Mediaboss Marketing

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency and he was in my neighborhood, which is actually his old neighborhood and stop by to talk shop. He now kind of jumps between Louisville, Kentucky and Cincinnati, Ohio. Brain is in a unique spot that touches on SEO and content marketing but specializing in infographic design.

Brian has been in the internet world since the early 2000s, doing some blogging early on, he is also even a Google Small Business Advisor but started his agency back in 2006. In 2008 or so, he said he realized that infographics are a great way to generate signal - not noise - around a company and service. His company just focuses on infographics and they do it incredibly well, so stick with that niche.

So we spoke about some of the controversy around infographics and Brain explained it super well. We got into the topic of did SEOs or marketers ruin infographics, the answer is no. And while a lot of the appeal is about how infographics drive links, it is more than that. It is not about creating cheap content and infographics, those who create amazing content and infographics stand above the rest.

His company even helped an NBA player land a new contract through infographics. And it worked - this player got a $64 million deal - more on that here! So infographics works well beyond just link building.

You can learn more about Brian Wallace @nowsourcing on social.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

Read this article:
Vlog #157: Brian Wallace On Infographics Helping An NBA Player Land A $64 Million Contact - Search Engine Roundtable

Although they are frequently mentioned together, Internet marketing and search engine optimization (SEO) are not the same things. To help you make the most of this pair of business-boosting methods, we will explain how they differ so you can create a balanced approach that crushes your competitors.

You will find various definitions that describe Internet marketing, but here it is in a nutshell: a collection of methods used to market services and products online. In other words, if you are trying to sell something or make it more visible via the Internet, then you are doing Internet marketing.

There are several methods used in Internet marketing. Some businesses focus on one method, while others use several to expand their reach. Here are some of the most common elements of Internet marketing:

Read: How to Drive Traffic to Your Site with Content

Search Engine Optimization or SEO involves implementing strategies to help your website rank near the top of search engine results pages (SERPs). Some SEO practices that many use to achieve that goal include:

Now that we have defined what SEO and Internet marketing are, it is time to compare them and see how they differ. For starters, SEO is seen as a subset of Internet marketing. While Internet marketing encompasses several methods, such as content marketing, email marketing, social media marketing, videos, paid ads, and so on, SEO can be applied to most of those methods to improve them. For example, using the right keywords in your content can help get more eyes on your posts and pages.

The second biggest difference between SEO and Internet marketing is that their costs can sit on opposite ends of the expense spectrum. SEO tends to be less costly than Internet marketing since it involves writing content, using the right keywords, etc. On the other hand, Internet marketing can drive up your costs if you employ paid advertising to improve your visibility and sales.

Lastly, SEO aims to impress search engines to improve your rankings. It can be seen as more technical, as you look to appeal to algorithms via the right keywords, meta information, and the like. On the flip side, Internet marketing aims to appeal to people. When creating content, ads, social media posts, etc., you need to craft everything to inform, entertain, or connect to people. As such, Internet marketing may seem like more of an art versus a science.

Read: Simple Tips to Improve Website Ranking

Internet marketing and digital marketing are sometimes used interchangeably. While very similar, they are slightly different.

Digital marketing describes strategies that employ all digital channels for promoting products or services. Like Internet marketing, digital marketing has an online presence via:

But digital marketing also has an offline presence via TV, indoor and outdoor billboards, SMS texts, and radio spots to help a business greatly expand its reach across all avenues.

To simplify things, you can think of Internet marketing as a more precise subset of digital marketing. While Internet marketing requires you to be online, digital marketing, in some cases, does not.

As its name suggests, this form of marketing uses various social media platforms to connect with your audience, expand your brand, promote your products and services, drive traffic to your website, and increase sales. It is a subset of Internet and digital marketing and is quite popular nowadays since the use of social media has skyrocketed to become part of everyday life.

You can implement social media marketing via several platforms, such as Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, and more. But you can also implement it via various forms, such as photo ads, video ads, stories ads, and messenger ads.

Read: Best Social Media Optimization Tips

Tackling Internet marketing on your own can be quite a daunting task since it has so many moving parts. To make life easier, try these Internet marketing tools that can serve a variety of purposes:

Read:Best SEO Software Paid and Free SEO Tools

Originally posted here:
Internet Marketing versus SEO | HTMLGoodies.com

The ongoing coronavirus pandemic continues to change the way we work even two years later and because of the crisis, jobs that hardly existed five years ago are now some of the most in-demand positions throughout the United States.

