Mediaboss Marketing

EatFit, one of Indias healthy food platforms, today announced popular actress Mithila Palkar as its brand ambassador for their range of multigrain pizzas. Eatfit is the only national brand in the country offering this unique, wholesome proposition.

EatFit, the flagship brand from the house of Curefoods, has been on a mission to make eating healthy, fun, and sustainable, while curating delicious flavours that suit the Indian palette. It is now looking at launching everyday versions of entertainment food like burgers and pizzas after the phenomenal success of their Kulcha Burgers launched earlier. Now, EatFit is introducing a wide range of multigrain pizzas which will be available in more than 10 cities across India in the next couple of months.

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a household name today. She brings to life a modern yet authentic Indian persona, which is very genuine, happy, and friendly - something millennials and Gen-Z today love and relate to. This very much resonates with EatFit's brand persona which is honestly Indian and committed to delivering wholesome goodness wrapped in authentic Desi flavours all within the fast-food category. EatFit manages to do this without adding any preservatives to their food and using all-natural sauces.

The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. These films, conceptualised with EatFits creative agency Purple Mango, will mark the start of a 3-year collaboration between EatFit and Mithila.

Sharing his thoughts on the association,Gokul Kandhi, Business Head, EatFit, said: We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities thatwill be targetedtowards our millennial audience especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.

Speaking about the brand association,Mithila Palkarsaid:I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.

The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.

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EatFit ropes in Mithila Palkar as brand ambassador for its new range of pizzas - Exchange4Media

The degree of competition is considerably high among the existing vendors in theCanada hosted PBX market. Furthermore, the market exhibits considerable opportunities for the new players to venture in. Considering such high potential for the entry of new players, the hosted PBX market in Canada will witness intensified competition in the near future, prophesized Transparency Market Research (TMR) in a new study.

The vendors in the market are competing through strategic collaborations and even partnerships. Currently, Allstream, Inc., Telus Communications, Bell Canada, Cisco System, Microsoft Corporation, and Mitel Networks Corporation hold dominance in the Canada hosted PBX market. These companies held nearly 54% of the Canada hosted PBX market in 2016. Besides forging new partnerships, these companies are also working towards expanding their offerings to gain competitive advantage. As these strategies are forecast to reflect positively on any companys overall proceeds, they can considerably influence the markets trajectory as well.

According to TMR, the hosted PBX market in Canada will rise at a whopping 18.2% between 2017 and 2025. At this pace, the market will reach US$1.75 bn by the end of 2025, from its valuation of US$398.6 mn in 2016. By application, telecom & IT and BFSI emerged as the two leading segments in the market. Of these, telecom & IT held dominance with a share of just over 20% in the market in 2016. By enterprise size, large enterprises left behind SMEs to emerge as the market lead. By the end of 2017, it is expected to hold over 68.7% of the Canada hosted PBX market based on value.

Steps Adopted by Government to Fuel Growth

The hosted PBX market in Canada is primarily gaining from the countrys progress in deploying wireless services. With the government pulling up its stock to make Canada a leading digital nation by the end of 2017, there could be no dearth of opportunities for the hosted PBX market. said a lead TMR analyst. Considering this target, the government has adopted several initiatives to provide high-quality spectrum to help wireless service providers ensure improved standard of services.

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Integrating the latest technologies is therefore a key aspect observed by organizations across Canada. Among the latest technologies to have forayed in Canada in the last few years, adoption of IP based services have left a lasting impact. The adoption of voice over internet protocol (VoIP) has therefore gained pace in the country. As the hosted PBX technology works on the basis of VoIP, which enables PBX to connect with smartphones, personal computer, and other technologies, proliferation of VoIP will mean lucrative opportunities for the expansion of the hosted PBX market in Canada.

Besides adopting hosted PBX can also help organizations minimize OPEX. Spurred by these factors, the demand for hosted PBX is poised to soar in Canada through the forecast period.

