Archive for the ‘Alt-right’ Category

TikTok is nothing new to marketers, it’s just another ad platform – Marketing Week

Over the summer months I taught a special edition of the Mini MBA in Brand Management for The Marketing Academy. Aside from co-branding kudos and the army of senior scholars that the Academy delivered into my virtual classroom, the other big benefit was the cadre of guest speakers that founder Sherilyn Shackell arranged for the course.

Of all of those special guest stars, my favourites were Claire Spaargaren and Jorge Alagon from Kantar. They were there to talk to the class about brand tracking, because Kantar is now the global operator of the BrandZ measurement system. The duo were open to any other questions about brand strength and, given the scale, scope and history of the BrandZ database, it was too tempting not to ask a question.

Looking across all that new global brand data, I asked, which brand is really smashing it in perceptual terms now and likely to smash it commercially down the track?

TikTok, Jorge shot back without even a pause. Facebook should be worried.

TikTok crashes into BrandZs top 100 as the highest new entry

The hype that is bubbling up around younger consumers and digital marketers appears to be justified. According to TikTok for Business, the companys marketing arm, some 17 million UK consumers now spend 66 minutes a day on the app, with the average user opening TikTok 13 times every 24 hours.

These are astonishing numbers. And while personally Id rather dunk my head in a bucket of cold piss for an hour, I am well aware of the remarkable hold the new platform already has on a significant slice of surprisingly mature friends.

There were many surprises in the breaking news of a foiled attempt by alt-right conspirators to abduct and possibly execute the current governor of the US state of Michigan, Gretchen Whitmer. But the one that grabbed me first was the sight of one of the terrorists Brandon Caserta extolling his numb-nut ideology not via Facebook or an obscure Reddit page, but using a 25-second TikTok video.

The digital duopoly of Google and Facebook should be worried. Both platforms currently reach significantly larger audiences than their new nemesis. But there is a new game in town.

The 66-minutes-a-day claim might be a bit of a stretch. But, even if a fair bit of sales fertiliser has been applied to the audience metrics being compiled behind TikToks newly completed garden wall, the signs now all point to something we have not seen in a long time. A new, global, independent social media platform is rising. A disruptor to those that once disrupted.

The digital duopoly of Google and Facebook should be worried. Both platforms currently reach significantly larger audiences than their new nemesis. But with Ofcom estimating that Google averages 43 minutes of user time per day (across all its platforms) and Facebook averaging just 36 minutes, TikToks hour-plus claim should set off the digital alarm bells. Factor in the new platforms spectacular growth trajectory and the message is even more stark: there is a new game in town.

Weve lived through a decade of conference bullshit about reducing the duopolys grip on the digital advertising dollar through new hard-hitting government policies or worthy (very temporary) advertiser bans. Both Google and Facebook have pretended to listen and learn but have actually just charged on regardless, with barely a blip in the respective EBITDAs. There was never any real potential to derail these two spectacular companies. If anything, the threat of sanction helped both platforms appear to be challenged when nothing could have been further from the truth.

But there was always a proper, significant threat to both Google and Facebook. A much older and more eternal foe was always hanging back there in the shadows. I speak, of course, of the real threat to any duopoly: new competition. As brands prosper and grow, they also get big and lazy. And beneath them a new generation of upstart challengers learn from their mistakes and successes and take aim at a new generation of consumers and their thirst for the next big thing.

Many of the people I have worked with in the world of digital platforms use the term vaporware to describe what they sell. It took a while to actually realise what they meant. They run companies bereft of any physical product or infrastructure requirements. They need a giant tech stack and away they go.

Visit the regional office of one of the big social media platforms and, if you apply the appropriate amount of truth serum (only about six pints this isnt sports marketing, after all) the team will admit that they are just a satellite sales function. All roads lead back to California, where the only physical assets actually reside. The rest is really just vapour, dressed up in expensive office design. The cumbersome trappings of 20th-century business like stores, warehouses, front line staff are simply not required. And gross margin, growth rates and potential scale are unburdened from the traditional gravitational forces of business.

Its a giant and costly pain in the ass to build the infrastructure and physical presence needed to do traditional business. To physically design a product and then merchandise and deliver it. But there is an upside to these old-fashioned trappings of corporate success. Once they have been built, they prove very effective barriers to entry. Coca-Cola isnt the best tasting cola. Everyone knows that. But good luck tying to displace it because the brand, ad budget and giant infrastructure stop any startup cola from doing anything about it.

Its a dance we have seen so many times before. You dangle the organic potential of a new medium and then gradually replace it with a very traditional model of advertising.

Vaporware is different. The advantages of being able to immediately scale up to a billion global users in a matter of months can be reversed just as quickly. And, because these companies sell social things imbued with cultural capital and emboldened by personal interaction with others, once the snow-melt of churn begins, it can quickly turn into an avalanche. As we learned from MySpace all those years ago, these businesses can scale up and down like nothing we have seen in commercial history.

The threat to Google and Facebook was always going to come from the market itself and new, fast-growing social platforms that could not be assimilated or acquired before they began to take minutes, then eyeballs and, finally, scale away from the big two. Despite the wide-eyed stare and manic water-sipping, Mark Zuckerberg was never afraid of Congress. He was afraid of another Mark Zuckerberg.

Well, hes here. And the name of this once only imagined threat is TikTok. Other than its growth and strange Chinese origins, the most potent thing about this new platform is the ease with which it will carry commercial messaging.

First Google and then Facebook spent several years clumsily trying to monetise the organic power of their respective platforms before they eventually cracked it. TikToks stream of ad-sized content and its much-touted algorithm make it an almost perfect medium for the kind of sub-30 second spots that so many brands now focus upon. A commercial message can be dropped into the feed, 100% viewable, long enough to have an effect, short enough to be endured, in full, before the next cat video kicks in. Its like someone built the perfect delivery mechanism for digital video advertising and then worked out how they could attract an audience.

That said, its fascinating watching this new player begin its commercial journey. By now you have almost certainly encountered TikToks marketing prompt: Dont Make Ads, Make TikToks. Its probably the most widely circulated new message of 2020. For all the excitement of the new platform, this hackneyed claim suggests its marketing will follow a familiar route that those with longer memories will recall from the early ad-wooing attempts of first Google and then Facebook.

