Mediaboss Marketing

ATLANTA--(BUSINESS WIRE)--

In a large-scale survey that included over 60,000 North American local media users, Triton Digital’s Application & Services division found a substantial untapped opportunity for daily deal programs like those offered by Groupon and Living Social. Additionally, the survey found the assertion that consumers are experiencing “deal fatigue” is overstated.

In the survey, the general consensus was that consumers are taking a tentative approach toward daily deals. When asked about participation in deal programs, 39% have never subscribed to a deal program. However, of those consumers that have participated in deal programs:

28.4% glance at a deal to decide on their interest 19.6% read the entire deal email Less than 17% of respondents had given up on deals 10.2% subscribe but consider deals spam and delete them Just 6.4% have completely unsubscribed from deal emails.

“With all the media attention, a plethora of deal providers, and inboxes brimming with deals, the expectation that consumers would be tired of deals or that the category has reached maturity is clearly false,” explained Triton VP of Business Strategy, Jim Kerr. “A large majority of consumers either haven’t yet participated or are actively participating in deal programs.”

The survey dug deeper into those with negative attitudes and found that the largest issue was with the volume of email, with 30.8% stating, “I dislike them cluttering my email, but that’s the price you pay for the occasional chance to save money”. Only 18.2% found the entire concept worthless, agreeing with the statement, “I hate the whole idea. The emails are spam, and the deals are for things I would never buy.”

Another interesting finding is that deals can be used as a viable customer acquisition tool. Over 50% of respondents would consider trying something they had only passing interest in if the price was low enough. Furthermore, 26.4% of respondents have actively shared a deal with a friend they thought would like it.

The full results of this and other Triton surveys can be found at: http://tritondigital.com/products-services/db-loyalty-engagement/immediate-insights

“As the premier provider of user database programs to local media, the ability for Triton to survey and examine consumers across North America is extraordinary,” said Triton SVP of Engagement, Michael Fischer. “This survey is one in a series that we are releasing which examine the perceptions, attitudes, and behaviors of millions of people.”

About Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio with a rapidly expanding roster of media clients emerging from the television and print space. Our infrastructure, applications, and innovation are powering digital audience and revenue growth for clients around the globe. Our platform makes digital content extensible, personal, social, and profitable. Triton Digital is a portfolio company of funds managed by Oaktree Capital Management, L.P., a leading global investment management firm.

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Triton Digital Daily Deal Survey Finds Lots of Opportunity, “Deal Fatigue” A Myth

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12-02-2012 15:14 We are legion. We do not forgive. We do not forget. Expect us. We Are Anonymous. ****************************************************************** Anonymous (used as a mass noun) is an Internet meme that originated in 2003 on the imageboard 4chan, representing the concept of many online and offline community users simultaneously existing as an anarchic, digitized global brain. It is also generally considered to be a blanket term for members of certain Internet subcultures, a way to refer to the actions of people in an environment where their actual identities are not known. In its early form, the concept has been adopted by a decentralized online community acting anonymously in a coordinated manner, usually toward a loosely self-agreed goal, and primarily focused on entertainment. Beginning with 2008, the Anonymous collective has become increasingly associated with collaborative, international hacktivism, undertaking protests and other actions, often in retaliation against anti-digital piracy campaigns by motion picture and recording industry trade associations. Actions credited to "Anonymous" are undertaken by unidentified individuals who apply the Anonymous label to themselves as attribution. Although not necessarily tied to a single online entity, many websites are strongly associated with Anonymous. This includes notable imageboards such as 4chan, their associated wikis, Encyclopædia Dramatica, and a number of forums. After a series of controversial, widely ...

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A new electronic system could save the once-threatened method of paying by cheque, its developers have said.

Paper cheques fell out of favour with banks as they were costly to process and need to be stored afterwards, yet they remained popular with customers, particularly the elderly.

Now a team of academics has developed a system which has the benefits of easy, electronic money transfer while preserving the physical attributes of something that is handed to the payee.

The team from Newcastle (Frankfurt: 725198 - news) , York and Northumbria Universities developed the system after speaking to a group of 80-year-olds from Tyneside.

Their research is to be presented today at the Computer Supported Co-operative Work conference in Seattle, in the US.

The new cheques look identical to traditional ones, save for the grey background on each one which is actually billions of tiny dots laid out in a specific pattern.

The account holder writes out the cheque as normal, but uses a digital pen which ‘reads’ the cheque as it is written. Once completed, they tick a box - the only difference to a normal cheque - and the information is transmitted directly to the payee’s bank account.

Dr John Vines, of Newcastle University, said: “Sending a cheque in a Christmas or birthday card is something many people do - not just the older generation.

“It’s easy and safe but it’s also personal.

“The beauty of this system is that it is a safe and cheap electronic transaction for the banks but it’s a physical paper-based transaction for the customer.”

Project lead Professor Andrew Monk, a psychologist at the University of York, said the 80-year-olds canvassed clearly understood cheque payments.

“Many of us still use cheques and in some cases the only alternative is to hand over cash which often isn’t ideal,” he said.

“For the banks, it’s not only the time and cost of processing cheques but, at present, where you store them after they have been processed.

“But for the bank’s customers - and particularly the older generation - cheques are seen as a vital part of their financial independence.

“They provide a permanent record which means they can easily keep track of what’s being spent.

“The people who worked with us also valued the experience of handing over a signed cheque to a named individual rather than the anonymity of online transactions.

“The beauty of our design is that you not only have something physical to hand over to the recipient, you also have a cheque book stub as a record.”

According to Newcastle University, cheque use has been falling in the UK since 1990. While the number of cheques being written each day is still high - around 3.5 million a day - this is down from 11 million in 1990.

A study by Age UK last year called The Way We Pay revealed 73% of people over 65 in the UK still frequently use cheques.

Michelle Mitchell, Charity Director-General of Age UK, said: “We’re delighted these researchers asked older people what they need and want in this critical part of daily life, paying bills and making payments.

“Hopefully banks will now see the potential and invest in this kind of innovative design which preserves what many people find invaluable about cheques but also makes the most of modern technology.”

Dr Vines added: “The larger lesson from this story is that we all need to listen carefully to what 80 and 90 year olds have to say to us.

“They grew up in a time when financial practices were quite different to the ones we are used to now but their values are pertinent to all of us.”

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Digital pen to save paper cheques

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