Archive for the ‘Internet Marketing’ Category

What is Internet Marketing? (with pictures)

Internet marketing is the promotion of products and services using the Internet. Lower costs of dissemination of information and a global audience are its main advantages. This type of marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.

The importance of Internet marketing strategies has grown with the growth and importance of the Internet. Most established companies are vying for online space and seeking to adopt web marketing strategies to increase traffic to their company's homepage. Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business.

Marketing tools can be used to find the hotspot of a website the place that gets the most traffic. These tools can also help ensure a top ranking for a site or repair broken links.

Another way to increase revenue via Internet marketing is to use keyword suggestion tools. Keyword research is a very important aspect of an online marketing campaign. If a site is not targeting the right keywords, in all probability, it is losing potential customers. Low rankings, as a result of bad keywords, could translate to low earnings as well. A better approach is to find out what the popular keywords related to a product or service are and analyze the search volumes for them. Many keyword research tools can be found online.

Online marketing can be enhanced by enriching a company's website as well. Great designs and content might better attract users to a particular site. Aesthetically pleasing sites generally attract a lot of visitors, but so do functional ones. While a site should be visually pleasing and reach out to a broadly-defined demographic group, it should also be user-friendly.

Keeping an eye on the effectiveness of an Internet marketing strategy is also important. This type of marketing is not all about huge advertising costs and a successful website launch. The effectiveness of marketing tools will also have to be monitored to ensure that the approach continues to be fruitful. There are a number of site optimization and email marketing tools that are available, and a careful analysis and selection of strategies can help ensure business success.

Today, there is no dearth of web marketers who will help implement web advertisements and assure top search engine rankings. To achieve this, web marketers will undertake a detailed market analysis, competitor analysis and come up with an effective Internet marketing strategy to steer a website to the top of the leading search engines.

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What is Internet Marketing? (with pictures)

Ubiquitech Software Corporation Announces New State-Of-The-Art Website and Over 40 New CBD Products for Cannazall.com – Yahoo Finance

DENVER, CO / ACCESSWIRE / January 6, 2022 / Ubiquitech Software Corp. (OTC PINK:UBQU), through its operating subsidiary CannazALL is pleased to announce there will be a new website for the CannazALL CBD brand in February. In addition, there will be over 40 popular new CBD products added to the CannazALL line.

The Company is contracted with MediaPlex of Tampa Bay to create the new state-of-the-art CannazALL website and the Company expects the new site to be live in February 2022.

The Company is also pleased to announce that the new CannazALL website will have a Shopping Cart with over 40 new CBD products under the CannazALL CBD brand. Including the following Full-Spectrum CBD products

500mg - 5000mg CBD Tinctures in multiple flavors

25mg CBD Gummies in multiple flavors

25mg CBD SoftGels in multiple quantities

CBD Muscle Frost topical freeze spray

Roll on CBD Balm

CBD Pain formula in Tincture and Gummy

CBD Sleep formula in Tincture and Gummy

CBD Stress and anxiety formula in Tincture and Gummy

CBD Allergy formula in tincture and Gummy

CBD Cognitive formula in Tincture and Gummy

CBD vitamin formula in Tincture and Gummy

Each CannazALL CBD formula will be a proprietary product only available from Cannazall.com and its Affiliates, etc. The Company will also be adding Delta formulas and a line of Broad-Spectrum 100% THC free products in the near future.

CEO James Ballas states "We have growing site traffic because of how long we've been in this business and because of our name and content. What we've been lacking is a wide array of products available to more people and for more reasons and health symptoms. With our new site and product line we will be marrying our traffic to a site that will be so much more exciting and dynamic, with a product line second to none in the industry"

Frank Casella, CEO of MediaPlex of Tampa Bay said "We are extremely pleased to be partnering in the creation of the new Cannazall website. With our talented team at MediaPlex of Tampa Bay we are creating what we expect to be the most exciting site in the CBD space, and we are pulling out all the stops to make the site convert as much traffic into sales as possible"

Story continues

The Company recorded over 50,000 visitors to Cannazall.com in the last 30 days and with current traffic growth projects over 100,000 visitors per month within the next 90 days.

