Archive for the ‘Culture Wars’ Category

Plant-based meat alternatives are trying to exit culture wars an impossible task? – Japan Today

Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like beef hamburgers, but are actually made of soy, pea protein and other ingredients.

Now, a leading American plant-based meat company called Impossible Foods plans to rebrand, in order to reach a wider audience.

From now on, Impossible Foods says that all of its green cardboard packaging will be switched to red, in a bid to appeal to the carnivorous cravings of meat eaters, according to a March news release.

Big-name, plant-based meat alternative brands like Impossible Foods and Beyond Meat are losing revenue at an alarming pace. Multiple brands, like the vegan chicken nugget brand Nowadays, are going out of business. And Impossible Foods private share value has dropped 89% since 2021.

Some of the plant-based meat substitute industrys woes can be attributed to politics. Many consumers associate plant-based meat substitutes with veganism, animal rights activism and left-wing politics.

Impossibles CEO, Peter McGuinness, said in 2023 that his company has an elitist reputation and that the companys rebranding is a rejection of wokeness. The so-called wokeness of Impossible and other plant-based meat substitutes shows the symbolic power that food can have in politics.

As communication scholars, we study and teach our students about the persuasive power of symbols. Even innocuous items like the food we eat are symbols that come with attached meanings and values.

Amid the highly polarized politics in the U.S., plant-based meat substitutes and their analog, real meat, have become weapons in a symbol-laden political battle between some conservatives and liberals, sometimes nicknamed the Meat Culture War. In other words, while an Impossible burger might literally be a soy patty, it is also a symbolic threat to the right-wing ideological order, a symbolic stand-in for the left-wing villain of the week.

Food, politics and culture

While costs vary, products made by the plant-based meat industry can cost two to three times more than animal-based meats.

People who are higher income, younger and live in the suburbs are most likely to have tried plant-based meat substitutes, Gallup polling shows. A rural Mississippi corner store probably wont sell Impossible sausages, but an urban California Whole Foods probably will.

In some cases, conservatives have attached even more meaning to plant-based meat substitutes. Conservative pundit Tucker Carlson, for example, produced a documentary in 2022 featuring the Raw Egg Nationalist, a prominent far-right influencer, who said that Impossible, Beyond and other plant-based companies are part of a soy globalist conspiracy to criminalize meat consumption and weaken citizens through poisoned food. The Raw Egg Nationalist also wrote in 2022 that plant-based meat substitutes and eggs are perverted products pushed by elites to bring civilization to the brink of madness.

Foods political symbolism is not new. Depicting East Asian men as effeminate rice eaters was used as a justification for European colonial rule in Asia in the 1800s and for later stoking anti-immigrant sentiment in the U.S. And during the Iraq War in the mid-2000s, some U.S. restaurants renamed french fries as freedom fries to protest Frances refusal to join the war.

More recently, some people have derisively called men who consume soy-based proteins soy boys. In response to calls for meat reduction, Iowa Sen. Joni Ernst has proposed banning the trend of Meatless Mondays to combat the Lefts War on Meat.

Impossibles appeal to the political right likely wont be solved with a quick repackage. Thats because their issue is related to a deep-seated conspiratorial ideology embraced by some people in far-right political circles.

Sure, some studies in consumer psychology suggest that brand color impacts consumer preferences. For plant-based meats in particular, consumers perceptions of the products eco-friendliness and tastiness is somewhat affected by packaging color in this case, typically green. A color shift may nudge a wayward carnivore to take a taste of an Impossible brat, but thats a bandage, not a solution.

You are what you eat

The symbolic connection between consuming the right foods and U.S. political identity is strong.

During the 2012 election, political analyst Dave Wasserman argued that who controls the Senate would come down to Cracker Barrel diners, who tend to favor options like chicken and dumplings, country fried steak and meatloaf, versus Whole Foods shoppers.

He correctly noted that electoral districts that are also home to a Whole Foods were more likely to vote blue, while districts with Cracker Barrels were more likely to vote red. Ten years later, in the summer of 2022, social media went wild when Cracker Barrel offered an Impossible sausage patty on its menu.

Some people then posted on Cracker Barrels Facebook page, lambasting the restaurant chain. As one person wrote, We dont eat in an old country store for woke burgers.

Plant-based meat substitutes are often used by conservative commentators as a symbolic stand-in for Big Government and are seen as a threat to individual liberty.

