Mediaboss Marketing

A screen from Bynder Orbit.

This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit.

Essentially, Orbit is a limited-function version of Bynder for small- and medium-sized businesses. The main Bynder software is directed toward enterprises.

Available in the fall, Orbit lets businesses create, store, search and share images, videos and other creative files in the cloud, with access shared by team members. There are no limits on the number of users.

CEO Chris Hall describes Bynder Orbit as the first free and widely available DAM [built] for enterprise grade performance and security.

The DAM tool, which can be branded with a business look and feel, offers automatic file conversion; automatic extraction of metadata, keywords and other relevant info during upload; and AI-powered auto-tagging for search. Free accounts have up to 100 GB of storage, after which there are premium levels of usage.

Why give away a free version?

Hall told me via email that seventy-five percent of marketers at small and medium sized businesses arent familiar with the term Digital Asset Management, and theyre also unaware there is a solution to their problem.

A free, professional product can finally educate marketers on a much wider scale and solve a real problem, he said, after which businesses can increase their storage or graduate to the full Bynder.

See the article here:
Bynder announces free version of its Digital Asset Management ... - MarTech Today

After testing a pilot version in Russia, China, and Nordic countries last year, the Russia-based cybersecurity firm Kaspersky Labs said Tuesday it will begin a global rollout of its free antivirus product.

Timed to coincide with the company's 20th anniversary today, the launch of Kaspersky Free will begin this month and next across the U.S., Canada, the Caribbean and a large swath of the Asia-Pacific region. The software will become available in other parts of the world -- including the Middle East, Africa, the UK, Germany, France, Japan and South Korea -- in phases through late October.

By then, "the whole planet" will be covered, founder/CEO Eugene Kaspersky said in a blog post yesterday. However, while the basic version is free to the masses, most individuals and certainly enterprises will be better off running more sophisticated antivirus software.

Although the free version won't compete with the company's paid antivirus products, Kaspersky Free will cover "all the bare essentials," with protections for files, email and the Web, along with automatic updates, Kaspersky said. Users in the U.S. can download the software now from the company's Web site.

Targets any Cyberthreat 'Regardless of Origin'

Kaspersky said the company has been working to develop the free antivirus program "for a good year-and-a-half," with the goal of reaching users who can't afford premium security software. In his blog post, he took at dig at traditional free offerings ("more holes than Swiss cheese for malware to slip through") as well as Microsoft's latest antivirus system, Windows Defender ("ye gods!")

Long a critic of Microsoft, Kaspersky last year accused the tech giant of making it harder for competing antivirus providers to run their software on devices running the Windows 10 operating system. He said he planned to ask regulators in Europe, Russia, and elsewhere to direct Microsoft to cease "anti-competitive" practices.

In yesterday's blog post, Kaspersky also alluded to critics of his own company by noting the free antivirus software will "detect any cyberthreat regardless of its origin or intention -- even if certain folks don't like it."

U.S. government use of Kaspersky Labs' products has come under increased fire recently, with both NASA's SEWP procurement service and the General Services Administration removing the company from their approved vendor lists earlier this month.

"GSA's priorities are to ensure the integrity and security of U.S. government systems and networks and evaluate products and services available on our contracts using supply chain risk management processes," a GSA spokesperson said in a July 12 email to the federal business technology publication FCW.

Wider Adoption To Drive Machine Learning

In addition to basic antivirus protection, Kaspersky Free will also provide self-defense and quarantine capabilities, Kaspersky said. "This arsenal ensures convenient and safe web surfing (is it still surfing? Sounds a bit 90s to me), working with USB sticks and other portable storage media, and protection against both phishing and infected files being run," he said.

Based on Kaspersky Labs' paid products, the free antivirus is "lighter on system resources and quicker than its big brothers," Kaspersky noted, adding that it is also free of "all the usual nonsense like advertising-oriented user-habit tracking and confidentiality infringements -- which free AV normally suffers badly from in order to make it financially worthwhile to its manufacturers."

Finally, thanks to the machine learning capabilities now deployed in antivirus programs, the more users who install Kaspersky Free, the more effective the software can become, "since the big-data-bases will have more numbers to work with," he said.

Continue reading here:
Free Anti-Virus for All? Well, Sort of - CIO Today

LONDON--(BUSINESS WIRE)--Technavios latest report on the global photo editing software market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

The global photo editing software market is driven by its use in professional photography, especially in post-production activities. The demand for proprietary software and free software, such as GNU Image Manipulation Program (GIMP), is high in this market. The rising number of free software is a major challenge to the growth of the global photo editing market.

Ishmeet Kaur, a lead analyst from Technavio, specializing in research on enterprise application sector, says, The increased use of photo content in social media has propelled the demand for photo editing software. Online photo editing software is increasingly becoming a popular solution for editing photos. PicMonkey and Fotor are some of the major players in this market.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing

Buy 1 Technavio report and get the second for 50% off. Buy 2 Technavio reports and get the third for free.