James Ballas added "The new website and all of our new products is our first step in capturing a much larger share of the market and we have big plans for 2022 and beyond"

We encourage shareholders to visit our official Twitter account for more updates:

http://www.twitter.com/CorporateUbqu

About Ubiquitech Software Corp

Ubiquitech Software Corp, through its subsidiary CannzALL.com seeks to be a leader in the hemp CBD health industry and utilizes its state-of-the-art global internet marketing, DirectResponse (DRTV) Television, Radio, Internet Content, SEO, and traditional marketing to drive traffic to the CannzALL.com Website to succeed in this multi-billion-dollar industry.

About CannazALL

CannazALL CBD products have been offered via online sales since December 2014. The CannazALL CBD brand was one of the first in the industry to offer domestically grown and formulated CBD products on a national level with the CannazALL brand being recognized in 2017 by Forbes online as one of the Top 5 CBD Companies operating. CannazALL continues to perfect its CBD products, grow its proprietary CBD line, and expand its sales of its Colorado grown and formulated CBD products in all available markets. Currently CannazALL offers CBD Tinctures, Gummies, SoftGels, and Topicals @ http://www.CannazALL.com

Safe Harbor

Safe Harbor Provision Cautionary statement for purposes of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Information in this news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of the Company and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the execution and performance of contracts by the Company and its customers, suppliers and partners. Please also review GD Entertainment and Technology annual and quarterly financials for a more complete discussion of risk factors. The Company disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise. This communication shall not constitute an offer to sell or the solicitation of an offer to buy securities nor shall there be any sale of these securities in any state in which such solicitation or sale would be unlawful prior to registration or qualification of these securities under the laws of any such state.

Contact / Investor relationsIR@UbiquitechSoftwareCorp.com

SOURCE: Ubiquitech Software Corp.

View source version on accesswire.com: https://www.accesswire.com/681160/Ubiquitech-Software-Corporation-Announces-New-State-Of-The-Art-Website-and-Over-40-New-CBD-Products-for-Cannazallcom

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Ubiquitech Software Corporation Announces New State-Of-The-Art Website and Over 40 New CBD Products for Cannazall.com - Yahoo Finance

A Day In The Life Of An SEO Agency Senior Executive – Search Engine Journal

My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the worlds largest brands. I also spent a few years working as an in-house SEO at some medium-sized businesses.

Today, I work at Acronym as an SVP of SEO. Ive been at the agency for 7 years and manage the global SEO team, which consists of over 20 SEO professionals in the U.S., London, Singapore, Berlin, and Canada.

Working at an agency can be both challenging and rewarding.

It is my hope that sharing the story of how I got where I am today and what being an SVP of SEO means will help you in your own career journey, as well.

I first learned about SEO and internet marketing in 2003, when I was getting my Masters degree in Internet Business from Mercy College in Dobbs Ferry, New York.

Prior to that, I worked as a Q.A. specialist in the pharmaceutical industry doing auditing and computer validation. However, I was fascinated by the internet and so decided to go back to school to learn more about the world wide web.

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I started my own pharmaceutical job board in 2006 and needed more traffic, so I reached out to an SEO company for help.

After watching them optimize my site, I learned how interesting and complex it was. Fascinated to learn more, I was inspired to start doing more of it myself.

I landed a job as an SEO specialist at Digitgrit (now Zeta Interactive), built a successful SEO practice at Havas Media, and the rest is history.

Being a senior leader at the agency, I do a lot of business development leading pitches, creating strategies, showing how SEO works with other channels, for example.

I manage the team to ensure we have the right tools, resources, staff, processes, and services to manage clients and potential clients, in addition to generating thought leadership materials.

I also read a lot to see what is going on in the industry. Its important to stay on top of other perspectives and new technology when were collaborating with global vendors and international teams.

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My Masters degree in ecommerce helped me gain the fundamentals of how the internet works. It has changed dramatically over the years, but Ive learned that understanding the fundamentals will help you get a deeper understanding and appreciation for the history and the backbone of how things are connected.

Being in the industry this long has also taught me a lot, especially about working with both international and domestic clients.

Finally, Ive also realized you should always do your due diligence and dig deeper. Focus on big-ticket items and strategies that will drive business results.

A lot of agencies offer similar services. Why should a client go with your agency rather than the other 5 to 10 that are in an RFP?

Always differentiate yourself. Listen to your clients and make sure you understand their goals and objectives, challenges, key performance indicators, and what they are hoping to get out of an engagement.

Plan to show who is doing what and set realistic expectations early on so there are no surprises later, i.e., things not being implemented, etc. Build compelling case studies and offer unique perspectives on updates and changes in the SERPs.

