Mediaboss Marketing

The coronavirus outbreak has fast-tracked the spread of the internet not just because of the competition among the service providers but also governments.

Marketing in the virtual space is a different ballgame even though the principles remain the same. Even large enterprises struggle to find a toehold in this space, so it is almost a level playing field, provided small and medium enterprises (SMEs) know how to make the most of their limited resources.

I am not going to explain Internet marketing in this article. I will address a simpler marketing scenario involving the internet but this one is through the email route and far cheaper for SMEs.

Today businesses send email newsletters to a large number of prospects. There are several types of services available in India. These organisations charge you for the number of emails they would send your newsletter to, just like a direct mailing service provider does. There are a few service providers in the US which will charge a percentage of the business generated through the email contacts provided by them.

Getting your newsletter into your prospects in-box is not the real task but making them read is. Prospects are getting more sophisticated about email management. They get inundated with spam and scam mails and many filter out what they don't want to receive.

It is up to you to email them something that they want to read. Here are a few pointers on how to do that:

1 Keep your email newsletter informative

Its main purpose is to build awareness and credibility. If it generates sales, so much the better but that is a secondary objective. If you focus on providing information that is of interest and value to your prospects, something that would help their businesses, you stand a better chance of not getting filtered out.

Mind you, that is half the task done. Since most seasoned internet users know how to duck spam mails, avoid using phrases like how to become a millionaire overnight or work from home and make Rs 50,000 per month or Reply immediately, etc since these are known ways of spammers.

2 Keep your message brief

Confine the newsletter to one topic and make sure it is easy to read. The easier it is to read, the more it will be read. Have a relevant subject heading, so that only the real prospects will be interested in it. In any case, you do not need people who are not interested in your message.

3 Be consistent with your choice of topics

You will be using your email to establish credibility, so you will want to concentrate only on topics that have to do with your business and help theirs. This is very important but few businesses practice it.

4 Stick to one voice

Use one writer (you, a member of your staff, etc) for all your newsletters. When you use multiple writers, you will project at the very least, slightly different points of view or writing styles. This could affect your newsletter's credibility.

5 Keep your newsletters timely

Arrange your topics in a logical order that makes sense to your prospects. For instance, if you are providing information about how to deal with a holiday sales slump, send it in late March. If you are discussing trade shows, you probably want to release it in winter when these events are going full steam.

6 Keep a regular frequency

Plan six months' worth of topics and publish the newsletter at least every other week. The frequency will create awareness among prospects. Planning will enable you to publish worthwhile topics and achieve credibility.

How do you get prospects to subscribe to your newsletters? Here are some ways to get people to subscribe to your emailed newsletter:

>>Post your newsletter on your website and include an easy-to-fill-out subscription notice on all your web pages.

>> If you want people to subscribe from your website, you need them to visit it, so include your website address on all your correspondence. The more people you get to visit your site, the more you get to subscribe.

>> Find relevant websites that host or post email newsletters and get your information included on those sites.

While sending e-newsletters, do include a highlight in each of them that provides guidelines to prospects on how to opt out or unsubscribe. Ensure that you stick to their evolving preferences.

Read the rest here:
E-newsletters must be an integral part of SME marketing - Moneycontrol

Cryogenic Label Market: Overview

Cryogenic labels are designed to indicate the lowest temperature suitable for storage purpose. The labels are developed in a manner so that it can be readable and stay adhesive for required time period. Cryogenic labels are meant to be stored at very cold temperature, hence, combination of laminate and adhesive are used to manufacture the labels so that it can stick to the container for very long period of time.

The global cryogenic label market is primarily driven by healthcare industry. It is used to label the urine and blood samples. Thus, players operating in the cryogenic label market keep a track of change in trends in the healthcare industry.

Cryogenic labels aids to mitigate the error for biological test. Writing the information directly on the sample container could be altered using the cryogenic labels. Further, increase in the number of diagnostic centers from the healthcare industry is anticipated to boost the global cryogenic labels market during the forecast period.

The upcoming reports provides comprehensive details about key factors driving the growth of the global cryogenic labels. It includes details of various segments and drivers likely to boost market in the tenure of forecast period (2019-2027). Further, factors which may restrain market growth is also discussed in the report.

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Cryogenic Label Market: Notable Developments

The section of the report aims to provide on-going development in the global cryogenic label market and its impact on future growth of the target market. The developments are anticipated to escalate the market growth.

In January 2018, Avery Dennison RFID expanded its pharmaceutical and healthcare branch to include new UHF RFID inlay solution for operation in a broader medical environment.

Similarly, in August 2017, Bradys Brand Protection business signed strategic partnership with Kezzler and Honeywell to introduce product authentication labelling and tracking of a leading industrial product.

Some of the key companies operating in the global cryogenic label market are

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Cryogenic Label Market: Key Trend

The global cryogenic labels market is likely to grow on back of healthcare industry. Increase in number of diagnostic center for biomedical and biological tests to diagnose the disease is one of the key driving factors for growth of the global cryogenic label market.

Cryogenic labels are easy to stick, durable, and cost effective. These factors conjointly are projected to drive the global cryogenic label market.

