Chess Gets Its Own Sunglasses In Time for the Championship Match in Dubai – World Chess
World Chess is proud tounveil thefirst ever official chess sunglasses intime fortheFIDE World Chess Championship Match that opens inDubai today. Theofficial citation says: Theglasses with their defined shape andsmartly placed chess pattern, are another step inmaking chess (andchess players) cool andinline with World Chess mission todevelop chess products worthy ofthesports rising profile. One also really needs sunglasses inDubai!
Unlike tennis, golf, soccer andother sports, chess has often been historically docile about being conspicuously missing from thestyle pages, explains Ilya Merenzon, World Chess CEO. Butthis is nottheoffensive part. Theoffensive part is that now themost famous chess fashion icon is Beth Harmon, thefictitious chess player brilliantly portrayed byAnya Taylor-Joy intheNetflix hit TheQueens Gambit, while thesport certainly has real-life stars who can qualify aswell.
With theWorld Chess glasses, chess players andfans can wear arepresentation ofthegame while adding ahip accessory totheir looks. Checkmate!, adds Merenzon.
Theglasses, developed incollaboration with Akila Eyewear, aLos Angeles-based manufacturer, are handcrafted from eco-friendly plant-based cellulose acetate.
Theunisex chess sunglasses feature achess pattern on theinside oftheframe its visible without being too obvious. Thebox includes abespoke cloth with theofficial chess board print andacustom box designed byWorld Chess. Thefirst edition is available inlimited quantities attheWorld Chess official shop andforpartners oftheWorld Chess Championship match inDubai. World Chess is also amanufacturer oftheofficial World Chess set exclusively used intheWorld Chess Championship cycle events.
World Chess is achess gaming andentertainment group andFIDE official broadcaster andcommercial partner. World Chess organized theFIDE Championship Matches inRussia, theUSA, andtheUK, andrevolutionized thesport bysigning thebiggest media partnerships inhistory ofthesport. World Chess develops Armageddon, thechess league forprime-time television. World Chess also runs FIDE Online Arena, theexclusive official chess gaming platform.
Visit theWorld Chess sunglasses page
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Chess Gets Its Own Sunglasses In Time for the Championship Match in Dubai - World Chess