Mediaboss Marketing

Jun 19, 2012

In January this year, EyeforTravel featured an article titled Why 2012 is going to be The Year of SoLoMo. The three initiatives of SoLoMo (social, local, and mobile), are key components of the new always connected travel consumers behaviour.

Social is about sharing our travel experiences, mobile speaks to our always on-the-go nature and is supported by the technological advancements in smartphones - and local relates to our need for information from our immediate environment.

The convergence of these three initiatives provides a new sweet spot for travel brands to engage customers on the move. The location-aware capabilities of smartphones enable brands to streamline search results as well as target the customer with highly relevant local offers.

The integration with social media provides an ideal opportunity to encourage on-site guest experience sharing. A great example of this is that of Fiesta Hotel GroupssUshuaia Beach Hotel Ibiza featured in a recent EyeforTravel article.

EyeforTravels Social Media & Mobile Strategies for Travel 2012 conference in San Francisco earlier this year in March saw an insightful presentation by Lise Struwing, Director, Web Strategy for luxury hotel group Loews Hotels. Struwing teamed up with Margaret Mastrogiacomo, Manager, New Media & Creative Strategy atHeBS to demonstrate how they took an integrated approach to SoLoMo designed for maximum return on investment.

The video presentation can be viewed here.

Originally posted here:
Mobile and Technology

The co-founder of Carphone Warehouse, a Tesco (LSE: TSCO.L - news) board director, and the woman credited with the recent success of Mulberry, the luxury handbag maker, have all been recognised in the Queens Birthday Honours.

Charles Dunstone, who set up Carphone Warehouse from his sitting room in 1989, has been given a knighthood for services to the Mobile Communications Industry and to charity.

Sir Charles, as well as being chairman of both Talk Talk and Carphone, is also chairman of The Princes Trust. Im very surprised, he said last night, adding that he would celebrate in Ibiza, where he was staying for a friends birthday party.

Lucy Neville-Rolfe, one of Tescos longest-serving executives, has been made a Dame for services to Industry and voluntary service. Dame Lucy, who started her career in the Downing Street policy unit under Sir John Major, is Tescos director for corporate and legal affairs and runs the supermarkets charitable events such as its sponsorship of Race for Life. Its wonderful news. My father will be the happiest 91-year-old in Britain, she said.

Emma Hill, the creative director of Mulberry, who has been behind the surge in growth at the Somerset-based company, which makes 3,500 ostrich skin handbags, has been awarded a CBE.

One of the Citys most senior figures, Brian Winterflood, who started his career as a blue-button messenger on the London Stock Exchange (LSE: LSE.L - news) floor in 1953 has been awarded an MBE.

So too has husband and wife team Timothy and Kit Kemp, who run the Firmdale Hotel Group, which owns a number of boutique hotels in London including the Soho and Covent Garden Hotels.

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Queen’s Birthday Honours: Carphone Warehouse founder knighted

T he Milk aren't a band you could ever accuse of being complacent.

The Essex four-piece have worked their socks off to get where they are now and they're determined not only to make the most of it but enjoy it while they're at it.

Singer and guitarist Rick is in buoyant mood when I talk to him ahead of their UK tour which includes a date at Chinnery's, Southend, this Saturday, June 2.

The band are busy rehearsing while the sun is blazing outside so Rick is glad to get out while we chat, saying they feel like a "gang of albino moles" being stuck inside on a day like this.

These are good times for The Milk. Their first ever headline tour of the UK in April went extremely well, selling out pretty much wherever they went. But they're hungry for more and can't wait to get back on the road again. You get the impression with some bands that touring can be a bit of a drag. Not so with The Milk.

"Touring is the most adrenaline-fuelled thing I've ever done," says Rick. "I loved everything about it, the travelling, the gigging, the hotels, visiting different towns... if that's a hardship, you shouldn't be in a band.

"If you can't enjoy doing that you really should be in a different job."

That The Milk are so determined and single-minded shouldn't come as a surprise. They've not only worked hard to get where they are but they've given up a lot too.

The band all know each other from growing up together in Wickford. They'd been in bands over the years but had gone their separate ways for a while. In that time, they rediscovered the music they loved Motown, Stax and Trojan and got back together with a new direction for the band and a determination to really go for it.

"We had a eureka moment. We wanted to be a bunch of Peter Pans and never grow up," says Rick.

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Brentwood Gazette published Time of their lives

LOS ANGELES--(BUSINESS WIRE)--

Luxe Worldwide Hotels, a collection of nearly 200 independently owned properties in 31 countries around the world, is offering Suite Deals specials beginning June 1, 2012. This special offer is available at more than 30 participating locations around the world including hotels in the United States, Spain, France, Ireland, China, Argentina, Columbia, and Australia.

SimplyLUXE Suite Deals promises specially priced suites in popular locations around the world, at a cost not much more than a standard room. The opportunity to live large with extra room and great rates is now available for a limited time. Each participating hotel will set their own rates as well as valid dates and additional perks.

Additionally, all guests who book a suite at participating Luxe Worldwide Hotels in June 2012 will be entered to win $500 worth of chocolate from Godiva Chocolatier to sweeten their stay. The winner will be announced on Luxe Worldwide Hotels Facebook page on July 2, 2012.