Granted, the new Hashtag Challenges, in which TikTok encourages its users to create organic content to win prizes from sponsoring brands, are a neat, new user-generated trick. But like Zuckerberg telling us 12 years ago that advertising was dead because consumers were going to befriend brands on his new platform in more personal ways, TikTok will soon drop the launch premise that it is anything other than a medium for advertising. And it will get on with the serious business of adopting the standard TV model of the last half-century with a few superficial twists.

If you need proof that marketers should ignore TikToks instruction not to make ads anymore, one only has to look at oh, I dont know TikTok, and how it is marketing the brand. In a supreme act of post-modern marketing meta-strategy, the message Dont Make Ads, Make TikToks is being carried across pretty much every standard advertising media you can name.

The message has moved across outdoor to digital video to search to sponsorship. The brand bought up the iconic home of British outdoor advertising, Piccadilly Circus, for fucks sake. Just like Google and Facebook before it, the hypocrisy of claiming the traditional model is dead while spending billions on that traditional model to read out the epitaph would be remarkable, were it not so well established.

Its a dance we have seen so many times before. You dangle the organic potential of a new medium and then gradually replace it with a very traditional model of advertising. By the time anyone realises that this new non-traditional approach to advertising is extremely traditional, the scale and size of the business make this realisation redundant.

You can bet right now there is a bright, young marketer somewhere pitching the fact that TikTok is completely different from the traditional media channels (which now include Google and Facebook) because of the user-generated content and the capability that offers brands the chance to engage in conversations with consumers in a more authentic way. Equally likely, a suddenly wearying 30-something looks out of the window and wonders why they feel so old.

If I sound cynical, its not because I doubt the emerging, enormous potential of TikTok. Its because the way to launch a new marketing channel seems to run in direct opposition to the manner in which it ultimately works. TikTok is advertising, not the antithesis of it. Its bold early organic promises will soon be replaced with the robotic delivery of programmatically placed commercial messaging, which aside from the differing hairstyles and HD images could just have as easily have popped up between Tiswas and a re-run of Rupert the Bear.

The only thing that does not change is the same old need for change and for those promoting it to do so by positioning against the existing status quo.

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TikTok is nothing new to marketers, it's just another ad platform - Marketing Week

How anti-Netanyahu unrest is pushing Israel’s coalition to the brink – New Statesman

As Israels Covid-19 infections have soared, protests have swelled against the countrys prime minister, Benjamin Netanyahu. In August, tens of thousands tookto the streets outside the leaders residence in Jerusalem and this weekend, even after the introduction of tightened new pandemic restrictions, hundreds of demonstrations continued to be held across the country.

The protesters are calling on Netanyahu to resign over his governments failings on coronavirus, as well as the ongoing criminal case against him on charges of corruption. And with the governments coalition now cracking under the strain of the countrys internal divides, some analysts and politicians are asking how far the unrest could lead.

"We cannot be dragged into a civil war, warned labor and welfare minister, Itzik Shmuli, of Israels Labor Party onTwitteron Saturday, following a weekend of fraught demonstrations.

The prime minister and his allies have disparaged protesters as anarchists, leftists, traitors and disease spreaders set on toppling his right-wing government. Netanyahus son, Yair, who has a penchant for sharing alt-right conspiracy theories, tweeted over the weekend that, The evil globalists people who funded and organised riots in America, are doing the same thing in Israel!

But the protests have now become such a part of the furniture of Israeli politics, that restrictions on demonstrating were among last months sticking points when Israel went into its second national Covid-19 lockdown. Last week, Israels Knesset parliament approved further restrictions limiting protests to 20 people not further than 1 kilometre from their homes.

These are dark days for the State of Israel, said one anti-Netanyahu movement, known as the Black Flags, in astatementlast week.No country has legislated to limit the right to protest, for a simple reason: There is no public health logic behind it. There is only the logic of a criminal.

Groups involved in the protests pledged to continue in line with new, stricter Covid-19 restrictions. Indeed, over the weekend, under the banner "a kilometre it is, they took place across Israel. According to the Black Flags movement, 130,000 people protested.Yet the demonstrations were marred by a repressive police response and reports of violent attacks, supposedly by Netanyahu supporters.

In Tel Aviv, where officers punched protesters as they attempted to get through the demonstrators, there were 38 arrests and hundreds of fines handed out, according to a report in the Haaretz newspaper. Police claimed demonstrators violated the lockdown rules and disturbed the public order.

Police have also clashed with ultra-Orthodox communities in recent days. Eighteen were arrested in Jerusalem on Sunday, supposedly for violating Covid-19 restrictions.

[See also: How Israels second lockdown is widening the religious-secular divide]

Politicians including defence minister Benny Gantz, head of the Blue and White Party, who is meant to function as Israels alternate prime minister under his rotation coalition deal with Netanyahus Likud Party, defended the anti-Netanyhu demonstrators. The attack on protesters this evening and in recent days is unacceptable, Gantz tweetedon Saturday. The demonstrations taking place according to the guidelines are a legitimate and necessary thing in a democracy. I call on the police to lay their hands on the attackers and bring them to justice.

Some analysts are now asking whether the continued fracturing in Israeli society pro-Netanyahu vsanti-Netanyahu, religious and secular could indeed lead to civil war. The assassination of Prime Minister Yitzhak Rabin in 1995 is no distant memory.Could Netanyahus continuing attempts to curb the protests, alongside Israels lack of control on coronavirus, do this long-time political survivor some serious political damage?

Last week, Blue and Whites Asaf Zamir quit as tourism minister over his lack of faith in Netanyahu. "The coronavirus crisis is at best a secondary priority for the prime minister," he said. "The personal and legal considerations are what interests Netanyahu, and this has been clear from every step he has taken."

This sentiment is shared across the party. Five months after Blue and White took a political risk and formed a national unity government with Netanyahus Likud, the coalition is increasingly strainingunder the weightof bad faith politics. Netanyahu went ahead with the recent normalisation deal with UAEwithout consulting his coalition partners, for instance.

Miki Haimovich, another member of Blue and White, told Israels Kann 11 channelon Sundaythat a growing group within the party is considering dismantling the partnership with Likud, or even the option of dissolving. She said We must not give up on positions of power, but we must take steps to replace Netanyahu.