At the 2019 Conservative Political Action Conference, Republican Sen. Ted Cruz declared his wish to see PETA supporting the Republican Party now that the Democrats want to kill all the cows. At a 2020 rally in Des Moines, Iowa, then-President Donald Trump cast the anti-meat conspiracy in even more nefarious and illogical terms, saying that they want to kill our cows! You know why, right? That means youre next.

In 2021, a survey found that 44% of Republicans actively believe that there is a movement in the U.S. to ban red meat.

A larger conspiracy

These fears overlap with the populist right-wing conspiracy theory of The Great Reset, meaning the belief that wealthy elites are weakening citizens particularly white men to subject them to tyrannical control and subjugation.

A 2023 article in The American Conservative argued that Impossible was at the forefront of a collective vegan madness that has seized our media and political classes not to convince people but to compel them. In the online backlash to Cracker Barrels new Impossible sausage item, some commentators similarly suggested that Cracker Barrels 5G sausages were controlled by Bill Gates.

Psychology and gender scholarship has found that traditional forms of masculinity associated with right-wing ideologies correlate with high meat consumption. Right-wing males consume red meats at higher volumes and with greater frequency than other demographics.

As communication scholars, were confident that what Impossible cant do is repackage in a way that will attract right-wing carnivores. The Meat Culture Wars wont end because of red wrappers or meaty descriptors. Theyll only end when, collectively, other items become perceived as an identity threat and globalist conspiracy and people forget about fake meat.

S Marek Muller is Assistant Professor of Communication Studies atTexasStateUniversity. David Rooneya is a doctoral candidate in Communication Studies at the Moody School of Communication,Universityof Texas.

The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.

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Plant-based meat alternatives are trying to exit culture wars an impossible task? - Japan Today

Friday essay: ‘me against you’ Jon Ronson investigates the perpetual outrage of the culture wars – The Conversation

The culture wars are perpetually waged in response to new and imagined threats, but theyve been around forever. They just keep taking on new forms. In Australia, were seeing heated zero-sum disputes about everything from gender and sexuality, and race and religious freedom in schools, to climate change and the right to protest.

Just last week, western Sydneys Cumberland Council voted to ban same-sex parenting books in eight Australian libraries a ban that was overturned at a late-night council meeting two nights ago, as police watched over competing protests (for and against), outside the council building.

During COVID, conspiracy theories and related ways of thinking accelerated helped by social media. But neither COVID nor social media caused this shift. Things were already falling apart, and that event and those platforms accelerated processes already underway. We are reaping the rewards of something toxic that has been brewing for a while, which is perhaps borne out by our tendencies to cast everything in binary terms: me against you, us and them.

Maybe we are whipping ourselves up into a state of perpetual outrage and distraction because, in the end, we desperately dont want to acknowledge the complexities of how bad things are getting in a world beset by accelerating climate disasters, humanitarian catastrophes, widening wealth gaps and cost-of-living and housing crises.

In 2024, populist and authoritarian leaders around the world have succeeded by leaning into conspiracy theories, misinformation and disinformation. And the recent introduction of artificial intelligence only makes it easier for these things to spread. How did we get here?

Forks, Washington, is famous for being the home of Bella and Edward, the fictitious vampire couple in Stephenie Myers popular Twilight franchise.

In real life, it is a place where nothing much happens, as investigative journalist Jon Ronson says in the second series of his award-winning podcast, Things Fell Apart, about the origins and accelerants of the culture wars.

This changed on June 3 2020, when an innocent family on a Twilight-themed holiday found themselves trapped in the woods, surrounded by a bevy of heavily armed townspeople with short fuses and itchy trigger fingers.

The word on the social media grapevine was that Forks was about to be swamped by violent leftists hellbent on nothing less than the total annihilation of America. Mistakenly identified as members of the decentralised leftist collective Antifa, the family narrowly avoided a violent confrontation. Passions were inflamed, the situation on a knife edge.

The unwitting, traumatised family had, Ronson reveals, become collateral damage in a culture war inflamed by a national media that had become too polarised and ideological.

It feels to me that for great numbers of people [] ideology and activism have started to matter more than evidence, he told the Guardian in recent days, emphasising the importance of the nuanced truth in his work. He says hes not against activist journalism, which has done a lot of good. But he says the old rules of journalism evidence, fairness still need to apply.

The stories in Ronsons podcast focusing on Qanon, COVID deniers and conspiracy theorists depict the faultlines of America. Were not as far down the road, but the culture wars continue to spill into Australia.

The Albanese government has attempted to defuse them. In his response to last years Australian Law Reform Commission report on religious educational institutions and anti-discrimination laws, the prime minister was categorical: Australians do not want to see the culture wars and the division out there.

