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Artificial intelligence goes far beyond just music or clothing recommendations which poses unforeseen risks for all of us. In his new book The Loop, NBC News Technology correspondent Jacob Ward warns AI is eroding our ability to make decisions on our own. He tells Ali Velshi that companies are deploying these pattern recognition systems to figure out what you and I are going to do nextthe capacity for manipulation and even predatory tactics is enormous. He adds AI offers unscrupulous businesses the opportunity to make incredible money off us by just playing to our worst instincts.Jan. 30, 2022

UP NEXT

Was there ever a good war?11:13

Democratic Texas congressional primary heats up09:10

Michigan GOPs infuriating loophole plan for voter suppression05:30

North Carolinas GOP-drawn electoral maps09:08

Biden approves deploying troops to Eastern Europe06:56

Brian Flores calls out racism in the NFL10:40

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Your Brain on AI: Artificial Intelligence is creating a world without choices - MSNBC