Gantz last week signalled that he is willing to drop his compromising ways, by announcing Blue and White will move to appoint a permanent state attorney, a position not properly filled since December, without consulting with Likud.Gantz also ended a Facebook post on the state attorneyannouncement with a nod to Netanyahu: "If anyone disagrees, they can set a date for elections".

The polls offer Netanyahu cold comfort. Sixty-five per cent of Israelis are dissatisfied with how he has handled the crisis, according to a Channel 12 News poll published yesterday. Likud would only get 26 Knesset seats, down from the 36 it currently has, if an election took place tomorrow. Meanwhile the right-wing Yamina party, led by Netanyahus former ally Naftali Bennet, was predicted to win an uncomfortably close 23 seats. The party is currently in opposition, and has five seats in the Knesset. Blue and White are only predicted to win seven seats, according to the poll.

A deadline for passing the state budget looms in December. In August, after a bitter political impasse, the Knesset approved an extension to the deadline, avoiding yet another early election. The current national unity government was only formed after Israel ran three repeat elections in the space of a year. If the deadline is missed again, the country could see itself at the same crisis point.

This time, with his poor record on Covid-19 and an economic crisis alongside his corruption charges, Netanyahu may find securing a coalition deal a serious challenge. The even greater concern, however, is whethercountrys divisions are nearing a point of no return.

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How anti-Netanyahu unrest is pushing Israel's coalition to the brink - New Statesman

QAnon Has Gotten to the Instagram Influencers – InsideHook

On Tuesday, Facebook announced it would start cracking down on QAnon, removing any group, page or Instagram account associated with the now wide-spread conspiracy theory.

If youre blissfully unaware, QAnon is an unfounded right-wing conspiracy theory that alleges Donald Trump is fighting a war against a sect of high-powered, Satan-worshipping pedophiles who eat children, also known as the deep state. But recently, it has extended into other conspiracy theories such as pushing suspicions about COVID-19 and advocating against expert medical advice, like wearing face coverings. The fringe theory that originated on sites like 4chan and Reddit has now gone mainstream, with popular social platforms like Facebook, Twitter and YouTube becoming misinformation hotspots.

The ban from Facebook is a drastic move for the company, which has let the dangerous, far-right conspiracy spread rapidly on its platform for three years. But while Facebook battles its own QAnon issue, Instagram (also owned by the Zuckerberg conglomerate) has been plagued by the disinformation bug as well.

Since the start of the pandemic, Instagram influencers have been casually casting doubt on the efficiency of wearing masks, sharing unproven theories about COVID-19 (like how its a human-made bioweapon created by the Chinese government or Bill Gates), and telling their followers to wake up and #SaveTheChildren.

Wellness influencers, in particular, are the influencer super-spreaders of far-out QAnon conspiracies. Take the case of Christian mom blogger Rose Henges, a holistic wellness advocate and anti-vaxxer with 126,000 followers, who in between posting aesthetically pleasing photos of her family, home and hemp products, pushes the QAnon conspiracy theory that Donald Trump was divinely appointed to stop child sex trafficking and the deep state.

According to Buzzfeed News back in March, Henges spread another baseless QAnon claim that the US Navy Hospital Ship Comfort, which was docked in New York City to help with the onslaught of COVID cases, was actually being used to covertly rescue children of sex slavery.

Henges, like many influencers peddling QAnon conspiracy theories, often posts colorful, decorative or feed-matching text posts urging followers to speak up about human trafficking with the hashtag #SaveTheChildren a legitimate fund-raising campaign for the Save the Children charity that has unfortunately been hijacked by QAnon. The plight of human trafficking is now being used to recruit members and shift conversations towards false claims about a cable of liberal elites running a huge undercover sex-trafficking ring.

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HUMAN TRAFFICKING IS THE REAL PANDEMIC. It is an injustice that affects millions of people every year on every continent and at all socioeconomic levels. Human trafficking is a highly-organized and lucrative business, generating 150 billion USD per year. Out of all the atrocities in this world, the slavery, sexual exploitation, tortue and satanic ritual abuse of children has got to be at the very top. The latest global estimate according to the International Labor Organization (the United Nations agency that deals with global labor issues), calculates that nearly 21 million people are victims of human trafficking worldwide. Why are the social justice warriors no where to be heard on this issue? They are too posting black squares, being indoctrinated by liberal poison and being lap-dogs for George Soros. All while the real horrors of modern-day-slavery are ignored. Childrens lives matter, and its high time the good citizens of this earth come to terms with the horrors of what is really going on, and confront it head on: CHILDREN AND INFANTS ARE BEING BOUGHT AND SOLD FOR SEX. How can you help? 1. Through prayer. Ask God for his heart on this matter, and ask for direction in partnering with his heart and with his plan to end the scourge of child sex trafficking. 2. By raising awareness. Social media is the avenue that will reach the most people. (Please, we dont need any more anonymous accounts. People need to see REAL PEOPLE who care.) 3. By donating to trusted organizations that are actively on the ground fighting for change, rescuing children (and adults) in slavery, and bringing predators to justice. (Ive tagged a few orgs on the post) Post a pink square with the hashtag #savethechildren (feel free to screenshot and use this one, caption is free game as well) #savethechildren

A post shared by (@roseuncharted) on Jul 13, 2020 at 8:10pm PDT

Other wellness influencers, as Mother Jones noted back in April, are using their medical credentials though unrelated to epidemiology to validate the coronavirus conspiracy theories they share on Instagram.

At the beginning of the pandemic, holistic psychiatrist Kelly Brogan, MD, posted misleading headlines about the effectiveness of masks and supposed dangers of social distancing from her husband Sayer Jis pseudoscientific anti-vaxx website to her verified Instagram account, along with conspiracy theories like Bill Gatess supposed involvement with the virus.

Months later, Brogan is still encouraging her 118k followers to take off their masks.

QAnons infiltration into the wellness space, though, isnt all that surprising. As Travis View, co-host of the QAnon Anonymous podcast told Mother Jones, Wellness bloggers are generally anti-establishment and anti-mainstream narrative and distrustful of authority, which lines up with QAnons populist message.

