Mediaboss Marketing

LOS ANGELES, Feb. 29, 2012 /PRNewswire/ -- Internet marketing is a growth industry; unfortunately, it is an industry dominated by too many companies that offer only cookie-cutter, one-size-fits-all approaches for their clients. There is a serious dearth of creativity and originality within this industry, but one Internet marketing company is taking great strides to change all that. At Cyberset, a full-service Internet marketing company in Los Angeles, President and CEO Shahab Saba has assembled a diverse team of talented professionals under one roof, creating a one-stop shopping destination for all the Internet marketing services that a business could possibly need. Their track record speaks for itself. With a long list of satisfied clients who have seen their businesses climb to the top rankings on major search engines like Google, Yahoo!, and Bing, this imaginative Internet marketing company has managed to consistently deliver results that exceed even the loftiest expectations.

Cyberset has enjoyed a meteoric rise above its competition primarily because of its visionary leadership. When Mr. Saba first opened the doors to Cyberset a decade ago, he was committed to offering clients a custom tailored approach to boosting their online profiles. Refusing to ever cut corners, he and his team carefully analyze every client's needs and aspirations before comprising an Internet marketing strategy perfectly suited to the task. From search engine optimization (SEO) to local Internet marketing, mobile marking, e-mail marketing, pay per click advertising, and so much more, Cyberset's bag of tricks encompasses a wide range of essential Internet marketing services. The diversity of their Internet marketing services is impressive in and of itself, but the deliberative way that they bring those services to bear on behalf of their clients is what truly sets them apart from the competition.

Another quality that distinguishes Cyberset from the rest of the industry is their willingness and capacity to continually adapt. As Mr. Saba eloquently puts it, "Technology changes, the online landscape changes, our clients' business priorities change. And all the while, Cyberset maintains its position at the leading edge of Internet marketing services because we never stand still, and we never stop looking for ways to improve." That dynamism is rare in the world of Internet marketing, but here's hoping more companies start to follow Cyberset's example.

If you would like to learn more about the various Internet marketing services available at Cyberset, contact them at 818-883-7277 or visit online at http://www.Cyberset.com.

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Cyberset Demonstrates Vision That Other Internet Marketing Companies Lack

The Internet is more like real life than the 20th-century media was.

When news of Andrew Breitbart's death first rumbled across Twitter this morning, the initial reaction was one of skepticism: Could this just be a prank? A stunt to gin up traffic and prove a larger point about the glee with which "the media" -- that is, the left-wing cabal that Breitbart envisioned -- would celebrate the conservative pundit's death?

Alas no. Not much later, Breitbart's death was confirmed by the Los Angeles coroner's office. Dead at the age of 43.

Those early moments of uncertainty illuminate what will surely be Breitbart's legacy, or, at least, part of his story. Andrew Breitbart was a man who understood the power of the Internet -- how stories could spread and inspire -- and who had figured out how to use it. He didn't fake his death, but had he done so, it would have been another genius, mischievous, and slightly mad demonstration of his ability to light up the hive mind with a headline, a video, and even a tweet.

Here's what Andrew Breitbart got about the Internet (or "grokked," as Felix Salmon put it in a tweet earlier this morning): A story's power comes from its emotional resonance more than its "minutiae" (his word). The web loves big personalities, and the big battles they fight. And, perhaps the most important lesson of Andrew Breitbart's life: The Internet is a place where you can build your own home, from scratch. Breitbart didn't fit into the older media ecosystem, so he went online an built his own.

Taken together, what Andrew Breitbart intuited is that the Internet is more like real life -- the way people consume and spread information in their personal lives -- than the institutional media of the 20th century: People love a good story, they love a character, and there is room for you to tell your stories in your own voice. And journalists' prized ethics and "objectivity"? Yeah, well, that's nice, but it's not what gives a story its "pop."

In a 2010 New Yorker profile of him, Breitbart explained to Rebecca Mead the moment when he realized this possibility.