Range of a cryogenic products such as laser sheets, containers, indicator, vials, rolled labels, and racks are widely used in the cryogenic process. Further, demand for cryogenic label is anticipated to be driven by improving facilities and operational activity in healthcare industry.

Meanwhile, cryogenic label market is witnessing demand from fish shipping industry, wherein fish is stored in low temperature to prevent spoilage.

Besides biological samples, cryogenic label sample is also used while storing beverage and other food items.

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Cryogenic Label Market: Regional Analysis

In the regional segment, Europe is anticipated to emerge as largest space for cryogenic labels due to growing healthcare services. Meanwhile, North America and Latin America are likely to follow growth trajectory of Europe cryogenic label market.

On the other hand, Asia Pacific cryogenic label market is anticipated to register progressive growth rate during the forecast period. The growth rate is attributed to growing healthcare facilities and rising trade for the processed meat.

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Head Internet Marketing

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Cryogenic Label Market | Healthcare Industry Is Anticipated To Boost the Global Market | Forecast Up To 2029 - Digital Journal

Weve all heard the horror stories-;huge companies where every person is solely looking out for their own promotion or where managers dont care about the growth of their employees and even take credit for their ideas. Employees at these companies can begin to feel undervalued and underpaid, and they quickly burn out.

Post-pandemic, more and more Americans are calling it quits on miserable workplaces, so much so that we are facing an era dubbed The Great Resignation. There is greater fluidity in the workforce, and it is easier than ever for employees to leave one company for another, more enticing offer. Companies that dont give their employees a reason to stay will be left high and dry, begging them not to jump ship.

So, how can companies hold on to their employees?

If you want to create a workplace with a loyal, driven, and passionate team, read on for the four steps you need to take to help your employees thrive.

1. Show them you careThe first and most fundamental step in building a healthy company is to show everyone in the workplace that you truly care about them. If employees feel disregarded and replaceable, no amount of paid time off or vacation days will make up for their unhappiness. Take the time to listen to their needs and do your best to accommodate them whenever possible.

Its not enough to only care about how your employees can improve your company. You need to look at each of them holistically, remembering that they are filled with their own unique dreams, challenges, and talents.

Show your employees you are invested in their lives, careers, and long-term successes. Ask them about their future goals and help them align those goals with what they are doing now through mentorship and thoughtful project assignment. And, of course, one of the best ways to show your employees that you care is to pay them a rate commensurate with the market.

The good news is that this goes both ways. If you believe in, support, and care for your employees, they will believe in, support, and care for your company.

2. Provide space for communicationIn the same vein, you need to create time for regular check-ins with your employees. Set up a system so that every employee has the opportunity to meet with their manager, someone in HR, or senior management at a regular interval. What is right for your company might vary, but we have each employee meet with their manager weekly for a quick check-in, they meet with someone from HR once a month to discuss overall career trajectory, and we do quarterly performance or MBO (management by objectives) reviews as part of an annual review process that senior management gets involved with. Again, the participants and frequency of these meetings can vary dramatically based on the needs of your company. What is important is that each employee feels like they have both a voice and an advocate for their needs.

At a previous internet marketing company, I implemented a practice called Starbucks Stopovers, where Id invite new hires to coffee to connect and discuss their aspirations for the future. While I cant take folks in a remote working environment out face to face, I am always available to meet with every employee. As weve grown, Ive had to switch from monthly meetings to quarterly or annual one-on-ones. We discuss both their short-term goals at the company and their long-term goals (wherever they might take them). If, 12 months from now, theyd like to be making more money or be placed in a different position, we go over what they need to do in order to accomplish that goal. And because I cant meet with everyone one-on-one as much as Id like, we have a short company meeting weekly so I can chat with everyone on Zoom.

These check-ins also create a space for honesty and transparency about the company. Include your employees in the growth of the organization by asking them questions about whats working and what isn't: What's one thing you like about the company? and What's one thing you would change? By giving employees a space where their opinions are heard and valued, you strengthen their attachment to and investment in the company.

3. Prepare them for the futureUnderstand that your employees may not work for you forever and try to send them off in a better position than they were in when they arrived at your company. Consider how you can nurture their personal and career growth during project assignments and wrap elements of their goals into their current work experience.Our first intern started at our company straight out of college, unsure of where exactly she was headed in her career. Over the three to four years she worked for us, she tried many different roles and eventually decided she wanted to become a programmer. We gave her experience, but we didnt have the exact role she needed at the time. So, we supported her transition with training and referrals into a position at another company where she could learn and grow. Years later, she has become an experienced mobile developer at a well-known internet streaming organization, and we are considering reaching out to her about working for us again.

By preparing your employees for the future, you are not only doing yourself a service by creating a well-trained staff but also setting yourself up for success down the line. As a leader, you never know when you might run into or need an old employee. Investing in your employees makes them more valuable to you, whether that payoff comes now or later.