On Tuesday, LinkedIn released its 2022 Jobs on the Rise list highlighting the 25 fastest-growing positions over the last five years, based on the job titles with highest growth rates on its website between January 2017 and July 2021.

The jobs at the top of the list such as vaccine specialist, customer marketing manager and machine learning engineer have seen hiring skyrocket as a result of the pandemic.These jobs have seen "hundreds to thousands of new hires over the last five years," according to LinkedIn, with some jobs, like vaccine specialist, going from almost no jobs in 2017 to having hundreds of open positions in 2021.

"If you asked me two years ago to guess what the top job in 2022 would be, I wouldn't have said 'vaccine specialist' in a million years," Dan Roth, the editor-in-chief and vice president at LinkedIn tells CNBC Make It.

Other tech roles have become popular because the pandemic has increased our dependence on the internet. "Several of these positions, especially customer marketing managers and user experience researchers, are helping companies figure out how to reach their customers better online," Roth notes.

Some positions have risen in demand for non-pandemic reasons: "Diversity and inclusion manager," which ranks No. 2 on LinkedIn's list, became a sought-after role after the murder of George Floyd in May 2020, which reignited outrage against racism and police brutality. "The demand from employees for having an inclusive workforce that reflects the actual world we live in is here to stay," Roth says.

Twenty-four of the 25 positions on LinkedIn's list offer remote or flexible job opportunities, another trend that has been accelerated by the pandemic. In the past, Roth says it was "extremely rare" to see such a high volume of remote jobs, but employers are responding to calls for flexibility to attract and retain talent in a tight labor market.

Here are the top 10 fastest-growing jobs in 2022, according to LinkedIn; you can read the full list of the top 25 jobs here.

Industries: health care, government administration, staffing and recruiting

Job description: Vaccine specialists may work in the research, development, production or distribution of vaccines, though many of the jobs are found in medical sales.

Salary range (from Glassdoor): $53,000-$106,000

Top locations hiring: New York City metropolitan area, greater Boston, Los Angeles metropolitan area

Industries: higher education, mon-profit organization management, health care

Job description: Diversity and inclusion managers usually lead a team of people supporting initiatives related to fostering diversity, equity, inclusion and belonging within an organization.

Salary range: $60,000-$145,000

Top locations hiring: Washington D.C.-Baltimore area, New York City metropolitan area, greater Chicago area

Industries: computer software, internet, information technology and services

Job description: Customer marketing managers often sit between sales and marketing departments, helping develop and execute marketing activities to drive customer advocacy and engagement, such as awards programs and events.

Salary range: $89,900-$154,000

Top locations hiring: San Francisco Bay Area, greater Boston, greater Chicago area

Industries: internet, computer software, information technology and services

Job description: Machine learning engineers develop and implement self-running artificial intelligence algorithms and systems for products and applications.

Salary range: $72,600-$170,000

Top locations hiring: San Francisco Bay Area, greater Seattle area, Los Angeles metropolitan area

Industries: biotechnology, pharmaceuticals, research

Job description: Process development scientists research and develop ways to manufacture products and streamline existing manufacturing processes.

Salary range: $52,000-$119,000

Top locations hiring: greater Boston, San Francisco Bay Area, greater Philadelphia

Industries: computer software, information technology and services, internet

Job description: Business development representatives are usually early-career salespeople responsible for identifying and reaching out to prospective clients.

Salary range: $35,000-$68,200

Top locations hiring: greater Boston, San Francisco Bay Area, greater Chicago area

Industries: marketing and advertising, information technology and services, internet

Job description: Search marketing managers develop paid search marketing campaigns across digital channels.

Salary range: $46,000-$90,400

Top locations hiring: New York City metropolitan area, greater Chicago area, Los Angeles metropolitan area

Industries: internet, computer software, information technology and services

Job description: User experience researchers research user motivations, preferences and behaviors to help inform business strategy and product development.

Salary range: $68,800-$151,000

Top locations hiring: San Francisco Bay Area, greater Seattle area, New York City metropolitan area

Industries: computer software, information technology and services, financial services

Job description: Business system administrators are responsible for installing and maintaining a company's hardware and software systems.