However, as the ferocious and damaging culture war over the Voice to Parliament referendum shows, the country has a long way to go.

And in recent days, responding to the Cumberland Council book ban spearheaded by councillor Steve Christou, New South Wales arts minister John Graham condemned this councillor importing this US culture war into our country and playing it out on the shelves of the local library.

Ronson offers two provisional definitions of culture wars. In the first series of Things Fell Apart, he described them as issues people yell at each other about on social media. In the second series, which focuses on a series of seemingly random events that accelerated the culture wars over 30 days during COVID, Ronson refines his definition: they are struggles for dominance between conflicting values.

The historical origins of the term can be traced back to Europe in the 19th century.

On June 29 1868, Pope Pius IX issued invitations for the creation of a Vatican Council. The founding of the First Vatican Council led, in turn, to the Declaration of Papal Infallibility. This edict, which threatened the separation of church and state, went down badly with Europes ruling classes.

Prussias Otto von Bismarck was one of those who took umbrage. As an empire-builder, Bismarck was perturbed by what he perceived as an attack on his authority and a threat to national sovereignty. A seven-year political standoff between Chancellor Bismark and the Pius IX subsequently ensued.

The German word for this confrontation which impinged on virtually every sphere of public and social life is Kulturkampf, which translates as struggles of cultures. It has since been taken up by many critics and cultural commentators.

One was sociologist James Davison Hunter, who introduced the term into American public discourse with his 1991 book Culture Wars: The Struggle to Define America. Hunter defines cultural warfare

very simply as political and social hostility rooted in different systems of moral understanding. The end to which these hostilities tend is the domination of one cultural and moral ethos over all others.

Abortion, education, affirmative action. Religion and the ongoing fight for gay rights. These are some of the polarising social and political issues Hunter discusses in his account of the American culture wars of the late 20th century.

Meanwhile, here in Australia at the time, John Howard and the Liberal Party were embarking on a decades-long campaign against the purported perils of political correctness and multiculturalism while attacking anyone who had the temerity to criticise Australias colonial history. Years later, in 2006, after ten years as prime minister, Howard would literally claim victory in Australias culture wars but of course theyre still raging today.

Within a year of Hunters book, culture wars were headline news. On August 17 1992, the right-wing politician Pat Buchanan delivered a fiery and divisive primetime address on the opening night of the Republican National Convention in Houston, Texas. He painted a picture of a nation under siege and described a cultural war, as critical to the kind of nation we shall be as was the Cold War itself, for this war is for the soul of America.

Environmental extremists. Purveyors of pornographic filth. Radical feminists. Bill and Hilary Clinton. The list of those deemed to be attacking and undermining America is seemingly endless and strangely familiar. My friends, he implored, we must take back our cities, and take back our culture, and take back our country.

Howard framed Australias culture war in similar terms 14 years later, in 2006, claiming his government had seen the end of a divisive, phoney debate about national identity. He continued: Weve drawn back from being too obsessed with diversity to a point where Australians are now better able to appreciate the enduring values of the national character that we proudly celebrate and preserve.

Ronson mulls over Buchanans proto-Trumpian speech and its mixed reception in contemporary conservative circles in series one of Things Fell Apart.

Journalist Irving Kristol dismissed Buchanan as out of touch, noting: I regret to inform him that those wars are over, and the Left has won. During the 70s and 80s in America, Ronson clarifies, the Left had taken control of education, entertainment and the media.

Abortion was legal, school textbooks were becoming more diverse, gay activism was beginning a path to victory, and Hollywood was celebrating those values. In the early 80s, as conservatives were feeling aggrieved that the culture was running away from them, a strange kind of storytelling began to blossom.

Ronson illustrates this with a story from the 1980s the so-called Satanic Panic that may explain the roots of QAnon, the 21st-century conspiracy theory that essentially revolves around the idea Democrats and Hollywood elites derive their power from secretly drinking the blood of kidnapped children.

He traces it back to Bob Larson, a Christian conservative broadcaster in Phoenix, Arizona who was concerned about death metal music, and started to see Satanic patterns everywhere. He encouraged his listeners to reach out if they had ever had firsthand contact with Satanism and they had.

In regular streets all over America, secret cabals were ritually abusing children in the name of Satan. They told stories of cannibalism and dead cats nailed to pulpits.

A credulous Larson incorporated what he heard into a novel, Dead Air, about a heroic radio host who spends his spare time rescuing vulnerable children from the clutches of devil-worshipping cults. Published in 1991, it was advertised as being based on true events.