In the early nineties, a friend, Seth Jacobson, who was studying astrophysics at Harvard, paid Breitbart a visit. "He came to my house, and he said, 'Andrew, we need to go take a walk,' and we took a walk," Breitbart told me. "He says, 'Your brain works differently from most people's. And there is this thing called the Internet that is your brain.' " Breitbart, who was an early user of Prodigy and CompuServe, recalls, "I said to him, 'Yeah, I'm on the Internet.' And he said, 'No, that's not the Internet. You can create your own path. You can create your own environment.' It was almost like a dare." Soon afterward, Breitbart went out and bought a six-pack of Pilsner and a rotisserie chicken. "I said to myself, 'O.K., you are going on a date tonight, and you are not going to bed until you have gone all the way.' And I remember hooking up to the World Wide Web that night, and it was a revelation. It was just like shooting yourself into outer space, and trying to latch onto anyone else who was out there. ..."

And that's how he began, latching himself onto Matt Drudge, and later Arianna Huffington, and then, finally, striking out on his own. He went on to build his own little empire of "Big" blogs: Big Hollywood, Big Government, Big Journalism, and the youngest, Big Peace. It was fitting that Breitbart took on the "Big" brand, though he surely meant it as an attack on the powerful reach of these institutions he so hated. Because Breitbart embodied big: Everything he did was suffused with the bigness of his ideology, his conviction, and his willingness to battle it out with anyone who disagreed.

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What Andrew Breitbart Got About the Internet

GENEVA--(BUSINESS WIRE)--

Speaking this week at the Human Rights Council panel on the right to freedom of expression on the Internet, Markus Kummer, Internet Society Vice President for Public Policy, emphasized the importance of a multistakeholder dialogue to further this objective. In the Internet Societys first statement in the Human Rights Council, Kummer emphasized that the same standards should be applied to both the online and offline worlds.

The high-level panel discussion focused on the ways and means to improve the protection of freedom of expression online in accordance with international human rights law. Kummer remarked, There is no doubt that the unique characteristics of the Internet have empowered individuals to seek, receive, and impart information and opinion in unexpected ways and scale. This success is based on an open and collaborative approach to technology development. The core values of the Internet pioneers were deeply rooted in the belief that the human condition can be enhanced by removing barriers to communication and information.

The success of the Internet is based on an open and collaborative approach to policy, standards, and technology development, as carried out by the engineers of the Internet Engineering Task Force (IETF) and other Internet organizations. Without the open standards development, the Internet would not be the powerful catalyst that it is today for access to information, freedom of expression, and innovation. These unique enabling qualities of the Internet must be preserved.

Kummer stated that from the point of view of the Internet Society, Article 19 of the Universal Declaration on Human Rights (UDHR), which includes the right to seek, receive, and impart information and ideas through any media and regardless of frontiers, almost reads like a definition of the Internet, even though it was written a quarter of a century before the development of the Internet Protocol (TCP/IP).

The Internet Society expressed concern over increased attempts by some governments to control their citizens' access and use of the global network. While governments have the responsibility to enforce the laws that are in place, they also have the obligation to guarantee fundamental rights. There are many examples of technological measures used to restrict access to content deemed undesirable, without due regard to the potential impact on an individuals capacity to exercise their fundamental rights.

Kummer continued, It is our firm conviction that technological shortcuts should not be used to solve societal problems. We would like to re-emphasize that the same rights apply to all individuals, whether online and offline, and that there should not be differentiated treatment depending on the medium used to exercise these rights.

The Internet Society applauds the Human Rights Council on its efforts to raise awareness of this important issue, and commends the Swedish Ministry of Foreign Affairs and its co-sponsors for the successful panel on Freedom of Expression on the Internet at the 19th Human Rights Council.

Mr. Kummers full statement to the Human Rights Council panel is available on the Internet Society website, http://www.internetsociety.org/humanrightscouncilstatement

For more information on the Internet Society and the importance of preserving an open Internet, visit: http://www.internetsociety.org/internet-invariants-what-really-matters

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Internet Society Delivers Statement at the 19th Session of the Human Rights Council

Internet voting systems are inherently insecure and should not be allowed in the upcoming general elections, a noted security researcher said at the RSA Conference 2012 being held here this week.

David Jefferson, a computer scientist at Lawrence Livermore National Laboratories and chairman of the election watchdog group Verified Voting, called on election officials around the country to drop plans to allow an estimated 3.5 million voters to cast their ballots over the Internet in this year's general elections.