Below is a list of hotels participating in the promotion in a variety of worldwide regions:

Luxe Rodeo Drive Hotel, Beverly Hills, California Enjoy a 50-minute aromatherapy massage for two, champagne and fresh confections upon arrival, complimentary valet parking and a third night free when you book a minimum two-night stay. Discount/free night already included in quoted rate. Valid until December 30, 2012. For reservations, click here.

Luxe Sunset Boulevard Hotel, Los Angeles, California Stay longer and save up to 20%. Stay two nights and receive 10% off. Stay three nights and receive 15% off. Stay four nights or more and receive 20% off. Discount already included in quoted rate. Additional taxes apply. Valid until December 31, 2012. For reservations, click here.

Luxe City Center Hotel, Los Angeles, California Stay longer and save up to 20%. Stay two nights and receive 10% off. Stay three nights and receive 15% off. Stay four nights or more and receive 20% off. Discount already included in quoted rate. Additional taxes apply. Valid until December 31, 2012. For reservations, click here.

The Stoneleigh Hotel & Spa, Dallas, Texas Includes a USD $30 off Best Available Rate and enjoy USD $25 credit toward food and beverage. Additional taxes apply. Valid until December 31, 2012. For reservations, click here.

Hotel Wales, New York, New York Enjoy 10% off our newly renovated suites with a minimum two-night stay. Discount already included in quoted rate. Additional taxes apply. Valid until December 31, 2012. For reservations, click here.

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Luxe Worldwide Hotels Offers “SimplyLUXE” Suite Deals Specials

NEW YORK--(BUSINESS WIRE)--

W Hotels Worldwide, in collaboration with burn studios, an innovative music platform developed by burn, a globally leading energy drink from The Coca-Cola Company, today announced the new international DJs who have been selected to participate in the second annual W Hotels & burn studios DJ Lab. In addition, a global search has launched on whotels.com/music to find the final DJ, representing Asia, to join the curated group. The DJ Lab is designed to bring together the most exciting rising DJ talent from around the globe and provide them with unprecedented mentorship and valuable tools to help them realize their full potential. The chosen participants will polish their skills during a weeklong DJ boot camp at W Retreat & Spa Bali Seminyak this July in preparation for a global tour hosted at W Hotels and Retreats around the world.

We are thrilled to welcome a new group of rising global artists to join the 2012 W Hotels & burn studios DJ Lab, said Vincent Gillet, Global Brand Leader, W Hotels Worldwide and Le Mridien. Supporting emerging talent is a core value of the W brand, and through our partnership with burn studios, we are continuing to provide a global platform that identifies and supports these up-and-coming artists, while showcasing whats new and next in music at our hotels worldwide.

W Hotels Global Music Director, Michaelangelo LAcqua, along with burn studios, has identified seven promising DJs to join the program at W Bali this year. Hailing from global gateway cities across the world, the 2012 DJs are:

Dogus Cabakcor, Istanbul Posso (aka Marylouise Pels and Vanessa Giovacchini), Los Angeles Vitor Kurc, So Paulo Klaus Rosa De Macedo and Ameet Jugnauth, London Aline Magnier, Berlin

When the new class of emerging DJs convene at W Bali, they will be mentored by industry experts, including Rob Garza (Thievery Corporation), Paul Nolan (SAE) and Jason Bentley (Music Director, KCRW) along with LAcqua. After honing their craft in master classes, each DJ will be given the chance to put their skills into practice by spinning at signature W Happenings and other sought-after W Hotels events, providing a fresh soundtrack for W guests and local music fans alike.

Through our partnership with W Hotels, the burn studiosDJ Lab is providing another opportunity for artists to meet and learn from some of the industrys biggest names, said Prinz Pinakatt, GlobalDirector, burn, The Coca-Cola Company. Our programming nurtures and showcases aspiring DJs looking to break onto an international stage.

W Hotels Launches Online Search for Final DJ to Join 2012 Program

For the first time ever, the eighth and final DJ, representing Asia, will be found through an online talent search held by W Hotels Worldwide, in partnership with MIX.dj. Starting today through June 15, aspiring DJs can go to whotels.com/music to upload their mix for the chance to join the 2012 DJ Lab. Uploaded mixes will automatically be entered into the MIX.dj platform where sharing and voting by the public will commence. Those DJs with the highest number of votes will then be selected by the DJ Lab Mentors to perform at various W Hotels in Asia in May and June, showcasing their unique, cutting-edge sounds.

The first of these events will kick off at W Taipei on May 18, where LAcqua will be on-site at the official Show Off party to witness firsthand the DJs who have submitted mixes for consideration. On May 26, W Hong Kong will host its first Summer Series pool party of the season, giving the DJs additional platforms for exposure. Finally, W Seoul will welcome 2011 DJ Lab participant, DJ Angus Wong, on June 1 for a W Happening featuring select DJs from the online search, industry tastemakers and VIPs. The search will end on June 15 and the winner announced as the 2012 DJ Lab commences in July.

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W Hotels Worldwide Selects Rising International DJs to Participate in 2012 W Hotels & burn studios DJ Lab