Mediaboss Marketing

BELLEVUE, Wash.--(BUSINESS WIRE)--Laplink Software, Inc., the global leader in PC migration and creator of the only software of its kind recommended by Microsoft, Intel, and all major PC manufacturers, announced today that its popular PCmover Profile Migrator (PPM) software will continue to be free to IT teams and organizations of any size through June 30, 2021. This software eliminates the hassles involved with manually copying contents of the previous on-premises Active Directory (AD) profile to a new Azure Active Directory (Azure AD) user profile on the same device including applications, data, and settings.

Enterprises and organizations of all sizes are making the move to cloud-based services like Azure AD to take advantage of features, such as single sign-on and multi-factor authentication that help to protect users from 99.9 percent of cybersecurity attacks. However, the migration process is far from automatic: every time an existing device is joined to Azure AD, a new user profile is created and the content in the old user profile is no longer accessible. As a result, IT staff must spend hours manually moving applications, settings, and files between user profiles for each PC.

PCmover Profile Migrator automates the entire user-profile migration process, saving IT teams hours of time while also helping to facilitate a smooth and hassle-free transfer to Azure AD. PPM is also the ideal solution for user-profile transfers between any two users and for migrating data from an old user profile associated with a former domain to a new user profile on a new domain on the same Windows PC. For migrations between PCs, and PC upgrades, Laplinks PCmover Enterprise provides the most efficient means to transfer from an old AD-joined PC to a new Azure AD-joined PC.

Koos Stoop, IT Manager at Theiner ICT B.V., an IT service provider based in the Netherlands, explained the value of using PCmover Profile Migrator during PC migration projects like this: Migrating user profiles is highly unique and user-dependent, which often made them extremely time consuming. When we found Laplink's PCmover, it opened our eyes to how fast and easy profile migration can be. Now, it only takes us a matter of minutes instead of hours to migrate profiles. So, if you think migrating user profiles is a difficult and lengthy process, get PCmover and think again!"

Hybrid identity deployments require profile migration

PCmover Profile Migrator is also essential for organizations supporting remote workforces and adopting a hybrid identity model that creates a common user identity with authorization to all resources, regardless of location. Companies using Microsofts Azure AD Connect to sync users between Azure AD and a local AD will find PPM offers an efficient solution for the first step in the process moving local AD user profiles to Azure AD.

Making the move to Azure Active Directory makes a lot of sense for most organizations who often need to simplify their active directory infrastructure and harmonize directories after M&A, corporate restructuring, or IT cost cutting, said Thomas Koll, Laplink CEO. By making PCmover Profile Migrator free to IT teams and organizations of all sizes, were helping to make the transition to Azure AD or a hybrid identity model both fast and easy.

To learn more, watch instructional videos, and download PCmover Profile Migrator free of charge, visit ppm.laplink.com. For organizations interested remotely managed migrations and automating transfers from an old PC to a new one, upgrading or moving to Windows 10, a free, fully functional copy of PCmover Enterprise can be obtained by visiting enterprise.laplink.com and filling out the request form.

About Laplink Software, Inc.

For nearly 40 years, Laplink has been a global leader in consumer, SMB, and enterprise PC migration software, and has earned the loyalty and trust of millions of organizations and customers worldwide. The companys PCmover software saves time and budget, reduces migration risks, and increases efficiency. Only PCmovers proprietary technology includes full selectivity that transfers data, applications, and settings from an old PC to a new one, even if the two PCs run different versions of Windows. The privately held company was founded in 1983 and is headquartered in Bellevue, Washington.

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Laplink Provides Azure Active Directory Profile Migration Software Free to IT Teams and Organizations of Any Size - Business Wire

SEATTLE--(BUSINESS WIRE)--Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences.

The advertising industry continues to experience massive upset during the rise of privacy in digital marketing, including:

With these and other growing constraints on status-quo data-driven tactics, Jove offers Creative Insights as a tool to fundamentally change advertising practices, bringing human creativity and human connection back to the forefront of marketing.

Speaking to the companys decision to open up its platform to nonprofit organizations for free, Ryan Turner, CMO of Jove, said: On the whole, nonprofits have not had the budgets to benefit from the largely data-driven techniques for microtargeting and personalization, like the corporate sector. They have historically relied on compelling storytelling, creativity, empathy, and big ideas to attract and move audiences into action. In some ways, the so-called rise of privacy is working to level the playing field, and we believe that nonprofits are in a unique position to lead the way in bringing creativity back to advertising.

