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On June 26th, Richard Spencer, founder of the white nationalist National Policy Institute, and Laura Loomer, of Julius Caesar protest fame, presided over competing alt-right rallies in the capital. Spencer has little regard for Loomer and her ilk, whom he likes to call alt-light.

Loomer, who is Jewish, has called Spencer out for hating Jews.

The alt-right has no central leadership, and its self-styled figureheads have struggled to distance the movement from out-and-out neo-Nazis. The spat between Spencer and Loomer is the latest chapter in the ongoing confusion over what core beliefs define the alt-right, and which groups of people it excludes.

Loomer seems to represent the side of the alt-right that emphasizes memes and political provocation. Spencer is a straight-up white nationalist who advertises his northwestern European pedigree on Twitter.

Andrew Marantz recently reported in the New Yorker on how this branding war is pushing people in Loomers corner to rebrand as the New Right. Loomers circle, which includes the conservative blogger Lucian Wintrich, the conspiracy theorist Jack Posobiec and the alt-rights meme mastermind Mike Cernovich, is embracing the term New Right to avoid being branded the alt-light by Spencers supporters.

As in D.C., public alt-right protests in Texas have given way to far-right infighting. Militiamen have attacked alt-right protesters for being too racist. Attempts to save Confederate icons have been exposed as pure delusion.

Earlier this month, on an overcast Saturday in a Houston park, nearly 1,000 people showed up to counter-protest a protest (and alleged destruction) of a statue of Sam Houston, the founder of Houston, Texas. Those in attendance believed themselves to be defending one of the great figures of the Confederacy. They brought Confederate flags, lots of guns, and plenty of meme posters.

Except that there were no plans to remove the statue. And Sam Houston wasnt a Confederate.

The destruction of the statue was a hoax perpetrated by what the Houston Press identified as an online alt-right collective. The collective was participating in a national operation to create fake anti-fascist (antifa) social media accounts in an attempt to mock anti-fascist activists.

Some Texas media outlets, however, believed the hoax, and reported on the impending removal of the statue. In response, alt-right and white supremacy groups organized a counter-protest to keep the statue from being removed. Police created designated protest and counter-protest areas that Saturday morning, but protest section remained empty.

(For the record: Sam Houston hated the Confederacy, and Jefferson Davis. He cursed it from his deathbed.)

This episode happened on the same day that anti-Muslim marchers at Austins edition of the national March Against Sharia found themselves outnumbered 10-to-1 by pro-Muslim counter-protesters. (The Austin marchers also did not have the proper permits.)

At the Houston protest, one pro-statue protester a member of the Oath Keepers militia ended up trying to put another pro-statue protester in a chokehold for bringing posters with racist memes.

I thought we were on the same side, the man holding the posters said. (At other March Against Sharia marches, armed Oath Keepers were protecting people in the March Against Sharia.)

These are good memes! the man added.

Contact Ari Feldman at feldman@forward.com or on Twitter @aefeldman.

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Female 'Alt-Right' Jew Takes On Richard Spencer The Forward - Forward