Mediaboss Marketing

Rapid digitization in recent years, owing firstly to rapid advances in internet technology and more lately the worldwide pandemic, have re-shaped our choices going forward.

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

Performance Marketing The New-Age Marketing Strategy

Online marketing and advertising initiatives that are focused on and driven by a single act are referred to as performance marketing. It could involve any tool used from a click to a sale or everything in between, as long as it leads to a call to action or CTA. While some performance marketing agencies charge a commission or referral fee for each lead, others charge their fees based on a percentage of media expenditure.

Search engine marketing, Google Ads, affiliate networks, social media marketing, SEO, paid content marketing ads, and other paid-for-performance internet marketing channels are prominent examples of this tool.

The Importance of Performance Marketing

Performance marketing, as a concept, has grown in popularity in recent years as a result of the numerous benefits it provides to firms. The first and most obvious benefit of performance marketing is evidence. Unlike many other traditional marketing methods, it can quantify the effectiveness of your efforts and present data in real-time. It allows a company to make informed decisions based on such facts and figures. Apart from this, Performance Marketing can help firms to take advantage of third-party follower bases, budgets, and efforts at a minimal cost. By raising consumer awareness of your brand and its offerings, it can bring in new customers and revenues for your company.

Performance marketing combined with digital marketing gives a company a total and focused marketing approach that generates positive outcomes. Email marketing, affiliate marketing, and blog marketing can all be used to expand your advertising reach.

Moreover, this virtual marketing technique is simple to track, allowing your company to have better control over your marketing activities as well as helping gain insight into consumer behaviour, all this based on data.

The most distinctive feature of performance marketing has to be the fact that it significantly reduces the risk associated with marketing investments. This is done by ensuring that you only pay when you receive the desired outcomes through leads. This, in turn, provides more leeway in your budget for other marketing or related initiatives without compromising the campaigns value.

Performance Marketing Channels The Various Approaches

Search Engine Optimization: The method of enhancing the quantity and quality of traffic to your website through organic search engine results is known as Search Engine Optimization (SEO). For organic page traffic, a company can generate thorough, direct, and engaging content through SEO practices in order to address the questions visitors ask on a search engine like Google.

Content development, link building, and constructing a site that is easily indexed by search engine bots are all examples of this. Every aspect of SEO is important to the success of your marketing campaigns.

Search Engine Marketing: Search engine marketing (especially via Google Ads) can deliver remarkable results with a good quantifiable return on investment (ROI) using proper targeting techniques. Google Ads allow you to bid on certain keywords so that your clickable ads show in Googles search results. It is a highly beneficial strategy as it is scalable and also has a high conversion rate as well as rapid results.

Social Media Marketing: There are numerous commercial applications for social media. Finding the correct opportunities to enhance conversions is critical for a performance marketing business. Facebook Ads, Instagram Ads and LinkedIn Ads are three prominent examples of this aspect of Performance Marketing. You can use these platforms to make your own or your clients products visible to as many people as possible.

In Summary

It is safe to say that the Pandemic has played a major role in boosting Digital Marketing. As a result, more and more of the worlds daily life has moved into virtual environments. It would be true to say that technology will drive more of the future. Due to the growth in this field new enterprises have emerged which offer innovative, creative and holistic performance marketing solutions for brands. They work with a performance-driven approach and help clients get better returns on investment, as well as increase reach. Performance Marketing is one major tool in this sphere. Businesses aiming to grow through digital channels should consider this new-age tool as one solution to having an effective digital presence.

Views expressed above are the author's own.

END OF ARTICLE

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Why does your business need a Performance Marketing Agency? - The Times of India Blog

New to social media marketing and getting confused while adopting the approach? Here are 6 key benefits that you should know before getting started.

Social networks have become a substantial part of every marketing strategy, and the benefits of using them are not hidden.

It is an integral element of digital marketing while serving the best way to interact with the target audience and grow your business.

According to the social media examiner, around 96% of marketers have adopted social media marketing strategies.

However, not all businesses are aware of the benefits of social media marketing and still hesitate in integrating this approach into their existing digital marketing strategy.

So, if you are also one of those who are wondering whether investing money and efforts in social media is worth it or not, then this guide is specially curated for you.

Keep scrolling and find a rundown of six significant benefits of social media marketing.

A Brief Overview of Social Media Marketing

Social media marketing uses social networks to connect with potential prospects to raise brand awareness, drive website traffic, and increase sales.

It is a form of internet marketing that involves creating and sharing content on social media platforms to generate leads and conversions.

While using this approach, marketers must know about the five pillars of SMM, including Marketing Strategy, Planning and Publishing Content, Listening and Engagement of Audience, Analytics and Reporting, and Advertising.

A Guide to the 6 Major Benefits of Social Media Marketing

Still wondering whether you should adopt social media marketing techniques or not? Heres the rundown of the six ultimate benefits that can simplify your decision-making.