Salary range: $52,400-$110,000

Top locations hiring: Salt Lake City metropolitan area, Dallas-Fort Worth Metroplex, greater Minneapolis-St. Paul area

Excerpt from:
The 10 fastest-growing jobs in the United Statessome pay over $100,000 a year - CNBC

Rapid digitization in recent years, owing firstly to rapid advances in internet technology and more lately the worldwide pandemic, have re-shaped our choices going forward.

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

Performance Marketing The New-Age Marketing Strategy

Online marketing and advertising initiatives that are focused on and driven by a single act are referred to as performance marketing. It could involve any tool used from a click to a sale or everything in between, as long as it leads to a call to action or CTA. While some performance marketing agencies charge a commission or referral fee for each lead, others charge their fees based on a percentage of media expenditure.

Search engine marketing, Google Ads, affiliate networks, social media marketing, SEO, paid content marketing ads, and other paid-for-performance internet marketing channels are prominent examples of this tool.

The Importance of Performance Marketing

Performance marketing, as a concept, has grown in popularity in recent years as a result of the numerous benefits it provides to firms. The first and most obvious benefit of performance marketing is evidence. Unlike many other traditional marketing methods, it can quantify the effectiveness of your efforts and present data in real-time. It allows a company to make informed decisions based on such facts and figures. Apart from this, Performance Marketing can help firms to take advantage of third-party follower bases, budgets, and efforts at a minimal cost. By raising consumer awareness of your brand and its offerings, it can bring in new customers and revenues for your company.

Performance marketing combined with digital marketing gives a company a total and focused marketing approach that generates positive outcomes. Email marketing, affiliate marketing, and blog marketing can all be used to expand your advertising reach.

Moreover, this virtual marketing technique is simple to track, allowing your company to have better control over your marketing activities as well as helping gain insight into consumer behaviour, all this based on data.

The most distinctive feature of performance marketing has to be the fact that it significantly reduces the risk associated with marketing investments. This is done by ensuring that you only pay when you receive the desired outcomes through leads. This, in turn, provides more leeway in your budget for other marketing or related initiatives without compromising the campaigns value.

Performance Marketing Channels The Various Approaches

Search Engine Optimization: The method of enhancing the quantity and quality of traffic to your website through organic search engine results is known as Search Engine Optimization (SEO). For organic page traffic, a company can generate thorough, direct, and engaging content through SEO practices in order to address the questions visitors ask on a search engine like Google.

Content development, link building, and constructing a site that is easily indexed by search engine bots are all examples of this. Every aspect of SEO is important to the success of your marketing campaigns.

Search Engine Marketing: Search engine marketing (especially via Google Ads) can deliver remarkable results with a good quantifiable return on investment (ROI) using proper targeting techniques. Google Ads allow you to bid on certain keywords so that your clickable ads show in Googles search results. It is a highly beneficial strategy as it is scalable and also has a high conversion rate as well as rapid results.

Social Media Marketing: There are numerous commercial applications for social media. Finding the correct opportunities to enhance conversions is critical for a performance marketing business. Facebook Ads, Instagram Ads and LinkedIn Ads are three prominent examples of this aspect of Performance Marketing. You can use these platforms to make your own or your clients products visible to as many people as possible.

In Summary

It is safe to say that the Pandemic has played a major role in boosting Digital Marketing. As a result, more and more of the worlds daily life has moved into virtual environments. It would be true to say that technology will drive more of the future. Due to the growth in this field new enterprises have emerged which offer innovative, creative and holistic performance marketing solutions for brands. They work with a performance-driven approach and help clients get better returns on investment, as well as increase reach. Performance Marketing is one major tool in this sphere. Businesses aiming to grow through digital channels should consider this new-age tool as one solution to having an effective digital presence.

Views expressed above are the author's own.

END OF ARTICLE

More:
Why does your business need a Performance Marketing Agency? - The Times of India Blog

New to social media marketing and getting confused while adopting the approach? Here are 6 key benefits that you should know before getting started.

Social networks have become a substantial part of every marketing strategy, and the benefits of using them are not hidden.

It is an integral element of digital marketing while serving the best way to interact with the target audience and grow your business.

According to the social media examiner, around 96% of marketers have adopted social media marketing strategies.

However, not all businesses are aware of the benefits of social media marketing and still hesitate in integrating this approach into their existing digital marketing strategy.

