Mediaboss Marketing

By Dan Gainor

Published April 20, 2017 | FoxNews.com

Its no secret that New England Patriots owner Robert Kraft and head coach Bill Belichick are friends of President Donald Trump. Unless you rely on the broadcast network evening news.

Thirty-four Patriots players joined their coach and team owner in the visit to the White House to honor them on their victory. That visit was overshadowed by the apparent suicide of former teammate Aaron Hernandez, in prison for the murder of Odin Lloyd. All three networks used Hernandezs death to downgrade the press event into B-roll. Then they skipped the positive things Kraft had to say about Trump or a key, pro-Trump anecdote the president mentioned involving Belichick.

The rest of the media did everything they could to prevent Trump from scoring points, just like normal. Politico described the visit as, The Alt-Rights Favorite Team Visits the White House. Several outlets hyped the number of players who had skipped, like Time and lefty Think Progress.

Some sites promoted an anti-Trump Patriots video. GQ claimed Trump Seems Pretty Hurt by quarterback Tom Bradys skipping the event. Even though Brady had to be broken up over the death of a former member of his offense. ESPNs Bob Ley said he was stunned the Patriots for having anyone go in light of Hernandezs death.

The Times Sports staff (Who reads the Times for sports?) tweeted out comparison photos from the Patriots 2015 visit claiming to show a major disparity in player and staff attendance.

The Patriots immediately debunked that by posting a different photo and then adding a comment saying: These photos lack context. Facts: In 2015, over 40 football staff were on the stairs. In 2017, they were seated on the South Lawn. Perhaps, this is why people shouldnt read the Times for sports.

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Networks Sack Trump, Pass on Super Bowl-level Support from 'Alt-Right' Patriots Owner, Coach - Fox News