ABC Signup recently created three publications covering different aspects of registration software to help consumers become more educated about the product and how it might suit their program or event needs.
Louisville, KY (PRWEB) March 28, 2013
By the numbers: 5, 9 and 16
The companys most recent publications examine and help shed light on registration systems from three separate angles: essential features, key benefits and typical applications.
5 Essential Features of Registration Software details the key tools that allow users to create an online platform to market their programs and events, accept and administer registrations and much more.
We present information in these publications that addresses the types of questions we typically hear from prospective customers or see in the marketplace, said Todd Chandler, president of ABC Signup. Our goal is to create content that helps consumers first discern if registration software is the right solution and then determine whether their challenges require more robust tools or something else.
Informed prospects make for better customers
Chandler says that while the publications are provided as a service to consumers, ABC Signup benefits as well. First, the resources expand the companys profile and subject matter authority as they are searched and accessed over the Internet. Second, in some cases the publications enable ABC Signup to gain contact information from prospects interested in learning more about the product.
Most important, the publications help qualify or disqualify prospects by educating them about registration software solutions vis--vis their organizational needs.
From our experience, more informed prospects make for better customers, said Chandler. They also shorten the sales cycle and make it easier for us to differentiate ourselves from the competition.
Read the rest here:
ABC Signup's Resources Bring Some Clarity to the Registration Software Market