STORY HIGHLIGHTS
Des Moines, Iowa (CNN) -- If Hillary Clinton decides not to run for president -- and yes, that is still possible -- her return to the media lion's den might be a factor in her thinking.
She's done a national book tour and the paid lecture circuit, but Clinton got an up-close look at today's frenzied political news environment last weekend when she visited Iowa for the first time in seven years, a spectacle primed for an avalanche of media coverage given her expected campaign and her tortured history with the Hawkeye State.
I joined more than 200 other reporters who swarmed the scene and tweeted away, even though most Americans on social media that day probably cared more about Robert Griffin's ankle.
The press scrum that assembled to witness noncandidates Hillary and Bill Clinton flip Hy-Vee steaks with Sen. Tom Harkin -- behind a barricade, of course -- was as large, if not larger, than the media hordes that covered her at the height of her 2008 campaign.
One reporter got whacked in the head with the butt of a big television camera. Another photographer dramatically toppled off his ladder while straining to get a shot. It was a little absurd. When the Clintons approached the media zoo for question time, Bill Clinton leaned in and relished the scene. Hillary kept her distance.
Political Twitter, though, wasn't just a stream of gauzy Instagram-filtered pics of the Clintons: It was also rife with media criticism, some fair and some not, from politicos and press critics who pointed to the event as another example of lazy "pack journalism" with little journalistic upside.
The sniping had some credibility. What was the competitive advantage of being there, just one more reporter among the herd, all of us racing around to get the same quotes and the same pictures?
This was especially true for the many journalists in attendance who rarely travel outside of Washington or New York to cover politics but decided to open up their travel budget for this one trip.
Couldn't their time have been better spent reporting on an undercovered Senate or governor's race in some other part of the country, far away from the rest of the media scrum? Of course, the academics would say. But the incentive structure of today's click-driven news economy begs to differ. Hillary gets eyeballs. Arkansas' Tom Cotton does not. This is the world we live in.
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Hillary's madcap media mob