Archive for the ‘Ibiza Restaurants’ Category

Is Facebook A Sales, Marketing Or Customer Service Channel? | By Daniel Edward Craig

By Daniel Edward Craig

By now most hotels have a Facebook page, but many struggle with how much time to dedicate and what results to expect. Is Facebook a channel for sales, marketing or guest service? In ReviewPro's most recent webinar, we tackled these questions and more. Here are the highlights from our discussion.

Is Facebook declining in popularity?First, are rumors trueare people abandoning Facebook in droves? A study by digital agency iStrategy found that Facebook users declined by 25.3% in the 13-to-17-year-old age category between 2011 and 2014 and by 7.5% among 18-to-24-year-olds. But the study also found that users grew by 32.6% among 24-to-34-year-olds, by 41.4% among 35-to-54-year-olds, and by 80.4% among those 55+.

Does this mean young people are fleeing Facebook as parents rush in? And will parents soon follow? Only time will tell. For now, unless teenagers book the majority of your rooms, with 1.23 billion users worldwide Facebook is more relevant than ever for hotels.

Building Your Fan BaseDuring the webinar, panelist Alex Houg, vice president of optimization at BlitzMetrics, recommended a three-campaign system on Facebook: build an audience, engage and convert.

When building an audience, it's quality and not quantity that matters, said Emeric Ernoult, CEO and co-founder of AgoraPulse. "The highest quality fans are those who have visited you," he said. "They know your property, and they can provide that valuable "social proof" travelers are looking for when deciding where to stay."

Ernoult said that the best time to recruit these fans is when they are onsite. But it's not enough to display a sign that says "Like our page". "What's the return for the guest?" he asked. Instead, offer incentives for guests to check in or to become a fan such as free Wi-Fi, a cocktail, an appetizer or an upgrade.

Spain-based Palladium Hotel Group knows all about building a fan base. One of its properties, Ushuaa Ibiza Beach Hotel, has attracted over 318,000 fans and 171,000 check-ins in three years, despite having only 450 rooms and being open only a few months each year. How? Through a three-pronged strategy of commerce, guest satisfaction and loyalty, Guille Rodriguez, Palladium's social media corporate manager, told us.

It helps that on any given day up to 5,000 people come to the hotel's club to see the world's best deejays. "That's thousands of potential ambassadors," said Rodriguez. "We encourage them to tell their friends and make them jealous."

Ushuaa makes it easy by providing ID bracelets that allow guests and visitors to log on to Facebook at kiosks around the property. They also give them access to free photos and videos of themselves for sharing on social networks.

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Is Facebook A Sales, Marketing Or Customer Service Channel? | By Daniel Edward Craig

Coasting along in Croatia: Combining island hopping with the lively city of Zadar

By Diana Riley

PUBLISHED: 04:43 EST, 5 March 2014 | UPDATED: 07:23 EST, 5 March 2014

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Most of us have heard about Dubrovniks charms, but Zadar in the western corner of Croatia has pretty beaches, sunshine and medieval history on its doorstep.

Even better, there are fewer tourists. Its a two-hour flight from the UK, and travel in June when we are here and youll avoid the Germans and Austrians who have been parking themselves on the sunbeds for years.

We are spending a week based in the lively city and on the island of Pag, from which the crumbly local sheeps cheese takes its name. Zadar, home to around 70,000 people, is a joy to explore, with pedestrianised streets that seem made for strolling.

Italian style: The Zadar region was heavily influenced by Florence, which has given it a colourful culinary scene

Two thirds of the city was destroyed in World War II and the more recent War of Independence, but careful restoration sits happily alongside impressive modern architecture.

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Coasting along in Croatia: Combining island hopping with the lively city of Zadar

St Kitts: the best beach bars

Buddies

Part of The Strip of informal beach bars lined up along South Frigate Bay beach, Buddies is an unpretentious drinking and dancing venue set inland from the main drag. It is built from wood on two levels, and its upstairs club is popular with international students from the islands medical and veterinary universities. The music is a bit of everything featuring local DJs. Meals are available, including ribs, and fish and fries, and there is free Wi-Fi. Friday nights are liveliest, with things hotting up from 8.30pm.

South Frigate Bay beach; 001 869 465 2839

Carambola Beach Club

At the western end of South Friars Bay beach, Carambola Beach Club brings a touch of Ibiza to the St Kitts beach bar scene. I find it offers a welcome change from the more casual beach bars that are the island norm. There are smart daybeds and wooden loungers set on grey-yellow sands, with a large modern bar and restaurant serving modern European dishes with a Caribbean twist.

South Friars Bay beach; 869 465 9090; carambolabeachclub.com

Jam rock

In the middle of South Friars Bay beach, this easy-going bar and restaurant brings a taste of Jamaica to the shores of St Kitts. Diners sit at wooden tables beneath a corrugated metal roof with the sea breezes wafting through. I like the feel of it, and its chef and manager, Michael Clarke, serves up all the favourites, including jerk chicken, pork and ribs, plus a Jam Burst salad and local catch of the day such as grouper or wahoo.

South Friars Bay beach; 869 662 5150

Mr X's Shiggidy Shack

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Hotels with history

To hear the guidebooks tell it, Goa, a small western territory along the Arabian Sea, is the Ibiza of India and not much more, with little in the way of lodging beyond its beach shacks and five-star fortresses. I did not know what I was after when I began looking into Goa, but I knew I had found it when I arrived at the website for Siolim House. Situated in a quiet village a few miles west of Mapusa, the hub of north Goa, Siolim House is a 350-year-old Hindu-Portuguese manor that has been painstakingly restored and converted into a hotel by its owner, Varun Sood, a Goan businessman with a passion for his state's old colonial homes.

