Mediaboss Marketing

Central Saint MartinsgraduateJann Choy has created an inflatable maskthat reacts to your online behaviour. This one-minute video shows it in action.

Named Lin, the mask is an experimental design piece that aims to explore the performance of our virtual selves and the relationship between our online and offline personas.

The mask uses a form of artificial intelligence known as sentiment analysis to understand your online interactions.

Depending on whether you choose to act positively or negatively, different corresponding areas of the mask swell, changing the structure of the mask.

The mask was created by Choy as her graduate project while studying at Central Saint Martins College. Choy was inspired by the traditional Chinese performance art bin lin.

Bin lin, which directly translates as "face changing", is a subgenre of Chinese opera. Performers wear a series of bold masks each representing a different emotion.

During the performance, actors switch between masks seemingly instantaneously.

Choy's design draws a parallel between this performance and our online behaviours.

The project was recently awarded the Mullenlowe Nova Awards for Fresh Creative Talent.

Read more here:
Lin mask uses artificial intelligence to respond to your emotions - Dezeen