Mediaboss Marketing

You know that supposed Musk family-owned emerald mine that Elon has recently been saying is just a rumor, despite previously saying on record that the mine definitely existed?

Well, according to Errol Musk, the unsurprisingly eccentric and in one major way, extremely creepy father of Elon, the mine definitely exists. And come to think of it, he'll take that Dogecoin, thanks!

"When I read that, I wondered, 'Can I enter, because I can prove it existed," Errol told The Sun in a new interview, referring to his son's Dogecoin tweet. "Elon knows it's true. All the kids know about it."

"Elon saw them (the emeralds) at our house," he added. "He knew I was selling them."

The emerald mine is a particularly strange piece of Muskian lore not strange due to the mine's existence per se, but because of Elon's more recent decision to suddenly and completely backtrack on his previous claims.

Per his new Sun interview, however, Errol seems intent on setting the record straight, explaining to the tabloid that he happened upon the Italian owner of the mine at a Zambian airstrip that said Italian also owned. The Italian apparently told Errol that he paid Zambian locals to dig for the gems, and Errol decided to go into business with the gentleman (you know, as one does.)

"What Elon is saying is that there was no formal mine. It was a rock formation protruding from the ground in the middle of nowhere," Errol told the tabloid, noting that he kept his involvement with the operation "under the table."

"There was no mining company. There are no signed agreements or financial statements," he explained. "No one owned anything. The deal was done on a handshake with the Italian man at a time when Zambia was a free for all."

Errol went as far as to say that emerald money paid for his son's move to the US, where Elon would go on to attend the University of Pennsylvania's Wharton Business School on scholarship with, apparently, emerald-generated cash in his pocket for living expenses.In other words, according to the senior Musk, it sounds a lot like Elon's entire road to wealth and fame beyond South Africa was paved with Zambian emeralds.

"During that time," said Errol, speaking to Elon's college years, "I managed to send money I made from emerald sales to him and [Elon's brother, Kimbal Musk] for living expenses."

Look, Errol isn't at all a capital Good Dude, and the Musk family is seemingly pretty strained. But somehow, "I met a random Italian on an airstrip and got into emerald mining from there" seems to check out for these folks, and some clarity on behalf of the world's second-richest man who doesn't exactly have the soundest relationship to truth himself would be welcome.

And as for why Errol thinks his son won't just admit that the mine was real?

"Elon's main concern is not to appear to be a 'trust fund kid' who got everything given to him on a plate," Errol told the tabloid, though did add that the belief that his son was born with a silver or, well, emerald spoon in his mouth "isn't true."

"Elon took risks and worked like blazes to be where he is today. The emeralds helped us through a very trying time in South Africa, when people were fleeing the country in droves, including his mother's whole family, and earning opportunities were at an all-time low," he continued. "That's all."

More on Elon's emerald denial: Elon Musk Now Denies That His Family's Emerald Mine Existed, In Spite of Previously Bragging About It

See original here:

Elon Musk's Dad Says His Son's Whole Career Was Funded by That Emerald Mine - Futurism

A group of Tesla investors has accused the company of mismanagement and is seeking a meeting with its board to discuss the performance of Chief Executive Elon Musk.

The 17 shareholders, who hold more than $1.5 billion of Tesla stock, said Musk is distracted by his commitments to other companies and must be reined in, according to an open letter they sent Friday to Chairwoman Robyn Denholm and Director Ira Ehrenpreis. They want the board to come up with a plan to do so and seek to remove directors too closely tied to the CEO.

There is collective frustration, said Ivan Frishberg, chief sustainability officer for Amalgamated Bank, a union-owned bank that has 722,070 shares in Tesla across its various funds. Over the last year, it became quite clear that Tesla suffers from a governance problem.

Tesla didnt respond to a request for comment about the letter.

Although governance complaints are nothing new for Tesla, they only add to the list of challenges facing the EV maker. Last week, the company reported lackluster first-quarter earnings after aggressive price cuts it undertook to fend off competitors squeezed profits. Musk said he plans to slash prices further, even if it hurts margins, sending the stock plunging more than 10% on Thursday.

Amalgamated Bank, New York City pension funds and other signatories to the letter want Musk to focus so he can navigate the increasingly competitive EV market and regulatory scrutiny. The company is facing investigations by the U.S. Department of Justice, the National Highway Traffic Safety Administration and Californias Department of Motor Vehicles over its autopilot system.