The top three emerging trends driving the global photo editing software market according to Technavio research analysts are:

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Technavios sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Increasing integration of social media platforms with photo editing features

One of the major uses of photo editing software among non-professional users is for uploading them in social media platforms like Facebook, Twitter, WhatsApp, Snapchat, and Instagram. Social networking sites are providing several editing features to make the uploaded photos look better.

Social networking platforms will provide more focus on photo editing features during the forecast period. This will reduce the dependence on a dedicated photo editing software for mobile phones. For instance, Instagram features all the capabilities of a mobile photo editing software and provides saving options, according to Ishmeet.

Growing number of mobile photo editing software

Nowadays, vendors are providing photo editing software for mobile devices such as smartphones and tablets. The high processing power of mobile devices is the most important reason for this initiative. For instance, the latest flagship smartphone from Samsung, Galaxy S7, has a Snapdragon 820 chipset by Qualcomm with a 4 GB random access memory.

Snapdragon 820 consists of a 64-bit quad-core CPU and a highly advanced Adreno 530 GPU. It has more clock speed than an Intel Core i3 4005U processor used in a desktop. Another major advantage of mobile devices is that the input method in most of them are through touch screens rather than a mouse, keyboard, or personal computer (PC).

Rising number of face editing software

The growing trend of selfies in social media platforms has increased the demand for face editing software. The number of apps with face editing features, coupled with filters, have increased in the app stores of iOS and Android, two major mobile OS platforms.

The key vendors are as follows:

Browse Related Reports:

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavios report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavios comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

If you are interested in more information, please contact our media team at media@technavio.com.

Originally posted here:
Photo Editing Software Market - Trends and Forecasts by Technavio - Business Wire (press release)

With news this week of the FruitFly 2 malware which can remotely take control of a Macs webcam, mouse, or keyboards and recurring ransomware attacks on PCs, free antivirus software can be a godsend.

So, what should an antivirus program do? Getting rid of existing malware is just the beginning. Good antivirus software will prevent malicious software from infecting your computer in the first place and steer you away from bad websites.

But malware and viruses are as old as the personal computer and just as enduring.

Fox News has compiled a list of a few programs that provide good protection for your computer, all for free.

APPLE'S BIGGEST ANNOUNCEMENT SINCE 2007? ALL EYES ON 'IPHONE 8'

Avast Free Antivirus 2017:Avast offers a lot for a free anti-malware program. In testing done at PC Mag, Avast blocked 87 percent of the malware samples. It posted excellent scores in hands-on malware and antiphishing tests, according to the publication. It can also perform security checks on your Wi-Fi network and offers something usually not seen in free antivirus software, password management.

Theres browser security as well, which tags websites that are unsafe.

Needless to say, there are premium features that you can pay for. For example, using Avast to set up a private virtual network (VPN) can trigger the paid service. But upgrading to Avasts paid services if you need it as part of your business might not be a bad idea considering how good the free stuff is.

Kaspersky:The Moscow-based cybersecurity and anti-virus purveyor just launched a free service on July 25.

Weve been working on this release for a good year-and-a-half, the company said in a blog post.

What do you get? All the bare essentials, according to the blog post.

Kaspersky Free includes file, email and web antivirus, automatic updates, self-defense, and quarantine and works to protect against malicious websites and phishing. In short, the indispensable basics that no one on the planet should do without, according to Kasperskys post.

The bare bones free protection wont compete against paid-for versions. The latter adds parental control, online payment protection, and secure VPN.

THREE GREAT SMARTPHONE BUYS FOR THE SUMMER Why the seemingly altruistic act? Increasing the number of Kaspersky Free installations improves the quality of protection of all users, according to Kaspersky, including paid users.

Kaspersky has received some negative media attention in the U.S. based on accusations of ties to Russian Intelligence, which Kaspersky has denied.

The free software is available in the U.S., Canada and certain Asia Pacific countries. More regions will be added in the next few months.

AVG AntiVirus Free (2017):AVGs free version includes real-time security updates, scans for both malware and performance issues and stopping malicious downloads before they reach your PC. It also sports a new, simpler interface.

The paid version adds secure personal folders with an extra layer of ransomware protection, an enhanced firewall, and detection of fake websites for safe payments.

See more here:
3 best free anti-virus software to protect your computer | Fox News - Fox News

BBC News

Porsche to recall 22000 cars over emissions software BBC News Last week it was announced that VW subsidiary Audi would be offering a free software upgrade for 850,000 diesel cars across Europe, some 600,000 of them in Germany. That leaves close to a million other cars to be included in the new refit plans. Germans find illegal software in Porsche model, order recallWinnipeg Free Press Germany recalls Porsche Cayenne models over emissions softwareStreetInsider.com all 43 news articles »

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Porsche to recall 22000 cars over emissions software - BBC News