However, other wellness influencers arent idly standing by while an alt-right conspiracy hijacks their sacred space.

Last month, yoga teacher and activist Seane Corn, along with other leaders in the wellness community, penned a statement standing against QAnon with the hope of warning others in the wellness space of the groups manipulative messaging.

QAnon is taking advantage of our conscious community with videos and social media steeped with bizarre theories, mind control and misinformation dont be fooled by these messages! the statement read.

We are aware that QAnon originated on the dark web of hate and white supremacy, and have repackaged their message to appeal to spiritual communities. Dont be fooled. The true intent of QAnon is to spread misinformation, blame, conflict, and sow racial division in our country.

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The above message is a joint statement written in collaboration with various leaders in the wellness community. No one person is to be solely credited. Please share widely and freely if it speaks to you. I do not support QAnon and their underlying message of hate, fear and division. They are an alt-right movement of conspiracy theorists working to spread misinformation, confusion and paranoia. They are deliberately and strategically targeting the wellness communities appealing to peoples interest in alternative health practices and mistrust of the government. Please dont tell me to do the research. I have. Please dont tell me that I dont care about the eradication of child human trafficking. Of course I do. I have spent much of my career speaking about this publicly. Sex trafficking is not a new phenomenon. There are many global organizations that have been doing this work for countless years who reject QAnons manipulative messaging. Please dont tell me COVID is a hoax. Not when almost 200,000 people in the US have died. Please dont tell me Donald Trump is a light worker. Not when his words, actions and policies stoke fear, hated and injustice. Please dont tell me about the great awakening or a paradigm shift. That comes from within. I understand that some of you may unfollow me. Im okay with that. My self-worth is not determined by follows or likes, but by integrity and truth. That is why I am sharing this message with you. I must. I care deeply about the yoga and wellness communities and dont want to see anyone exploited or manipulated by an organization that has its roots in white supremacy culture. Too many folks, including many of my dear colleagues, have bought into their divisive and outrageous messaging for me not to speak out. Please be aware of QAnons ill informed, sensational and exploitative posts on your feed and educate yourself about QAnons history before you share these posts with others. If you want to learn more about the concerning marriage thats happening between alt-right conspiracist and the wellness world then check out the podcast Conspirituality on Spotify for more insight. #revolutionofthesoul #unite2stopq

A post shared by Seane Corn (@seanecorn) on Sep 13, 2020 at 2:17pm PDT

Regrettably, wellness influencers havent been the only ones spreading QAnon conspiracies.

In May, fitness and nutrition influencer Sarah Bowmar shared the controversial Plandemic documentary to her 1.2 million followers. As you may recall, the documentary that made unfounded claims about COVID-19 and vaccines was widely shared across social media platforms, where uploads of the 26-minute video topped 8 million views.

New York Times style reporter Taylor Lorenz shared screenshots of Bowmars Instagram stories, where the influencer told her followers to WAKE THE HELL UP and that they were being censored by the government and controlled and manipulated by living in fear.

Lorenz also called out model and influencer Jenny Watwood for encouraging her 225,000 followers to watch the conspiracy video as well, nonchalantly interspersed between Watwoods booty pictures.

Theres also beauty and fashion influencer Jalynn Schroeder, whose rainbow-themed Instagram looks to be your typical glossy influencer moodboard. Look a bit closer, though, and Schroeders bio welcomes open minds, her feed boasts a few #SaveTheChildren hashtags, and if you scroll down to the Maya Angelou quote We are only as blind as we want to be, written in an eye-catching orange and teal font youll learn how Schroeders eyes were opened to the QAnon cause in a 14-minute video.

Even Bowmar and Watwoods respective pages appear to be standard fare at first glance. But subtly sprinkled between posts about creatine powder, family photos and ass shots are dangerous, divisive and baseless conspiracy theories becoming normalized.

While Facebooks latest QAnon policy is a step in the right direction in fighting misinformation that runs rampant across Facebook and Instagram, the policy will not prohibit individuals from posting about QAnon content on their personal accounts, meaning those pastel-colored human-trafficking hashtags are likely here to stay for the time being.

Of course, whether QAnon is entirely wiped from our screens makes no difference to its believers, who have claimed being banned from these platforms only further legitimizes their case.

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QAnon Has Gotten to the Instagram Influencers - InsideHook

George on Georgia – Hawaiian shirts and blood on the carpet – Decaturish.com

Guys in Hawaiian shirts make my teeth itch even on a good day, unless theyre playing a ukulele. Better, when those shirts arent covered in Glocks. These days, I am paying much more attention to the sartorial choices of people picking fights, especially when theyre local. And Im not alone.

Sunday afternoon, a group of Black Lives Matter protesters in Savannah drew the attention of Fredrick James, 34, of greater Decatur. He rolled up to the protest as they were closing down an intersection in an act of civil disobedience. James was captured on video throwing what people learned later was a smoke bomb into the middle of the crowd laying in the street.

When people started pelting the truck with whatever was handy, he got out with a gun in his hand.

Weve seen this play before.

Their Boogaloo Boy uniform of choice, oddly enough, is the Hawaiian shirt. Its absurd. So much is absurd today. This is the one James was wearing.

James caught an aggravated assault charge. He has been denied bond. Police in Savannah arent offering much more than what is on their initial incident report.

Both I and the collective commentariat have their antennae raised high out of fear that the election will bring political violence. The chatter seems to be getting louder, and the incidents more frequent. But a few things about this strike me as particularly odd.

What was James doing in Savannah at all when he lives in a house in south DeKalb?

I can speculate: he wasnt just in Savannah on a lark. Did he go there deliberately looking for a Black Lives Matter protest to intimidate with armed violence?

James, it seems, probably should never have been legally allowed to have a weapon in the first place. His possession of a weapon at all if it even turns out to have been legally so speaks to the failures of the system.

You see, he changed his name in 2010. He used to be named Fred David Hendricks, according to the publication record of the Gwinnett Daily Post. The birthdays line up.

As a young man in Gwinnett, Fred Hendricks got into a lot of trouble. He has multiple convictions for weapons violations. The last conviction, for carrying a concealed weapon on school property in 2010, should have been a felony conviction. Prosecutors accepted a plea deal to reckless conduct.

