Archive for the ‘Free Software’ Category

Controller-Free Hand Tracking Is Coming To The Oculus Quest This Week – Forbes

Surprise! Oculus is launching full, controller-free hand tracking for the Oculus Quest a few months earlier than initially anticipated: this week.

While the developer SDK to integrate it into games wont be coming until next week, youll be able to try it out yourself through the Experimental Features menu in the Quest software in the v12 update due for release within the next few days.

Until third-party developers pick up the tech, youll only be able to use it in the Quest interface and certain first-party apps like Oculus TV and Browser. However, it does mean youll be able to do everything from browse the Oculus Store to setting up your Guardian Boundary without needing the Touch controllers.

Right now, hand tracking will only be available for the Quest, and not much to the chagrin of a lot of the VR community also the Rift S, which launched on the same day.

While its difficult to tell how many developers will make use of hand tracking in their games, seeing as its just for one headset in an industry that has been rather hardware-holistic until now, there are a few significant applications that could see it prove to be popular with players. The biggest of which is media consumption; the Quest is already brilliant for watching movies or TV, and the Oculus Venues software remains popular. Being able to access and control playback without having to faff with controllers sounds fantastic.

It could also be a surprisingly powerful accessibility tool. Hand tracking means all forms of sign language are now feasible in VR. If games like VRChat or Rec Room can make use of the new SDK, that could open social VR experiences to a lot of sign language users in a way no games have ever been able to before.

Hand tracking comes to the Quest in the v12 update due this week.

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Controller-Free Hand Tracking Is Coming To The Oculus Quest This Week - Forbes

7 Proven And Tested SaaS Marketing Strategies To Fuel Your Business Growth – HostReview.com

Do you have trouble growing your SaaS business?

Strategies that surround these processes play a key role in your ability to scale. Without a solid plan in place, growth can be difficult.

But before we delve into SaaS marketing strategies that can make your business grow, lets first define SaaS marketing.

SaaS stands for Software as a Service. They create software to provide their clients with a service.

One of the most well-known SaaS companies in the market is Slack. The company has managed to garner 12 million daily active users as of October 2019.

Meanwhile, SaaS marketing is all about one's marketing efforts using various marketing channels. Its goal is to boost brand awareness and drive revenue for software companies that are subscription-based.

So, how can you fuel your SaaS companys growth?

Disclosing the price clearly is one of the most crucial aspects of successful SaaS marketing strategies. Create a price range in such a way that prospects can decide immediately whether or not they could afford the price.

Mention clearly your pricing plans for your prospective customers to have a more informed decision.

As part of your SaaS strategy, you simply could not neglect the power of unique and authentic content. So, come up with content that solves most of your customer pain points and their problems.

A study showed that people are 131% more likely to buy from brands that show more educational content.

According to Voy Media, a leading marketing agency for SaaS companies, Apart from being informative, your content should also be actionable and engaging. This usually includes content that you make for your blog, website, guest posts, social media, and so on. Also, make sure that your content reaches therightpeople.

You need to optimize your content for you to able to rank well on SERPs, and it will be easier for prospects to find you when they are looking for your product.

For you to able to create a successful SaaS marketing strategy, it is essential to have a great product or service that they could promote.

If you want more people to use your product, then it should precisely meet their needs and offers an excellent user experience. Thats why the best way to ensure that you have a great product or service to promote is to identify the pain points and problems that your typical customers face.

But it is not enough that you just identify the problem. You should select the problem that costs your target audience the most.

People need to realize the financial implications of a particular problem. Then, from there, it is your job to communicate to them how the particular product that you offer could help them solve their issues.

Organic traffic plays a key role in SaaS marketing, and this is where SEO comes in. SEO will help you generate a lot of leads for your business, which is easily converted.

SaaS companies do come across challenges along the way, but there are effective SEO tactics in SaaS marketing that could help you handle those:

Look for keywords that your prospects are most likely using to look for a solution for their problems. You can even find related keywords via the search suggestions from Google. The key here is finding as many keywords that your prospective customers might be using (or might use).

