Mediaboss Marketing

Paris Hilton, Redfoo and Kaskade help bring Tao toSundance.

Joe Scarnici, Getty Images

People lounged on the Cosmopolitans blue couches. They sipped on the hotels spicy Bloody Marys and munched on Holsteins crispy pork bun sliders. And it all happened in Miami, where Cosmo set up at the Food Network South Beach Wine & Food Festival from February 24-26.

The hotel began taking its signature swagger on the road before the property even opened, offering patrons special deals in exchange for their information. We decided that it was a great way for us to start engaging potential consumers in other markets, says Amy Rossetti, director of public relations at the Cosmo. Rossetti says the hotel continues to offer specials at such events and monitors their success with tracking codes. One of the specials offered in Miami was a free upgrade for booking a room. Were constantly looking for new ways to continue building our database, thats proven to be really successful, said Rossetti.

Since opening, Cosmo has brought its brand to more than 10 annual events, often using a portable two-story structure called The Slice. Through the look and feel of the space, which has the essence of our guest rooms [patrons are able to] absolutely get a slice of the Cosmopolitan, Rossetti says. Past patrons of the mobile structure have enjoyed happy hours on its rooftop patio, attended a mixology seminar with Cosmo mixologist Mariena Mercer and learned more about the Strip property by interacting with various members of Cosmos team. Its a taste, its a tease and it makes them want to come and visit, states Rossetti. We can engage with the consumer on the ground and share the story behind the Cosmopolitan.

Many of the events the hotel has set up at have been prestigious wine and food festivals around the country, and Rossetti assures this is not just a coincidence. We find that youre reaching an affluent audience that loves to travel, loves to drink great wine, loves to eat great food and tries to have new experiences as a whole, states Rossetti, adding, Thats why we gravitate towards the food and wine festivals. The demographics, they really align with ours, and its just a great fit.

Photo: Vallery Jean, WireImages

Portable Vegas: The Slice in Miami.

Hotels arent the only businesses going mobile. Tao Group has been putting on afterparties at the Sundance Film Festival for the past eight years, creating pop-up Tao and Marquee nightclubs and lounges and exporting the Vegas experience for four nights.

I had been going out there doing events for some of the movie producers we knew, and I just saw that there was no great nightlife going on, states owner Noah Tepperberg. We felt it was the right place to do a pop-up because so many of our friends and constituents were there with nothing to do.

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Local venues offer a taste of Vegas with pop-up events across the country

30-01-2012 17:12 Dirty Discotech 2nd B-Day Party @ Ministry Of Sound 3rd February 2012 More information on Facebook event link: http://www.facebook.com ? WHO ? DIRTY DISCOTECH - Paul Pure, MrMo, DeepM, Elvia - DJs and Promoters Team Organising And Promoting Events In London Since 2010, They Have Made Many Great Events Around London. 2 Years In A Row They Been Organising Famous Event Called "IBIZA" and "IBIZA 2". We Not Gonna Break Tradition And This Year. In 2012 Summer Season One Party Of "IBIZA 3" Will Be In London And Anoher "IBIZA 3" Party Will Move From London To Sunny Island Ibiza. Dirty Discotech DJs Specialising In Deep, Tech, Progressive House And Techno Genres. You Can Find Our DJs Mixes - http://www.facebook.com/Dirtydiscotech ? WHERE ? MINISTRY OF SOUND London, commonly referred to as simply Ministry of Sound or MoS, is a nightclub based in London, United Kingdom and an associated record label. It was ranked fourth in the 2010 DJ Magazine top 100 clubs poll 2010.[1] In addition to the nightclub in London, there are two others, Egypt and Malaysia. Ministry of Sound, established in 1991, has grown from a world famous nightclub in London to become the world's biggest dance brand. With live events, nightclubs, record sales across the world and thousands of people tuning into Ministry of Sound Radio and TV and checking out ministryofsound.com every day, Ministry of Sound truly is the home of dance music. ? LINE UP : DIRTY DISCOTECH BABY BOX : PAUL PURE MRMO DEEPM SUNSEET b2b OWEN G-BUS DJ ENVII ...

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DIRTY DISCOTECH 2nd B-Day Party @ MINISTRY OF SOUND - Video

17-01-2012 08:45 My holiday in Ibiza and best Parties i have ever seen! 1st video - Amnesia Foam Party 2nd video - Boat Party 3rd video - Es paradis 4th video - Eden 5th video - Privilege Tiesto 5th video - Amnesia

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Ibiza - World Best Night Clubs

29-05-2011 06:43 Pump..Trance Dance Night Life Party I DJHH Techno Trance Pump 06:58 DJHH Techno Trance House Electro Dance Arranger and Producer Holger Hoja Music and Video Studio holgerhoja Wunstorf Germany 2011/2012 Peter Kintzel Moonlight Video Studio Hannover 2011 Manager Michael Hoja Wunstorf Garbsen, co Manager Tobias Hartmann Berlin Rave Raver progressive house Tecno wave Night Life Arkadia Miami Amnesia Ibiza Tao Las Vegas progressive psychedelic goa music acid electronica pop Loveparade Mayday base worldmusic technobass hot drumbase sexy technobase party Live mix remix Elektro minimal trance Disco electronic housy housed dancefloor dancing technotrance trancetechno beat club Tiesto Armin van Buuren Hamburg Berlin Köln Frankfurt Hannover München Stuttgart Dortmund Leipzig Miami Las Vegas Ibiza thanks to MAGIX video... Reg.Nr. HH/PK 0135530052011

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Pump..Trance Dance Night Life Party I DJHH Techno Trance - Video

Stumblin’ Slims @ Village Underground – Saturday 21st January

The team behind The Blues Kitchen – Stumblin’ Slims, offers a night of live rock n roll and blues bands and DJ intermissions which is definitely fun packed if a little exhausting!

So I donned my spotty 50s prom dress, hitched my hair into a high ponytail and set out for the night. We were double booked with social events on that night but as luck would have it they were only one street apart in the Shoreditch area of London. At just after 9pm we made our way to the rock n roll night. To our surprise we were told to come back ten minutes later, which was very odd as it was advertised as 7pm - 3am. Disappointed we went back to the party we had just left and returned to try again an hour and a half later.

We arrived when the four piece band The Black Kat Boppers were in full swing; there were eager jivers in front of the stage and a small crowd dancing behind them trying to avoid the flailing limbs! Full of spirit and style The Black Kat Boppers entertained the crowd setting the pace with the double bass and stand up drums and encouraging whoops and hollers.

After one reasonably priced G&T we realised that it took some effort not to jig along when the bopping beats were filling the large warehouse space so we ditched the drinks and hit the dance floor – which was in fact the whole venue space minus the bar and cloakroom areas.

If you didn’t have the time or the know-how to set your hair in a 50s fashion help was at hand with a stylist to complete your look for you.

Unfortunately the majority of dolls at Stumblin’ Slims were there with their cats so there was a lack of dance partners, however this did not stop us from bopping and twisting along to the band and DJ for a few hours!

The atmosphere at the venue was fun and relaxed with the girls in their vintage outfits and the guys looking just as dapper, Stumblin’ Slims transports the boogying crowd back to a more innocent time where the focus was on the music and having a good time rather than the drink.

Will I be returning? Definitely, though I will arrive slightly later to make sure my feet can last a night of none stop dancing.

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Village Underground