While Teslas stock plummeted Thursday, the billionaire CEO was watching a rocket from another company he founded and runs SpaceX explode above Boca Chica, Texas, shortly after liftoff.

The Austin, Texas, carmaker is now worth half its $1.2-trillion market cap on April 4, 2022, when Musk first disclosed his stake in Twitter Inc., the investors pointed out. He ultimately bought the social media company and has run it since October.

It is unprecedented to be a CEO and also be running two other companies at the same time, said Courtney Wicks, executive director of Investor Advocates for Social Justice, which represents several faith-based investors. I cant imagine any other board allowing a CEO to have as many outside business activities.

Earlier this year, another Tesla investor who isnt associated with the letter filed a resolution asking the company to create a plan to address its reliance on Musk. Teslas board has recommended shareholders vote against the proposal at the companys May 16 annual meeting. Although those types of resolutions face a tough road to success, the carmakers poor recent stock performance may rankle investors otherwise inclined to side with the company.

Some of the shareholders who signed onto the letter have brought resolutions to the companys annual meeting in the past. This years proxy contains just one resolution, down from eight in 2022 in large part because news Tesla was rescheduling the meeting was buried in a regulatory filing.

The letter goes on to list other issues that the investors argue put the company at risk. Among them: the companys litigation with the state of California over the treatment of Black employees at Teslas Fremont factory, the use of mandatory arbitration and the termination of employees who were involved in a union organizing effort in Buffalo, N.Y.

The group also criticized Tesla for opening a showroom in Urumqi, the capital of the Xinjiang Uyghur Autonomous Region in China. Activists and politicians have accused China of committing human rights abuses in the area.

Go here to read the rest:

Tesla is hurt by Elon Musk's multitasking with SpaceX, Twitter, investors say - Los Angeles Times

A vapor trail of broken Musk promises and failed predictions, all of which became news stories, have been documented by the elonmusk.today website. Musk vowed to build an everything Twitter app, but hasnt. A full-time litigation shop? No sign of it yet. To convert atmospheric CO2 into rocket fuel? A no-show. The list continues: To create a super-fast Starlink service. Produce ventilators. Build a flying car. Distill a Tesla liquor (Teslaquila). Start a candy company. Sorry, not yet. When not making news by making promises, Musk enters our news diet by insulting people. Hes knocked a U.S. senator with a vulgar tweet, called a Thai cave rescuer a pedo guy, ridiculed Bill Gates beer belly and mocked a disabled Twitter employee. When predictions and insults fail to win him publicity, Musk has gained public attention by sharing conspiracy theories, signaling his support of the presidential candidacy of Ye, better known as Kanye West (and then withdrawing it), endorsing hydroxychloroquine as a Covid-19 treatment and by making a poop emoji the auto-response to questions the press sends to Twitter.

This unbroken stream of Musk blarney and BS should be enough to deter the press from automatically reporting the tycoons publicity hounding. But as with Donald Trump, the press seems unable to resist splashing coverage on Musks unnewsworthy high jinks, even though the stories have now become as common as dog-bites-man. Reporters on the Musk beat have a point when they say you never know which one of Musks outrageous stabs at grabbing attention will actually blossom into genuine news. For instance, when he first said he was going to buy Twitter, who among us could look at his track record and think he would actually complete the deal? Few of the acorns Musk tosses out there end up sprouting into a tree, but enough of them do that maybe his every burp does justify coverage.

But that cant be the main reason the press covers every Muskism that comes over the transom. This column suggested late last year that journalists wean themselves from the Musk habit. But instead of giving the once-over twice to his antics, the press corps has further devoted itself to his promotion. He offers reporters table scraps. They turn it into a banquet. He picks a petty fight. They report it as if it were a global war. Hes got the media machines number, and keeps pressing it.

Heres how it works: Too many editors are eager to assign an easy-to-assemble story from the components of a Musk prediction, threat or stunt. And readers seem to love the copy. Its Musk-press synergy all the way down. Musk didnt invent the mock news event, hes only perfected it. Con men, pranksters and publicity agents have been jamming the press for more than a century with bogus stories like him. In recent decades, hoaxers have persuaded the press to chase the story that Paul McCartney was dead. Another time, a man made worldwide news by claiming to have cured his arthritis by injecting cockroach hormones. Not that long ago, Volkswagen pranked the press with a press release to publicize its electric car by saying it was changing its name to Voltswagen. And in 2009, a Colorado family claimed a helium balloon wafted their son into the heavens.

