Mediaboss Marketing

Conversations about the future of AI are too apocalyptic. Or rather, they focus on the wrong kind of apocalypse.

There is considerable concern of the future of AI, especially as a number of prominent computer scientists have raised, the risks of Artificial General Intelligence (AGI)an AI smarter than a human being. They worry that an AGI will lead to mass unemployment or that AI will grow beyond human controlor worse (the movies Terminator and 2001 come to mind).

Discussing these concerns seems important, as does thinking about the much more mundane and immediate threats of misinformation, deep fakes, and proliferation enabled by AI. But this focus on apocalyptic events also robs most of us of our agency. AI becomes a thing we either build or dont build, and no one outside of a few dozen Silicon Valley executives and top government officials really has any say over.

But the reality is we are already living in the early days of the AI Age, and, at every level of an organization, we need to make some very important decisions about what that actually means. Waiting to make these choices means they will be made for us. It opens us up to many little apocalypses, as jobs and workplaces are disrupted one-by-one in ways that change lives and livelihoods.

We know this is a real threat, because, regardless of any pauses in AI creation, and without any further AI development beyond what is available today, AI is going to impact how we work and learn. We know this for three reasons: First, AI really does seem to supercharge productivity in ways we have never really seen before. An early controlled study in September 2023 showed large-scale improvements at work tasks, as a result of using AI, with time savings of more than 30% and a higher quality output for those using AI. Add to that the near-immaculate test scores achieved by GPT-4, and it is obvious why AI use is already becoming common among students and workers, even if they are keeping it secret.

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We also know that AI is going to change how we work and learn because it is affecting a set of workers who never really faced an automation shock before. Multiple studies show the jobs most exposed to AI (and therefore the people whose jobs will make the hardest pivot as a result of AI) are educated and highly paid workers, and the ones with the most creativity in their jobs. The pressure for organizations to take a stand on a technology that affects these workers will be immense, especially as AI-driven productivity gains become widespread. These tools are on their way to becoming deeply integrated into our work environments. Microsoft, for instance, has released Co-Pilot GPT-4 tools for its ubiquitous Office applications, even as Google does the same for its office tools.

As a result, a natural instinct among many managers might be to say fire people, save money. But it doesnt need to be that wayand it shouldnt be. There are many reasons why companies should not turn efficiency gains into headcount or cost reduction. Companies that figure out how to use their newly productive workforce have the opportunity to dominate those who try to keep their post-AI output the same as their pre-AI output, just with less people. Companies that commit to maintaining their workforce will likely have employees as partners, who are happy to teach others about the uses of AI at work, rather than scared workers who hide AI for fear of being replaced. Psychological safety is critical to innovative team success, especially when confronted with rapid change. How companies use this extra efficiency is a choice, and a very consequential one.

There are hints buried in the early studies of AI about a way forward. Workers, while worried about AI, tend to like using it because it removes the most tedious and annoying parts of their job, leaving them with the most interesting tasks. So, even as AI removes some previously valuable tasks from a job, the work that is left can be more meaningful and more high value. But this is not inevitable, so managers and leaders must decide whether and how to commit themselves to reorganizing work around AI in ways that help, rather than hurt, their human workers. They need to ask what is my vision about how AI makes work better, rather than worse?

Rather than just being worried about one giant AI apocalypse, we need to worry about the many small catastrophes that AI can bring. Unimaginative or stressed leaders may decide to use these new tools for surveillance and for layoffs. Educators may decide to use AI in ways that leave some students behind. And those are just the obvious problems.

But AI does not need to be catastrophic. Correctly used, AI can create local victories, where previously tedious or useless work becomes productive and empowering. Where students who were left behind can find new paths forward. And where productivity gains lead to growth and innovation.

The thing about a widely applicable technology is that decisions about how it is used are not limited to a small group of people. Many people in organizations will play a role in shaping what AI means for their team, their customers, their students, their environment. But to make those choices matter, serious discussions need to start in many placesand soon. We cant wait for decisions to be made for us, and the world is advancing too fast to remain passive.

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We're Focusing on the Wrong Kind of AI Apocalypse - TIME