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Former first lady Hillary Clinton is viewed as the Democrats best bet of retaining the White House. Photograph: Andrew Gombert/EPA

Hillary Clinton will end months of speculation on Sunday when she announces she is running to become the first female president of the United States, her second attempt to take the White House.

The former secretary of state, senator and first lady is expected to make the announcement on social media before she travels to Iowa and New Hampshire, two crucial early-voting states in the presidential race.

Mrs Clinton is expected to follow the announcement with a video and email message setting out the reasons why she should be the 45th president and succeed Barack Obama, the man who beat her to the Democratic nomination in 2008 with a once-in-a-generation campaign.

The 67-year-olds strong national profile and the absence of a strong Democratic rival has made the wife of 42nd US president Bill Clinton the outright favourite to win the partys presidential nomination.

Viewed as the Democrats best hope of retaining the White House and winning a third presidential successive term, she polls way ahead, by almost six to one, of other leading Democrats: Elizabeth Warren, the anti-Wall Street senator from Massachusetts who has ruled out a run, and vice- president Joe Biden, who has yet to make a decision on 2016.

They are expected to be joined, mostly by a large number of Republican candidates, including former Florida governor Jeb Bush, son of former president George HW and brother of George W, who is seen as the favoured candidate of the Republican establishment.

A new epilogue to her 2014 autobiography Hard Choices, published on Friday, pointed to Mrs Clintons new role as a grandmother and her belief that every American should have equal opportunities, suggesting that family values and economic equality will be two big themes of her campaign.

In an attempt to engage more with voters, Mrs Clintons supporters said that she intended to run her presidential campaign much like her successful New York Senate race in 2000 when she embarked on a listening tour that helped her to win Republican districts in the state.

Concerned that, without a strong Democratic challenger to her, Mrs Clintons candidacy might be seen as a coronation and to counter criticism that she has a sense of entitlement, she is planning greater on-the-ground engagement with voters in Iowa and New Hampshire.

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Hillary Clinton set to announce presidential candidacy

By Anne Gearan and Philip Rucker April 10 at 7:42 PM

Hillary Rodham Clintons long-anticipated entry into the 2016 presidential race took shape Friday, with Democrats saying she will announce her candidacy on Sunday and begin a series of deliberately small discussions with voters next week.

The low-key rollout no big rallies or lengthy speeches will end months of speculation surrounding the overwhelming favorite for the Democratic nomination. Clinton intends to begin her second White House bid via social media, probably Twitter, and include a video that introduces her economic-centered campaign message before jetting to Iowa next week for public appearances, according to three Democrats with knowledge of her plans.

Behind the scenes, meanwhile, Clintons fundraising machine is coming to life. Her top bundlers are plotting aggressive outreach to thousands of Democratic donors over the weekend and into next week to urge them to send checks and make donations online as soon as the Clinton campaigns Web site goes live.

The strategists and allies spoke on condition of anonymity because they were not authorized to discuss details of the forthcoming announcement. Spokesmen for Clintons now-robust campaign-in-waiting declined to comment Friday.

[A new campaign slogan for Hillary Rodham Clinton: Think small]

Former U.S. senator and secretary of state Hillary Clinton is expected to announce that shes running for president in 2016. Here's the Democrats take on womens rights, Benghazi and more, in her own words. (Julie Percha/The Washington Post)

Clintons go-slow, go-small start is the opposite of how many Republicans have entered or plan to enter the race. Instead of a splashy launch event, Clintons plan is a calculated understatement. She is scheduling a series of small roundtables and other give-and-take sessions with voters, first in Iowa and later in New Hampshire, South Carolina and Nevada the states holding the first presidential primaries and caucuses early next year.

The idea is to showcase Clintons abilities as a problem-solver and crusader for the rights of those struggling to climb into or stay in the middle class. The intimate events with voters are also designed to help the former secretary of state connect with ordinary Americans and listen to their concerns, supporters said.

Jay Jacobs, a former New York Democratic Party chairman and longtime Clinton friend, said he thinks the events will present Clinton as she is known by people who are close to her: as a very warm, genuine, thoughtful, certainly intelligent, regular person.

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Hillary Clinton begins her entry into the 2016 presidential race

Last Updated Apr 10, 2015 12:07 PM EDT

Former Secretary of State Hillary Clinton will announce her candidacy for the presidency online Sunday. Then, within a few days, Clinton will travel to an early voting state. The Wall Street Journal, citing people familiar with the matter, first reported that Clinton would announce this weekend, and the Guardian was first to report that it would take place Sunday.

Clinton's new epilogue to her 2014 book, "Hard Choices," released Friday with the paperback version and published on the Huffington Post, seems to hint at her pending announcement and some of the themes of her candidacy, in the part where she reflects on the birth of her granddaughter, Charlotte.

"Rather than make me want to slow down, it has spurred me to speed up," she wrote. Children "drive us to work for a better future," one which Clinton sees as globally interconnected. She continued, "If the United States continues to lead the world in the years ahead, as I believe it can and must, it will be because we have learned how to define the terms of our interdependence to promote more cooperation and shared prosperity and less conflict and inequality."

Clinton has been quietly hiring staff for months, including top Obama and Clinton aide John Podesta and former Obama Communications Director Jennifer Palmieri, and she reportedly just signed a lease for campaign headquarters in Brooklyn last week. This will be Clinton's second run for the presidency.

