Mediaboss Marketing

BOSTON, MA--(Marketwire -03/13/12)- Digital Lumens today announced that it has been selected to participate in the Advanced Lighting Controls (ALC) Incentive Program, an initiative driven by the Sacramento Municipal District (SMUD) to reduce lighting energy costs by an estimated 50% - 75% for local businesses.

Effective now and running through February 2013, the program will offer rebates totaling $1 million in federal stimulus funds to help customers take advantage of wireless lighting controls for dramatically improved efficiency. With its Intelligent Lighting System, comprised of individually smart LED lighting fixtures that are wirelessly networked and centrally managed, Digital Lumens provides industrial customers with energy savings of up to 90% -- exceeding the program's estimates. Digital Lumens has the only solution on the qualified product list that is a fully integrated system of LED lighting fixtures and controls.

Digital Lumens is working with its network of Authorized Partners to identify and enable lighting upgrades for buildings that range from 20,000 to 100,000 square feet in size. Each eligible building may receive up to 80% of the project's total cost from SMUD, to a maximum of $100,000.

"This program has been the culmination of very thorough research and is designed to meet SMUD's ambitious energy efficiency goals set by our Board of Directors," said Dave Bisbee, program manager of SMUD's Customer Advanced Technologies group. "SMUD provides energy solutions for our customers that help them reduce usage and save money."

"The ALC Program provides a direct path to energy savings that customers might not have otherwise taken, and we commend SMUD for facilitating the adoption of energy-efficient industrial lighting," said Mike Feinstein, Vice President of Sales & Marketing at Digital Lumens. "While LED lighting is proven to reduce energy use, the Digital Lumens solution doubles the savings with a complete, wirelessly networked system allowing for highly customizable control. This complete solution, from LED lighting fixtures to controls, ensures interoperability and cost effectiveness. With support from progressive utilities like SMUD, there has never been a better time for facilities to upgrade to our Intelligent Lighting System -- a one-time project that will reap recurring operational savings."

Prospective customers who may be eligible for the ALC Program should contact info@digitallumens.com.

About Digital LumensDigital Lumens develops Intelligent LED Lighting Systems that are proven to reduce industrial customers' lighting-related electricity expenses by up to 90%. With this System -- smart LED lights, wirelessly networked together and centrally controlled -- the company is defining a new class of networked LED lighting that maximizes both delivered light and energy efficiency. Digital Lumens has been recognized as a 2011 World Economic Forum Technology Pioneer and a 2011 Global Cleantech 100 Company. For more information, please visit http://www.digitallumens.com.

About SMUDAs the nation's sixth largest community-owned electric service provider, SMUD has been providing low-cost, reliable electricity for more than 65 years to Sacramento County (and a small portion of Placer County). SMUD is a recognized industry leader and award winner for its innovative energy efficiency programs, renewable power technologies, and for its sustainable solutions for a healthier environment. SMUD is the first large California utility to receive more than 20 percent of its energy from renewable resources. For more information, visit smud.org.

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Digital Lumens Chosen by Sacramento Municipal District to Help Boost Adoption of Advanced Lighting Controls

PHOENIX, AZ--(Marketwire -03/13/12)- Digital Caddies (Pinksheets: CADY.PK - News)

With the evolution of tablet technology and wireless connectivity, the landscape and opportunity to open up an advertising and social media channel to the golfer via the golf course has never been better.

Digital Caddies provides golf courses an end to end solution utilizing tablet technology and wireless connectivity to provide rich golf-related content that is valuable to both the golfer and the golf course. The content for the golfer is specifically designed to promote interaction between the golfer and device such as valuable playing information, real-time distance information, scorekeeping and much, much more. This keeps the golfer engaged for over 4 hours at the average golf course and thus provides an excellent opportunity for advertisers to interact directly with golfers in ways that have not been possible before.

