Mediaboss Marketing

LONDON, May 14, 2012 /PRNewswire/ --

Intersperience reveals impact of 'constant connection' on under-18s

The majority of British teenagers who use mobile internet admit to feeling "addicted" to their smartphones and would rather give up television, Facebook and chocolate than their phone, according to a new study by international consumer research specialist Intersperience.

The study found that mobile addiction is on the rise across all age groups in the UK with almost half (48%) of adults admitting to feeling addicted, compared to 65% of under-18s. The addiction is being fuelled by a communications boom which has seen the percentage of the UK population regularly using mobile internet jump to 38% from just 24% in 2009.

Both teenagers and adults named their mobiles as the number one object or activity they could not live without. Teenagers were more willing to give up Facebook, television and chocolate than their phone while adults would rather live without make-up, alcohol, cigarettes and coffee than their phone.

The findings are drawn from Intersperience's 'Internet on the Move' project which researched mobile internet use across the UK, analysing the behaviour of 1,400 mobile users, including 400 aged between 12 and18. It is part of a series of research studies into the impact of the digital society on UK consumers.

Smartphone ownership is higher among under-18s (66%) than adults (58%) but the study found that both age groups have strong emotional connections to their phones. Respondents said they would be "agitated", "lost" and "panic-stricken" and many said they would cry if they lost their mobile.

More teenagers (60%) than adults (48%) would feel agitated if they did not have their smartphone for a full day and teenagers were also more likely to describe themselves as sad, helpless and lonely without their phones.

The study also revealed growing pressure on parents to buy mobiles for children at an earlier age - under-18s think a child should get its first mobile at age 10 to 11 while parents think it should be age 12 to 13.

Intersperience Chief Executive Paul Hudson said: "The rise in smartphone addiction stems largely from a significant increase in the percentage of people regularly using them to access the internet. This is particularly noticeable among under-18s and it is having a marked effect on their behaviour and emotions."

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Rising Internet Use Fuels Teen Smartphone Addiction

The odds arent bad that sometime today you will tune in to some type of internet radio service and kick out some jams for a couple of hours. At least, thats the word from a study conducted by targetspot that revealed that listener market of internet radio in the United States is up 8% this year to 42% of all households with a broadband connection. Perhaps the biggest reason for that climb in internet radios audience is the increased availability of smartphones and tablets.

Unsurprisingly, if the presence of a mobile device is whats driving the growing market of internet radio, the general demographics of these listeners are fairly well to do people. 64% of listeners own their own home and over one-fifth have an annual household income over $100,000. In other words, the market of internet radio fans is growing because of the people that can afford the mobile devices that make listening to these services more convenient.

The amount of computer and laptop owners who listen to internet radio is stable this year from last year. However, internet radio listeners arent holding onto their basic mobile phones as much, most likely because theyre opting for smartphones. There was a 22% growth of smartphone owners and, more impressive, an 87% leap in tablet ownership among those who listen to internet radio (no wonder tablets are becoming the vehicle of choice when people cruise the net). This data reflects what Pandora said recently of its listeners and how 70% of the hours spent listening to the service were streamed through a mobile device of some kind.

People arent limiting themselves to just one device, either, and since many of the electronic toys you can get your hands on today most likely have internet technologies in them, why should they? The majority of internet radio listeners continue to listen through their computer or laptop at both work and at home, although use of all devices computer/laptop, smartphones, and tablets for internet radio services increases when people are at home.

While people may be listening to internet radio a lot more at home, they certainly dont linger on the same station for too long. 75% of listeners change the radio station at least one time daily on the same service. Another 64% change internet radio services at least once a day. Apparently many of you (righteously) dont think that The Seekers should be included in that radio station you seeded on Twisted Sister.

And does it come as any surprise that while people are listening to their internet radio stations theyre busy toiling away on Facebook or writing emails or chatting or doing a little online shopping? Nope, it doesnt. Still, people arent exactly sold on the over-sharing of their music on social networking sites. Even though most people might be diddling around on a social networking site while listening to internet radio, 68% dont like to see what other people on these sites are listening to. Additionally, only 35% of listeners actually share their internet radio profile on social networks. And while a strong majority of people dont really care about what youre listening to, an even larger contingent 73%! dont want other people to see what theyre listening to.

So really, to all of you Spotify users who automatically post each song that youre listening to onto Facebook? Most people really dont care to see that youre listening to the Sleigh Bells this afternoon.

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Internet Radio Not Quite Warming to Social Media Yet

ST. PAUL, Minn., May 15, 2012 /PRNewswire/ --Internet Broadcasting (IB), the leading provider of digital publishing technology and services including one of the largest digital advertising agencies, today announced the immediate availability of a new group of mobile advertising products created in HTML5, the emerging standard for interactive media on smartphones and tablets.