Ensure that the speed of your site is as quick as possible. Make an effort to make your page loading time within 2 seconds or less for optimal conversions.

Use a responsive design for your site so that your site loads perfectly no matter what device a customer is using.

Create custom banners with Calls-to-Action (CTAs) that entice visitors to sign up for a free trial.

Perfect your keywords and technical SEO. Use your primary keyword in the title, descriptions, headings, and first paragraph of the body of your content. Utilize proper schema mark-up, AMP pages, sitemaps, proper canonical tag, and navigation.

Because it is much easier to sell your product to people by showing it to them through a live demo, use that to your advantage. Then, share bits and pieces of your product to as many prospects and places as possible.

You can break it down to screencasts that last for 1-2 minutes long, publishing them on social media and in your email drip campaigns that will be sent to leads to warm them up as much as possible.

If you are still unsure whether or not you should give a free trial of your products, then do not be!

Offering a free trial of your software helps users understand how your software works, how it solves their problems, giving them a strong reason why they should buy your products.

But do not offer all the features of your product because doing so will not persuade them to buy the full-featured product.

Referrals are a growth hackers winning strategy. So, take your time considering these stats:

You can utilize referrals as a free form of marketing that plays a major impact on your brand. But you need to actively ask your current user base for referrals. This is the most important step in the process.

For you to be able to create a successful SaaS marketing strategy, you need to understand the industry you are in, as well as your target market.

Your goal should always be how your business could scale. Although it is also important that you are attracting the right people.

Also, depending on your niche, product, and audience, there are some SaaS strategies that might work significantly better than others. Creating a solid SaaS marketing strategy could be challenging, but the steps that we have discussed above will help you get going.

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7 Proven And Tested SaaS Marketing Strategies To Fuel Your Business Growth - HostReview.com

You asked, BMW listened: Android Auto compatibility is coming in 2020 – Digital Trends

BMW just dropped off the shrinking list of automakers that continue to resist Android Auto. The Munich-based automaker announced it will make wireless Android Auto available across most of its range of models in July 2020, and Digital Trends has learned that the feature will be free on every compatible car. The news comes shortly after BMW pledged to stop charging its customers an annual fee to use Apple CarPlay, Android Autos archnemesis.

Android Auto will come standard on BMWs equipped with iDrive 7, the companys latest infotainment system, and Live Cockpit, a digital instrument cluster that replaces analog gauges. The newest evolution of iDrive is either standard or optional on a long list of models, including the 3 Series, 5 Series, 7 Series, and 8 Series, as well as the X3, X5, X6, and X7. Motorists who want to replace the native infotainment system with an Android interface will need a compatible smartphone

The cool thing about BMWs Android Auto integration is that the Google-developed software wont simply replace the iDrive infotainment system on the wide, high-resolution screen mounted on top of the dashboard. Its been adapted to also display information on the digital, driver-configurable instrument cluster, and even in the head-up display.

BMW owns the Mini brand, and models like the Hardtop and the Countryman still arent Android Auto compatible. Contacted by Digital Trends, a spokesperson for the British firm affirmed theres no guarantee it will follow its parent companys lead: Mini wont receive Android Auto functionality at the same time as it was just announced for BMW. At this time, we dont have a confirmed timeline of when this functionality may become available on Mini models.

And, what about the Toyota Supra? Its closely related to the BMW Z4, and its infotainment system is more German than Japanese, meaning its not Android-ready, either. We reached out to Toyota for clarification, and well update this story when we learn more. As of this writing, the born-again coupe remains Apple CarPlay-compatible only, but, hey, at least its free.

Well get our first demo of BMWs infotainment system during CES 2020. The decision to offer Android Auto brings the company in line with rivals Audi and Mercedes-Benz, and it makes the list of anti-Google companies smaller than ever. Bentley and Porsche notably dont offer the software, but both are planning to change that sooner rather than later.

