Mediaboss Marketing

SANTA CLARA, Calif.--(BUSINESS WIRE)--

Renesas Electronics America, a premier provider of advanced semiconductor solutions, today announced that, in partnership with IAR Systems Software, Inc., embedded developers designing with Renesas flagship RX or RL78 microcontrollers (MCUs) can get one free license for IAR Embedded Workbench, the popular C/C++ compiler and debugger tool suite. This partnership between Renesas, the worlds leading MCU supplier, and IAR Systems Software, Inc., the worlds leading independent provider of software for programming of processors in embedded systems, bundles the performance of the RX and RL78 MCUs with a powerful development tools suite to reduce customer time to market.

"By standardizing on IAR Systems' Embedded Workbench, customers are able to vastly improve efficiency and time to market for new products. In one environment, they can easily migrate from competing architectures to our 16-bit RL78 and 32-bit RX MCUs," said Ritesh Tyagi, senior director of microcontroller product marketing at Renesas Electronics America. "Today, IAR Systems is the biggest independent tool vendor for Renesas Electronics MCUs. Customers can trust the compatibility of the IAR and Renesas solutions a collaboration that has been going strong since the mid-1980s."

"If you need a high-performance MCU, the 1.65 DMIPS/MHz RX architecture with its zero wait-state 100 MHz Flash, built-in FPU and DSP capabilities is a smart choice, said Robert DeOliveira, Director of Strategic Sales at IAR Systems. When it comes to low-power designs, the RL78 can satisfy your most demanding needs. Either way, you will have an excellent design experience by developing your application with IAR Embedded Workbench."

Promotion details

The Renesas/IAR promotion begins September 16, 2013 and ends March 31, 2014. The promotion is only valid in the Americas (North America, South America and Central America). The customer project must use a Renesas RX or RL78 MCU product and it must be used in a commercial application. Customers interested in the promotion need to register their project with Renesas. Qualifying customers will receive the following:

Customers who are just beginning their evaluations can visit the Renesas web site and register to qualify for a free RL78 RDK or RX62N RDK evaluation board. Customers can also go to the IAR web site and download evaluation versions of both EWRX and EWRL78. Both software packages include example projects for the respective Renesas Demonstration Kit (RDK).

For more information and to complete an online registration form, visit http://www.am.renesas.com/iar.

About the IAR Embedded Workbench

IAR Embedded Workbench is a high-performance C/C++ compiler and debugger tool suite for applications based on 8-, 16-, and 32-bit microcontrollers. It is advanced and powerful, yet easy to use thanks to its smart functionality and user-friendly interface. IAR Embedded Workbench incorporates a compiler, an assembler, a linker and a debugger into one integrated development environment (IDE). This gives you an uninterrupted workflow and a single toolbox in which all components integrate seamlessly.

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Renesas Electronics America Offers Free IAR Embedded Workbench C/C++ Compiler and Debugger Tool Suite for RX and RL78 ...

RS Components brings 3D design capability to all engineers with DesignSpark Mechanical

Free, fast and intuitive design software opens up new possibilities for engineers from concept design through to manufacturing

FORT WORTH, Texas, Sept. 16, 2013 (GLOBE NEWSWIRE) -- Allied Electronics (Allied) and RS Components (RS), the trading brands of Electrocomponents plc (ECM.L), the world's leading high service distributor of electronics and maintenance products, today announced a significant development in the history of 3D design software with the unveiling of DesignSpark Mechanical, a new 3D solid modeling and assembly tool that is available to all -- totally free of charge.

Developed in conjunction with SpaceClaim, the leading provider of flexible and affordable 3D modeling software for engineers, the new easy-to-use DesignSpark Mechanical will bring major benefits to design engineers around the world and is available in multiple languages. It is a significant step in the evolution of the DesignSpark online resource hub for the engineering community.

The availability of DesignSpark Mechanical overcomes the two major barriers to entry faced by potential users who do not currently have access to a 3D design solution, but who could benefit enormously from the use of 3D modeling to quickly develop sophisticated concepts and products. These impediments are the prohibitive costs and the considerable investment in learning time associated with traditional 3D CAD tools. Not only is DesignSpark Mechanical free, its simplicity of use means that engineers and others involved in product development can become fully conversant with the software within minutes, rather than the weeks or months required to become skilled with traditional 3D CAD tools.