Since the market is bustling with tons of businesses and brands offering the same products and services, it is essential to build brand awareness to make your customers know about your USP.

Social media marketing ads and campaigns put your brand in front of the world and let the audience recognize you. It allows for easy and effective brand building much more quickly and easily.

Furthermore, it gets your audience looking at your brand even when they arent thinking about you or your products.

To achieve this objective, you need to pay attention to your profile and cover photos.

Place your brand logo often yet strategically, and make sure that the promotion of your brand is not overwhelming or distracting.

Also, you need to ensure that the visual elements of your brand are well-represented to draw the audiences attention.

Select the best ad maker that keeps the videos for your social media campaigns intact and concise.

Create social media profiles for your business and start interacting with others.

Get employees, sponsors, and business partners to like and share your page for maximum reach.

Since social media marketing gets your business more inbound traffic, it significantly improves your search engine ranking as well.

Your inbound traffic is limited to your usual customers without adopting this approach.

The people familiar with your brand are likely searching for the exact keywords you already rank in, making it easy for your brand to reach anyone outside your loyal customer circle.

This marketing approach leads to long-term benefits and improves search engine rankings if you use this technique for one year or longer.

Being able to rank in the top position automatically revolutionizes your traffic and generates positive outcomes for your business.

To give yourself the best chance of ranking better through social media, generate high-quality content that integrates your targeted key phrases.

Once you begin posting quality content, you can quickly create a community where followers share your content.

The social media marketing approach enhances your brands visibility, which helps your business gain more opportunities for leads and conversions.

Every blog, ad, image, and video may lead the audience to your companys website and thus increase traffic. This marketing approach allows your brand to reflect a positive impression via a humanization factor.

The better impression you make on a viewer, the more likely they approach you in the hour of need. Select the best-quality ad maker available on the market to create stunning videos and ads hassle-free.

Studies claim that social media platforms have a 100% higher lead-to-close rate than outbound marketing, making it ideal for businesses to generate leads and conversion.

Since social media marketing leads to better customer satisfaction, it develops a loyal customer base for brands.

Unlike other marketing tactics that revolve around branding your products and services, social media is a platform where your customers can communicate directly with the brands representatives and develop a special bond with them.

The millennial generation is well-known for being the most loyal customers. Recent studies claim that this segment of customers is 62% more loyal to businesses that directly connect and engage with them on social media networks.

Posting data-driven and insightful content on your social media is a great way to gain expertise in your domain.

This approach lets you monitor the customers activity, see their interests and opinions that you might not be aware of if your business doesnt have a media presence.

Last but not least, the advantage of embracing the social media approach is its cost-effectiveness.

It is probably the most budget-friendly and easy-to-use marketing technique to follow. Signup and create a profile on any social media network for free and start paid promotions that are relatively cheaper than other marketing tactics.

It offers excellent ROI while retaining a considerable budget for other digital marketing approaches and business expenses.

Social media marketing deals with all kinds of customers, and thus it offers both free and paid tools.

If you are looking forward to using the paid tools, always begin with investing in a small amount to check your expectations. Once comfortable and satisfied, allocate more budget and fine-tune your strategy.

Conclusion

Social media marketing is on the rage these days, and the trend is here to stay.

The benefits of this new-age marketing approach are crystal clear, making it worth adopting.

So, what are you waiting for? If your business doesnt already have social media profiles, create them now and reap tons of benefits to grow your brand.

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Social media marketing and its six benefits that you should be aware of - South West Londoner

WinZO, Indias interactive entertainment platform, has roped in Ajey Nagar alias CarryMinati, as its brand ambassador. Being the frontrunner of the social gaming community, the New Delhi-headquartered interactive social gaming startup seeks to leverage its robust foothold within the gaming community in India with this strategic partnership.

As a part of this strategic collaboration, the content creator will generate gaming-centric content that is interactive, unique, and relatable for WinZO exclusively on his streaming channel Carryislive and a solo integration on his primary YouTube channel CarryMinati. The fast-rising digital phenomenon that enjoys a massive cumulative fan following of over 50 million for his inimitable comic skits and rib-tickling roasting videos, will complement WinZOs massive reach across 75 million users and its diversified offerings across 6+ formats in 12 vernacular languages.

According to the latest industry reports, the Indian gaming industry is generating over $1.5 billion revenue and is expected to exponentially grow to be a trillion-dollar industry by 2025. The main driver of the growth has been driven by affordable internet connectivity and a rise in the penetration of smartphones, backed by an increased focus on vernacular and socially relevant content. Interestingly, approximately, one in every five mobile game downloads worldwide is from India. Ahead of markets such as the U.S. and Brazil, India was the leading country for the first half of 2021, reaching 4.8 billion downloads.