Investment Highlights:

Advertising Opportunity

Market Pricing for Online Ads

The Golfer Demographic According to the National Golf Foundation, the most trusted source of information and insights on the golf business, there are almost 30 million golfers in the United States and they play an estimated 500 million rounds of golf. They comprise a highly affluent demographic:

DIGITAL CADDIES BUSINESS TO BUSINESS MODEL Digital Caddies will provide qualifying golf courses a FREE end-to-end solution utilizing tablet technology installed in the golf cart and wireless connectivity to provide rich golf related content that is valuable to both the golfer and the golf course. The content is specifically designed to promote interaction between the golfer and device while they play their round of golf keeping them engaged for over 4 hours. This provides an excellent opportunity for advertisers to interact directly with golfers in ways that have not been possible before.

Key Statistics

ABOUT DIGITAL CADDIES Digital Caddies (www.digitalcaddies.net) provides various golf-related content and services. The primary service is a tablet-based system installed on golf carts at golf courses. The interaction between the golfer and the device provides the unprecedented opportunity to collect valuable player information and utilize web- and mobile-based advertising to reach the affluent golfer directly while they play the game.

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Digital Caddies to Leverage Lucrative Online Ad Market

12-03-2012 09:52 -

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Virgin Money Australia Wants You to LOWcate Richard Branson's Lost Cards via Facebook - Video

AUSTIN, Texas - In a wide-ranging talk about the Internet and government, Al Gore urged the techie crowd at South By Southwest to use digital tools to improve government.

The former vice-president sat for a conversation with Napster co-founder and Web entrepreneur Sean Parker on Monday at SXSW in a flashy tete-a-tete that drew an audience of thousands at the Austin Convention Center and more viewers via a live stream.

"Our democracy has been hacked," said Gore, framing Washington gridlock and the effects of special interest money in digital terms.

To fix what he called a no-longer functional U.S. government, Gore urged the audience to begin a new "Occupy Democracy" movement. He pushed for the creation and implementation of digital tools and social media to "change the democratic conversation."

Gore talked of a "Wiki-democracy" of "digital flash mobs calling out the truth" and "a government square that holds people accountable."

Parker, who was famously portrayed by Justin Timberlake in "The Social Network," has gotten into politics by investing in Votizen, an online network of voters that leverages social networks to campaign for their issues. He also sits on the board of NationBuilder, which also seeks to organize political change.

Parker said he believes social media is only its infancy of what it can do to spur action. He cited the Internet rally against the Stop Online Piracy Act as a hint of the power of social networks. He called the protest "Nerd Spring," alluding to the Arab Spring uprisings in the Middle East.

Both Gore and Parker derided the dominant role of television in elections and political dialogue. Change, Parker said, won't come from within the political system.

To applause, Gore added; "I can confirm that."

___

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Al Gore says 'democracy has been hacked' in conversation with Sean Parker at SXSW

AUSTIN, Texas (AP) In a wide-ranging talk about the Internet and government, Al Gore urged the techie crowd at South By Southwest to use digital tools to improve government.

The former vice president sat for a conversation with Napster co-founder and Web entrepreneur Sean Parker on Monday at SXSW in a flashy tete-a-tete that drew an audience of thousands at the Austin Convention Center and more viewers via a live stream.

"Our democracy has been hacked," said Gore, framing Washington gridlock and the effects of special interest money in digital terms.

To fix what he called a no-longer functional U.S. government, Gore urged the audience to begin a new "Occupy Democracy" movement. He pushed for the creation and implementation of digital tools and social media to "change the democratic conversation."

Gore talked of a "Wiki-democracy" of "digital flash mobs calling out the truth" and "a government square that holds people accountable."

Parker, who was famously portrayed by Justin Timberlake in "The Social Network," has gotten into politics by investing in Votizen, an online network of voters that leverages social networks to campaign for their issues. He also sits on the board of NationBuilder, which also seeks to organize political change.

Parker said he believes social media is only its infancy of what it can do to spur action. He cited the Internet rally against the Stop Online Piracy Act as a hint of the power of social networks. He called the protest "Nerd Spring," alluding to the Arab Spring uprisings in the Middle East.

Both Gore and Parker derided the dominant role of television in elections and political dialogue. Change, Parker said, won't come from within the political system.

To applause, Gore added; "I can confirm that."

___

Excerpt from:
Gore says 'democracy has been hacked' at SXSW