A few hours after the attack, footage taken from a nearby building made its way to far right websites and Facebook groups, which seem to have been built recently with the intent of promoting this violence.

The Savannah Freedom Exchange described this as a male pick-up truck driver decided to toss harmless green smoke, common in emergency kits, into the middle of the cluster of concrete-lying individuals, and the guy with a gun as [i]n perfectly legal defensive posture, the owner of the vehicle warned the individuals to get away. They failed, so he exited the vehicle and drew his conceal-carry weapon.

This Facebook group didnt exist before April of this year. It is a propaganda page for the alt-right.

And the response to this act of violence is well, what we might expect at this point. Line after line calling for social justice protesters to be murdered in the street.

I should have something uplifting to say about how we will all come together after this is over, to repudiate the hatred in our midst. But I cannot help but notice how all of this is affecting me. Ive been just that much more ready to bite someones head off in a conversation about this stuff. Ignoring what is happening is what got us to this point; exposure to it slowly makes it easier to adopt the stridency of others. A willingness to fight wins attention, more than a desire to build bridges does.

Even now, I am giving air to the fire.

Four years ago, after I watched a clueless upper-middle class white woman from Candler Park pantomime at voter outreach with some black kids on the street, I wrote We have a country run by high-achievers who are both risk averse and hold the public in contempt. The result is an economy serving their interests well one that rewards extraordinary achievement while ignoring everyone else.

We have the politics we do because we are a people with very strong views who cant figure out how to talk to one another anymore, despite the most robust communications tools known to humanity. The politics we have reinforce strong views and bury moderating influences.

My great fear isnt that Joe Biden wont win. Hes probably going to win. Its that he will win and will be inadequate to the task. What conventional political biography prepares an American leader for a country ready to tear itself apart at the seams? For all my desire to see the grifters and incompetents of the Trump Administration replaced with wide-eyed workaholic 20-something Princeton graduates, I fear that too few of them will understand how to keep 500 Kyle Rittenhouses from tracking blood across Americas pavements.

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George on Georgia - Hawaiian shirts and blood on the carpet - Decaturish.com

How China Outsmarted the Trump Administration – The Atlantic

Back in May, when President Donald Trump called for America to stop funding the World Health Organization, he presented a list of the WHOs recent failures: the organizations initial failure to flag the spread of the novel coronavirus; its initial failure to follow up when Taiwana country excluded from the WHO because of Chinese objectionsinquired about evidence that seemed to indicate that the virus could be transmitted from one human to another; its initial failure to press China to accept an international investigation into the source of the virus. At the beginning of the pandemic, the WHO, which operates as a specialized agency of the United Nations, seemed to be one beat behind. It also seemed overly reliant upon biased information provided by the government of China.

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Trump did not make this list because he hopes to fix or improve the worlds most important guardian of public health. This, along with his administrations announcement in September of its intention to begin withdrawing money and personnel from the WHO, was just electoral politics. Given his own administrations failure to react adequately to warnings from the WHO when they did finally arrive, Trump needed a scapegoat. What could be better than an unfamiliar organization whose acronym looks like a pronoun?

But although much of what the WHO does is of no interest to Trump, its achievements are real. Aside from its role in pandemics, the organization facilitates scientific exchange, compiling and distributing the results of international research. It provides medicines, vaccines, and health advice to the developing world, and is especially important in countries that dont have their own pharmaceutical industry. It has had many genuine successesthe elimination of smallpox is probably the most famousand wields enormous influence and prestige. The removal of American funding would damage its ability to help countries cope with the new coronavirus and fight many other diseases.

Read: The last smallpox patient on Earth

American withdrawal from the WHO will have another impact: Chinas influence will grow. And America will lose yet another battle in an ideological war that most of us dont even know we are fighting. For more than a decade, while weve been distracted by other things, the Chinese government has made the gradual rewriting of international rulesall kinds of rules, in many realms, including commerce and politicsone of the central pillars of its foreign policy. At a Communist Party congress in 2017, Chinese President Xi Jinping openly declared this to be a new era of great-power diplomacy with Chinese characteristics. And in this new eraa time of the great rejuvenation of the Chinese nationChina is seeking to take an active part in leading the reform of the global governance system. Stated plainly, this is an attempt to rewrite the operating language of the international system so that it benefits autocracies instead of democracies.

In this effort, Xi has had assistance from other authoritarians, most notably in Russia and Iran but also in some African, Middle Eastern, and Central Asian states. Since 2017, he has also had assistance from the Trump administration. Helping China does not, of course, describe what the administrations leading members think they are doing. Former Ambassador to the UN Nikki Haley, Secretary of State Mike Pompeo, and others have been robustly critical of Chinese behavior at the UN and elsewhere.

But the anti-Chinese rhetoric of leading Republicans has hidden a deeper truth: A part of Americas foreign-policy establishmentand not just the part affiliated with Trumphas abandoned the language of democracy and human rights that America once used at the UN. It has also given up on international institutions that much of the rest of the world continues to respectinstitutions that should, in theory, be able to hold nations like China, Russia, and Iran to account. It has offered no alternatives. Instead of building stronger coalitionsor even new organizationsaround common values, this part of the establishment talks about realpolitik and America First, using the same nationalist and authoritarian language as the autocrats whose company Trump clearly prefers. It alienates allies, and offends the countries whose support we will need to push back against authoritarian influence in the decades to come.

Read: The WHO shouldnt be a plaything for great powers

Trumps announced withdrawal from the WHO amounts to a kind of playground taunt directed at China: You are cheating, so well take our ball and go home. But flouncing off will have the same result on the international stage that it does on the playground. The game will continue, but with different players.

Like every revolutionary movement, Chinas assault on the UN system began with an attack on its language. Ever since the United Nations was founded, in 1945, its members have been arguing over the words used in its treaties and documents, especially those that concern political rights. With great fanfare, a remarkable, polyglot cohort of international lawyers and philosophersFrench, Lebanese, Chinese, Canadian, all under the leadership of the former first lady Eleanor Rooseveltset out to write the UNs Universal Declaration of Human Rights. But when it came time to vote on the declaration, in 1948, Saudi Arabia abstained because the document supported everyones right to change his religion or belief. The Soviet Union and its allies, along with apartheid South Africa, also refused to vote for any declarationeven one with no teeththat began with the phrase All human beings are born free and equal in dignity and rights.

