Mediaboss Marketing

In a bid to strengthen its leadership presence in India, HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming & esports, has signed the countrys most successful Esports playerAnkit Panth as its first Indian brand ambassador. Panth's appointment is in line with HyperXs vision of Were All Gamers As long as you keep the passion toward gaming and really enjoy every second when playing games, you are a gamer and Were All Gamers.

Commenting on the appointment,HyperXsaid, Being a reliable brand for gaming peripherals, we are strenuously working to engage gaming community in India and its a bolster to have a great talent to represent the brand locally. We have been watching and admiring his gaming talent for quite a while and are thrilled to haveAnkitfinally join our ranks. WithAnkitPanth onboard as our Indian brand ambassador, were confident that his amazing abilities and creative talents will echo with HyperXs mission and expand the brands reach to more young gamers who share the same passions.

AnkitV3nom Panth is the brains behind Indias most successful Esports company, Team Brutality. During his formative gaming career, the Mumbai-based gamer encountered several hurdles that restricted him from making a name for himself. Owing toAnkits never-ending strive for success, dedication, and humble attitude, he was able to break the traditional chains of middle-class society and become a respected Esports player in India. Today,Ankitis the only brand ambassador of Alienware & Intel India and the only Indian gamer to be honored as a Red Bull Athlete for esports Besides his prowess as a professional gamer,Ankitis known for his fantastic DJing skills and fitness.

Taking charge as Brand Ambassador of HyperX,AnkitPanth said,Im delighted to collaborate with HyperX that offers quality gaming experience to gamers. The company is now at the cusp of transformation in the gaming industry, and we expect big things from it in the near future. I wish to sync my gaming knowledge with HyperXs vision, accelerating its growth and foothold in the country.

In Ankits prolific 10+years of gaming career, his passion and knowledge for gaming have attracted several eyeballs from renowned companies, with many sponsoring his talent, including Intel, Dell, Alienware, Red Bull, and GoPro. Ankit Panths social media presence has also scaled over the years, accounting for 6600+ Facebook likes, 6252 Twitter followers, 115000 YouTube followers, and 64.5K Instagram followers so far.

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Today, Australian wine brand, Jacobs Creek announced Captain of Indian Womens cricket team and Padma Shree Awardee Mithali Raj as the brands latest ambassador.

Considered as one of the finest female cricketers of all time, Mithali Raj is a name synonymous with shattering the glass ceiling in a male dominated sport. She is the highest run-scorer in womens international cricket and is the only woman to score 7000 ODI runs in cricket. She became the first Indian cricketer to complete 2000 runs in T20Is in June 2018 during the Women's Asia Cup. A proud recipient of the Arjuna Award, Mithali was also conferred the very prestigious Padma Shri in 2015 for her cricketing achievements. With Jacob Creeks association with cricket, Mithali Raj, a cricketing legend, became an obvious choice to represent the brand in India.

Regarding her association with Jacobs Creek, Mithali Raj, Captain of Indian Womens cricket team, said, Jacobs Creek and Cricket share a unique ability to connect people and I am delighted to be associated with Jacobs Creek, a brand that has consistently supported sports through various partnerships. Jacobs Creek is the official wine partner for the upcoming ICC Women's World Cup 2022 and has a long-standing relationship with the game of cricket. Building on this long-established connection with the sport, I am really excited to see this partnership flourish, especially at such an opportune time, just ahead of the womens World Cup.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, We are proud to associate with an all-time cricketing legend, Mithali Raj, for the upcoming ICC Womens World Cup 2022 in New Zealand. We are extremely excited to have her on board as she has been a source of inspiration to all budding cricketers on and off the field. Mithali has been the guiding light for womens cricket in India for over two decades and we believe that her authentic spirit perfectly represents the values which Jacobs Creek represents.

The International Cricket Council (ICC) has named Jacob's Creek as its Official Wine Partner until the end of 2023, with its major tournament, the ICC Women's World Cup 2022, set to take place in New Zealand in March22.

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Article content

VANCOUVER, British Columbia Ynvisible Interactive Inc. (the Company or Ynvisible) (TSX-V: YNV, FSE: 1XNA, OTCQB: YNVYF ), a fast-growing firm as the face of Internet of Things (IoT) market, today announced a transition in its executive team with Tommy Hglund stepping down and Keith Morton, an expert in display technology, joining the company as Vice-President of Sales and Marketing.

Mr. Morton, as VP Sales & Marketing, will be responsible for the global commercialization of Ynvisible products, with an immediate focus on North American sales. This strategic move aligns with Ynvisibles vision to be the face of the Internet of Things with our display products. Mr. Morton has over 30 years of sales and marketing experience in introducing new display technologies across the United States and Canada. Mr. Mortons experience and networks in product strategy, product marketing, and sales of display products will be critical to Ynvisibles commercialization strategy and attain global sales.