Creative Insights by Jove is the first creative-centric advertising software that presents a comprehensive view of all ad data across channels in a visual interface that shows the broad, thematic creative elements tied to real results. The tool offers marketers and creatives a new way of looking at advertising results that doesnt rely on the collection of private data.

Turner continued: Whether its the Gates Foundation or PATH trying to increase visibility for content that educates the public on the challenges of vaccine distribution in the developing world. Or advocacy for government support of public-private partnerships on clean energy initiatives. Or to call the attention of socially conscious entrepreneurs to new developments in sanitation technology and clean water initiatives. Or the arts sector advertising cultural events and new exhibitions. Or public radio soliciting donations. We welcome nonprofits to benefit from our platform and to put it to good use.

We're proud to come alongside nonprofits to support getting their messages out, now more than ever, to help them move forward their visions for social good, said David Atchison, CEO of Jove. As a nation and in the world, were going through a time when the voices of organizations working for the greater good need to be heard above the noise. And we hope to together yield the results to prove what we at Jove know to be truethat the best marketing relies on standout creative to communicate powerfully and to connect with audiences.

About Jove: Creative Insights by Jove uses data to spark actionable insights that inspire creative concepts and optimization across all marketing activities from creative development, brand management and media buying. Joves platform is the first of its kind to use data to pinpoint not only which creative concepts and media approaches work but also why. By using visuals to present creative and metrics from every channel in one place, the platform provides a big picture view of all marketing activities that has not been available previously.

About David Atchison, Jove Founder & CEO:

After receiving his Operations Research degree from Princeton, Atchison quickly realized he could use it to test, scale, and optimize digital marketing programs. And its worked. He has seen the macro and micro trends that adjust both small and large companies, and strongly believes that with the world only getting more fragmented and complicated, ad testing is critical when it comes to building successful global brands.

Before Jove, Atchison started New Engen, a digital marketing company serving SMB and enterprise businesses, and has served as CMO (and employee #3) at Zulily, an e-commerce company that went from $0 to $1.5B in just six years.

About Ryan Turner, Jove CMO:

With a 25-year career in marketing and communications, Turner started as a writer at the Bill & Melinda Gates Foundation. He worked with digital agencies WPP and Publicis for 10 years. Then he joined Starbucks, where he built from scratch a world-class social media operation before taking on broader scope as vice president of digital marketing. Most recently, Ryan worked at Amazon, where he led a team of creatives, media planners, and data scientists running experimentation programs in digital media.

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Jove Gives Nonprofits Free Access to New Creative-Centric Ad Planning Software - Business Wire

You'll need more than just a key to drive this Hemi.

Image: Dodge

In an era of keyless entry, connected cars and computerized everything, you'd think that car theft would be a thing of the past. Alas, as cars have gone more high-tech, so have car thieves.

Thanks to clever black market hardware, it's possible for thieves to spoof the electronic codes that wireless key fobs use to unlock and start cars. It's not easy to do, but it's common enough to be a concern, especially with high-end vehicles.

To discourage this, Dodge has taken a page out of the IT security handbook and will now offer two-factor authentication in Charger and Challenger models equipped with its most powerful 392-cubic inch V8 and its supercharged 6.2-liter V8. Even better, this feature isn't restricted to only newly sold vehicles: It'll be available as a free software update to all eligible 2015-2021 products.

Here's how it works.

SEE: Social engineering: A cheat sheet for business professionals (free PDF) (TechRepublic)

Once installed, the software will limit vehicle engines to an idle speed of around 675 rpm upon initial startup, generating just 2.8 horsepower and 22lb-ft of torquea tiny fraction of what they are capable of producing. They'll be able to be driven, but at close to walking pace and nothing faster.

However, once a driver enters their four-digit security code, the full power of the car will be unlocked. That means that without the code, would-be car thieves won't even be able to make a quick getaway even if they have a spoofed key or the original.

"Though statistically rare, car thieves have targeted the high-horsepower Dodge muscle cars, and we want the Dodge 'Brotherhood' to know we're taking quick action and covering their backs," explains Dodge CEO Tim Kuniskis in a press release.

This isn't the first time that Dodge has used clever software to introduce features to an automobile. A few years ago, it rolled out an update to the Dodge Charger Pursuit police car that used the built-in ultrasonic parking sensors to alert officers if someone tried to sneak up behind their car to catch them unaware.