Roughly 90% of Americans believed in a higher power in the 1980s. Ronson recounts how mainstream broadcasters saw huge ratings potential, not by debunking the satanic claims, but by entertaining the idea that they might be true.

Over 12,000 cases of ritualistic abuse were reported. People were falsely accused of bizarre and far-fetched acts of child abuse, and lives were ruined.

Keep this in mind as we move into the 21st century. On October 30 2016, a white supremacist Twitter user, posing as a Jewish lawyer from New York, falsely claimed local police were investigating evidence from disgraced politician Anthony Weiners laptop implicating Hilary Clinton in an international child enslavement ring.

The allegation quickly gained traction across various social media platforms, giving rise to a modern spin on an old antisemitic conspiracy theory about blood libels: the infamous Pizzagate. Online speculation intensified, and the situation eventually spilled over into the real world.

At this point, things turned violent. In a scene that could almost have been lifted verbatim from the pages of Dead Air, a self-styled investigator armed with a high-power assault rifle shot up a pizzeria in Washington, D.C. The assailant, who worked as a jobbing screenwriter and actor, had come to believe children were being held hostage in the restaurants basement. The only problem: the restaurant didnt even have a basement.

Despite having been thoroughly debunked, this particular conspiracy theory persists today. Indeed, as researcher Mike Rothschild outlines, the sordid aspects of Pizzagate, like the abuse of children and the centrality of the Clintons and their inner circle constitute an important part of the mythology associated with QAnon.

Rothschild argues no conspiracy theory more encapsulates the full-throated madness of the Donald Trump era than QAnon. At the same time, QAnon, which has been referred to as Pizzagate on bathsalts, also heralded the arrival of what journalist Anna Merlan has identified as the conspiracy singularity.

This was the moment, a few months into the coronavirus pandemic, when a multitude of different conspiracy theories, some of which had been lurking in the darker recesses of the internet for decades, began to bleed into each other in strange and surprising ways. Malevolent reptilians masquerading as humans, chemtrails in the sky, the sinking of the Titanic. Everything suddenly seemed to come together. This convergence, Merlan writes, gave rise to a grand unified theory of suspicion.

The 2024 season of Things Fell Apart is interested in this strange moment of conspiratorial convergence, and strives to understand, to borrow a term from American historian Richard Hofstader, movements of suspicious discontent.

It centres on a number of seemingly unrelated events that occurred in May and June 2020, and accelerated the culture wars. Taken together, these events refute Irving Kristols assertion about culture wars being a thing of the past. If anything, we are, as Ronson demonstrates, more culturally divided than ever before, living as we do in an age of violent dispute and rampant untruth.

So, for instance, we see the link between a strange, since-discredited diagnosis given to African American sex workers found dead in Miami in the 1980s (excited delirium), the killing of George Floyd by a white police officer on May 25 2020, and the Black Lives Matter movement.

In 1980, Miamis coroner explained the deaths, later attributed to a serial killer (which the evidence pointed to), by discovering a condition that rendered men impervious to pain and caused instant death in women. Excited delirium, the discredited term, continues to be used in some police training programs and was voiced by a police officer on the scene while Derek Chauvin choked the life out of George Floyd.

Of course, the protests by Black Lives Matter and Antifa that followed his murder gave rise to a whole new wave of culture wars.

Cultural critic and activist Naomi Klein describes how, during this incredibly volatile period, it felt like everything started to bifurcate. Society seemed to split into two camps, with each side defining itself against the other whatever one says and believes, the other seems obliged to say and believe the opposite.

The sixth episode of Ronsons podcast focuses on the culture war that exploded over the Great Reset, a hastily cobbled together economic recovery plan drawn up by the World Economic Forum in response to the pandemic. It is our defining moment we will be dealing with its fallout for years, and many things will change forever, it read in part.

Launched in June 2020 by Prince Charles and the head of the Davos summit (the World Economic Forums annual meeting), the plan took the pandemic as an opportunity to promote several long-favoured ideas that will supposedly save us. For example, artificial intelligence, bio-tech, autonomous vehicles, green capitalism and energy capture.

Conspiratorial placards and chants decrying the Great Reset soon began to appear at anti-lockdown rallies across the globe. If these protesters were to be believed, World Economic Forum CEO Klaus Schwab and his band of unscrupulous Davos cronies were about to strip us of our belongings, make us live in tiny boxes, and force us to subside on a diet consisting entirely of edible insects. (As with almost all conspiracy theories, as Ronson readily admits, there were elements of truth to some of these claims.)