I am excited to join Ynvisibles dynamic team as we look to transform the nature of the internet of things, said Mr. Morton. I look forward to helping Ynvisible further mature its sales strategy for global commercialization and spread its influence throughout the E-Paper and Printed electrochromic industries.

Mr. Morton brings a wealth of experience and a diversity of skills focusing on product displays in this technology space, holding engineering and executive management positions in Fortune 500 companies and emerging companies. Keith also holds patents in Display technologies.

Keith is a veteran of the internet of things industry, and I am delighted to welcome him to our leadership team, commented Ramin Heydarpour, Interim CEO of Ynvisible Interactive Inc. His experience and perspective on the needs of various stakeholders in these organizations will help us build on our sales strategy and take Ynvisible to the next level in our commercial maturity and poised for product commercialization, and this is a pivotal time for Ynvisible and Keith has the expertise to deliver global sales.

As well, I want to thank Tommy for his invaluable contributions as our VP of Sales and Marketing, said Ramin Heydarpour. His leadership has been an important part of Ynvisible Production, Sweden, especially in contract manufacturing with Ynvisibles Roll to Roll manufacturing capabilities. We wish Tommy much success in his future endeavours.

About Ynvisible Interactive Inc.

Ynvisible aims to focus on product displays in the emerging printed and flexible electronics sector. Given the cost and power-consumption advantages over conventional electronics, printed electronics are a crucial enabler of mass adoption of the Internet of Things (IoT) and smart objects. Ynvisible has the experience, know-how and intellectual property in electrochromic materials, inks, and systems. Ynvisibles interactive printed graphics solutions solve the need for ultra-low power, mass deployable, & easy-to-use electronic displays and indicators for everyday smart objects, IoT devices, and ambient intelligence (intelligent surfaces). Ynvisible offers a mix of services, materials and technology to brand owners developing smart objects and IoT products. Additional information on Ynvisible is available at http://www.ynvisible.com

ON BEHALF OF THE BOARD OF DIRECTORS Ramin Heydarpour Executive Chairman Ynvisible Interactive Inc.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Statements

This news release contains certain statements that may be deemed forward-looking statements. Forward looking statements are statements that are not historical facts and are generally, but not always, identified by the words expects, plans, anticipates, believes, intends, estimates, projects, potential and similar expressions, or that events or conditions will, would, may, could or should occur. Although Ynvisible Interactive Inc. believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in forward looking statements. Forward looking statements are based on the beliefs, estimates and opinions of Ynvisible Interactive Inc. management on the date the statements are made. Except as required by law, Ynvisible Interactive Inc. undertakes no obligation to update these forward-looking statements in the event that managements beliefs, estimates or opinions, or other factors, should change.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220109005057/en/

Contacts

For further information: Investor Relations +1 778-683-4324 ir@ynvisible.com

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Ynvisible Interactive Announces Executive Leadership Change, Keith Morton to Join as Vice-President of Sales and Marketing and Tommy Hglund to Exit -...

First Look: The Feed Mill will make its debut in Medford

This new destination marketplace in Medford has a brewery, ice cream, coffee, art, barbecue and more

Celeste E. Whittaker, Cherry Hill Courier-Post

FoodieHall, a new virtual dining hall, delivery-only, "e-restaurant,'' iscoming to Cherry Hill, offering a variety of cuisines from Mexican, Asian, to high-end Italian to burgers that can be placed as a single order and all delivered at the same time.

The value and mission-driven, virtual food hall is the product of entrepreneurs Dan Goldberg and Nick Ballias and will open in February at 1931 Olney Ave. in Cherry Hill, offering cuisine from several different new concepts from one state-of-the-art 4,000 square-foot kitchen.

FoodieHall is 100 percent developed for delivery, from fast-casual to upscale with choices everyone will enjoy, said Goldberg in a press release from the company. Families will no longer have to compromise on one restaurant, as we will have options for everyone.

Ghost kitchens and virtual dining halls have become more popular during the COVID-19 pandemic, withtakeout and food delivery services taking holdas alternatives to indoor dining. As a result, many more Americans have become familiar with online menus and delivery apps.

FoodieHalls restaurant concepts include Dando Tacos; Fornire Italian Kitchen (high-end Italian); Canting Noodle Bar (Asian); Criss Crust (pizza); Simply Fowl (casual chicken), and DaNicks Craft burgers, according to a press release from the company. There will also be dedicated kids' menus.

More foodie news: Camden Lunchbox kiosk gets new life as a soup, sandwich and smoothie stop

Hungry for vegan?: The Fabulous Fig food truck owner to open a vegan takeout restaurant in Medford

All individual orders will arrive together via delivery inside secure, tamper-proof, recyclable packaging. Orders can be placed directly through FoodieHalls website, as well as other established food delivery companies, it said.

