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Hillary Rodham Clinton on Sunday will officially launch her presidential campaign, which has been running behind the scenesfor months and picks up where her failed 2008 presidential run left off.

The announcement - designed to be as low-key as anything involving Clinton can be - will start with a video and social media push. Then, starting as early as Tuesday, she will visit Iowa and other early primary states to meet and greet voters in restaurants and other modest venues.

A former secretary of state, U.S. senator and first lady, Clinton enters as the prohibitive favorite among Democrats while also polling far ahead of any potential Republican rival now on the scene.

More celebrity than politician, Clinton is almost universally known. Nearly every American already has an opinion of her, whether good or bad.

Former U.S. senator and secretary of state Hillary Clinton is expected to announce that shes running for president in 2016. Here's the Democrats take on womens rights, Benghazi and more, in her own words. (Julie Percha/The Washington Post)

Clinton summed up her long and colorful biography in cheeky fashion when she joined Twitter in 2013: "Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado,glass ceiling cracker, TBD..."

The "to be determined" reference is now decided: a second attempt at the White House. Clinton has been running a shadow campaign for months, attacking Republicans and refining a Democratic base-friendly message heavy on themes of economic fairness and an equal shot at middle class success for all.

She has probably the best chance in history of becoming the first female U.S. president. That potential is woven throughout her emerging platform, with an emphasis on the advocacy for women and girls that has been the backbone of her professionallife.

"Don't you someday want to see a woman president of the United States?" Clinton teasingly asked an audience of Democratic women last month.

A chief challenge of Clinton's early campaign will be to reintroduce or "re-brand" the candidate for a second presidential run. Advisers, including outside corporate ad-makers, have been at work on that project for months.

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Hillary Clintons 2016 presidential bid starts today

Washington No more speculation Hillary Rodham Clinton is in. And this time, people close to her presidential campaign say, shes taking nothing for granted.

Hanging over Mrs. Clintons 2016 enterprise will be her shocking failure to win the Democratic nomination in 2008, when she got smoked by a flashy young upstart named Barack Obama. The former first ladys inevitability proved to be a mirage, both because of then-Senator Obamas superior skills as a candidate and mistakes by her campaign.

Here are some key ways in which Clintons 2016 campaign will be different:

She will run as a woman. So ... she ran as a man last time? No, but she didnt highlight womens issues or the fact that she would be the first woman president even as an integral part of President Obamas narrative centered on race and the historic nature of his own candidacy. This time, Clinton aides make clear, she will be all over equality issues and womens rights, both in the United States and globally.

As secretary of State, Clinton put womens issues front and center. And she is putting her status as a mother and now a grandmother to a baby girl -- to political use. In an updated epilogue to her latest memoir, Hard Choices, Clinton writes extensively of her own experiences as a new mother to Chelsea and then the wonders of grandparenthood, linking baby Charlotte to the wider world and its future.

Becoming a grandmother has made me think deeply about the responsibility we all share as stewards of the world we inherit and will one day pass on, Clinton writes.

Rather than make me want to slow down, it has spurred me to speed up, she adds, a suggestion that the title grandma doesnt make her old.

She will have a different team (sort of) and a different strategy. Exhibit A is that Mark Penn, the divisive chief strategist and pollster of Clintons 2008 campaign, will be nowhere near her 2016 campaign. Robby Mook, a young star in Clintons 2008 campaign, will be her 2016 campaign manager, and Joel Benenson, Obamas pollster, will be her top strategist. John Podesta, a former top adviser to both Presidents Clinton and Obama, will chair her campaign. In Mr. Podesta, Clinton will have someone who is almost a peer and can offer unvarnished and critical counsel, a role that went unfilled in 2008, writes Dan Balz of The Washington Post.

Just as important, her aides say, she will approach her campaign as if she faces a competitive nomination process even though she does not, so far. She is getting organized in early primary and caucus states. Theres still plenty of time for a major Democratic challenger to get in (Elizabeth Warren, anyone?), and even if Senator Warren is highly unlikely to jump in, Clinton isnt taking any chances. You can also bet that Clinton operatives will know all the obscure delegation-accumulation rules in early states, an area where she fell down last time.

Even if Clinton coasts to the nomination, she will face a tough general election fight next year. Shell need to get in shape for that. That means wooing voters in important swing states from Day One.

Excerpt from:
Hillary Clinton 2016: How this presidential campaign will be different

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