When they started showing up at the early anti-lockdown protests, Naomi Klein recalls in her 2023 book Doppelganger, they spoke as if a great secret was being revealed. Klein thinks this rather odd, given the Great Reset came with a slick, high-profile marketing campaign. Nonetheless, as Klein writes,

journalists and politicians on the right, and independent researchers on the left, acted as it they had uncovered a conspiracy that wily elites were trying to hide from them. If so, it was the first conspiracy with its own marketing agency and explainer videos.

The question Ronson poses in this episode speaks directly to Kleins droll observations: why was this happening? Part of the answer lies in the way people on both sides of the political spectrum were accessing and processing information.

Twitter only exploits and magnifies social problems that are already there, wrote commentator Richard Seymour in 2019. If weve found ourselves addicted to social media, in spite or because of its frequent nastiness, as I have, then there is something in us that is waiting to be addicted.

It was social media that exposed millions of people to the work of conspiracy theorist Mikki Willis, the former actor and model behind the ongoing Plandemic series, which intimates COVID-19 was deliberately engineered as part of a concerted attempt to murder millions and curtail civil liberties.

Released May 4 2020, the first of these slickly produced films which was independently released on YouTube, at just 26 minutes long includes an extensive interview with discredited virologist Judy Mikovits. In little over a week, Plandemic accrued more than 8 million views on Twitter, Facebook, Instagram and YouTube. On May 5, a day after its release, a QAnon Facebook group dedicated to the conspiracy movement posted the film to its 25,000 members, imploring them to watch it as quickly as possible.

Four years later, Mikki Willis, who has extensive links to the anti-vax movement, is an established presence on the conspiracy theory circuit, and was recently a guest on culture warrior Alex Joness InfoWars. He was also present at the January 6 2021 insurrection in Washington DC. He denies knowing anything about QAnon, but in the same breath thanks the movements followers for promoting his work.

Ronson sees Willis influence reflected across his series, in culture battles as disparate as the Great Reset and trans rights. When I watched all his documentaries I noticed he had turned everything we covered through the series into one uber-conspiracy, Ronson told the Guardian.

But what especially interests him is Willis devotion to literary scholar Joseph Campbell and his heros journey, intended as a way of explaining how narratives work but taken on by Willis as an inspirational self-help book. Its the sort of thing we might associate with an alt-right guru like Jordan Peterson: a guide to how life should work.

Willis tells Ronson how he stumbled across Campbells work in a secondhand bookstore in Los Angeles. He was particularly taken with the thesis Campbell advances in his most famous work, The Hero with a Thousand Faces. Published in 1949, this book has inspired countless critics and writers, including George Lucas, who liberally cribbed from it when developing Star Wars.

A work of comparative mythology, Campbells book divides the world up into a series of recognisable archetypes. In the end, at least from Campbells perspective, it all comes down to an old-fashioned struggle between heroes and villains, between the forces of good and evil:

A hero ventures forth from the world of common day into a region of supernatural wonder: fabulous forces are there encountered and a decisive victory is won: the hero comes back from this mysterious adventure with the power to bestow boons on his fellow man.

Conspiracy theorists tend to see patterns everywhere, so its easy to see the appeal. Campbell provides a readily discernible framework for approaching and comprehending often bewilderingly complex and occasionally entirely random events.

Offering adventure and excitement, Campbells schema also comes tantalisingly preloaded with the promise of recognition and eventual adulation. But it also tends towards reduction and oversimplification, and encourages us to understand the world around us in terms of binary opposition. This, I think, should give us pause for thought.

At a glance, Plandemics millions and millions of views in a matter of days in 2020 can be explained by clickbait tactics and algorithmical orchestrations. But the more time I spend thinking about it, the more I wonder if we all, to some degree or other, want to believe in binaries, and to understand everything in terms of a clash between heroes and villains.

We do it because its easy and, in a way, comforting. Like a balm, this manner of thinking affords us temporary solace and the illusion of respite at a frightening time, when everything is going from bad to worse. This strikes me as deeply troubling.

The constrictive, ultimately destructive binary thinking that structures much of everyday existence, online or otherwise, only intensifies with the ever-changing and overwhelming media landscape, which continually bombards us with piecemeal fragments of a selectively curated approximation of something that, to the naked eye, passes for reality.

And perhaps, stuck as we seem to be in our silos and personalised echo chambers, we are less likely to try to negotiate an agreed understanding somewhere in the murky middle. Im not sure how we fix this, or if it can be fixed.