4. Trust your employeesCreate a rewarding environment where employees contributions are appreciated and where a measured amount of autonomy is encouraged. During check-ins or meetings, give your employees explicit goals with a timeline attached. Assign them a manager who will be there to assess their progress and be ready to jump in to help if needed.Many thought leaders today say that we have to give people a safe place in which to fail, but I dont want to put anyone in a situation where they might fail on a large scale. When assigning employees new responsibilities, match the level of freedom provided with their level of experience. You cannot let people make decisions they are not prepared to handle. Start employees off with reasonable goals where a small degree of failure is an acceptable cost for the growth they will acquire.

We are preparing to promote a long-term employee to vice president of operations. With this promotion, I want her to succeed and the company along with her. However, there are areas of the job in which she is not yet experienced. To help her transition, we have regular conversations about how she can thrive and which tasks she is ready to take on as she grows into the position.

Employees want to be trusted and given growth opportunities, but it is also on you as a leader to be proactive and guide them along the way. Your company cannot thrive if your employees dont.

Of course, all of this is easier said than done. It will take time to build trust, care, and communication into the ethos of your company, and my tactics are not foolproof. You may still see some employees leave even after you have gone through these four steps. However, I don't recommend any of this without my own experience to back it up-;our company hasnt had a single person quit in the last five years (yes, really).

By serving the needs of your employees, you serve the company. A healthy company is built when people are working with those who respect them, doing work that is rewarding, receiving compensation that matches their experience, and improving their future career prospects.

Investing in your employees is not just the right thing to do as a human being. Its also the best way to create a strong company culture with loyal employees who want the best for the future of your company.

More here:
4 Steps to Help Your Employees Thrive | Inc.com - Inc.com

In a bid to strengthen its leadership presence in India, HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming & esports, has signed the countrys most successful Esports playerAnkit Panth as its first Indian brand ambassador. Panth's appointment is in line with HyperXs vision of Were All Gamers As long as you keep the passion toward gaming and really enjoy every second when playing games, you are a gamer and Were All Gamers.

Commenting on the appointment,HyperXsaid, Being a reliable brand for gaming peripherals, we are strenuously working to engage gaming community in India and its a bolster to have a great talent to represent the brand locally. We have been watching and admiring his gaming talent for quite a while and are thrilled to haveAnkitfinally join our ranks. WithAnkitPanth onboard as our Indian brand ambassador, were confident that his amazing abilities and creative talents will echo with HyperXs mission and expand the brands reach to more young gamers who share the same passions.

AnkitV3nom Panth is the brains behind Indias most successful Esports company, Team Brutality. During his formative gaming career, the Mumbai-based gamer encountered several hurdles that restricted him from making a name for himself. Owing toAnkits never-ending strive for success, dedication, and humble attitude, he was able to break the traditional chains of middle-class society and become a respected Esports player in India. Today,Ankitis the only brand ambassador of Alienware & Intel India and the only Indian gamer to be honored as a Red Bull Athlete for esports Besides his prowess as a professional gamer,Ankitis known for his fantastic DJing skills and fitness.

Taking charge as Brand Ambassador of HyperX,AnkitPanth said,Im delighted to collaborate with HyperX that offers quality gaming experience to gamers. The company is now at the cusp of transformation in the gaming industry, and we expect big things from it in the near future. I wish to sync my gaming knowledge with HyperXs vision, accelerating its growth and foothold in the country.

In Ankits prolific 10+years of gaming career, his passion and knowledge for gaming have attracted several eyeballs from renowned companies, with many sponsoring his talent, including Intel, Dell, Alienware, Red Bull, and GoPro. Ankit Panths social media presence has also scaled over the years, accounting for 6600+ Facebook likes, 6252 Twitter followers, 115000 YouTube followers, and 64.5K Instagram followers so far.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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HyperX names Ankit V3nom Panth as its first Indian brand ambassador - Exchange4Media

Today, Australian wine brand, Jacobs Creek announced Captain of Indian Womens cricket team and Padma Shree Awardee Mithali Raj as the brands latest ambassador.

Considered as one of the finest female cricketers of all time, Mithali Raj is a name synonymous with shattering the glass ceiling in a male dominated sport. She is the highest run-scorer in womens international cricket and is the only woman to score 7000 ODI runs in cricket. She became the first Indian cricketer to complete 2000 runs in T20Is in June 2018 during the Women's Asia Cup. A proud recipient of the Arjuna Award, Mithali was also conferred the very prestigious Padma Shri in 2015 for her cricketing achievements. With Jacob Creeks association with cricket, Mithali Raj, a cricketing legend, became an obvious choice to represent the brand in India.

Regarding her association with Jacobs Creek, Mithali Raj, Captain of Indian Womens cricket team, said, Jacobs Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacobs Creek, a brand that has consistently supported sports through various partnerships. Jacobs Creek is the official wine partner for the upcoming ICC Women's World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the womens World Cup.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, We are proud to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Womens World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for womens cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacobs Creek represents.

The International Cricket Council (ICC) has named Jacob's Creek as its Official Wine Partner until the end of 2023, with its major tournament, the ICC Women's World Cup 2022, set to take place in New Zealand in March22.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Mithali Raj roped in as brand ambassador of Jacobs Creek - Exchange4Media