Archive for the ‘Internet Marketing’ Category

Online Marketing Calculator | Custom Internet Marketing …

Heres a quick summary of these marketing strategies and why we recommend them.

Search Engine Optimization (SEO) helps get your website found on Google, Bing, Yahoo!, and more. SEO refers to actively optimizing your websites content so that you rank better in searches for the keywords or phrases you choose.

An important part of a websites SEO strategy, link building refers to the creation of links to your website from other high-quality, trustworthy websites. There are dozens of ways to build links, including creating viral content, guest posting on blogs, and through PR strategies like press releases and news articles.

Having a presence on social media allows your business to directly interact with customers, fans, and business leads. On networks like Facebook, Twitter, and Pinterest, you can post updates about your brand, start conversations, and run special promotions or contests that will increase both engagement and loyalty.

Is your website starting to look a little outdated? A website redesign can help make your site look fresh and new again. Redesigns can involve several levels of updates, from simply restructuring the homepage to creating new banners and graphics to changing the appearance of every page on your site.

Infographics are a great way to both get your name out there and bring visitors to your site. Truly interesting infographics, which usually consist of data presented in a beautiful flowchart or graph, might be shared hundreds or even thousands of times resulting in many new links back to your site.

Pay-per-click (PPC) ads are small text ads that appear around search results on major search engines like Google. PPC is often a very easy way to see a positive return on investment, and the ads can be as inexpensive as pennies per click.

Having great content on your website allows you to rank more highly than your competitors. By setting up a blog or posting interesting articles, guides, or whitepapers, your visitors will not only be entertained and inspired, but also more likely to convert.

Buying ads on other websites is a great way to drive traffic and sales. By carefully evaluating your media options, you can place effective ads that are targeted to the right audience at the right time.

Everyone loves a great deal, and listing a coupon or special promotion online is one way to bring in interested buyers. Submitting your coupon to major coupon sites will give you high visibility, and may even bring back repeat customers!

Email marketing is a fantastic way to build relationships between your brand and customers. By sending highly targeted emails with compelling calls to action, you can increase sales and grow your subscribers.

Google Analytics is a free tracking program that allows you to see traffic, clicks, conversions, and many other important statistics on your website. You can set up custom reports, set goals, and ultimately learn which pages or content pieces are more effective than others.

Call tracking is one way that you can track the source of leads that reach you via a phone call. By setting up multiple phone numbers, you will be able to attribute leads or sales to different sources, and know where your new business is coming from.

Feeds like Google Shopping display products that are for sale either locally or on national websites. By submitting your products to these feeds, you are giving yourself another chance at getting your website in front of potential buyers.

If you want your business to be found by those searching in your area, local SEO will help you get noticed. A local SEO plan involves the placement of key phrases relevant to your services and your location on your website. For example, we use the phrase Harrisburg web design for our local SEO campaigns.

Conversion rate optimization (CRO) refers to the process of ensuring that your site is built in such a way to encouragenot discourageconversions. A conversion analysis will evaluate your web site for possible issues that may be driving away customers without you even realizing it!

Now that our digital marketing budget calculator has given you an idea of the services that are right for you, let us help you get started! This recommendation is based on your budget and the nature of your business, but WebFX can give you an exact quote to help you plan your marketing budget more effectively.

Ready to start your new Internet marketing strategy? Call us at 1-888-449-3239, or submit your information below and one of our experts will reach out to you. We cant wait to hear from you!

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Online Marketing Calculator | Custom Internet Marketing ...

Internet Marketing Firm Ithaca, Syracuse, Binghamton, Elmira

Internet Marketing Firm Ithaca, Syracuse, Binghamton, Elmira Get found online. With over 20 years of experience in Internet marketing and SEOwe help fill your pipeline. Power Up your SEO Convert your visitors to customers. Our strategic marketing team will design campaigns and messaging that will help grow your business. Power Up and grow Our world class design team will use your existing brand or build a new one and architect a website that inspires and engages. Power Up your website

What good is a band without an audience, a classroom without students or a website without visitors? Getfound on the web.

Is your website, brand and message demanding the attention of your prospects and getting them to take an action? Engageyour visitors.

What is the rate of converting prospects visiting your website into a customer?Convert your prospects into customers.

IMM, formerly Internet Marketing Magicians, located in Ithaca NY serving clients globally, is first and foremost an SEO and web marketing company since its inception in April of 2007. We help you get found! As time went by we found that our clients needed additional services including web design, development and now branding. We now have a partnership with a design and branding company as well as having a creative director. Engage and Convert! We look forward to serving your web marketing needs.

What People are Saying

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What makes a successful web presence and business is not any one thing, but a series of strategies and actions. This begins with the brand, which needs to seamlessly tie into your website and Internet marketing campaign. See how IMM has you covered.

Phone (607) 330-1547

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Internet Marketing Firm Ithaca, Syracuse, Binghamton, Elmira

The Best and Worst Careers in 2021 – GOBankingRates

In 2020, the COVID-19 pandemic forced us to find new ways to work. We turned our dining rooms into home offices, changed careers after ours were shuttered. The job market in 2021 was about building on the priorities and realities that emerged last year.

And 2021 showed us which career fields could provide long-term stability in terms of job availability and pay and the others that are on the downslide giving those starting out or transitioning in their careers a clear direction and a path to follow.

Check Out:The Worlds Most In-Demand Jobs That Dont Require a DegreeTake-Home:How Much You Really Take Home From a $100K Salary in Every State

So just what were some of the hot, and not-so-hot jobs of 2021? The projected job growth from 2020-30 and the annual median pay are provided by the Bureau of Labor Statistics.