So, if you are also one of those who are wondering whether investing money and efforts in social media is worth it or not, then this guide is specially curated for you.

Keep scrolling and find a rundown of six significant benefits of social media marketing.

A Brief Overview of Social Media Marketing

Social media marketing uses social networks to connect with potential prospects to raise brand awareness, drive website traffic, and increase sales.

It is a form of internet marketing that involves creating and sharing content on social media platforms to generate leads and conversions.

While using this approach, marketers must know about the five pillars of SMM, including Marketing Strategy, Planning and Publishing Content, Listening and Engagement of Audience, Analytics and Reporting, and Advertising.

A Guide to the 6 Major Benefits of Social Media Marketing

Still wondering whether you should adopt social media marketing techniques or not? Heres the rundown of the six ultimate benefits that can simplify your decision-making.

Since the market is bustling with tons of businesses and brands offering the same products and services, it is essential to build brand awareness to make your customers know about your USP.

Social media marketing ads and campaigns put your brand in front of the world and let the audience recognize you. It allows for easy and effective brand building much more quickly and easily.

Furthermore, it gets your audience looking at your brand even when they arent thinking about you or your products.

To achieve this objective, you need to pay attention to your profile and cover photos.

Place your brand logo often yet strategically, and make sure that the promotion of your brand is not overwhelming or distracting.

Also, you need to ensure that the visual elements of your brand are well-represented to draw the audiences attention.

Select the best ad maker that keeps the videos for your social media campaigns intact and concise.

Create social media profiles for your business and start interacting with others.

Get employees, sponsors, and business partners to like and share your page for maximum reach.

Since social media marketing gets your business more inbound traffic, it significantly improves your search engine ranking as well.

Your inbound traffic is limited to your usual customers without adopting this approach.

The people familiar with your brand are likely searching for the exact keywords you already rank in, making it easy for your brand to reach anyone outside your loyal customer circle.

This marketing approach leads to long-term benefits and improves search engine rankings if you use this technique for one year or longer.

Being able to rank in the top position automatically revolutionizes your traffic and generates positive outcomes for your business.

To give yourself the best chance of ranking better through social media, generate high-quality content that integrates your targeted key phrases.

Once you begin posting quality content, you can quickly create a community where followers share your content.

The social media marketing approach enhances your brands visibility, which helps your business gain more opportunities for leads and conversions.

Every blog, ad, image, and video may lead the audience to your companys website and thus increase traffic. This marketing approach allows your brand to reflect a positive impression via a humanization factor.

The better impression you make on a viewer, the more likely they approach you in the hour of need. Select the best-quality ad maker available on the market to create stunning videos and ads hassle-free.

Studies claim that social media platforms have a 100% higher lead-to-close rate than outbound marketing, making it ideal for businesses to generate leads and conversion.

Since social media marketing leads to better customer satisfaction, it develops a loyal customer base for brands.

Unlike other marketing tactics that revolve around branding your products and services, social media is a platform where your customers can communicate directly with the brands representatives and develop a special bond with them.

The millennial generation is well-known for being the most loyal customers. Recent studies claim that this segment of customers is 62% more loyal to businesses that directly connect and engage with them on social media networks.

Posting data-driven and insightful content on your social media is a great way to gain expertise in your domain.

This approach lets you monitor the customers activity, see their interests and opinions that you might not be aware of if your business doesnt have a media presence.

Last but not least, the advantage of embracing the social media approach is its cost-effectiveness.

It is probably the most budget-friendly and easy-to-use marketing technique to follow. Signup and create a profile on any social media network for free and start paid promotions that are relatively cheaper than other marketing tactics.

It offers excellent ROI while retaining a considerable budget for other digital marketing approaches and business expenses.

Social media marketing deals with all kinds of customers, and thus it offers both free and paid tools.

If you are looking forward to using the paid tools, always begin with investing in a small amount to check your expectations. Once comfortable and satisfied, allocate more budget and fine-tune your strategy.

Conclusion

Social media marketing is on the rage these days, and the trend is here to stay.

The benefits of this new-age marketing approach are crystal clear, making it worth adopting.

So, what are you waiting for? If your business doesnt already have social media profiles, create them now and reap tons of benefits to grow your brand.

View original post here:
Social media marketing and its six benefits that you should be aware of - South West Londoner