Ron Paul's pointless Internet presidency
Four years ago, the shrewdest presidential candidates used YouTube, MySpace, Facebook and a dash of Twitter. They also tried to gain a strange new psychic edge calledin the contrived conceit of the day"mindshare in the blogosphere." Apps were nowhere in campaign strategies. The iPhone was new. The iPad didn't exist.
So who e-campaigned best last time? During Super Tuesday week in 2008, Garlik, a British firm that monitors digital reputations, ranked the day's presidential candidates by online popularity. It didn't take Nate Silver or that Zogby person to call the winner. If you hung around social media even a little, you knew the fix was in.
It wasn't Hillary Clinton. Nor Mitt Romney, John McCain or Barack Obama. Blowing them all awaysealing for himself, in fact, the Presidency of the United Cyberstates of Digital America, commander-in-chief of the Information-Wants-To-Be-Free Worldwas, naturally, Congressman Ronald Ernest "Ron" Paul.
Ron Paul, President of the Internet! Hail to the online chief! Four more years!
Ron Paul. Elfin ob-gyn goldbug. Ayn Randian. Foe of war, abortion and government. Texan. Rejector of Medicaid, rejector of Medicare. Climate-change skeptic. Keeper of odd company. Espouser of tendentious views.
In 2012, he's still kicking back in the Online Oval Office. Ron Paul, commanding the mad and visible support of somebody. Sure he doesn't fare so well with actual flesh-and-blood voters of majority age who are motivated to drive gas-burning cars and appear with their laminated IDs at three-dimensional voting booths. But you can't have everything.
Tim Hwang, a researcher of online movements and memes and the managing director of the Web Ecology Project, says that Ron Paul illustrates a fact we often overlook: "The Internet is not coterminous with the real world." He told me by email, "Like in a rearview mirror communities can be smaller than they appear on the Internet: discussion is often subject to parties who are loudest and can rally the most participants to appear online and participate at that specific moment."
This time around, for Paul, the Internet rally seems to have been sound and fury signifying little.Paul's big hopes for Alaska, Idaho and North Dakota were dashed on Super Tuesday, and he has yet to score a victory in a single contest in this election.
However, he's still logging mindshare in the blogosphere.
So how does he do it? Paul, for all his flat, engineer-like charisma, hardly seems like a Julian Assange mastermind, able to bend the Internet to his Machiavellian hacker will. Instead, it seems the President of the Internet just got lucky.