Hailed as one of the key innovators in the advent of the digital community of India, CarryMinati stands firm at a 50 million-plus collective digital following. With an unmatched aptitude within the roasting and live gaming genre, he continues to remain undefeated in retaining his title of the most subscribed YouTuber in Asia and India.

The 22-year-old Delhi-based YouTuber, streamer, gamer, and rapperCarryMinatistates,I am excited to partner with WinZO. India is at the epicentre of a swiftly growing trillion-dollar global gaming opportunity. The country is the largest market for mobile games, contributing to nearly 40% of the worldwide downloads, which speaks volumes about the untapped potential of the social gaming community. Considering there is a similarity in WinZOs and my core competencies and brand values, I would like to create multiple avenues via this partnership to connect people from the remotest parts of the country through culturally relevant and relatable content. It is important that visionaries in the marketplace join hands to discover and develop this untapped industry to build a robust ecosystem.

Speaking on the association further,Saumya Singh Rathore, Co-Founder, WinZOexpands,India is fast emerging as a critical market for interactive entertainment on the global grid. Gaming is also rapidly evolving and isnt limited to only playing anymore. The advent of live streaming and community engagement has resulted in the evolution of a 360-degree gaming ecosystem, which CarryMinati has been at the forefront of. We are thrilled to have him onboard. We collectively hope to further our vision of promoting the spirit of winning and culturally relevant content across Bharat.

This announcement comes shortly after WinZO's recent partnership with Ranveer Singh starrer Bollywood film 83 as the official sports brand partner. As a part of its brand development exercise, WinZO has also secured the principal sponsorships for two major Vivo Pro Kabaddi League (PKL) teams, Bengal Warriors and Gujarat Giants, as well as associate sponsorship for Patna Pirates. The brand also launched its multilingual brand campaign in close collaboration with Ogilvys Global Chief Creative Officer, Piyush Pandey with an aim to establish itself as the preferred destination for interactive entertainment for every household of 'Bharat'. Founded in 2018 by second-time entrepreneurs Nanda and Saumya Singh Rathore, the company has so far raised $100 million. It is backed by global gaming and entertainment investment funds including Kalaari Capital, Griffin Gaming Partners, Makers Fund, Courtside Ventures and Pags Group.

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WinZO names CarryMinati as its brand ambassador - Exchange4Media

The Internet is an crucial new way of interacting with existing and potential customers. You must be aware of today's top internet marketing principles to successfully operate an effective website and online marketing campaign.

Back in the emerging youth of the Internet, advertising your website online and in the search engines was as easy as editing one simple line of code. Today, you not only need to have a good looking internet site, but the site has to do well with the search engines and, first and foremost, with your visitors and existing clients. You need to consider such aspects as website usability, site copy (copywriting), accessibility, search engine optimization, customer support, and most of all, you need to change the focus to your customers from your website.

Today's fresh approach to internet marketing is chiefly established on concentrating on the customers, even when working on the website and promotion. This involves customer research, which, successively, requires keyword research and the focus on the benefits to the customers and website promotion.

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Ricky Deez Internet Marketing

"The pandemic has forever changed the way advisors attract, serve and retain clients and our industry will never be the same," said Jovan Will, Co-Founder of AIM. "The partnership with Advisors Excel will provide our advisors with unparalleled back-office support, case design services and access to proprietary product offerings."

"We chose to support AIM because they have a similar business philosophy and value system as Advisors Excel," said Advisors Excel Co-Founder Cody Foster. "Like us, they do everything they can to help grow their independent financial advisor's business and take it to the next level."

AIM enables advisors to operate "virtual" businesses that completely bypass traditional client acquisition methods, thereby eliminating the need to have a brick-and-mortar office, large staff, or in-person meetings with prospects and clients.

AIM's fully integrated value offering unburdens advisors from time-consuming and outdated traditional marketing efforts. It enables advisors to grow their practice with just an Internet connection and a cell phone, with features including:

This partnership will help AIM continue to redefine the rules of success for the modern, independent advisor. To learn more about how AIM is revolutionizing the annuity distribution industry with digital marketing and technology, visit AdvisorInternetMarketing.com.

About AIM:AIM empowers independent financial advisors to succeed in the digital age. AIM helps advisors grow their practice through cutting-edge digital marketing, virtual client acquisition methods and advanced annuity strategies. Learn more at AdvisorInternetMarketing.com.

About Advisors Excel:Advisors Excel, founded in 2005, has redefined the role a marketing organization can play in supporting independent financial advisors. Their growth has been unparalleled in the industry and has been done by working with a smaller group of select advisors.

In 2020, Advisors Excel did over $8.2 billion in annuity, Medicare, and life insurance production. Their affiliated Registered Investment Advisory Firm, AE Wealth Management, currently manages over $17 billion and has been named one of the fastest-growing RIAs in the country.

Media Contact Diana Zambrano VP Business Develepoment [emailprotected] 888-979-2701

SOURCE Advisors Excel

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