Vulnerability to Cyber-attacks could Hamper Trajectory

On the downside, security concerns related to cloud-connectivity can negatively affect the overall market. The recent incidents of cyber-attack and data breaches have compelled organizations to opt for technologies that are more secure. As VoIP and other streaming media are more vulnerable to these attacks, smaller companies are discouraged from adopting hosted PBX. While this could act against, the market is projected to gain from the rising demand for VoIP with higher bandwidth. As companies look towards maximizing their bandwidth to be able digitally transmit greater volume of data, the demand for hosted PBX will rise in response.

This review is based on a TMR report, titled Hosted PBX Market (Enterprise Size Small and Medium Enterprises (SMEs) and Large Enterprises; End-use Application BFSI, Telecom and IT, Healthcare, Retail, Media and Entertainment, Government, Hospitality, Education, Manufacturing, and Transportation) Canada Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 2025.

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Transparency Market Research is a global market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for several decision makers. Our experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

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Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.

You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.

You will walk away from this course with a working knowledge of how to plug your company into social networks, e-books and Adwords. You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it. You will learn how to carve out an internet niche for your company and why that is important to your online success.

This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details important details, and so much more. So, relax, learn and know that at the end of the course you will no longer be intimidated by the technicalities of the web and its marketing avenues; indeed, you will be ready to plunge your company forward into this important marketplace of 21st century capitalism.

There is no doubt about it. In today's marketplace your company has a very limited and local visibility if you do not have an Internet presence. Creating a site or online store is the beginning of your Internet presence and the beginning of your company's ability to market to the international and Internet community. Trying to conduct Internet marketing without a website is like putting flyers on cars parked in your local community and not having a store front to direct them to it simply doesn't work.

Once you set up a website for your company, then you are ready to begin an Internet marketing program that can help your company, its presence, its reputation and its productivity. Select a domain name that reflects your company's name or its major products or services.

When you set up your company's site, you are suddenly visible not only to your local, state or national community, but you are equally exposed to the international community. Your company's increased visibility to the international and national communities can rocket your business to a new level of productivity and sales.

Increased Marketability

Once you have created your company's website and taken the risk of national and international visibility, you are then ready to take advantage of all that exposure by using Internet tools that immediately increase your marketability. For instance, you are suddenly positioned to tap into any number of "social networks".

Do not underestimate the value of these networks. Many business deals begin in the chatrooms and internal contact rooms of these networks. These places can be gold mines not only for increasing your marketability, but also for solving business problems such as vendor and supplier needs. We'll discuss in detail about social networks in this course.

Internet advertising is relatively cheap compared to radio and television spots, and much easier for upstart and young companies to afford. There are also ways to "viral market" which save an enormous amount of your marketing dollars simply by engaging in the details of the Internet. By the end of this course, you should have a comprehensive understanding of how your marketing will work virally in the Internet. Viral marketing is very effective. It is, however, time consuming and slow to start. So you should not expect to be deeply rooted in the Internet overnight using viral methods.

Global Exposure

Never underestimate the power of your company's immediate global exposure. When you set up a site and begin an Internet marketing campaign, you are suddenly thrust into the global marketplace. You are, by definition, marketing your company on an international level. You may not see a global response right away, but it will show up.

Eventually, you will make a decision whether to pay for international marketing exposure or whether to handle international business as it comes. You will decide if the profits offset the costs by a reasonable profit margin and whether you can gain significantly by increasing your international sales. For certain types of companies, the global market will be one to pursue and for others it will become a non-issue. But, the advantage of having an Internet presence and Internet marketing strategy is that you will be positioned to more easily decide your participation in the international market and you will be ready to take opportunity by the horns.

Small & Limited Overhead

Both your website and your Internet marketing represent relatively small and limited overhead in terms of your overall business costs. Websites can be set up for under $500 and maintained for under $300 per year. Internet marketing via search engines can be handled for as little as $150 a month, or you can handle it virally for virtually nothing.