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You asked, BMW listened: Android Auto compatibility is coming in 2020 - Digital Trends

The 31 best tech companies to work for in 2020, according to employees – Business Insider

Tech companies are known for offering lavish perks, like free food, onsite gyms and doctors, and long periods of time off for parental leave. So it may come as no surprise that tech companies accounted for a significant portion of Glassdoor's annual list of the 100 best places to work in the year ahead.

Tech industry giants like Google, Facebook, and Microsoft, and Apple made the list, but some of these companies dropped in placement compared to last year. Facebook, for example, fell by 16 spots to number 23 on Glassdoor's list, while Google dropped three spots to number 11 and Apple slipped down 13 spots to 84. Microsoft, comparatively, jumped up to take 21st place, an improvement from the 34th-place slot it occupied last year.

Here's a look at all the tech companies that made Glassdoor's list, which is based on employee feedback regarding their job, work environment, and employer over the last year.

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The 31 best tech companies to work for in 2020, according to employees - Business Insider

Windows Security review: There are better options, but not for the ‘price’ – PCWorld

For years, the attitude towards Windows 10s built-in security was that its a nice idea, but you really shouldnt rely on it. That stared changing in 2019, with the major testing houses giving Windows Security top marks.

Could it be true? Can you really ditch your $100 annual antivirus subscription and rely on Microsofts native solution instead? Heres our opinion.

Windows Security is a very basic utility. In a way, it doesnt need to be fancy, since its part of Windows itself. If you need extras like backups or hard drive cleaning, you can find that in other parts of the OS.

The Windows Security dashboard.

Windows Security is accessible via the Start menu or an icon in the system tray. It has seven sections: Virus & threat protection, Account protection, Firewall & network protection, App & browser control, Device security, Device performance & health, and Family options.

The first five sections will display a green check mark when everything is fine or a yellow alert symbol when its not. Unfortunately, these alerts arent always being honest. The Account protection section alerts you when youre using a local account and not a Microsoft account. That means youll always have a yellow check mark on the Windows Security icon in the system tray unless you dismiss that particular alert, which few people do. Thats unfortunate, since more vital alerts could be ignored as the yellow alert status just blends into the background.

Windows Securitys virus scan section.

The Virus & threat protection is where Microsoft has really filled out its antivirus chops, and its AV program is still known as Windows Defender. In earlier versions, built-in security for Windows just did its job in the background. The current version allows you to run four different kinds of scans, all of which are pretty standard for antivirus.

You can run a quick scan to search the most common places that viruses and malware are likely to hide.Theres a longer full scan section that checks all files and programs on your hard disk. You can also choose a custom scan to check specific files or folders. Finally, theres the Windows Defender Offline scan that shuts down your computer and scans your device for particularly pernicious malware that other scans are unlikely to find.

For anyone who uses free, third-party antivirus, the new Windows Security offers pretty much all you need. Windows Security also has the added benefit of not harrassing you with notifications to upgrade to a paid product every few days.

Windows Defenders scan options.

Theres a lot more functionality inside Virus & threat protection. Under the settings area for that section we have a few on/off sliders for options such as real-time protection, cloud-delivered protection, automatic sample submission, and tamper protection. All of these options are turned on by default, and all of them have clear explanations about what they do if youre thinking about turning any of them off.

In addition, theres an option for controlled folder access to keep malicious programs away from sensitive folders. If Windows Security misidentifies an app as unfriendly you can also whitelist it. This section is also where you can set up OneDrive for ransomware data recovery.

Going back to the settings for Virus & threat protection, you can set up specific folders so they wont be scanned, and adjust your notification settings.

Again, thats a lot of basic antivirus protection packed into this suite that is active by default on new Windows 10 PCs.

Theres not a whole lot of interesting stuff in the Account protection section. If youre using a Microsoft account, this is where you can manage your sync settings, activate Windows Hello for sign-ins, and manage the Dynamic Lock feature that pairs a Bluetooth device to automatically lock the PC when you step away.

The firewall section in Windows Security.

The Firewall section lets you manage the built-in firewall, and allow apps through the firewall if necessary. Then the App & browser control is where you manage Windows SmartScreen for apps and file downloads, browsing on Microsoft Edge, and the Microsoft Store.

