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Political commentator and author Ann Coulter attends The Comedy Central Roast of Rob Lowe at Sony Studios on August 27, 2016 in Los Angeles, California.

*After Ann Coulter fired off three dozen angry tweets over the weekend trashingDelta Airlines for giving another passenger a preferred extra-room seat she had booked in advance, The Daily Shows Trevor Noah called her the Airplane Rosa Parks in a segment dragging the right winger all the way back to Jimmie J.J. Walker.

Below, a small sampling of Coulters tweets:

Wow, people, this is the civil rights struggle of our generation, Noah said on The Daily Show after the tweets went viral.

How long will white women be asked to move to the back of the well, not the back, but just like slightly over two seats? Ann Coulter is basically Airplane Rosa Parks, the host added.

Noah then threw to correspondent Roy Wood Jr., reporting from the United Nations headquarters in New York City. He appeared to side with Coulter in a semi-mocking manner.

Ann picked her seat in advance, it was an agreement binding by the Geneva Conventions and all that is holy, Wood said.

Look, me and Ann are as different as night and day, or black and white, as one might say. But in this situation, I stand with my fellow frequent flier, I stand with Ann! All legroom matters, Trevor!

Watch below:

Delta responded to Coulters tweets on Sunday night and said it would refund her the $30 fee for the extra-room seat. The airline did not offer an explanation about why the seat needed to be forfeited, however.

The airline added in a subsequent tweet that Coulters insults about our other customers and employees are unacceptable and unnecessary.

She fired back:

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Trevor Noah Mocks Ann Coulter's Delta Seat Freakout: 'The Civil Rights Struggle of Our Generation' - Eurweb.com

Delta is putting a cap on its feud with Ann Coulter, offering her $30. Nathan Rousseau Smith (@fantasticmrnate) explains. Buzz60

Delta Air Lines is set to post strong profit growth for the rest of 2017.(Photo: Delta Air Lines)

Corrections & clarifications: Aprevious version of this story misstated Tanya Meck's title.

Airlinesare often targets of angry tweets from passengers, but likemost major brands they typically tread carefully with their responses to complaints on social media.

By shutting down a polarizing figurelike conservative commentator Ann Coulter, Delta Air Lines'response became a political statement,whether that was the intention or not. The airlinepushed back at Coulter after she berated it Saturday on Twitter over getting her seatchanged.

Coulter began tweeting about the episode Saturday in which she said the airline gave away an extra room seat she reserved before a flight from New York to Florida departed. Coulter had booked an aisle seat, but got a window seat.

"Any back and forth with a customer, particularly a political commentatorlike this, is going to be viewed through a political lens." said Tanya Meck, partner and managing director ofGlobal Strategies Group, which specializes in strategic communications.

The company's original tweet has been liked and shared more than 150,000 times, but people are responding in defense of both Coulter and the airline.

Delta offeredCoulter a refund, but also hit back at her criticisms onTwitter saying, Your insults about our other customers and employees are unacceptable and unnecessary.

The airline later put out a statement explaining the confusion that lead to Coulter being moved from her reserved seat, and restating their disappointment with Coulter's comments:

"We are sorry that the customer did not receive the seat she reserved and paid for. More importantly, we are disappointed that the customer has chosen to publicly attack our employees and other customers by posting derogatory and slanderous comments and photos in social media. Her actions are unnecessary and unacceptable.

Just two days earlier, rapper ScHoolboy Q accused United Airlines of putting his dog on the wrong flight, and United's response was much more conventional:

When customers tweet their complaints at most companies, chances are they will get an apology and a request for more information unless of course theyre tweeting at Wendys, in which case theyll get roasted.

Chains like Wendy's and Denny's have mastered building relationships and responding to customers, even complaints, in a lighthearted way.Smirnoff and Reebok have bothtaken the opportunity to poke fun at the Trump administration, much to the delight of social media.

Delta's clapback, however, was met with a mixed response.

"Our response is not that much different than a few days before on another attack," Delta spokesman Anthony Black said in an email, referencing Delta's response to comments made by Qatar CEOAkbar Al Baker's.

Such a strong condemnationcould be viewed as "attacking her and her views simultaneously,"according to Daniel Korschun, an associate professor of marketing at Drexel University in Philadelphia. These views are likely shared by many of their customers.

