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Star made a controversial pun to promote a new episode of 'Comedians in Cars Getting Coffee'

Jerry Seinfeld has come under fire for making a joke that included a pun on the Black Lives Matter movement.

The comedian and former sitcom star was tweeting to promote a new episode of hisComedians in Cars Getting Coffee series on Thursday (January 26), starring Lewis Black.

He wrote: New! Comedians In Cars Getting Coffee. Lewis Black. Blacks life matters. See that tweet below.

Seinfeld has since been criticised for the joke, with one Twitter user writing: Perhaps poor taste to use a legitimate movement for a pun about a white guy. Another added: huge fan but come on bro.. SMH. One Twitter user said the joke showed the star to be out of touch.

Jerry Seinfeld has not yet responded to the criticism.

Meanwhile, SeinfeldsComedians in Cars Getting Coffee series is headed to Netflix, with the streaming service airing previous and new episodes from later this year.

The show which has a pretty self-explanatory premise sees the former Seinfeld sitcom star riding in vintage cars with famous comedians before sitting down for a coffee and chat.

The web series has aired on Sonys streaming service Crackle for nine seasons, receiving three Emmy nominations.

The Hollywood Reporternow reports that Seinfeld has signed a multifaceted production deal with Netflix and is set to film two two new stand-up specials. Seinfeld will also help develop scripted and unscripted programming for the streaming service.

24 new episodes ofComedians in Cars Getting Coffeehave beencommissioned, the first coming later this year.

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Jerry Seinfeld criticised over 'Black Lives Matter' joke - NME.com

The group putting on the eventis a collection of 25 organizations working together as the Nick Thomas Justice Coalition named after the 23-year-old manshot in the back by a Smyrna cop in March.A grand jury later decided not to indict the officer.

In the doughnut situation, a photo of the Krispy Kreme box was posted to thepro-police blog Blue Lives Matter scolding the writer of the note and the Black Lives Matter movement.

Response was immediate. Krispy Kreme and Smyrna cops denounced the act.

While it is clear this behavior was egregious in nature, Krispy Kreme did take responsibility for the incident, Louis Defense, Smyrna Police Department spokesman, said in a statement at the time.

The coalition plans to discuss the Smyrna police departments reaction to the doughnut incident, which it said fits into a pattern of mishandling and unnecessarily escalating interactions with the public, especially people of color.

Rich Pellegrino, longtime activist and South Cobb resident, and Ben Williams, president of the Cobb County Chapter of the Southern Christian Leadership Conference, are leading Thursdays event at the store.

The group, which claims Smyrna police have longstanding issues with people of color,protested at the promotion ceremony of the officer who shot Thomas.

The 2 p.m. event Thursday will be at the doughnut shop where the incident occurred,4560 S. Cobb Drive.

Inside Atlanta's Black Lives Matter movement

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'Black Lives Matter' cop note prompts gathering at Smyrna Krispy ... - Atlanta Journal Constitution

In a powerful twist on Facebook's "Safety Check" feature, which lets users in a crisis area tell friends they're safe, J. Walter Thompson and Black Lives Matter recently launched"Unsafety Check"a web app that allows black people on social media to mark themselves unsafe for being black in America.

Timed to Martin Luther King Jr. Day and President Trump's inauguration, it's a clever and sobering way to raise awareness of the impact of race and racism on American society.

Brent Choi, chief creative officer of JWT New York and Canada, revealed some backstory about the app when he sat down with Adweek for a video interview in our ongoing "Best Ads Ever" series.

Check out the video above, in which Choi picks his three favorite ads ever (including a recent masterpiece from another JWT office)and tells us about a certain pop star who's been inspiring to him (and his 11-year-old daughter) lately.

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JWT Explains Its Black Lives Matter App That Lets Black Americans Mark Themselves 'Unsafe' - Adweek