As Things Fell Apart ends, Ronson muses:

When untruths spread, the ripples can be devastating. So it feels more important than ever to hold onto the truth, like driftwood in the ocean, because if not, we might drown.

I agree. But I cant shake the nagging suspicion that the 20th-century philosopher Theodor Adorno, who is himself the subject of a long-running conspiracy theory with a decidedly antisemitic slant, might have been right all along when he suggested we live in a world in which we can no longer imagine a better one.

Read more: Is America enduring a 'slow civil war'? Jeff Sharlet visits Trump rallies, a celebrity megachurch and the manosphere to find out

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Friday essay: 'me against you' Jon Ronson investigates the perpetual outrage of the culture wars - The Conversation

Plant-based meat alternatives are trying to exit the culture wars an impossible task? – The Conversation

Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like beef hamburgers, but are actually made of soy, pea protein and other ingredients.

Now, a leading plant-based meat company called Impossible Foods plans to rebrand, in order to reach a wider audience.

From now on, Impossible Foods says that all of its green cardboard packaging will be switched to red, in a bid to appeal to the carnivorous cravings of meat eaters, according to a March 2024 news release.

Big-name, plant-based meat alternative brands like Impossible Foods and Beyond Meat are losing revenue at an alarming pace. Multiple brands, like the vegan chicken nugget brand Nowadays, are going out of business. And Impossible Foods private share value has dropped 89% since 2021.

Some of the plant-based meat substitute industrys woes can be attributed to politics. Many consumers associate plant-based meat substitutes with veganism, animal rights activism and left-wing politics.

Impossibles CEO, Peter McGuinness, said in 2023 that his company has an elitist reputation and that the companys rebranding is a rejection of wokeness. The so-called wokeness of Impossible and other plant-based meat substitutes shows the symbolic power that food can have in politics.

As communication scholars, we study and teach our students about the persuasive power of symbols. Even innocuous items like the food we eat are symbols that come with attached meanings and values.

Amid the highly polarized politics in the U.S., plant-based meat substitutes and their analog, real meat, have become weapons in a symbol-laden political battle between some conservatives and liberals, sometimes nicknamed the Meat Culture War. In other words, while an Impossible burger might literally be a soy patty, it is also a symbolic threat to the right-wing ideological order, a symbolic stand-in for the left-wing villain of the week.

While costs vary, products made by the plant-based meat industry can cost two to three times more than animal-based meats.

People who are higher income, younger and live in the suburbs are most likely to have tried plant-based meat substitutes, Gallup polling shows. A rural Mississippi corner store probably wont sell Impossible sausages, but an urban California Whole Foods probably will.

In some cases, conservatives have attached even more meaning to plant-based meat substitutes. Conservative pundit Tucker Carlson, for example, produced a documentary in 2022 featuring the Raw Egg Nationalist, a prominent far-right influencer, who said that Impossible, Beyond and other plant-based companies are part of a soy globalist conspiracy to criminalize meat consumption and weaken citizens through poisoned food. The Raw Egg Nationalist also wrote in 2022 that plant-based meat substitutes and eggs are perverted products pushed by elites to bring civilization to the brink of madness.

Foods political symbolism is not new. Depicting East Asian men as effeminate rice eaters was used as a justification for European colonial rule in Asia in the 1800s and for later stoking anti-immigrant sentiment in the U.S. And during the Iraq War in the mid-2000s, some U.S. restaurants renamed french fries as freedom fries to protest Frances refusal to join the war.

More recently, some people have derisively called men who consume soy-based proteins soy boys. In response to calls for meat reduction, Iowa Sen. Joni Ernst has proposed banning the trend of Meatless Mondays to combat the Lefts War on Meat.

Impossibles appeal to the political right likely wont be solved with a quick repackage. Thats because their issue is related to a deep-seated conspiratorial ideology embraced by some people in far-right political circles.

Sure, some studies in consumer psychology suggest that brand color impacts consumer preferences. For plant-based meats in particular, consumers perceptions of the products eco-friendliness and tastiness is somewhat affected by packaging color in this case, typically green. A color shift may nudge a wayward carnivore to take a taste of an Impossible brat, but thats a bandage, not a solution.

The symbolic connection between consuming the right foods and U.S. political identity is strong.

During the 2012 election, political analyst Dave Wasserman argued that who controls the Senate would come down to Cracker Barrel diners, who tend to favor options like chicken and dumplings, country fried steak and meatloaf, versus Whole Foods shoppers.