Over a few rainy nights in the Macao Suite - a decadently proportioned room with a four-poster bed, polished wood floors and exquisite Indian rugs - I learned that Siolim House is one of the modest but growing number of such inns, elegant yet laid-back guesthouses where visitors can take in not only Goa's distinctive Indo-Latin architecture and cooking, but also a culturally rich, less techno-centric way of life.

People in Goa will tell you that the province is "India for Beginners" or "India Light." The point seems to be that what you are seeing is not the real India but some sort of hybrid, imbued with a Latin influence from more than four centuries of Portuguese, not British, rule, which ended relatively late, in 1961. Locals tend to refer to themselves and one another as "Goan" and to their other countrymen as "Indian", implying that there is more than just a minor distinction. To the foreign eye, the differences are more apparent in the buildings and food. This is the only part of India where pork sausage is as much a menu staple as masala, and certain neighbourhoods are so filled with Moorish tilework that if you squint, it could be Lisbon. The Portuguese left their mark on the language, too. Old homes are often referred to as "casas," and the Portuguese word for tranquil, sossegado, has become susegad, the Goan word for their relaxed, easygoing approach to life and hospitality.

Over three centuries, the Goan gentry, many of them descendants of the Portuguese, built all over the state. A range of architectural styles evolved, but the purest examples of the Goan aesthetic share a few features: brightly painted exteriors; Hindu-style sunken courtyards in the centre; and window panes made of oyster shells. By the 1980s, many of these grand colonial buildings were largely crumbling. But in recent years, as Goa became a fashionable place for Mumbaikars and Delhiites to maintain vacation homes, the old houses have become prize investments.

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The Panjim Inn is now run by his son, Jack Sukhija, who is an active member of the Goa Heritage Action Group, which works to preserve the state's historic buildings. Situated in a lively corner, the hotel offers 24 simple but comfortable rooms and a restaurant that serves tasty Goan and Indian food on an airy, tree-lined veranda. The house is eclectically decorated with Indian antiques, the odd Scandinavian landscape painting and light fixtures salvaged from shipyards. "I'm the town's leading junk collector," the elder Sukhija says. "It's amazing what you can do with rubbish." His son, who is often behind the front desk, is available to give guests a tour of the neighbourhood's most interesting old buildings.

Not until the past decade have comparable hotels multiplied around Goa. Now there is a range of options. Siolim House, the stunning colonial inn in the north Goan village of Siolim that so charmed me when I stumbled across it on the web, once belonged to the governor of Macao. It was dilapidated when Sood, its current owner, first spotted it in the 1990s. The effort to track down its previous owner took Sood on a chase around the world that passed through Switzerland before ending, improbably, in Compton, California. Sood has done a beautiful job restoring the home. It offers seven rooms, all handsomely furnished. Handsome enough for Kate Moss, in fact, who once rented the house for a week. "We have a kind of self-selection," Sood says. "It's not over-the-top fancy. What you get is a kind of village life. People come here because they are driven by a sense of finding the authentic." The room I stayed in, the Macao Suite, is particularly elegant. Meals are served in an outdoor courtyard next to a pool lined with lush palms, and the friendly staff can arrange on-site yoga classes, ayurvedic massages and Indian cooking lessons.

In part because foreigners who buy a Goan home must operate a business on the property as a condition of the sale, it is not uncommon to find inns and villas owned and run by Europeans. Antonia Graham, for instance, the owner of the Notting Hill interiors shop Graham and Green, renovated a magnificent 150-year-old Goan house in the village of Assagao, called Casa Tota, which she rents out by the week.

And only seven miles down the coast, near the beach in the village of Candolim, is Quelleachy Gally, an inn operated by Marie-Christine Rebillet, a Parisian antiques dealer who drove from France to India in a Volkswagen bus in 1973 and has been coming back ever since. Rebillet's 40-year love affair with the country led her to hunt down and restore this gorgeous Indo-Portuguese home. "I fell in love with the houses," she says of her decision to move to Goa over other parts of India. There are four bedrooms in the main house and two in a cozy garden cottage, all filled with splendid antiques Rebillet has collected over the years. Rebillet, who once made chandeliers out of ping-pong balls for the Jean Paul Gaultier boutique in Paris, has a lovely eye and an idiosyncratic touch; in a sitting room, a vintage photograph of a couple embracing in front of the Taj Mahal hangs above an antique side table on which sits a 1980s plastic radio.

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Hotels with history

Holiday deals, new tours and offers

Monaco Grand Prix package - 1,053

Three nights' b&b at the three-star Novotel in Nice costs from 1,053 per person. Includes return flight from London to Nice and race day general admission. Departs on May 23 (0844 800 9900; thomascooksport.com).

Lanzarote spa - 375

Seven nights' half-board at the four-star Beatriz Costa & Spa in Costa Teguise costs from 375 per person. Includes return flight from Gatwick departing on February 23 (0844 412 5970; thomascook.com).

Italian lake break - 625

Seven nights' half board at the four-star Grand Hotel Cadenabbia, overlooking Lake Como, costs from 625 per person. Includes return flight with Alitalia from Heathrow. Departs on July 14 (0844 879 8014; crestaholidays.co.uk).

All of the offers above are subject to availability and based on two sharing, unless otherwise stated.

Skiing

Alpe dHuez, France - 599

Seven nights' catered board at the Chalet Pregentil, located a short stroll from aprs-ski and nightlife, costs from 599 per person. Includes return flight from Gatwick to Chambery departing on February 23 (01483 791 114; inghams.co.uk).

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Holiday deals, new tours and offers