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Sen. Elizabeth Warren continued to shift gears when answering questions about Hillary Clinton and the 2016 election on "CBS This Morning."

Her candidacy has practically been a foregone conclusion for months - still, she will be the first Democrat to declare she's running. The former secretary of state has been a clear frontrunner in the race that's in its very early stages and still taking shape, although there are a few other Democrats considering a run, including former Maryland Governor Martin O'Malley, former Virginia Senator Jim Webb, and possibly Vice President Joe Biden.

On Thursday, former Rhode Island Governor and Senator Lincoln Chafee announced he was opening an exploratory committee to consider running as a Democrat, as well. In an interview with CNN, he criticized Clinton saying, "Considering the premise for invading Iraq was based on falsehoods and considering the ramifications we live with now from that mistake, I would argue that anybody who voted for the Iraq War should not be president and certainly should not be leading the Democratic Party."

Clinton, unlike most of the other candidates and potential candidates, does not have any other fundraising mechanisms in place currently, although there are super PACs that have been supporting her candidacy for over a year. She has a substantial network of donors, however, and will have almost an entire quarter to raise money before the first fundraising reports are due this summer.

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Hillary Clinton to announce her presidential candidacy this weekend

Former secretary of state to make second bid for White House

Hillary Clinton will end months of speculation about her political future and launch her long-awaited 2016 US presidential campaign tomorrow, sources said.

The former secretary of state will be making her second bid for president and will enter the race in a strong position to succeed her rival from the 2008 Democratic primary, President Barack Obama. If elected, she would be the nations first female president.

The first official word that Clinton will seek the Democratic Partys nomination will come via an online video posted on social media.

She will then make stops in key early voting states, including Iowa and New Hampshire, where she will hold small events with voters. One Democrat familiar with the campaign rollout said Clintons stops would include visits to peoples homes in those early states.

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Clinton appears unlikely to face a stiff primary opponent, though a handful of lower-profile Democrats have said they are considering their own campaigns.

Should she win the nomination, the former first lady would face the winner of a Republican primary season that could feature as many as two dozen candidates.

Among them, Republican Senator Marco Rubio of Florida is expected to formally announce his campaign in Miami on Monday a day after Mrs Clintons announcement on social media.

Former Florida governor Jeb Bush, the son and brother of two former presidents, and Wisconsin governor Scott Walker are also expected to enter the race, with both considered early frontrunners.

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Hillary Clinton set to launch bid for presidency

The wait is almost over. Hillary Clinton will kick off her long-anticipated campaign for president on Sunday with a social-media announcement, three sources close to the campaign-to-be told POLITICO, and will begin her 2016 run for the presidency with a trip to Iowa.

The announcement will be followed by a round of conference calls with staff, supporters and potential campaign donors to outline the theme of the campaign, which will focus on middle-class pocketbook economics and her role as a gender trailblazer, one of the people said. The timing of the rollout, which has leaked out to reporters over the last few days, has been the subject of hot debate inside the growing Clinton organization, and several sources have told POLITICO the Sunday launch isnt intended to cast her as competition to Florida Republican Sen. Marco Rubio, who is announcing his own candidacy on Monday.

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We just wanted to get this thing over with and get on with it, a soon-to-be-Clinton staffer said on condition of anonymity. A senior campaign staffer refused to confirm or deny previously published reports that Clinton was throwing her hat in the ring, and her official spokesman did not respond to a request for comment.

As POLITICO reported last month, the former secretary of state plans a quick tour of at least two battleground states, Iowa and New Hampshire, before settling into her new campaign headquarters in Brooklyn to begin the months-long work of setting up a field operation, communications shop and fundraising apparatus for a campaign that many close to Clinton estimate will raise and spend $1.5-to-$2 billion.

Clinton has already filmed her announcement video, in which she will position herself as an alternative to the Republican field expected to include former Florida Gov. Jeb Bush, Kentucky Sen. Rand Paul, Wisconsin Gov. Scott Walker, Florida Sen. Marco Rubio, New Jersey Gov. Chris Christie and possibly Mike Huckabee, former governor of Arkansas who is a favorite among evangelical Christians.

Clinton has privately told her aides that she wants to avoid the coronation atmosphere of her 2008 launch and is trying to schedule what one person in her orbit described as low-key events where she will interact directly with voters nearly seven years after her last appearances as a presidential candidate, when she lost to then-Senator Barack Obama.

Some supporters, though, are skeptical of a digital launch that may do little to soften Clintons edges. I dont know why shes not doing an event with kids and families, that would have made more sense to me, said a supporter with close ties to Clinton.

The news of the announcement also elicited GOP attacks. The Republican National Committee on Friday tweeted a Stop Hillary video, saying her campaign will launch in the shadow of investigations & questions about her ethics.

The optics of the announcement will say much about the campaign to come: In January 2007, Clinton ran misguidedly, as it turned out on a thematic platform of inevitability and her video message, emailed to supporters, featured her sitting in a power pose at Whitehaven, her mansion in Washington D.C. This time, she is likely to emphasize her connection with middle-class voters, who remain disaffected with the pace of the countrys spotty, slow-motion recovery eight years after the financial collapse and the start of the Great Recession.

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Hillary Clinton to announce White House run on Sunday