That was just the beginning. Throughout the Cold War, Communist countries and their allies in the developing world always sought to replace all references to universal civic and political rights with the language of economic rights, the better to escape accusations of political oppression. As the Communist world grew poorer and the democratic world exponentially more prosperous, their arguments grew weaker. Still, for many years the UN was the backdrop for famous ideological confrontations. Many remember that the Soviet leader Nikita Khrushchev banged his shoe on a table at a meeting of the UN General Assembly in 1960. Few remember why: He was responding to a Filipino delegate who had expressed sympathy for the peoples of Eastern Europe and elsewhere which have been deprived of the free exercise of their civil and political rights.

From the September 2020 issue: Chinas artificial intelligence surveillance state goes global

This ideological conflict abated in the 90s. The West had won the Cold War; the Soviet Union disappeared. Briefly, the UN system, though creaky and out of date, seemed as though it might really become a source of international stability. But over the past decade, China has launched a new ideological battle in UN forums. As the Soviets did, the Chinese are arguing that economic rights are more important than civic and political rights. But their argument is stronger than their predecessors: As proof, they offer the story of their own economic rise. It is, of course, a twisted version of the story, because Chinas economic growth began only after its system became open and more free. Nevertheless, China is now marketing the idea that dictatorship produces faster economic growth than democracy doesthe Beijing consensus, as opposed to the old Washington consensus.

To make its argument, China relies heavily on the word sovereignty, which has many connotations, some of them positive. But in the context of the UN, it means something very specific. Sovereignty is the word that dictators use when they want to push back against criticism, whether it comes from UN bodies, independent human-rights monitors, or even their own citizens. When anyone protests the Iranian regimes extrajudicial murders, the Iranian mullahs shout sovereignty. When anyone objects to the Chinese governments repression of the people of Hong Kong, China shouts sovereignty too. When anyone quotes the phrase from Article I of the UN declarationAll human beings are born free and equal in dignity and rightsauthoritarian advocates of sovereignty dismiss this language as evidence of Western imperialism.

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China seeks to change other kinds of language too. Instead of political rights or human rights, for example, the Chinese want the UN and other international organizations to talk about win-win cooperationby which they mean that everyone will benefit if each country maintains its own political system. They also want everyone to use the phrase mutual respectby which they mean that no one should criticize anyone else. This vocabulary is deliberately dull and pleasant: Who is against win-win cooperation or mutual respect? But the Chinese work extremely hardtellingly hardto get this boring language into UN documents, especially those that have anything to do with human rights. Thats because they want to water down any form of accountability, to anyone, for themselves and for other autocratic governments; to weaken the role of independent human-rights advocates; to prevent any public criticism of Chinese policy in Tibet or Xinjiang, where a majority of the countrys Uighur Muslims live; and to undermine the Human Rights Councils already limited ability to investigate UN member states. The legal scholar and China expert Andra Worden has described these efforts as an attempt to turn the UN Human Rights Council into a shell, emptied of universal values a body in which individuals and civil society organizations seeking to hold governments to account for human rights violations have no place.

Alongside its attempt to change the language of our global operating system, China has sought to master and control the international bureaucracy, in part by creating institutions of its own. Members of the Shanghai Cooperation OrganizationChina, Kazakhstan, Kyrgyzstan, Russia, Tajikistan, Uzbekistan, India, and Pakistan (Iran, Afghanistan, Belarus, and Mongolia have observer status)all agree to recognize one anothers sovereignty, not to criticize one anothers autocratic behavior, and not to intervene in one anothers internal politics. China has also just launched an initiative on data securityto formulate global rules and norms that reflect the aspiration and interests of the majority of countries, according to a draft version of the proposalthat aims to compete directly with American efforts to do the same. But Chinese ambitions now reach into the UN system too. Whereas many of the Western diplomats who end up working at its alphabet soup of international agencies are those who couldnt secure a more interesting posting, China has for the past decade sent its very best and most talented diplomats. Partly as a result, Chinese nationals now run four major UN agencies: the International Civil Aviation Organization, the International Telecommunication Union, the Food and Agriculture Organization, and the UN Industrial Development Organization. Chinese diplomats have also run the UN Department of Economic and Social Affairs since 2007, and the country has expanded its participation in UN peacekeeping operations.

From the May 2020 issue: H. R. McMaster on how China sees the world

Many of these organizations arent familiar to most Americans, but some of them, like the WHO, quietly play an important role in setting international standards and promoting economic development, especially in poorer countries. The International Telecommunication Union, for example, is responsible for allocating radio-frequency bands and coordinating the worlds satellites so that they dont interfere with one another. It also holds seminars and training sessions to help poorer states regulate new technologies. At the moment, that often means that the ITU looks on benignly as China sells its model of cyber sovereigntymeaning tight state control over online media and activityaround the world. Chinese universities have established close relationships with the ITU, so that whatever standards are set will be good for Chinese commerce.

Although the holders of jobs in these kinds of organizations are meant to be politically neutral, some dont hide their interests. Appearing on Chinese television in 2018, Wu Hongbo, a former undersecretary-general for the UN Department of Economic and Social Affairs, told a studio audience that although he was an international civil servant who couldnt take orders directly from his own countrys government, that rule had exceptions: When it comes to Chinese national sovereignty and security, we will undoubtedly defend our countrys interests. As an example, he told the story of how he got UN security to throw a representative of Chinas repressed Uighur Muslim minority out of a seminar held in a UN building.

When China cant get one of its own nationals into a job, it seeks to get someone who its leadership feels is pro-Chinese, or who is at least sympathetic to the language of sovereignty, win-win cooperation, and mutual respect. Back in 2017, when UN members were choosing a new director-general for the WHO, Tedros Adhanom Ghebreyesus, a former health minister and foreign minister of Ethiopia, paid a visit to China before the election, as did a main competitor for the job. Tedros was seen as more supportive of the One China policy, and in fact, the day after he was elected, he told the Chinese government that the WHO would continue its support of the policyimplying that he approved of Taiwans exclusion from the organization.