The HTML5 programming format brings a rich, "Flash-like" experience to mobile devices such as the iPhone and iPad, and devices running the Google Android operating system with which Flash files are incompatible.

IB's new HTML5 ad products are powered by Celtra, a leading provider of rich-media digital advertising technology.

"We're giving clients new and exciting ways to engage prospective customers with visually appealing, mobile-optimized campaigns and creative executions," said Reed Varner, vice president of Internet Broadcasting's Digital Agency.The new ad products enable users to click-to-call, swipe, erase, watch video, complete puzzles, link to websites and enter text. IB advertising clients can create unified multi-platform campaigns that can be delivered simultaneously to consumers on both traditional desktop/laptop computers and mobile devices.

The new HTML5 ad products include:

"The emergence of the HTML5 format is enabling an entirely new and exciting class of digital-advertising products," Varner added. "Now, we can help our advertisers reach customers in more effective ways -- whether it be on their desktop, tablet or smartphone. By surrounding the Celtra technology with our total solution of creative development, execution, trafficking and campaign management, we can provide IB clients an entirely new suite of ad products that extend the reach and impact of their advertisers' digital campaigns."

The new Internet Broadcasting HTML5 ad products are available immediately. Pricing information is available upon request.

About Internet Broadcasting Aiming to transform how broadcast media leaders engage and interact with their audiences, Internet Broadcasting offers scalable publishing solutions that power digital growth and strengthen consumer relationships. Internet Broadcasting solutions include an innovative SaaS-based web publishing platform, original and syndicated content, and the IB Digital Agency, one of thelargest digital advertising agencies. Internet Broadcasting has had a long-term focus on serving local television companies. Leading media companies such as Hearst Television, E.W. Scripps, CNN, The Washington Post Company's Post-Newsweek Stations group and Turner Broadcasting are clients. Founded in 1996, Internet Broadcasting is headquartered in St. Paul. For more information, visit http://www.ibsys.com.

About Celtra Inc.Celtraoffers the most flexible and easy-to-use platform that enables scalable, rich media mobile advertising across native apps and the mobile web on the most popular device platforms. The company's AdCreator lets advertisers easily create, distribute and measure rich media mobile display advertising. Leading brands including Adidas, Paramount Pictures, Pepsi, Starbucks, Sprint, Starwood Hotels and Resorts, Wrigley and Volvo have utilized Celtra's ads. For more information, follow-us atwww.celtra.comor @CeltraMobile on Twitter. Celtra is headquartered in Cambridge (MA), with offices in New York City, Los Angeles, Chicago, London (UK), and Ljubljana (SI).

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Internet Broadcasting Adds New HTML5 Ad Products To Give Clients More Options For Rich Mobile Advertising

SAN DIEGO, CA--(Marketwire -05/14/12)- NextLevel Internet, Inc., a leader in mission-critical Internet access and hosted voice services, today announced that the company has expanded its executive management team with two new key appointments for inside sales engineering manager and channel development manager.

NextLevel Internet increased its employee count by 26 percent last year and achieved its most profitable and successful year since the company was founded in 1999. To support this progression, NextLevel Internet has brought in two seasoned veterans to manage this expanded workforce as the company continues to grow its IT focused operation.

Al Allen has been promoted from business development executive to inside sales engineering manager. Having worked at NextLevel Internet for the previous three years, Mr. Allen brings over 20 years of telecommunications, technology management and sales experience. In his new position, Mr. Allen will focus his talents on supporting a sales engineer team determined to deliver unparalleled customer service, support and strategy for companies that rely on NextLevel Internet's mission-critical Internet and hosted phone solutions.

"Al joined NextLevel Internet in February 2009 as an outside sales and business development executive for the Los Angeles and Orange County markets," said Jerry Morris, founder of NextLevel Internet, Inc. "His in depth knowledge of NextLevel Internet's services and client-focused culture made him the easy choice to come in, develop and run the sales engineer team. His previous management experience and style is a perfect complement to NextLevel Internet's ongoing objectives."

Mickey Chapatte is joining the NextLevel Internet team as the channel development manager. Mr. Chapatte brings with him over 25 years of proven telecommunications experience a director of channel management, direct sales and marketing. His previous experience provides a proactive, relationship-oriented approach that has generated record breaking growth by penetrating new markets and creating new strategic partnerships while at TelePacific, Nextlink, Internap and Cable & Wireless.

"Mickey brings with him a new focus and dynamic to NextLevel Internet with his stellar track record of building successful relationships, developing reseller channels and a 'never quit' attitude," said Morris. "As NextLevel Internet expands, so does the need to increase our reach to new audiences and vertical markets. Mickey will be instrumental in guiding this process, while crafting strong, long term relationships to support our channel program and partners."