He correctly noted that electoral districts that are also home to a Whole Foods were more likely to vote blue, while districts with Cracker Barrels were more likely to vote red. Ten years later, in the summer of 2022, social media went wild when Cracker Barrel offered an Impossible sausage patty on its menu.

Some people then posted on Cracker Barrels Facebook page, lambasting the restaurant chain. As one person wrote, We dont eat in an old country store for woke burgers.

Plant-based meat substitutes are often used by conservative commentators as a symbolic stand-in for Big Government and are seen as a threat to individual liberty.

At the 2019 Conservative Political Action Conference, Republican Sen. Ted Cruz declared his wish to see PETA supporting the Republican Party now that the Democrats want to kill all the cows. At a 2020 rally in Des Moines, Iowa, then-President Donald Trump cast the anti-meat conspiracy in even more nefarious and illogical terms, saying that they want to kill our cows! You know why, right? That means youre next.

In 2021, a survey found that 44% of Republicans actively believe that there is a movement in the U.S. to ban red meat.

These fears overlap with the populist right-wing conspiracy theory of The Great Reset, meaning the belief that wealthy elites are weakening citizens particularly white men to subject them to tyrannical control and subjugation.

A 2023 article in The American Conservative argued that Impossible was at the forefront of a collective vegan madness that has seized our media and political classes not to convince people but to compel them. In the online backlash to Cracker Barrels new Impossible sausage item, some commentators similarly suggested that Cracker Barrels 5G sausages were controlled by Bill Gates.

Psychology and gender scholarship has found that traditional forms of masculinity associated with right-wing ideologies correlate with high meat consumption. Right-wing males consume red meats at higher volumes and with greater frequency than other demographics.

As communication scholars, were confident that what Impossible cant do is repackage in a way that will attract right-wing carnivores. The Meat Culture Wars wont end because of red wrappers or meaty descriptors. Theyll only end when, collectively, other items become perceived as an identity threat and globalist conspiracy and people forget about fake meat.

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Plant-based meat alternatives are trying to exit the culture wars an impossible task? - The Conversation

‘Don’t close down attacks too quickly’ National Trust comms boss on ‘culture wars’ – PR Week

In a PR360 session focused on the challenges associated with culture wars, Celia Richardson, director of communications and marketing at the National Trust, gave delegates advice shed taken from a political podcast.

According to the comms director, the advice was: Dont close down attacks on yourself too quickly when you are being attacked for doing the right thing.

She believes the approach offers a helpful way of having a conversation about what an organisation or brand stands for. For the National Trust, it allows the team to talk about the organisations mission that nature, beauty and history are for everyone.

Richardson, whos led the comms at the biggest conservation organisation in Europe for the past five years, told delegates that culture war issues are now part of the territory.

The National Trust has been getting shells from the print media for years, she said.

The idea is we are pandering to minorities, the idea is that weve gone woke, that we are no longer who we were, and we are a great breeding ground for culture wars.

Richardson later said: If you work on anything like climate, or if your organisation is vociferous or even just open about ED&I these hot-button issues that can be devisive you have to accept its how we live now, its part of the terrain.

She added that these challenges are no different to logistically or financial problems for brands and comms teams.

Its part of the industry we work in now get ready if youre the sort of brand that might be attacked.

Richardsons advice when facing challenges or attacks is to remember brand values.

How can you use this situation to serve that purpose? I think thats always got to be the question when you hit obstacles. What might you learn from this? What might you gain from this?

She also advised delegates against courting the culture wars.

Richardson, who worked for Historic England before joining the National Trust, admits shes no stranger to culture wars.

According to the comms boss, the National Trust faced some of its worst controversy when it published a report on the links between its properties and places in its care with slavery and colonialism.

You have to listen to everybody, you cant start disrespecting people and getting into rows with people that disagree with you when you are a national institution, she explained.

You are there to serve everyone, whether they agree with your current pursuits or not.

But we made some mistakes we tried to reason with people who didnt want to be reasoned with.

She said: What we did learn was, for every action there is an equal and opposite reaction.

The National Trust employs12,000 members of staff and has 40,000 volunteers across its 400 historic sites.

Richardson urged brands to listen to everyone in the organisation, saying that its everybodys job to combat the challenges associated with cultural conflicts everyone in the whole organisation has to get involved because you need a lot of different opinions and voices.

She also advised delegates to ensure senior decision-makers arent illiterate in media,becauseconsistent attacks can destabilise an organisation.

I think you have to make sure your board is exposed to whats going on in the world and if you find that they are not, then you are going to have a much harder job, she warned.