Managing SEO at a global agency is no easy task with clients and SEOs across time zones, different languages and multiple search engines in play, and more.

Prioritization, communication, and strong processes are vital for success.

The ability to account for cultural and language differences, as well as determining which countries will offer the best ROI, is essential.

Another challenge for executives, particularly at the enterprise level, is that some clients have incredibly complex needs.

One day you might be dealing with a migration that failed when they worked with a previous agency.

You might have a new client lose a lot of traffic and revenue after being negatively impacted by a core update.

You could be working with limited resources, etc.

I once had a client insist on using a whole bunch of keywords that were used inside the company, but not by their audience. Educating the client on why that was not a good idea was key, and that takes tact and people management skills.

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Working with the web developers that some brands employ, we are often forced to use techniques that run against common SEO wisdom and so workarounds must be found.

SEO in principle has a fundamental approach but every new client brings their own twist to it.

Thats the beauty of working in an agency with strong leadership and a focus on training and education. It means they frequently encounter challenges and are constantly developing solutions.

The person in the SEO community I admire most is Mike Grehan. Mike is a pioneer in the space and a great visionary. He was talking about things 20 years ago that are now coming to fruition.

The other people I look up to in the industry are Brian Dean from Backlinko. They offer amazing content and do impressive research studies.

I also have a lot of respect for Hamlet Batista, who sadly passed away. I learned a lot from him in a short amount of time and we had plans to do some meetups together.

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I am also a major fan of Jim Boykin from Internet Marketing Ninjas.

I advise that every SEO pro stay up with the latest technology. We live in a dynamic world where automation is key. There are some great platforms and solutions out there that are making a lot of noise in the space and really helping to streamline the SEO process, so we can focus more on strategy.

Assess them to see if they can help reach your KPIs internally and externally.

Also, evaluate and test different methodologies to see whats working to drive overall business goals and objectives and, most important of all, conversions.

If you are not doing that, it is time for you to refocus. SEO is all about bringing qualified traffic to a site that converts into customers.

Dont be afraid to fail and accept new challenges; thats part of being innovative and well-rounded.

Do your own research. Try to get as much experience as you can with paid search, programmatic, social, and analytics, but dont forget to build skills in leading a team, as well. You need to see the bigger picture, as it is all connected at the leadership level.

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To succeed as an SEO executive, you must be able to hire and build a strong team, listen and be receptive to feedback, and motivate those people who have the potential to be your companys rock stars.

Provide a creative and consultative working environment, and set out a clear path for your employees to advance their careers. Enable them to work on different accounts across various verticals to broaden their experience.

Always be humble and include your team to get their perspectives on each issue, whether that is why they feel traffic may be down, how to improve rankings, how we can win this pitch, etc.

No man is an island. A great leader is only as good as the team he is leading.

Remember, too, that numbers dont lie. Always show results and continue to bring innovative ideas to clients and prospects, even if they sound outlandish.

If you want to move up the ladder, you have to be able to demonstrate how your leadership translates into business results, too.

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Continue working on that plan to grow new business by 20+% year over year, get incremental revenue from existing clients by offering new services, think creatively and be ready to prove it.

Also, if youre lucky enough to write a column for the most prestigious publication in the search industry, definitely go for it.

Being an SEO executive for a leading agency can be a rewarding career. It offers not only longevity but also all of the rewards inherent to helping colleagues grow in their careers and clients reach their key performance indicators year after year.

If you had to choose only a few key areas of focus to drive your career in SEO leadership forward, I would say these are the secrets to my success:

More resources:

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Featured image: Shutterstock/Gorodenkoff

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A Day In The Life Of An SEO Agency Senior Executive - Search Engine Journal

Hotel and Hospitality Management Software Market Evaluation of Industry Trends, Growth Drivers and Forecast To 2030 | Siemens AG, Oracle Corporation,…

Hotel and Hospitality Management Software Market: Overview

Hoteliers at the global platform are in constant need to ensure the presence of their hotels on different online platforms. The motive of this virtual presence is to attract guests and provide the facility of online booking through hotel websites and some other such sources. This factor is fueling growth opportunities in the hotel and hospitality management software market.

The hotel and hospitality management software market is growing on the back of different factors. For instance, travelers consistently and increasingly undergo different research activities for online booking. The hotel and hospitality management software directly pulls the availability and rates of different rooms to minimize double bookings or booking-related inconvenience to guests.