We are really excited for this new concept, said Ballias, who owns and operates the Wingcraft Kitchen and Beer Bar in Atlantic City and has more than two decades of restaurant experience. With all that is going on in the world right now, we believe this is the type of restaurant operation that should be extremely successful from the start. It will give customers a brand new type of at-home dining experience, and we will begin to develop additional concepts once we get rolling.

In addition to co-founding Apparition Kitchen LLC in Cherry Hill with Ballias in 2020, which essentially led to the development of FoodieHall, Goldberg has more than 25 years of marketing and business development experience in hospitality, consumer products, sports memorabilia, financial servicesand Internet marketing. The co-founders are in charge of all business operations.

Chef Georgeann Leaming, a former Food Network "Chopped" champion, is the culinary director for FoodieHall and will oversee and handcraft the menu for every brand inside the new business, the release says.

Leaming previously served as executive chef at Gordon Ramsay Steak, and Gordon Ramsay Pub & Grill in Atlantic City, as well as chef de cuisine at Chef Daniel Sterns R2L in Philadelphia. She also hasco-owned two Philadelphia eateries.

We are thrilled to have Georgeann on board to develop a plethora of high-end restaurant concepts, with a wide variety of menu options for everyone, Goldberg added.

The blog South Jersey Food Scene first broke the newsabout FoodieHall on Thursday.

FoodieHall also has a charitable initiative: Its Meal4Meal program. For every meal ordered, the business will donate a meal to Feeding America, which supports food banks nationwide.

Big food year: The biggest highlights of the 2021 South Jersey dining scene

Meal4Meal is a vitally important element to our mission to support the community where we live and work, Ballias explained. We founded the Meal4Meal concept because too many of our neighbors do not have adequate food to eat. Were determined to be part of a solution to help others.

The location of FoodieHall is in an office park setting off Olney in the same complex as Bury the Hatchett Cherry Hill, an axe-throwing recreation center, and across the street from Forgotten Boardwalk Brewing Company, which is at 1940 Olney Ave., suite 100. The now-closed Garden State Discovery Museum also was located nearby.

We are so excited to have FoodieHall as our new neighbors, said Jamie Queli, Forgotten Boardwalk owner. We think they will help with the local economy and bring in a new customer base, and we are very excited to not only try their food, but to be a part of their opening event very soon.

We couldnt be more thrilled to have people like Dan and Nick as business owners across the street from us. As Forgotten Boardwalk is also planning to open our back warehouse to private events and parties, itll be a great addition to have them as a catering option, as well.

Resolving to eat better?: These clean eating restaurants opened in South Jersey in 2021, serving vegan to smoothies

Cherry Hill Mayor Susan Shin Angulo said in an email statement provided to the Courier Post, that she welcomed the concept to the town.

Cherry Hill is open for business, and we welcome new options to add to our dynamic food scene, she said.

Convenient, fresh-made food options are more popular than ever, particularly with families with children. I look forward to FoodieHall being part of the community and wish them all the success.

Celeste E. Whittaker is afeatures reporter for the Courier Post, Daily Journal and Burlington County Times. The South Jersey native started at the CP in1998 and has covered the Philadelphia 76ers, college andhigh school sports and has won numerous awards for her work. Reach her at 856.486.2437 orcwhittaker@gannettnj.com. Follow her on Twitter at@cp_CWhittaker.

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For real estate, OOH has always been crucial. Puravankara Limited, a real-estate developer, also aimed to strike the chord with its recent OOH campaign Sorry Mumbai. According to Amanda Puravankara, Executive Director, Provident Housing Limited, Puravankara, the brand targeted popular outdoor spaces to guarantee large-scale visibility and garner customer attention through this bold campaign. She added We recognised the shift in customer preference and wished to present our full-stack proposition to them. In Mumbai, the prevalent belief is that affordability and high quality of living are mutually exclusive. By introducing Provident Housing Ltd., our primary objective was to upend this notion. Choosing a Provident home means not accepting a trade-off. Mumbai is a burgeoning real estate market, and it is crucial to enhance the recall factor amongst homebuyers while setting up a new project. The campaign has enabled us to reach our target groups through a medium that is non-invasive and non-skippable.

Divulging insights on the metrics for the Sorry Mumbai campaign, Puravankara adds, The idea behind this campaign was to be disruptive and yet stand out in a crowded RE space. Since Provident is a younger brand, we introduced an edgier campaign that will garner more attention, especially with the new-age buyers. The campaign successfully generated significant traction. In fact, our walk-ins increased by 25%. This, of course, does not mean that the campaign did not receive any brickbats, but that is natural for any disruptive campaign. And, we perceive this as an encouraging sign.

