'Keeping up with the Zimmermans'
REUTERS/Joe Burbank/Orlando Sentinel/Pool George Zimmerman listens to the judge during his first-appearance hearing in Sanford, Florida November 19, 2013.
George Zimmerman's brother wanted to turn him into a reality television star.
In a 5,000-word GQ profile of the Zimmerman family, Robert Zimmerman describes his attempts to rebrand the 30-year-old former Sanford neighborhood watchman after he was found not guilty of second-degree murder in the shooting death of 17-year-old Trayvon Martin. The case sparked an international debate about race. Martin was black and unarmed. Zimmerman is described as mixed-race Hispanic.
"I learn a lot from watching 'Keeping Up With the Kardashians,'" Robert Zimmerman told the magazine. "Like, use the s--- you've got."
The show, a mix between the "Kardashians," "America's Most Wanted" and "Candid Camera," would have featured George punking, say, unsuspecting self-defense instructors.
Another idea Robert had for rebranding the family: launching a signature line of home-security company products aimed at women.
"They all start with Z," Zimmerman said. "There's the Z Bar, the Z Rock, and the Z Beam. They're all targeted to women. One is to secure sliding doors. One is to put in the front door. The light is to carry and is designed by George. It has a little alarm you know, 'Help me, help me!'"
According to GQ, the Zimmerman family has been living in fear since George was identified in the Feb. 26, 2012, shooting:
''The family formalized new security protocols. They watched the movie "Argo" to learn how to live like CIA. Code names for everyone. No mail delivered to the house. No visitors. No talking to the few neighbors they had. No long phone conversations keep it short and vague to outwit surveillance. Never discuss your whereabouts via phone or text. Keep a weapon close by at all times. Robert slept with his gun. Still does.
And in case someone or multiple someones decided to mount an attack on the house, the Zimmermans pre-packed their own "go-bags" filled with everything they would need to flee in a rush, as well as what they called "footballs" like the one President Obama has with the nuclear codes that contained laptops, cell phones, and other essential electronics.
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'Keeping up with the Zimmermans'