"Ithink they may have overreacted," he said. "Generally it is in the company's best interest to treat all customers the same."

Korschun said he believes companies can and should be transparent about their political leanings, and that doing so can be great marketing technique. His researchshows that customersexpect companies that prioritize their core values to take a stand on important issues.

The jury is still out on what Delta's response will mean for its image. Meck says that while unpopular stances may incite social media backlash, it doesn't often affect a company's bottom line.

"Americans expect companies to take a stance or respond to an issue or current event, even if the issue is perceived as political as long as the company explains it motivation," Meck said. "In these respects, Delta passed with flying colors."

Contributing: Associated Press

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Delta's response to Ann Coulter doesn't fit its brand - USA TODAY

Delta is putting a cap on its feud with Ann Coulter, offering her $30. Nathan Rousseau Smith (@fantasticmrnate) explains. Buzz60

Conservative pundit Ann Coulter launched into a Twitter tirade against Delta Air Lines after a seating snafu over the weekend.(Photo: J. Scott Applewhite, AP)

Donald Trump is not the only conservative prone to Twitterstorms.

Right-wing columnist and pundit Ann Coulter raised hackles after an outburst of reactive tweets, in her case after a dispute arising from a seat reassignment on a Delta flight from New York City to Florida on Saturday.

Coulters tirade was sparked when the author was asked to move from a seat she had pre-booked in an exit row to a less desirable seat, without explanation, apology, etc. She went on to complain about the woman she said had taken her seat, calling her dachshund-legged, and later posted a picture of her.

Late Sunday, she posted a tweet containing a picture of Delta jet with the words We Suck in a bubble next to it.

Just before, she claimed it had cost me $10,000 of my time to pre-select the seat I wanted, investigate type of plane & go back periodically to review seat options.

Early on Monday morning, Coulter was still complaining, saying that If you thought it was about $30, @Delta, why didn't you give this woman $30 and let me stay in my PRE-BOOKED, ASSIGNED seat?"

The airline hit back at Coulter:

Your insults about our other customers and employees are unacceptable and unnecessary, the airline said in a tweet from its account.

Later, the airline saidthat it would refund Coulter's $30 for pre-booking the seat andissued a statement further criticizing Coulter for her comments:

We are sorry that the customer did not receive the seat she reserved and paid for. More importantly, we are disappointed that the customer has chosen to publicly attack our employees and other customers by posting derogatory and slanderous comments and photos in social media. Her actions are unnecessary and unacceptable, Delta'sstatementsaid.

In apress release accompanying the statement, the airline said that Coulter originally booked seat 15F, which is located by the window in an exit row, however; within 24 hours of the flights departure, the customer changed to seat 15D, which is by the aisle. At the time of boarding, Delta inadvertently moved Coulter to 15A, a window seat, when working to accommodate several passengers with seating requests.

Delta then said that There was some confusion with seating assignments during boarding, and that a flight attendant stepped in and asked that all of the passengers move to the seats noted on their respective tickets and that All customers complied and the flight departed without incident and that crew members reported that there were no problems or concerns escalated.

It was only after the flight landed that Coulter started her social media outburst.

Some of Deltas ire related to a Coulter tweet in which she imagined a Delta employee questionnaire. What is your ideal job: Prison guard? Animal handler? Stasi policeman? All of the above: HIRED!

Coulter was not without support. A person identifying themselveshimself as Eddie Scarrytweeted that "Airlines practically got away with hate crimes against their own customers before social media. Good for @AnnCoulter."

And a man identifying himself as Jonathan Levine declared thathe had never felt more solidarity with @AnnCoulter than I do right now.

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Ann Coulter takes off into a Twitterstorm after Delta asks her to move from seat she had paid extra for - Detroit Free Press

Conservative commentator Ann Coulter recently tried to shameDelta Air Lines on Twitter after it moved her two seats over on a recent flight and The Daily Shows Trevor Noah had something to say about it. Wow. People, this is the civil rights struggle of our generation, said Noah. How long will white women be asked to move to the back of well, not the back but, just slightly over, two seats? Ann Coulter is basically airplane Rosa Parks.