Some of these pranks can be dismissed as good-natured fun. But most of them stand as critiques of the press, showing how credulous and easily manipulated journalists can be. When Musk engages in his kind of publicity hounding, he consciously exploits the medias frailty and appetite for copy. His promises, his kayfabe Twitter spats, his controversy-mongering offer the press a preassembled cast of characters, an element of conflict and questions to answer. A grateful press appreciates how the wow factor of a Musk publicity stunt makes the routine coverage of quarterly reports, city council meetings and weather seem mundane. If Musk isnt on the press corps payroll, he should be.

Whats in it for Musk? He has long disdained advertising, believing that the unearned media of a stunt (or the quality of a great product) is advertising enough. According to Ashley Vances book, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Musk ordered his Tesla staff to produce at least one barnburner of a public relations announcement a week to stimulate interest in the companys cars. But in a 2021 court appearance, Musk made transparent how he keeps playing the press. If we are entertaining, then people will write stories about us, and then we dont have to spend money on advertising that would increase the price of our products, he said.

Naming one of his children X A-12, as he did in 2020, or pushing a Tesla roadster into space or challenging Vladimir Putin to single combat or issuing a Ukraine peace plan or selling 20,000 flamethrowers are prime examples of how Musk garners notice for his brands and his products. These advertisements for himself, to pinch a phrase from Norman Mailer, create a buzz about him and his ventures, and project the image of an omnipresent, charismatic guy who makes hot copy. When the press briefly turned against him in 2018 for some of his business miscues, Musk went all meta on reporters by announcing a press-watch site called Pravduh.com. Like so many Musk projects, it arrived stillborn and was soon forgotten, but not before he got a burst of publicity out of it. Which was the point, anyway.

Since acquiring Twitter, Musk has made media stunt-work one of his prime occupations announcing plans, ending them, releasing Twitter files to Matt Taibbi and other journalists, and even tweeting from the toilet. Hell do anything to keep it and himself in the news, and every day the news media rewards his showboating with an avalanche of running coverage and commentary. But youve got to wonder. Is Elon Musk the problem here? Or is it the press, which understands how its being manipulated by Musk but just cant quit him?

******

Every journalist on the Musk beat should read Edward Niedermeyers Ludicrous: The Unvarnished Story of Tesla Motor. Send your favorite empty Musk stunt to [emailprotected]. No new email alert subscriptions are being honored at this time. My Twitter feed is all about regenerative braking. My Mastodon and Post accounts wish Musk would buy them. My Substack Notes is less than inspired. My RSS feed says Venus, not Mars, should be our destination.

View post:

Elon Musk Figured Out the Media's Biggest Weakness - POLITICO

What do the Massachusetts Institute of Technology, reigning New York rap princess Ice Spice and Twitters eminent st-poster Dril have in common?

They got Elon Musks blue check sometime this weekend, in what appears to be the Twitter CEOs attempt to reverse-engineer the initial reasons behind the blue check in the first place. But none of them seem especially happy about receiving the now-checkered distinction.

Who tf subscribed me to [this], tweeted Ice Spice, who, prior to tweeting about it Saturday, did not have one. Neither didDril, who found a loophole to get de-verified that seemingly kept on getting reapplied.

We did not subscribe to Twitter Blue,MIT tweeted in perhaps the most diplomatic response.

Many other high-profile figures, like model and once-prolific Twitter poster Chrissy Teigen and knighted actor of screen and stage Ian McKellen, also chimed in. Teigen joked that they're getting them as punishment, while McKellenbristled at the suggestion that he had paid the $8 for the check. (Teigen and Dril no longer have their checks, while McKellen, Ice Spice and MIT do.)

The message: Blue checks on Twitter no longer hold any cultural cachet or value a mark of fame or some semblance of notoriety turned into a mark of allegiance to Musks enterprise.