Image: Dodge

More vehicles will soon be incorporating digital key technology, which should help prevent auto theft from key spoofing as well. The next-generation BMW iDrive includes something called "Digital Key Plus" that uses ultra-wideband tech in late-model iPhones to securely authenticate both phone and car to unlock doors and drive, and its key fobs will do the same, making spoofing considerably more difficult.

Then there are digital connectivity and app-based solutions like GM's OnStar, the Volvo On Call app, or other similar apps available from most car companies these days that allow doors to be unlocked remotely from an app. Of course, these work differently as they are connecting to the car via the cloud, but it's still an interesting non-traditional way to unlock a car.

It remains to be seen whether these wireless systems will replace key fobs entirely someday.

Strengthen your organization's IT security defenses by keeping abreast of the latest cybersecurity news, solutions, and best practices. Delivered Tuesdays and Thursdays

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Dodge is using two-factor authentication to secure its most powerful muscle cars - TechRepublic

Read&Write is a big confidence booster for anyone who needs a little support with their readingand writing, at school or in the workplace.

Millions of students in higher education rely on Read&Write's friendly literacy featuresto help with reading, writing assignments and online research. From hearing emailsor documents read out loud to text prediction; picture dictionaries; summary highlighters;and a grammar, spelling and confusable words checker; Read&Write makes lots of everydayliteracy tasks simpler, quicker and more accurate.

Read&Write helps employees with additional language or literacy needs, such as thosewith ESL or dyslexia, who need unobtrusive extra support with reading and writing.

EquatIO software allows learners to create mathematical equations, formulas (and more!) directlyon their computer or device.

Learners simply type, handwrite or dictate any expression, and EquatIO will convertit to accurate digital math which can be added into a Microsoft Word doc or G Suiteapps with a click.

How to get these state-of-the-art software programs for free:

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University Of Alaska Anchorage: Now Free And Available To All Learners: Read&Write And EquatIO Premium Software! - Patch.com

Detective Sergeant Jose Morales Jr. plans to complete the body camera policy by next month and plans to have a trial of Axon body cameras within weeks.

YOUNGSTOWN City council members discussed plans for body cameras for the Youngstown Police Department at Thursdays safety committee meeting.

Detective Sgt.Jose Morales Jr. said the department has met with several body camera vendors since January including BodyWorn, G-Tech Solutions, Motorola and Axon.

Morales singled outthe Axoncamera demonstration asimpressive.

They say that out of the top 1,200 agencies in the country, they pretty much hold 60 percent of that market, Morales said. They are very popular across the nation.

Morales said Axon has a community engagement program that is offered for free. Company officialswill attend community forums or City Council meetings to discuss features of their cameras.

YPD also asked the Akron Police Department about their use of Axon body cameras. Morales said the Akron departmentwas happy with Axon services and the software that came along with it.

Morales said he is working on a body camera policy for the department that will be completed and presentedat next months meeting.

In the next few months, YPD is planning to do atrial of 15 to 20 Axon body cameras that will last between 30 and 60 days. Morales said about 20 police officers have volunteered to use the cameras during the trial period.

Morales said since everything recorded will be subject to public record during the trial period, he is working to expedite the body camera policy.

Morales said he hopes to have body cameras for all officers in the department by July or early August.

During the meeting, Morales said the cost of the cameras and software ranged: BodyWorn was about $1 million, Motorolla was about $320,000 and Axon cost about $524,000.

Morales said the most expensive part about body cameras is not the cameras, but the software and storage required forthem.

Councilwoman Anita Davis, 6th ward, wondered whetherbody cameras would be needed for every officer. She said between the different shifts, vacation days and sick days, there will be days where cameras are not used.

Morales said there has not been much discussion about not having a camera for each officer. He said the way he sees it, it would be like a radio assigned to each officer.

In case you want to come in and youre going to work a job where youre going to be in uniform that evening or that day, you would be able to pick your own camera that would have your own footage on it, Morales said.

Davis said if there is a way to save money, the department should look at other options.

There is a way of doing it without buying [a camera] for every uniformed officer, Davis said.

Davis suggested that Morales should check with the Warren Police Department since they do not have a body camera for every officer and work under federal guidelines.

Councilman Julius Oliver, 1st ward, asked if the department looked at any local companies that could provide body camera services. Morales said the department only looked at established, national cameracompanies.

Oliver said if the services are the most expensive part of the cameras, the department should look at Tactical Protection and Surveillance that reached out to him to provide those services to YPD.

I think you might be able to save some money if you use the company thats right downtown, Oliver said.

Morales said he would seek more information.

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Youngstown Police Department may have body cameras by this summer - Mahoning Matters