Mediaboss Marketing

Published: March. 26, 2012 at 5:24 PM

GOTHENBURG, Sweden, March 26 (UPI) -- Researchers say young people in Sweden, although heavy users of the Internet, are not abandoning traditional media such as TV, radio and recorded music.

Olle Findahl of the University of Gothenburg, who conducted a study of 9-to-24-year-olds' media habits, said although the age group watches TV and listens to radio and recorded music less today than 30 years ago, they still use traditional media more than the Internet.

Children between the ages of 9 and 14 spend 75 percent of their media time on traditional media, while those between the ages of 15 and 24 spend about 60 percent of their time on traditional media, a university release reported Sunday.

Findahl said the change in media use is similar to what happened when television was introduced in the 1950s and it appears people are using the Internet to complement, not replace, older media.

The rise of Internet use does not appear to have a negative correlation with the use of traditional media. In fact, the most intense Internet users are also heavy consumers of traditional media, the researchers said.

Read this article:
Internet not replacing traditional media

26 March 2012 Last updated at 19:53 ET By Prof Alan Woodward Department of Computing, University of Surrey

A recent threat, purportedly from the hacker group Anonymous, stated boldly that its members would stop the internet on 31 March.

The term "Operation Blackout" was coined and it caused much discussion in all the usual forums.

Those issuing the threat even stated how they would do it. They claimed they could disable the Domain Name Service (known by engineers as the DNS) and that would stop the internet. How so?

The Domain Name Service is what converts the web addresses you type into your browser (such as http://www.bbc.co.uk) into what the internet actually uses: IP addresses (something like 212.58.244.66).

It is essentially the phone book for the internet. If you could prevent access to the phone book then you would effectively render the web useless.

The theory behind the proposed attack is based on the fact that the Domain Name Service is a tree structure: it starts with 13 servers at the top level and each of those talks to the next level down, which then pass it on to a further level down, and so on.

When a change is made at the top level it is copied out across the net so that when you look up what is effectively your local copy of the phone book, it takes you to the correct place.

If somehow one could prevent some or all of the 13 top level members of the DNS from working, specifically from communicating with others, then this would disrupt the remainder of the tree, and very quickly no-one would be able to use the addresses that we all typically know.

When the threat was made, it did cause some concern as the would-be hackers correctly identified the locations of the top level systems.

Go here to see the original:
Decapitating the internet

25-03-2012 16:32 yep

Continue reading here:
Twilight shows Pinkie Pie the internet. - Video

HARTFORD, Conn., March 26, 2012 /PRNewswire/ -- The Web Marketing Association announces the winners of its annual Internet Advertising Competition (IAC) Awards, an effort to honor excellence in online advertising and to recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition web site with a complete list of winners is located at http://www.IACAward.org

(Logo: http://photos.prnewswire.com/prnh/20120326/NY76272LOGO)

"Each year the creativity and excellence in online advertising continues to rise," said William Rice, president of the Web Marketing Association, Inc. "The Web Marketing Association is pleased to help set the standard for Internet excellence with the IAC Awards by highlight the best in online advertising by medium and industry."

Best of Show Winners

2012 Best of Show Awards were awarded in each of the online medium categories. This year's winners are:

The Visionaire Group for The Source Code Mission (Best of Show Social Media campaign) The Visionaire Group for Kung Fu Panda 2 YouTube Brand Channel (Best of Show Rich media Online ad) Saatchi & Saatchi LA for Yaris It's a Car! Web Films (Best of Show Online Video) Saatchi & Saatchi LA for The Camry Effect (Best of Show Website) VML for G Series "Outfuel" Online Advertising (Best of Show Rich media Online campaign) VerticalResponse for VerticalResponse Customers Get Their Deal On (Best of Show Email message campaign) Alloy Digital for Wendy, The Web Series (Best of Show Integrated ad campaign) Acxiom Corporation for Bing Travel Horizontal Scroll (Best of Show Online Newsletter campaign) rabbit eMarketing GmbH for Secret Societies (Best of Show Ads the client did not pick) Critical Mass for Nissan Versa iPad Experience (Best of Show Mobile Application) TMP Worldwide for Tutu (Best of Show Email message) The Kaplan Thaler Group for Beef Equity - Here's the Beef (Best of Show Interactive application) Charles Shyer Productions for Ieri Oggi Domani (Yesterday, Today and Tomorrow) (Best of Show Online ad) Definition 6 for Where Will Happiness Strike Next (Best of Show Online campaign)

Top Agency Winners

The Web Marketing Association also recognizes the agency that shows consistent excellence in online advertising development by winning more IAC Awards than any of their peers in a single competition.

Saatchi & Saatchi LA was recognized with the 2012 Top Agency Award, winning 17 IAC Awards. Their awards include 7 Best of Industry awards and 10 Outstanding awards.

Ten additional organizations were recognized as Outstanding Advertising Developers in the 2011 IAC Awards for winning 6 or more awards. They are:

See the original post here:
Web Marketing Association Announces the Winners of the 2012 Internet Advertising Competition Awards

Public release date: 25-Mar-2012 [ | E-mail | Share ]

Contact: Olle Findahl olle.findahl@wwi.se 46-072-530-7768 University of Gothenburg

Almost all 9- to 24-year-old Swedes use the internet. Most of them do so daily, and the older they are, the more they use it. Yet, this does not mean that they have ceased using traditional media, says Professor Olle Findahl, who has conducted a study on young people's media habits on behalf of NORDICOM at the University of Gothenburg, Sweden.

Admittedly, people in this age group do watch TV and listen to radio and recorded music somewhat less today than 30 years ago. The same trend can be observed for reading, especially when it comes to educational textbooks and nonfiction. However, children and adolescents still use traditional media more than the internet. In fact, schoolchildren (age 9-14) spend a whole 75 percent of their media time on traditional media; for the age group 15-24 the proportion is 60 percent.

Similar to what happened when television came about in the 1950s, it seems like people use the internet to complement and not substitute older media. The internet provides young people with music and films. Then there is the entirely new behaviour that is made possible through social networks contacts with like-minded individuals who share the same interests.

The social network Facebook has a greater reach among young people than newspapers, and almost the same reach as TV. And the reach of the digital music service Spotify comes close to that of radio. However, this does not mean that everything that has to do with the internet automatically becomes popular. For example, relatively few young individuals use tablet computers, e-books and the Twitter microblog service. Yet the use of so-called smartphones has increased by several hundred percent in only two years.

It should be noted that there is no direct negative correlation between internet use and the use of traditional media. Instead, the most intense internet users are also heavy consumers of traditional media.

###

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Originally posted here:
Internet does not make young people abandon traditional media