These blue checks, prior to their mass removal on Thursday, were bestowed by Twitter upon prominent movie stars, musicians, athletes, political figures, journalists and many other people of varying influence for whom impersonation would be deleterious to their livelihoods. The status symbol of it all was just a plus. But for Musk and his acolytes, the badge proved to be another case of haves and have-nots people (mostly journalists) who undeservedly were given the tick by an arbitrary, seemingly opaque selection process. (For what its worth, this writer received his now-disappeared blue check by filling out a Google spreadsheet at a previous reporting job.)

Musks initial solution the very, very consequential outcome of democratizing blue checks by letting anyone with $8 access the same distinction as, say, a multinationalpharmaceutical company or a titan of the gaming industry blew up in Twitters face.

And, for now, it seems like this solution giving bluechecks to the folks who paid and, once it was clear most people would not pay even when their checks were removed, those who reportedly have more than 1 million users has stuck. Where it gets a bit dicey is that nearly every accounts checkmark comes with the explanation that the user subscribed to Twitter Blue and verified their phone number. (That includesactive accounts of celebrities who are now deceased.)

That said, some multimillion-follower users coughed up the $8 prior to the abrupt rule change and are also unhappy with Musk.

So u mean to tell me I coulda stalled Elon out I already had paid fa my st, Chicago rapper Polo G (who boasts 3.4 million followers and seemingly did pay the fee) tweeted Sunday.

Read more:

Elon Musk's Twitter Blue check getting celebrities riled up - SFGATE

Claim:

After a haphazard reversal of who would lose blue checkmarks on Twitter, CEO Elon Musk tweeted, Ahh fuck it, Im closing this site, fuck you and fuck Twitter, I can never post a single goddamn thread in here without you tweeters making tweets in some way or another. [...] Thanks for running me out of my own goddamn website.

Twitter descended into chaos in April 2023 with the final rollout of the Twitter Blue paid verification system, as some prominent accounts unexpectedly received blue check marks while others didn't, and many poked fun at the haphazard verification process on the social media platform.

Twitter Blueisan opt-in paid subscription that gives any user who pays $8 per month a blue check mark on Twitter. Previously, the check mark was free and granted to those who went through an identity verification process, particularly journalists, famous people, and companies.

OnApril 20, Twitter began stripping blue check marks from public figures who chose not to opt into the paid service, including celebrities and journalists who had been verified before Musk's takeover. Then, in a partial reversal, Musk announced that he was personally paying for some high profile users to retain their check marks, whether they requested it or not. By late April, it became apparent that blue check marks were simply being returned to specific accounts with more than a million followers.

The haphazard processresulted in many celebrities opting to cancel their accounts instead of retaining check marks they didn't ask for.

On April 23, a screenshot of a very irritated Musk apparently tweeting his frustration at the rollout went viral, in which he allegedly wrote (among other things), "Ahh fuck it, I'm closing this site, fuck you and fuck Twitter, I can never post a single goddamn thread in here without you tweeters making tweets in some way or another. [...] Thanks for running me out of my own goddamn website."

The full screenshot of the tweet is visible below, as shared by Twitter user @SA__moment:

There is no evidence that Musk tweeted this out in the first place. Nor does the wording of the alleged tweet match Musk's usual ways of expressing himself. Furthermore, if Musk did announce that he was closing the social media platform, it would be a much bigger news item than a screenshot gone viral. Such an announcement would have an impact on the stock market and also make headlines worldwide. Nothing of the kind happened.

"About Twitter Blue." Twitter, https://help.twitter.com/en/using-twitter/twitter-blue. Accessed 25 Apr. 2023.

Falconer, Sara Fischer, Rebecca. "'Verified' Becomes a Badge of Dishonor after Twitter Checkmark Confusion." Axios, 23 Apr. 2023, https://www.axios.com/2023/04/23/verified-checkmark-twitter-badge. Accessed 25 April 2023.

Jayshi, Damakant. "Did Elon Musk Increase the Fee for Twitter Blue to $15 a Month?" Snopes, 3 Apr. 2023, https://www.snopes.com/fact-check/musk-increase-fee-twitter-blue-15-month/.Accessed 25 April 2023.

Morrison, Sara. "Twitter's Old Blue Checks Are Finally Gone." Vox, 4 Nov. 2022, https://www.vox.com/recode/2022/11/4/23438917/twitter-verifications-blue-check-elon-musk.Accessed 25 April 2023.

Excerpt from:

Did Elon Musk Tweet He Was 'Closing' Twitter? - Snopes.com