, according to The Wall Street Journal. Reportedly set to launch during the companys Meta Connect event that starts Wednesday, they would come in multiple personas geared towards engaging young users with more colorful behavior, following ChatGPTs rise over the last year as one of the fastest-growing apps ever. Similar, but more generally targeted, Meta chatbot personas have already been reportedly tested on Instagram.

According to internal chats the Journal viewed, the company has tested a sassy robot persona inspired by Bender from Futurama and an overly curious Alvin the Alien that one employee worried could imply the bot was made to gather personal information. A particularly problematic chatbot reportedly told a Meta employee, When youre with a girl, its all about the experience. And if shes barfing on you, thats definitely an experience.

Meta means to create dozens of these bots, writes the Journal, and has even done some work on a chatbot creation tool to enable celebrities to make their own chatbots for their fans. There may also be some more geared towards productivity, able to help with coding and other tasks, according to the article.

The Journal quotes former Snap and Instagram executive Meghana Dhar as saying chatbots dont scream Gen Z to me, but definitely Gen Z is much more comfortable with newer technology. She added that Metas goal with the chatbots, as always with new products, is to keep them engaged for longer so it has increased opportunity to serve them ads.

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Meta could announce AI chatbots for young people on Instagram ... - The Verge