Mediaboss Marketing

A practical guide with guest presenters and case studies from Microsoft and Sonos.

It is not enough to simply claim to be customer obsessed. In a climate where a moment of inconvenience could be enough to push customers to switch to your competitor, brands have no choice but to deliver what customers want. To do this with accuracy, brands need to consistently plug themselves into various sources of customer feedback.

But the reality is 91 per cent customer feedback is not properly used today, with many businesses overwhelmed by the task of processing the high volumes of insights and the soaring costs when deployed at scale.

This webinar, featuring case studies from the likes of Microsoft and Sonos, is a step-by-step guide on what it takes to drive value from unstructured CX feedback, providing insights on the set-up needed to allow text analytics to thrive.

Attend this webinar for practical insights to apply in your business on:

Frank Buckler, PhD., CX Pioneer, Book Author, Keynote Speaker and Founder & CEO Success Drivers

Rajul Jain, PhD., Senior Research ManagerMicrosoft

David Feick, PhD,Former Head of Customer InsightsSonos

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