China also uses financial toolsinvestments, loans, and allegedly bribesto persuade other autocracies to vote its way, in the UN and elsewhere; to confirm its candidates; and more generally to build a circle of friends. The main formal vehicle for the distribution of money is Chinas Belt and Road Initiative, a Eurasian infrastructure-investment plan. Under its aegis, China plans to invest in roads, railways, pipelines, and ports, from Rome to Beijing, as well as digital infrastructure; more than 60 countries have said they are interested in joining. Much of this money is distributed without the kind of transparency that the World Bank and other development institutions traditionally demand. In practice, one UN insider told me, this means that if some of the money is skimmed off by local officials, no one necessarily objects.

Chinese diplomats also do their best to wrangle the language of Belt and Road into UN documents. The UN Department of Economic and Social Affairs works assiduously to align UN development projects with Belt and Road projects, for example. The current department leader, Liu Zhenmin, formerly Chinas vice minister for foreign affairs, speaks of the Belt and Road Initiative and the UNs own Sustainable Development Goals as almost interchangeable: Both of them serve the purposes and principles of the charter of the United Nations, he has said, not least because they aim to promote win-win cooperation, in a world where sovereignty is the ruling principle.

Any one of these elements of authoritarian foreign policy, by itself, might not amount to much. But when combined, all of these toolsideological, bureaucratic, financialcan be quite a powerful force. China is now the de facto leader of a bloc of countries that believe not in the rule of law but in rule by lawcountries, that is, whose governments believe that law is whatever the current dictator says it is. Rule by law doesnt apply just to Chinese citizens living in China. In 2018 two American citizens, Victor and Cynthia Liu, came to China to visit a sick grandparent. They are still there, because Chinese authorities, who are seeking to arrest their estranged Chinese father, have prevented them from leaving. The arbitrary detention of foreignersAmericans, British, Germans, Dutch, and othersis also an Iranian specialty, and the Russians occasionally try it as well.

Rule by law can also be used against Chinese dissidents living abroad. Uighur Muslims in China are severely repressed; many are imprisoned in concentration camps. In years past, laws on political asylum would have protected Uighurs who managed to flee the country, but Chinese pressure now makes that more difficult. Members of the Shanghai Cooperation Organization have agreed to jointly fight terrorism, separatism and extremism; each state also agrees to recognize the others definitions of what those words mean, so if China says a dissident is a terrorist, then Russia, Kazakhstan, or any of the rest will have him deported back to China.

These new norms are spreading. Thailand, which is not a Shanghai Cooperation Organization member, has bowed to pressure from Beijing and deported Uighurs who had fled the country. So has Egypt. Turkey, a country that until recently expressed support for the Uighurs out of a sense of kinshipthey speak a Turkic languagehas begun to arrest and deport them too. Even Uighurs in Europe report being harassed by Chinese agents and diplomats. When you stand against China, one Uighur dissident told NPR, you are a threat wherever you are.

Even those who are not members of a repressed minority can now feel the weight of the countrys influence. In June, a Chinese-born soccer player was kicked off his Serbian professional team after his father, also a soccer star, made critical remarks about the regime on the anniversary of the Tiananmen Square massacre. We have grown accustomed to Chinese pressure on big multinational companies like Facebook or the teleconferencing company Zoom, which agreed to shut down the accounts of three democracy activists outside China who had planned events to mark the anniversary of Tiananmen Square. But Chinese pressure can now shape the management of a Serbian soccer club too. Step by step, in one region of the world after the next, rule by law is replacing rule of law.

Some Western countries do try to fight back. Human-rights organizations document the forced deportations of Uighurs. European leaders stood strongly behind the U.K. when a British citizen was killed by a team of Russian assassins who were trying to murder a former Russian spy. American politicians have protested against the detainment of the Liu siblings. Trump himself mentioned their story to Xialthough, according to his former national security adviser John Bolton, he dropped the subject immediately when Xi pushed back.

Inside the UN system, the rickety human-rights apparatus continues to function. Many volumes could be written about the flaws of the UN Human Rights Council, a body whose authority has been marred by its rotating membership. Authoritarian states compete hard to get on the council; seats are distributed according to geographical criteria that have allowed obvious human-rights abusers such as Cuba and Saudi Arabia to become members in the past; Venezuela is a member right now. Nevertheless, the council does have some small ability to hold member countries accountable, and to magnify the voices of citizens in regimes that would otherwise have no transparency and no public debate. Coalitions of democracies still band together to put pressure on specific countries. For nearly a decade, for example, the council has repeatedly renewed the mandate of a special rapporteur on human rights in Iran, an official who produces periodic studies that provide evidence of Iranian violation of numerous international laws.

Its not ideal. Still, Roya Boroumand, an Iranian activist who documents the regimes crimes, particularly executions, told me that the Islamic Republic has battled hard to save face and undermine the UN human-rights reports. If this was useless, why would they bother? she said. The council requires Iran to report and respond to violations, which flusters officialsand sometimes even persuades the government to shift its policies. Boroumand, who runs the Abdorrahman Boroumand Center for Human Rights in Iran (on whose board I serve), reckons that lives have been saved by this process. It is in great part thanks to UN pressure, for example, that Iran has reformed its laws and reduced the number of crimes for which it imposes the death penalty on juveniles.

Democratic countries do continue to use the UN and the international human-rights apparatus to embarrass the Iranians, the Venezuelans, and indeed the Chinese. But the U.S. is absent. In 2018, Mike Pompeoangered because the council had criticized Israeldecided to pull the U.S. out of the Human Rights Council altogether. Nikki Haley promised to pursue the advancement of human rights elsewhere. But where? And with what tools? Its true that Pompeo has issued fiery statements against Venezuela and China for human-rights abuses, but neither he nor any other American official sounds any longer as if they are speaking on behalf of the democratic world; they sound as if they are speaking for Trump. And everyone knows that Trump might turn around tomorrow and decide Venezuelan President Nicols Maduro or Xi Jinping is his new best friend, alongside North Koreas Kim Jong Un and Saudi Crown Prince Mohammed bin Salman.