To assist him on this hard-hitting story, Noah brought in Daily Show correspondent Roy Wood Jr., aka the shows Platinum Medallion Aviation Correspondent. After Noah pointed out that Delta only moved Coulter two seats over within the same row (meaning the same amount of legroom), Wood Jr. exclaimed, Thats not the point, Trevor! Did you hear me? Aisle to window! That means if she had to pee, she had to pass up to two people and do that weird airplane shuffle where you scoot past people and have to decide whether the stranger youre sitting next to gets your butt or a faceful of meat.

Although its a fair point, Noah then stated that its weird to hear Ann Coulter complain so much since she has notoriously slammed the victimhood mentality of liberals, even stating last month on Fox News, That was the theme of my book Guilty. How victims turned themselves into the aggressors and thereby wander around creating other victims. Victims are the biggest bullies in the country now.

Still, Wood Jr. insisted that he is standing by Coulter because All Legroom Matters.

The Daily Showairs weeknightsat 11 p.m. on Comedy Central.

Watch: Trevor NoahEviscerates Donald Trump Jr: Dumber and Dumber at Every Turn:

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Tell us what you think! Hit us up on Twitter, Facebook, or Instagram, or leave your comments below. And check out our host, Kylie Mar, on Twitter, Facebook, or Instagram.

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Trevor Noah Calls Out Ann Coulter for Victim Hypocrisy - Yahoo News

She added, @Delta sucks.

Ms. Coulter went on to complain that Delta spends all this $$$ on beautiful aircraft & then hire Nurse Ratchets as flight attendants & gate agents, a reference to Nurse Ratched, the character known to be an overly strict enforcer of the rules in One Flew Over the Cuckoos Nest.

She even posted on Twitter a photo of the passenger she said had taken her seat.

In a statement, repeated on Twitter, the airline criticized Ms. Coulter for posting derogatory and slanderous comments and photos in social media about its employees and customers. Delta said it was disappointed in Ms. Coulter and called her actions unnecessary and unacceptable.

The airline said it would refund her $30 for the preferred seat she bought, adding, Delta expects mutual civility throughout the entire travel experience.

She ridiculed the $30 refund, saying on Twitter that it cost her $10,000 of her time to select the seat she wanted, investigate the type of plane and periodically review seat options.

In an email on Monday, she wrote: I spent time reserving that term has a flexible meaning at Delta a specific seat, and thats my hourly rate. I looked up the aircraft, considered my options and booked the seat I wanted. I checked back to see how the flight was filling up to review my options again. I had reasons for choosing 15D, not 15A, or any other seat.

The airlines statement appeared only to incense Ms. Coulter, who continued the fight late into Sunday night and early Monday morning.

She wrote on Twitter: I have been the picture of politeness. If I treated customers they way @Delta does, Id deem facts impolite, too.

In her email, she complained that it was not enough for Delta to boss customers around when were in their control.

Now theyre policing our behavior after were off the plane, she wrote. Perhaps they should spend less time sneering at their customers post-flight commentary and more time investigating why they invite customers to prebook their seats online, only for their gate agents to go into the computer, cancel a reserved seat, print new tickets, and give a prebooked seat to another customer, who apparently wanted the same seat but not quite enough to bother booking it in advance.

In its statement, the airline said that Ms. Coulter had originally booked seat 15F, which was by the window in an exit row, but that within 24 hours of the flights departure, she changed to seat 15D, which is by the aisle.

At the time of boarding, Delta inadvertently moved Coulter to 15A, a window seat, when working to accommodate several passengers with seating requests, the statement said. When there was some confusion with seating assignments during boarding, a flight attendant stepped in and asked that all of the passengers move to the seats noted on their respective tickets. All customers complied and the flight departed without incident.

Ms. Coulter complained that the airline did not communicate the seat change before boarding.

I was in the boarding area 90 minutes before the flight took off, but I was never called to the counter and asked to switch seats, she wrote in the email.

The airline said that what started out as a complaint had turned into a public attack on its employees and customers.

Delta said it had learned about her complaint only after she began tweeting after the flight landed. The company said its social media and customer service workers tried several times to contact her to apologize but did not hear from her until Sunday night.

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Delta Air Lines Fires Back at Ann Coulter on Twitter, but Refunds Her $30 - New York Times