For organizations that would like to request more information on NextLevel Internet's business-to-business co-location, Internet, hosted voice, and managed data services, please visit http://www.nextlevelinternet.com.

About NextLevel Internet

Founded in 1999, NextLevel Internet is a business-to-business voice, Internet, co-location, VoIP, and managed data services provider that matches its customers' needs with the highest quality deliverables and customer service available. The company specializes in providing service to companies whose loss of Internet connection will result in the loss of life, money, or reputation.

NextLevel Internet provides only the best clear channel connectivity direct to a fully redundant Tier 1 Internet backbone with unbeatable value. NextLevel Internet is managed and operated 24/7 by seasoned Internet and data professionals who understand that impeccable service is paramount. Certified engineers (CCNA, CCNP, MCSE) and highly trained personnel handle all client requests from complex design and build-out to simple routing, DNS, IP allocation, router replacement, and tail circuit issues directly and immediately. NextLevel Internet monitors its network connections through its Network Operation Center (NOC) 24x7x365 using active and passive polling systems.

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NextLevel Internet Expands Executive Management Team

SINGAPORE--(BUSINESS WIRE)--

The Internet Society today announced the formal opening of its regional office in Singapore, which will be headed by Rajnesh Singh, Regional Director for the Internet Societys Asia-Pacific Bureau. A global, mission-based organisation, the Internet Society is the leading advocate for the open development, evolution, and use of the Internet for everyone.

The Internet Societys Regional Bureaus are vital conduits to connecting its Chapters, members, and staff, and are central to the success of the organisations mission to ensure the Internet continues to evolve as a platform for innovation, collaboration, creativity, and economic development. The Singapore regional office and Asia-Pacific Bureau is focused on key initiatives, including enhancing Internet access and networks across Asia-Pacific, driving Internet Protocol v6 (IPv6) adoption to support the transition from IPv4, encouraging participation in the Internet standards development process, and working with regional forums such as APEC TEL and the OECD on Internet-related policy matters, such as privacy, broadband access for rural communities, and the security and stability of Internet infrastructure.

Internet Society President and CEO Lynn St. Amour explained, Our new office in Singapore reinforces our strong commitment to the Asia-Pacific region, the worlds largest and most dynamic Internet market. We have an active membership in Asia-Pacific of more than 16,000 members, and some of this region's greatest innovators and leaders are our members. Our expanded presence here will enable us to strengthen our engagement with regional partners and build stronger programmes in furtherance of our mission.

We work collaboratively with our Chapters, members, and regional community organisations to drive initiatives focused on the continuation of an open Internet, which is fundamental to innovation and business growth, commented Singh. The Internet Society also empowers people and communities with capacity building initiatives in developing countries to build technical skills that enable better Internet networks, and in partnership with area organisations, projects that bring Internet connectivity to rural communities to enable holistic socio-economic development.

The Internet Society joins the vibrant ecosystem of more than 135 international non-profit organisations (INPOs) making Singapore their home for the region and beyond, commented Kelvin Wong, Executive Director of the International Organisations Programme Office (IOPO), a whole-of-government initiative located within the Singapore Economic Development Board (EDB). Their leading work in international standard setting and in increasing Internet access to communities in Asia further affirms Singapores proposition as a trusted, neutral, and connected base through which INPOs can further their social, economic, and development causes in a wide variety of fields. The Internet Society will also value-add to Singapores infocomm and media sector through working with infocomm companies to share best practices and co-create content with regards to Internet architecture.

The Internet Society has five Regional Bureaus Africa and MENA, Asia-Pacific, Europe, Latin America and the Caribbean, and North America. These bureaus are instrumental in addressing Internet-related issues, mobilising local support to impact global efforts, and developing policy, technology, membership, Chapter, and regional educational awareness.

Rajnesh Singh has been with the Internet Society since 2008 helping establish its Asian Regional Bureau, and has also played founding and leading roles in several technology and private equity investment firms. Prior to joining the Internet Society, he was a consultant to numerous organisations in the region, including non-profit, development, and private sector organisations. He has previously served as the Founding Chair of ICANN's Asia-Pacific Regional At-Large Organisation (APRALO).

About the Internet Society

The Internet Society is the trusted independent source for Internet information and thought leadership from around the world. With its principled vision and substantial technological foundation, the Internet Society promotes open dialogue on Internet policy, technology, and future development among users, companies, governments, and other organisations. Working with its members and Chapters around the world, the Internet Society enables the continued evolution and growth of the Internet for everyone. For more information, see http://www.internetsociety.org.

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Internet Society Launches Regional Office in Singapore