In truth, the Trump administration is uniquely unqualified to speak on behalf of victims of authoritarianism around the world. Since the 1970s, all American presidents have used the language of universal rights. Ronald Reagan once said, A belief in the dignity of man and government by the consent of the people lies at the heart of our national character and the soul of our foreign policy. Bill Clinton said that Americas commitment to human rights was important because its the right thing to do and the surest path to a world that is safe, democratic, and free. Trump, by contrast, dislikes the language of universal rights and neutral, nonpartisan justice because he personally fears the verdicts of neutral, nonpartisan courts. He prefers the company of dictators because he admires power and cruelty. He dislikes Americas alliances because he has little understanding of how, historically, they have helped build American power.

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He is not alone. Though Trump himself does not think ideologicallyhe operates by instincthe is surrounded by people who are more systematic in their dislike of universal rights. In a 2019 speech to the UN, written by his advisers, Trump spoke about sovereignty using language that could have come from a Chinese or Russian dictator. The future does not belong to globalists, he said, using a word popularized by the socalled alt-right. The future belongs to sovereign and independent nations who protect their citizens, respect their neighbors, and honor the differences that make each country special and unique. Every clause of that sentence was music to the ears of the Chinese and Iranian diplomats who want all criticism of their respective countries shut down. Respect neighbors is what the Chinese say when they want to silence critics of their autocratic policies in Hong Kong. Honor differences is what the Iranians say when they want to torture women who refuse to wear a headscarf.

Unsurprisingly, an administration un-interested in international institutions or even international engagement has found it impossible to push back as China seeks to dominate those institutions. As China puts more money and soldiers into UN peacekeeping missions, the U.S. scales back its own contributions. As China promotes its Belt and Road Initiative, the U.S. offers no alternative. The Obama administration did have a different plan for Eurasia: a pair of trade dealsthe Transatlantic Trade and Investment Partnership and the Trans-Pacific Partnershipthat were designed to lock U.S. allies and partners in Europe and Asia into closer relationships. The Trump administration has scrapped both.

Read: Chinas bargain on global influence is paying off

While the Shanghai Cooperation Organization consolidates, American decisionsto withdraw troops from Germany, for exampleweaken NATO. The G7 is on life support. The U.S.European Union alliance is moribund. It took a few years for European leaders to finally understand that the U.S. president really does consider them to be foes, to use Trumps language, but that fact has now sunk in. On a recent transatlantic call, when a Trump-administration official exhorted European colleagues to join America in pushing back against the spread of Chinese technology, the initial response was a cynical Oh, so now we are friends again?

That doesnt mean America wont find some allies in the coming ideological struggle against China; other countries are also worried about the implications of rule by law. But it does mean those allies no longer feel loyal to the U.S. on the grounds of shared ideals. Instead, when Pompeo asks them to join his anti-Chinese political and economic coalition, they will weigh the costs and benefits and make their decision accordingly. Some nations will reckon that they need the U.S. more than they need China. Some will reckon that they need China more than they need the U.S. No principles will be involved, no conversations about democracy or shared valuesjust hard commercial or security calculations. As Chinas economic and military power grows, those calculations will continue to changeand not in Americas favor.

I began by observing that the WHOs faults are real. Let me end by asking whether its faults can be fixed. As China has become more powerful, as China campaigns for sovereignty and win-win cooperation, as Chinas clout grows within the UN, the leadership of the WHO, like the leadership of so many international organizations, is no longer able to hold China to account. American withdrawal will not solve this problem; it will make the problem far worse.

Post-Trump, whether in 2021 or 2025, some will argue for a return to the status quofor the U.S. to rejoin the Human Rights Council and the WHO; to sign on once again to the Paris Agreement; and to recommit to the old language of universal rights, transparency, and accountability. But the next administration may well discover that some of the UNs institutions, created for another era, cannot be saved. Authoritarian influence is too strong now, bureaucratic stasis too powerful. Besides, once burned, our foreign friends will be twice shy. Even if a President Joe Biden chants the old mantras, everyone now knows that his successors might not. Maybe someday President Mike Pompeo, or President Tom Cotton, or President Tucker Carlson will flip everything up in the air again. Knowing this is still possible, our allies will be wary of committing to any cause that we back.

Are there other models of international cooperation? It is notable that as politicians have squabbled during the COVID-19 crisis, the scientific community has worked together with remarkable efficiency. Andrew Pekosz, a virologist at Johns Hopkins University, told me that from the very beginning of the pandemic, scientists in multiple countries managed to share data, genetic sequences, and more. Networks of like-minded scientists developed quickly, he said; out of the limelight, there has even been some low-key, successful grassroots collaboration between the U.S. and China. Maybe other kinds of international cooperation could work like this too. Maybe spontaneous coalitions of countries that have an interest in achieving a particular goal and working together could make things happen more efficiently outside the UN system.

Listen: The Social Distance podcast explores what happens if the United States pulls out of the WHO during the pandemic

We already have one example of how that might work. At an online meeting convened by the European Union in May, representatives of more than three dozen countries and international organizations pledged more than $9 billion to develop vaccines, treatments, and new ways of diagnosing COVID-19. They also agreed to help make these medical advances accessible not just to their citizens but to the entire world. The governments of most EU member states were present; eventually, the list included the U.K., South Africa, South Korea, Australia, Israel, Canada, and Japan. The Bill & Melinda Gates Foundation, along with some other big donors, have made pledges. So have a few nondemocracies: Saudi Arabia, Kuwait, and yes, China. The event was a good reminder of the wealth and power of the worlds democracies, and of what they can achieve when they work together.

The United Stateshitherto the most important funder of the World Health Organization, and the leading source of doctors and medical innovationwas nowhere to be seen. Nor has the U.S. joined the COVAX alliance, an international coalition formed to ensure that poorer countries get access to vaccines. But perhaps some future American administration will once again see the point of joining or even leading the rest of the democratic world, the countries that share our values, in joint projects. Maybe the U.S. can help create coalitions of the willing that will be more effective than the old international institutions in fields like health, the environment, even human rights.

But what will make other nations want to join these new coalitions? The WHO, like the rest of the UN, has authority and legitimacy because every nation of the world belongs to it. The authority and legitimacy of new institutions would have to come from something else: the power of their language, the example of their members, the strength of their commitment, and of course, thoughtful American leadership. A revival of our dedication to universal values is necessary, and a reform of the international system is possible. We just have to be led by people who want to do it.

This article appears in the November 2020 print edition with the headline American Surrender. It was first published online on October 8, 2020.

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