Comms professionals shouldnt block social media channels by having controversial debates online, said Richardson.

Referring to the National Trusts social media channels, she said: They are coming to look at pictures of horses, daffodils, we dont do counter-disinformation there. We try to use other places, including my personal Twitter (X), she explained.

As a director of communications, Richardsons personal account is followed on Twitter/X by journalists and politicians offering a way of actually talking to people.

I found, actually, youve got a lot more power and authority than you might think that you have as a third source for your organisation.

Youve got to be really careful, of course, because youre using your own personal channel to talk about something work-related, but I just think in the modern time you have an opinion... organisations do need a plethora of voices to speak for them and a plethora of personas.

However, she warned PRs not to debate people on their own terms and to avoid race-baiters online.

They are trying to have an ideological battle with you and sometimes they will lie and spread misinformation. Dont try and debate the ideology with them, just go for the method. Just always be clear on what youre doing and why you are doing it.

Commenting on how to handle the spread of false information, Richardsons method is to take a broken windows approach to repairing disinformation.

Repair every window, otherwise its much easier to break more windows, she said.

You know what sources are like now, you get the Woozle effect that a lie becomes the truth by sheer repetition.

So we unfortunately had to put a lot of time and effort into insisting [on] corrections to stop journalists casually reproducing [false] stuff about us. Its intensive if youre a small organisation.

When asked by an audience member if the comms team gets blamed for negative coverage caused by operational issues, she said: Yeah. Someone once said to me: You cant talk your way out of a situation you acted your way into.

Often they put the pressure on to do a U-turn when often you havent done anything wrong. I think thats one of the real dangers of being involved in situations like this.

Ive learned that sometimes, your job isnt to stop it, she explained.

PRWeeks two-day PR360 conference was held in Brighton on 8 and 9 May.

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'Don't close down attacks too quickly' National Trust comms boss on 'culture wars' - PR Week

Same-sex book ban reversal ‘a rejection of culture war’ – Yahoo News Australia

A western Sydney community rejected discrimination when its council overturned a library ban on a kids' book discussing same-sex parenting, advocates say.

Ahead of Friday, which marks the International Day Against Homophobia, Biphobia and Transphobia, Equality Australia praised Cumberland City Council for rejecting "American-style culture wars" and reversing the recently imposed ban.

But the council decision only came after fiery protests outside the chambers, while religious leaders and local families were among those packing the public gallery inside.

Equality Australia's legal director Ghassan Kassisieh said the council had reached a unifying verdict.

"The message sent last night was our communities are united, we don't want to be divided, books are there for everyone to read and they represent all of our families," he said on Thursday.

"I'm a gay man who grew up in western Sydney and I know what it felt like when many of our community had a very difficult conversation about marriage equality.

"(Wednesday) night to me was that moment where we could open that conversation again."

The council, which covers a population of about 240,000 people living near Parramatta, narrowly voted earlier in May to "take immediate action to rid same-sex parents books/materials in council's library service".

Mayor Lisa Lake, who evicted multiple unruly attendees during the meeting, apologised for the hurt caused by the debate following the initial motion, which she did not support.

"Cumberland council is actually quite an inclusive place and very welcoming, one of Sydney's largest multicultural communities where we all manage to live together pretty harmoniously," she said.

"It was a very divisive and unnecessary debate about a little book that had been in our libraries for five years with no complaints."

Only two councillors - Steve Christou and Eddy Sarkis - voted to keep the ban, despite six councillors having voted to implement it just a fortnight ago.

Five copies of the book A Focus On: Same Sex Parents had been in the council's libraries since 2019.

It forms part of a series that aims to inform children about "difficult realities" and "healthy ways for children to process and understand them".

Cr Christou, the former mayor who first suggested the ban, maintained the community wanted the book gone from its libraries.

"It was important that myself, as an elected representative, represented the views of our local community, and that was proven when thousands of people turned up to actively protest," he said.

"There's plenty of time for two-, three-, four- and five-year-olds to ask questions and explore their sexuality and same-sex parenting later on in life."

The book had only been borrowed once since being installed in the council libraries and Cr Christou previously admitted he had not read it before calling for the ban.

Rainbow Families executive officer Ashley Scott said the vote sent a "clear and powerful" message that every family mattered.

"Our job as parents is to help children understand the world around them and reading plays a pivotal role in this, as does seeing their families reflected in the books on their library shelves," she said.

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Same-sex book ban reversal 'a rejection of culture war' - Yahoo News Australia