"The launch of DesignSpark Mechanical is the first time a 3D design tool with this level of sophistication has been made freely available. Engineers will love using modeling software that is so intuitive and flexible," said Dan Stewart, Vice President of Marketing at Allied Electronics. "The use of DesignSpark Mechanical early in the design cycle can eliminate much of the time-consuming rework associated with traditional product development processes. This is a highly significant initiative that helps engineers to bring innovative products to market quickly, and DesignSpark Mechanical's STL output format enables direct export of designs to 3D printers." With access to more than 38,000 3D models in the extensive DesignSpark online component library, DesignSpark Mechanical gives all engineers the ability to rapidly undertake an end-to-end design with professional-grade modeling tools that are at zero cost. RS and Allied have also collaborated with world-leading 3D content company TraceParts to provide access to millions of models from the online tracepartsonline.net CAD portal in DesignSpark Mechanical format.

"Allied and RS are partnering with SpaceClaim to launch DesignSpark Mechanical, which combines the power and ease-of-use of direct modeling technology from SpaceClaim with access to the massive library of standard parts from Allied and RS, trusted by millions of engineers around the world," said Rich Moore, vice president of business development for SpaceClaim. "Feature-based CAD is more difficult to learn and with DesignSpark Mechanical, users can rapidly create 3D models to accelerate engineering design and improve their competitive advantage."

The active base of 3D CAD seats globally is currently estimated at approximately 1.5 million. However, it is also estimated that there are an additional 20 million engineers globally who do not currently use 3D CAD, but could significantly benefit from a tool such as DesignSpark Mechanical. It will enable design engineers not only to be more creative, but will also support a more efficient product development process, allowing the production of professional concepts right through to delivering highly detailed and dimensioned manufacturing blueprints.

DesignSpark Mechanical employs a powerful methodology called 'direct modeling', which is very different from traditional feature- or parametric-based 3D CAD software. The tool uses simple gestures that enable real-time editing and instant feedback, making it possible for engineers and others to create geometry and easily explore ideas and product concepts in 3D. All basic designs can be achieved quickly and easily via the use of the software's four basic tools -- Pull, Move, Fill and Combine -- in addition to its employment of familiar Windows keyboard shortcuts such as cut/paste, undo/redo, which makes it highly intuitive for new users.

The software can also be used as a complementary 3D tool in the product development process for the creation of early concept designs, for instance, alongside 3D CAD tools that are already in use today. The tool can remove bottlenecks in the early design process by allowing changes and additions in seconds, rather than having to wait for the CAD department using the traditional 3D tools to rework the design.

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DesignSpark Mechanical Release

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Software Freedom Day celebrates 10th year in Christchurch

Ever wanted to set up your own Facebook, build a personal digital video recorder or make a video DVD? These are a few of the topics to be covered at the 10th annual Software Freedom Day on the 21st of September.

Software Freedom Days have traditionally been about giving away CDs and installing software. "We'll still be doing that, but we will also be giving demonstrations of free software for business, education and community organisations" one of the organisers, Don Robertson, said.

"Over the last ten years, free software - all software - has become much more stable and easier to use. Well, less hard, but even my mother was able to go from OS X to GNU/Linux without any problems. So we want to focus on showing how much high quality free software is available, and on some wider issues - getting technology to poorer communities, privacy and data security, patents and creative freedom, open formats ... and dispelling some myths. Free software is not copy-right violation or stealing, you don't need to join the communist party to use it. The Greens, Labour and Act's web sites all run on Free Software. National also uses Free Software components. Things like that."

While much of the software can be installed and distributed at no cost, that's not the most important meaning of the word 'free'. "Free means you are able to use the software any way you want, to change it if you want, and to share it with anyone. It means you can use it to build other software. It means free as in Liberty".

Modern software is often built up with parts - like putting Lego blocks together. "If you have to make licensing deals for every block ... that stifles innovation, it stops people putting things together in new ways".

Free Open Source Software (FOSS) is often called Free Libre Open Source Software, or FLOSS, to emphasise this distinction. "I tried to use Libre Open Source Software, but it didn't really work" says Robertson.

The Free Software movement is bound up with the Open Standards, Open Data and Open content movements. "We're seeing a growth in all these areas", says Robertson. "Some companies are notorious for using formats no one else can use. Once you use their software, you can't switch to anything else". Some companies even make new versions of their software incompatible with old versions, forcing upgrades.

Academic publishing has also come under pressure to be more open. "The public fund a lot of research, but often cannot afford to read the results. The academic journals hold the copy-right". The UK and USA are legislating to require that government funded research is published with Open Access. "Open Source Software - such as the Public Knowledge Project's software - makes this easy to do".

Largely due to the diligence and hard work of Rik Tindall, the events co-ordinator, this is Christchurch's tenth Software Freedom Day. "We will be the first of over 270 Free Software Day events around the world" says Don Robertson, "and Christchurch will be the only centre in New Zealand that has celebrated all Software Freedom Days"

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Software Freedom Day celebrates 10th year in Christchurch