Mediaboss Marketing

Taurus, a leading provider of digital asset infrastructure solutions, has announced the appointment of two senior executives to lead its European expansion. The company has hired Fabrice Croiseaux, former head of innovation at Bank of America, as its chief operating officer for Europe, and Andreas Kubli, former head of digital business at SAP, as its chief commercial officer for Europe.

Croiseaux and Kubli will be responsible for driving Taurus growth strategy in the region, as well as overseeing its operations, sales, marketing and partnerships. They will report to Sbastien Dessimoz, co-founder and CEO of Taurus.

Taurus is a Swiss-based company that offers a comprehensive suite of products and services for the secure issuance, management and trading of digital assets. Its solutions are used by some of the largest banks, asset managers and exchanges in Europe and beyond, such as Arab Bank Switzerland, FlowBank, SEBA Bank, Sygnum Bank, Tezos Foundation and Vontobel.

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Dessimoz said: We are delighted to welcome Fabrice and Andreas to our team. They bring a wealth of experience and expertise in the banking and technology sectors, as well as a deep understanding of the European market. Their leadership will be instrumental in accelerating our growth and expanding our footprint in this strategic region.

Croiseaux said: I am thrilled to join Taurus at this exciting time in the development of the digital asset industry. Taurus is a pioneer and a leader in this space, with a unique value proposition and a strong vision. I look forward to working with the team and our clients to deliver innovative and secure solutions that meet their needs and expectations.

Kubli said: Taurus is a great company with a great culture and a great product portfolio. I am impressed by the quality and diversity of its clients, as well as its track record of innovation and excellence. I am eager to leverage my experience and network to help Taurus grow its business and reputation in Europe and beyond.

Layer 1 project Initia has announced its official launch after receiving a pre-seed funding from Binance Labs, the venture arm of the leading cryptocurrency exchange Binance. Initia is a decentralized protocol that aims to enable cross-chain interoperability and scalability for blockchain applications.

Initia leverages a novel consensus mechanism called Proof-of-Initiation (PoI), which allows validators to initiate new chains and connect them to the Initia network. PoI ensures security, decentralization and efficiency for the network, as well as enabling seamless cross-chain communication and asset transfer.

PoI is based on the idea that users who initiate transactions or smart contracts on the network should have a stake in its outcome and quality. PoI incentivizes users to act in the best interest of the network, as well as to participate in its governance and upgrade processes. PoI also allows for fast and low-cost transactions, as well as high throughput and scalability.

According to the Initia team, the protocol is designed to support various use cases, such as decentralized finance (DeFi), non-fungible tokens (NFTs), gaming, social media and more. Initia also provides developers with a user-friendly platform to create and deploy their own custom chains and applications.

Initias vision is to create a truly open and decentralized platform that empowers users, developers and entrepreneurs to create and innovate in the Web 3.0 era. We believe that Initia has the potential to become a leading layer 1 solution that can compete with existing platforms and attract mass adoption.

Initia is designed to be interoperable with other blockchains, such as Ethereum and Binance Smart Chain, through cross-chain bridges and smart contract compatibility. Initia also supports various programming languages and frameworks, such as Solidity, Rust, JavaScript and React, to enable developers to build DApps with ease and flexibility.

Binance Labs, which has backed several prominent blockchain projects such as Polkadot, Avalanche and Band Protocol, has expressed its confidence in Initias vision and potential. We are impressed by the Initia teams innovative approach to solving the challenges of interoperability and scalability in the blockchain space. We believe that Initia can become a key infrastructure for the future of decentralized applications, said Wei Zhou, head of Binance Labs.

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