So, even with the more expensive Internet marketing companies, it is very easy to upstart with a small amount of capital and very easy to limit your expenses and your marketing investment. Internet marketing is truly advantageous in the sense of upstart capital and riding out the business time to seeing profitability.

Immediate & Direct Communication with Clients

Through Internet marketing you have an immediate method for communicating directly with your clients and your potential clients. Your website is the one place where everyone who is ever interested in doing business with you can immediately look and refer to find out what you have on sale this week, which discounts are applied to this week's sales, and what is coming up in your marketing efforts. Whether your Internet marketing is focused on Google ads or email marketing, with an Internet presence, suddenly your clients know where to lookand find out what you're up to.

When your clients and prospective clients know where to find you on the Internet, they feel like they have the latest news on your company. They feel like their interests are being attended to and that you're communicating with them in a very responsible fashion. You are relying less on your local store staff to talk to them or sell them your products and allowing them a central place in which to look and get their questions answered at their convenience.

When people can find answers to their questions at any hour of the day or night, they are more inclined to turn into satisfied customers. They are less likely to complain that they "didn't know" something. Your clients will immediately feel like they have the information they need to make a decision without having to pull it out of a store clerk.

Increased Sales & Convenience

In essence, all of these business advantages to Internet marketing add up to increased sales volume and customer convenience. There is an unspoken increase in customer trust when a company "goes online." Your customer quietly sees your company as modern, up-to-date and competitive. You will be more likely seen as being in-touch and worthy of your pricing.

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Online Course: Internet Marketing Basics - Learn How to ...

Do you understand the different types of internet marketing strategies and how they can help your business thrive? In any discussion about promoting a business, internet marketing strategies are cited as the most effective and cost-friendly ways to promote a company and generate leads. Before you can put these strategies to work helping your business, you need to understand what each one involves and what they offer. To help get you start marketing your business online, here is a quick guide to the top nine types of internet marketing strategies.

SEO or search engine optimization is the process of adjusting your website to improve its organic, free, or natural placement in search results. SEO consists of on-page factors (content, structure, and user-friendliness) and off-page factors (links from other sites, social shares, authority). SEO strategies involve adjusting certain elements on your website so it meets Googles requirements while making sure your website presents the best overall experience for visitors.

Search engine marketing or SEM is the process of using paid search (Pay Per Click ads) to gain website traffic. In the past, SEM was used as an umbrella term that encompassed SEO and paid search. Over time, as the digital marketing industry evolved, the term SEM stopped being used for both types of internet marketing strategies, and has come to typically refer exclusively to paid search activities (according to Search Engine Land).

PPC marketing can be broken down into two main categories: paid search (see above) and paid social marketing. Ads are published on search engines or social platforms, and companies are charged every time their ad is clicked.

Google AdWords is the most popular paid search platform, followed by Bing Ads, which also serves search ads on Yahoo. Search marketing encompasses display, mobile, retargeting/remarketing, and paid social advertising.

Facebook, Twitter, Instagram, and other social platforms have expanded their ad offerings and made it more difficult to achieve organic views of marketing posts. As a result, paid social is accounting for a higher percentage of most companies PPC ad spend budgets. PPC strategies can create a dramatic, short-term boost in visibility and sales.

Moz defines content marketing as the creation and distribution of relevant, valuable content to communicate with customers and achieve your marketing goals. Content marketing strategies focus on communicating with customers, rather than selling, providing content that educates, amuses, or otherwise provides value to customers on a consistent basis in order to attract and retain a specific desired audience.

Content encompasses virtually any information format disseminated online such as blogs, videos, podcasts, infograms, social media posts, and more. High quality content plays a role in all the main types of online marketing strategies, including SEO, PPC, social media marketing, email marketing, etc.

Social media marketing is the use of social media platforms and websites to promote your business and connect with customers. Social media marketing does not necessarily drive sales. Instead, it is often used to increase engagement, build links and bring content to the attention of customers, and create a distinctive brand.