This section exposes one downside of Windows Security: It doesnt really do as much as other third-party suites can do for third-party browsers. If you stick with mainstream browsers they have their own built-in protections, and you can also add third-party blockers such as uBlock Origin to keep out a good chunk of potential ad-based malware penetrations. These moves wont catch everything, however, especially if youre visiting the less reputable corners of the web. Norton, for example, is often more proactive about blocking malicious activity than the browsers are. That said, regardless of your browser, Windows Security should have no trouble blocking potentially malicious file downloads.

Moving on, Device security is a section that does its work in the background and anything you see here is mostly informational. Device performance & health, however, gives a quick glance at the current hardware status, including battery life, storage capacity, software, and the Windows Time service. This is also where you can carry out a Fresh start to reinstall Windows.

Finally, the Family options area lets you manage your childs activities. Microsoft allows you to manage Windows 10 devices, Xbox One consoles, as well as Android devices if they have the Microsoft Launcher installed. Thats a great set of options, and is on par with a lot of other services. You can set screen time limits, and restrict time for specific apps and games. Theres also an option to implement buying restrictions on the Microsoft Store.

Overall, Windows Security has a good set of options for security, from antivirus scans and ransomware all the way down to parental controls.

A malicious file warning from Windows Security in Windows 10.

Judging Windows Security performance is a little tough since the utility is built right into Windows. Nevertheless, you can turn off a lot of the functionality to get a sense of its impact on PCs.

Running PCMark 10s Extended Creative test saw a dip of just five points between Windows Security in active and dormant modes.

The large-file transfer test was a different story, with the test PC scoring a slightly slower speed by 23 seconds with Windows Security active. Again, not a huge drop but lower-end PCs might see a difference when transferring large files. The other performance tests included the archive and unarchive test, with a difference of about 20 seconds. The bottom line is that most PCs wont suffer much of a performance impact, if any, from Windows Security.

As for the testing houses, AV-Test gave Windows Defender (the AV portion of Windows Security) a 100 percent score for both its 0-day and prevelant malware tests, using 368 samples and 13,000 samples, respectively. The testing period covered July and August 2019.

AV-Comparatives also gave Windows Defender a high rating. In its real-world protection test for July and August, using 352 samples, Windows Defender blocked 100 percent of the threats. Thats fantastic, but Windows Defender also had the highest false positives rate at 39.

AV-Comparatives malware protection test from September 2019 was a mixed bag. In that test of more than 10,000 samples, Windows Defender had a 29.7 percent offline detection rate, which is terrible and the second lowest. The online detection rate was the absolute lowest at 76.3 percent, whereas most security suites are hitting around 97 to 99 percent. The online protection rate, however, was very high at 99.96 percent. There were 13 false alarms, which is a mid-range result.

Finally, we looked at SE Labs, which gave Windows Defender a AAA rating. SE Labs put Microsoft in the second tier of AAA products along with ESET and McAfee, all of which missed one public threat, but stopped everything else including targeted attacks.

From these results we can gather that Windows Security is highly cloud dependent for malware detection, and probably isnt up to the job if your PC spends a good amount of time disconnected from the internet. It also means there are still far better choices for protection despite Windows Defenders top ranking.

Windows Security has all the elements you need in a solid security suite, including antivirus scans, ransomware protection, and parental controls. It doesnt have a lot of the extras youll see in other suites, but some of those things, such as automated backups, are built into other parts of Windows.

If youre all about the added features of a top-tier security suite then Windows Security will not be a satisfying option. It doesnt have encrypted cloud storage for sensitive documents, secure file erase, a password manager, or a VPN subscription. Granted, many of these features would likely land Microsoft in hot water with anti-trust authorities. For that reason we wouldnt expect Microsoft to push much beyond the equivalent of third-party free antivirus suites, which is what were seeing now.

Windows Security offers good protection, but if you look at the testing comparisons to other suites, there are still better options. Nevertheless, Windows Security has come a long way and should continue to improve its basic protection and detection capabilities.

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Windows Security review: There are better options, but not for the 'price' - PCWorld