Daily operations may be performed smoothly with the assistance of hotel and hospitality management software that further boosts growth opportunities in the market. These daily operations include coordinate housekeeping, guest check-ins, point of sale transactions, and reservation management. The hotel and hospitality management software enhances the experience of guests with the use of CRM (customer relationship management).

There are some factors such as virus attacks, power outages, and others that may curtail the growth impetus in the hotel and hospitality management software market.

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Hotel and Hospitality Management Software Market: Key Trends

The constantly changing technology and consumer behavior are anticipated to bring new growth avenues in the hotel and hospitality management software market. Further, this software allows hotel owners and operators to streamline their administrative tasks. The hotel and hospitality management software is anticipated to minimize the operational costs and the expenditure in the tourism industry. Furthermore, the hotel and hospitality management software reduces dependency on different manual processes.

The growing requirement for SaaS-based hotel and hospitality management software is driving growth opportunities in the market. The hotel and hospitality management software is cost-effective because of the low installation cost and maintenance cost. Furthermore, rapid growth in the tourism and hospitality industry is anticipated to develop demand opportunities in the market. Various hoteliers are concentrating to implement strategies and solutions for the enhancement and maintenance of operational efficiencies. This software also helps for the improvement of consumer engagement in the hotel and tourism industry.

Hotel and Hospitality Management Software Market: Competitive Dynamics and Key Developments

The key players serving in the hotel and hospitality management software market adopt different strategies for the maintenance of a competitive edge at the global platform. For instance, Sabre Corporation has announced to launch business travel services in 2018. This is a novel consolidated solution suite, and it provides hoteliers with unlimited access, simplified process, automation, and easy-to-use tools to different travel management companies.

TravelClick has announced a partnership with The GuestBook in 2018. The GuestBook serves as a guest financial rewards network for boutique and independent hotels. The motive of TravelClick for this collaboration is to increase the number of direct bookings for its independent hotels.

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Some of the key players in the hotel and hospitality management software market include:

Hotel and Hospitality Management SoftwareMarket: Regional Assessment

The hotel and hospitality management software market is operating at distant locations at the global platform such as North America, Europe, Asia Pacific, South America, and Middle East & Africa. The growth in the tourism industry has brought lucrative demand avenues in the hotel and hospitality management software market.

Asia Pacific region holds a dominating position in the hotel and hospitality management software market. This growth is on the back of an increasing number of government initiatives for smart hotels such as services, talents, workflows, and different technologies. Furthermore, the growing inclination toward innovative solutions in the hotel and hospitality management software may fuel demand in the market.

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TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Hotel and Hospitality Management Software Market Evaluation of Industry Trends, Growth Drivers and Forecast To 2030 | Siemens AG, Oracle Corporation,...

EatFit ropes in Mithila Palkar as brand ambassador for its new range of pizzas – Exchange4Media

EatFit, one of Indias healthy food platforms, today announced popular actress Mithila Palkar as its brand ambassador for their range of multigrain pizzas. Eatfit is the only national brand in the country offering this unique, wholesome proposition.

EatFit, the flagship brand from the house of Curefoods, has been on a mission to make eating healthy, fun, and sustainable, while curating delicious flavours that suit the Indian palette. It is now looking at launching everyday versions of entertainment food like burgers and pizzas after the phenomenal success of their Kulcha Burgers launched earlier. Now, EatFit is introducing a wide range of multigrain pizzas which will be available in more than 10 cities across India in the next couple of months.

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a household name today. She brings to life a modern yet authentic Indian persona, which is very genuine, happy, and friendly - something millennials and Gen-Z today love and relate to. This very much resonates with EatFit's brand persona which is honestly Indian and committed to delivering wholesome goodness wrapped in authentic Desi flavours all within the fast-food category. EatFit manages to do this without adding any preservatives to their food and using all-natural sauces.

The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. These films, conceptualised with EatFits creative agency Purple Mango, will mark the start of a 3-year collaboration between EatFit and Mithila.

Sharing his thoughts on the association,Gokul Kandhi, Business Head, EatFit, said: We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities thatwill be targetedtowards our millennial audience especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.

Speaking about the brand association,Mithila Palkarsaid:I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.

The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.

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EatFit ropes in Mithila Palkar as brand ambassador for its new range of pizzas - Exchange4Media