Talking to the evolved consumer

The pandemic has fundamentally transformed the aspirations of homebuyers. Talking about the evolved consumer preferences, she said, With hybrid work structures gaining prominence and limited access to public spaces, the need for well-ventilated, spacious and multifunctional interiors has manifolded. With people spending most of their time indoors, there is a heightened desire for privacy and high-end amenities, which improve their quality of living. An increased focus on health and wellness has also fueled demand for features like open green spaces and walking trails around the property. We have also noticed a marked preference for branded developers like Puravankara, who offer gated communities and value-for-money propositions. These needs, coupled with decadal low-interest rates, have led to an unprecedented surge in demand across all key markets.

According to her, due to these evolved preferences, Provident Housings in-house digital platform BookMyHome has seen success in customer interactions and sales conversions. She added Leveraging technology and innovations like these have resulted in a 151% spike in general inquiries for Provident Housing Ltd. There has also been a 30% rise in qualified leads. We have witnessed a rise of 20% YoY (Sept 2020 Sept2021), despite the last two quarters of FY21 being overshadowed by COVID and without any new launches.

Marketing realty in todays day & age

Puravankara has led with the proposition of affordable luxury and the target group for the brand, therefore, according to Puravankara, has been aspirational buyers aged between 25-40 years with a household income of 10 lakhs. The offering speaks to the aspirational desires of the consumers and the communication is aligned with the idea of value for money in their large ticket investments.

Print and OOH have always been an integral part of any realty campaign. However, the advent of COVID and limitations of movement impacted OOH advertising. Talking about the changing marketing playbook, she added There has been a sudden and radical shift towards digital marketing. It opened doors for improved targeting and customised messaging. While it does not replace traditional advertising media, it is a welcome addition to the mix. Print and OOH are set to gain more traction as we steadily inch towards normalcy. However, despite the renewed interest, both mediums will not witness the same ad spending as pre-Covid times. The spent on print advertising has also been reduced by almost 15-20%. It is now mostly leveraged for new launches and large-scale announcements.

Emphasising the importance of digital, Puravankara shared Digital marketing has revolutionised the way brands connect with customers. Our corporate website, for instance, generates around 40% of leads and 35% of allocations (in terms of conversions). Social media, especially Facebook, has been instrumental in driving our digital efforts. FB has seen a lead generation of 30% and about 25% allocations. It allows us to offer a myriad of options to our audience and retarget them with customised messages based on their interest. A robust digital marketing strategy and innovative technology have helped us greatly improve customer experience, increase employee efficiency, broaden sales channels, and optimise costs.

The brand has also been looking at influencer marketing as consumers tend to follow influencers that represent a certain lifestyle they aspire to achieve. She added, By selecting the right influencers, we can reach relevant consumers, the defined audience and create awareness about our product. A collaboration with influencers helps us build credibility and maximise visibility. For this campaign, we handpicked micro-influencers, who spoke in Marathi and could establish a direct connect with the local population. The campaign effectively drew customer engagement and provided a 360-view on the projects offerings.

Dealing with challenges en-route

The real estate market also sees competition amongst established players. Sharing how technology enables Puravanakara to stand apart, she added At the advent of the pandemic, digitising our services enabled us to transition to virtual bookings seamlessly. We allocate 1-3% of the project costs on budget to create software technologies and time efficiencies across enterprise resource planning (ERP), customer service and project management. We have recently migrated from our regular ERP software to SAP for better data management and flow information within the organisation. To improve the efficacy of our external communication creativity, we implemented a new AI tool called Neurovision. It analyses images and videos and then predicts what people will most likely see and what they will miss. This helps us place ads in a manner that attracts more eye-balls and ensure brand visibility. It also helps optimise the design to bring attention to the most crucial items and information.

Talking about other challenges for brands in the real estate sector and how the brand is dealing with them, Puravankara added, The pandemic had an unprecedented impact on industries. While it resulted in faster technology adoption, it also resulted in disruptions in the supply chains, impacting the rising input cost of raw materials. Many projects across the country were affected due to delays in material procurement. These factors can challenge developers to complete their projects within a nominal budget. Developers should also focus on ongoing projects to create the required liquidity to start new projects. This will also reduce their unsold inventory and improve buyers confidence. At Puravankara, our cross-functional teams work in cohesion to minimise costs across our operations. We leverage advanced technologies like Proptech and ConTech can help mitigate these costs in the long run. We anticipate consolidation in the market, and we are witnessing the market share increase for reputed and trusted developers.

Further commenting on the plans ahead, she shared Puravankara Limited is currently spread across nine cities Bengaluru, Hyderabad, Chennai, Kochi, Coimbatore, Mangaluru, Kolkata, Mumbai, Pune and Goa. Our current focus is to bolster our presence in these regions and provide more offerings to the buyers. For instance, we are strengthening our position in western India with two new launches in Mumbai and one upcoming launch in Pune. We are also venturing into new products like Purva Land, our dedicated arm for plotted development.

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