Email marketing is one of the most cost-effective types of digital marketing strategies. Email is often cited as the more effective replacement for direct mail marketing, as you can directly reach a wide network of customers in an instant with newsletters, ads, or reminders through email. Email marketing can be very specifically targeted using demographics and other information to segment lists and achieve the best result.

Influencer marketing is one of the newest types of internet marketing strategies but it is expected to become increasingly popular in 2018. Influencers (individuals with a strong social following) are paid to promote your companys products or services. When you find influencers who are in line with your companys values and resonate with your customers, this marketing strategy can be highly effective for some companies.

Affiliate marketing is the process of earning a commission by promoting or advertising other companies products or services. Affiliate marketing often consists of promoting a product through a blog or video, or featuring ads on your website. You receive a payment for every sale made through your links.

Reputation marketing consists of using press releases, social media, and customer review platforms to develop a positive perception of a company. Online referrals and reviews have become increasingly important in certain industries such as the travel industry. Reputation marketing involves developing a distinctive brand, encouraging customers to post reviews, and responding quickly to resolve customer concerns or complaints on social media and review platforms.

Now that you have a better understanding of the different types of internet marketing strategies, its time to put them to work for your company! As a leading Fort Lauderdale internet marketing company, Blue Interactive Agency can give you all the tools you need to start effectively marketing your company on the internet. We can provide everything you need, including a responsive web design, SEO content creation services, social media marketing services, and much more.

Contact us at Blue Interactive Agency today at 954-779-2801 for help using internet marketing strategies to help your small business thrive!

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compare to physical catalogs. Lastly, highest score goes to

internet as the most preferred way of purchasing than the

physical stores. So, online businesses will be having the

golden future in coming days specifically in Gujarat.

Dr. S anjay Bhayan i, M. Com, M.Phil., Ph.D., Professor

(Management) Department of Business Management, (MBA

Programme) Saurashtra University, Rajkot is a Gold Medalist in

B.Com. and M.Com. Exams. He has been in academics for more

than thirteen years. He has a number of independent empirical

research publication in reputed journals and presented papers

in national and international conferences. He has published six

books and authors a few cases. He is Chief Editor of Journal of Commerce and

Accounting Research, published by publishing India Group, Delhi and an

editor of Journal of Management Trends published by Department of

Business Management, Saurashtra University, Rajkot and also an advisory

editorial member in various reputed International and National Journals. His

current teaching and research interest include Capital Market, Finance and

Control. He has successfully guided several research scholars leading to award

of Ph.D. He has received six national awards for excellence in his research

work. He has completed three major research projects funded by UGC, AICTE

and ICSSR. He can be reached at sanjaybhayani@yahoo.com

Dr. Nishant Vachhani is Assistant Professor at M.B.A.

Department, Atmiya Institute of Technology & Science (AITS),

Rajkot. He did his B.Tech, in Electronics and Communication,

from S.S. Engineering College, Bhavnagar University, and MBA

in Marketing from Saurashtra University. Recently, he has

completed his Ph.D. in the area eMarketing from Saurashtra

University, Rajkot. He has more than 10 years of teaching experience in diverse

disciplines of management and engineering. He has published many

researcher papers in reputed journals; participated in several seminars,

conferences and workshops: state-level, national-level and international; and

has already authored three books. He has also conducted Faculty Development

Program (FTP), in collaboration with Gujarat Technological University,

Ahmedabad, One day national seminar on Writing Research Paper in

collaboration with Gujarat Technological University, Ahmedabad and Short-

Term Training Program (STTP) on Advance Research Statistics in

collaboration with Saurashtra University, Rajkot. He has been awarded as The

Best Researcher by Learning Resource Center (LRC), AITS, Rajkot. He can be

reached at nvvachhani@aits.edu.in

Authors Profile

63FIIB Business Review. Volume 3, Issue 3, July - September 2014

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