In an interview with Computerworld on Wednesday, Jefferson warned that the systems that enable such voting are far too insecure to be trusted and should be jettisoned altogether.

Jefferson is scheduled to participate in a panel discussion on the topic at RSA on Thursday. Also on the panel are noted cryptographer and security guru Ron Rivest, who is the "R" in RSA, and Alex Halderman, an academic whose research on security vulnerabilities in e-voting systems prompted elections officials in Washington to drop plans to use an e-voting system in 2010.

"There's a wave of interest across the country, mostly among election officials and one agency of the [Department of Defense] to offer Internet voting," to overseas citizens and members of the military, Jefferson said. "From a security point of view, it is an insane thing to do."

A total of 33 states allow citizens to use the Internet to cast their ballots. In a majority of cases, those eligible to vote over the Internet receive their blank ballots over the Web, fill them in and submit their ballots via email as a PDF attachment. Some states, such as Arizona, have begun piloting projects that allow eligible voters to log into a web portal, authenticate themselves and submit their ballots via the portal.

The insecurity and the inability to audit such voting practices is unacceptable, Jefferson said.

Ballots sent via email for instance, are transmitted in the clear without encryption. That means any entity, such as an ISP or a malicious hacker that sits between the voter and the county where the vote is being cast, can view, filter, substitute or modify the ballot, he said.

Meanwhile, the e-voting Web portals that have been proposed for use in Arizona and are being tested in other states, are prone to all the security vulnerabilities and attacks that other sites face, he said.

As one example, he pointed to an attack crafted by Halderman , an assistant professor of computer science at the University of Michigan, in 2010 against a Digital Vote by Mail System that was proposed for use in Washington. The system was designed to be used by overseas voters and military personnel based in other countries.

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Researcher: Internet Voting Systems are Too Insecure

SHEFFIELD, England, February 29, 2012 /PRNewswire/ --

Plusnet, the home phone and broadband specialist, has published a new report revealing that the Internet will become ubiquitous in many people's lives, transforming the way people shop, eat and run their homes.

The award-winning super-fast broadband provider renowned for bringing value to its customers, commissioned the research to celebrate its 15th birthday. The detailed research, which was conducted by globally renownedfuturist think tank, Centre for Future Studies, shows that the internet of 15 years' time will become the Internet of services.

Written by a team headed by Dr. Frank Shaw, who has been described by Time Magazine as one of the 10 most influential thinkers in the world, the report unveils that the internet will include everything from smart appliances that talk to each other to clothes that monitor health; from cars that can't crash to mobile technologies and cloud platforms that run businesses.

However these benefits will not be felt by all of society. There are currently still 8.43 million adults in the UK who have never used the Internet and it is estimated that digitally challenged households face 560* of extra costs per year as a result of missing out on online discounts and opportunities.

With people already using the internet for activities including shopping, banking, study, job application and government services, the availability and affordable pricing of broadband will be crucial in terms of household finances and also social mobility.

Providing some of the best value home phone and broadband packages available in the UK, Plusnet is committed to enabling people to experience the benefits of being online; something which is going to become increasingly important in the future.

Jamie Ford, CEO of Plusnet, said: "So far, the Internet has been all about sharing, communicating and engaging with content online. The next 15 years will see an exciting transformation take place, where we integrate 'smart devices' into the home, and the net becomes much more about rich services. Since our launch 15 years ago we've moved from dial-up services to wireless connection transmitted through fibre optics at superfast speeds, yet our commitment to providing a reliable service at a competitive price remains the same. We intend to continue this pledge in years to come.

"Helping people to discover the Internet is key to the progress of technology and just by giving an hour of your time to teach the basics of computing and the internet to a friend or family member could completely change their life."

The research shows that while the Internet is the most fundamental life changing event since the Industrial Revolution the public is, incredibly, only predicted to be 15 per cent of the way through it and that future developments will have radical life enhancing benefits, therefore placing even greater importance on providing access to the Internet at an affordable price.

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Plusnet Reveals Smart Internet Will Help Manage Homes and Lives by 2027