Some of the highest-growth jobs of 2021 involved data, medical and technology professions.

Projected Job Growth: 33%

Median Pay: $93,290

Businesses, hospitals, the government and other organizations are storing extensive data to help them in operations and planning. Statisticians are key to interpreting data and helping to implement the results as part of a long-term planning strategy.

Projected Job Growth: 33%

Median Pay: $103,590

The stockpiling of all this data has led to the need to keep it safe. Information security analysts plan and implement ways to protect an organizations computer network and other systems a crucial job in the wake of a growing number of cyberattacks.

Learn More:45 Jobs That Can Make You a Millionaire Before Retirement

Projected Job Growth: 30%

Median Pay: $76,270

Disruptions in the supply chain over the past several months have put how we move goods from point A to point B under the microscope. A logistician is responsible for managing a products life cycle through the supply chain, which includes the acquisition, allocation and delivery of the item.

These experts can find problems in the transportation of goods and find solutions or even alternatives when supply chains are disrupted, said Richard Latimer, the CEO of Veritas Buyers. Many people are looking for these jobs and skills with the disruption of the supply chains in 2021. It is probably one of the most valuable skills a person could have.

Projected Job Growth: 10%

Median Pay: $141,490

Marketing products and services in an increasingly competitive online world requires a strategy to reach potential customers.

As a result of the pandemic, companies that didnt have a strong online presence before needed one to survive. As a result, the digital marketing market became a hive of job opportunities for candidates with digital strategy and brand management skills, said Cindy Deuser, human resources director at Thrive, an internet marketing agency.

Projected Job Growth: 21%

Median Pay: $91,010

For many COVID-19 survivors, physical therapy became a key part of their recovery in 2021. With weakness and deconditioning affecting many COVID-19 patients, physical therapists work with them on strength, balance and other issues.

Things Wont Be the Same:Handshakes and More Office Rules Changed by COVID

Projected Job Growth: 13%

Median Pay: $77,200

As of August 2021, there were 1.88 billion websites, per Statista and the number keeps growing. Web developers work on the back end of a website, doing the technical stuff needed to get a site up and running, or on the front end, which what people see. The growth in the number of websites undoubtedly is linked to the number of businesses formed since the start of the pandemic. Americans filed the paperwork to start 4.3 million business last year, The New York Times reported. And it isnt slowing down. In October 2021, more than 432,101 applications were filed, according to the U.S. Census Bureau.

With the shift away from the traditional workplace and the continued growth in technology its no surprise some of these jobs are dropping in numbers.

Projected Job Growth: -7%

Median Pay: $40,990

The Bureau of Labor Statistics says jobs in this category are declining because technology has made it easier for employees of many companies to prepare their own documents something a secretary traditionally did without assistance. Medical secretaries will remain in demand, however, as a mirror of the growth in the healthcare industry, per the BLS.

Projected Job Growth: -22%

Median Pay: $34,440

People who work in data entry use both typing skills and voice recordings for inputting data into a computer. Data entry isnt limited to just one field; rather, people can work in finance, healthcare, transportation and more industries.

Make the Most of Your Money:The Ultimate Financial Planning Guide Do It Like the Pros in 6 Steps

Projected Job Growth: -8%

Median Pay: $116,140

Nuclear engineers research and develop ways nuclear energy can be of benefit. However, there is less of a need for nuclear engineers as utilities are shifting to cheaper natural gas as well as renewable energy, the BLS reports.

Projected Job Growth: -3%

Median Pay: $68,270

People who work as claims adjusters and with related job titles inspect properties with a pending insurance claim, such as cars. The number of jobs is expected to decline as enhanced computer software evaluates some photos of damaged property to determine claims to be paid.

Projected Job Growth: -2%

Median Pay: $47,710

While jobs in the construction sector remain strong, changes in building technology have made masonry workers less necessary. Masons install stone and brick, but innovations such as prefabricated panels and thin bricks are reducing the demand for these professionals, the BLS reports.

Grow Your Funds:10 US Cities With Plenty of Jobs and Cheap Housing

Projected Job Growth: -9%

Median Pay: $51,150

The drop in the amount of mail we send, fueled by email and electronic bill pay, means the postal service needs fewer people to sort and deliver mail and sell stamps. The post office also has improved new mail sorting technology and turned toward mailboxes in a cluster, which cuts down on door-to-door delivery.

More From GOBankingRates

Jami Farkas holds a communications degree from California State University, Fullerton, and has worked as a reporter or editor at daily newspapers in all four corners of the United States. She brings to GOBankingRates experience as a sports editor, business editor, religion editor, digital editor and more. With a passion for real estate, she passed the real estate licensing exam in her state and is still weighing whether to take the plunge into selling homes or just writing about selling homes.

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The Best and Worst Careers in 2021 - GOBankingRates

REITIUM’S SIGHTS SET ON USA EXPANSION THROUGH THE UCLA ANDERSON VENTURE ACCELERATOR PROGRAM – Yahoo Finance

VANCOUVER, BC, Dec. 15, 2021 /CNW/ - REITIUM Technologies LTD. ("REITIUM" or "The Company") an innovative Canadian PropTech start-up leveling the real estate market by giving everyone the opportunity to be a real estate investor starting with just $100, was recently selected to take part in the acclaimed and innovative UCLA Anderson Venture Accelerator program.

REITIUM Technologies Ltd. (CNW Group/REITIUM Technologies Ltd.)

REITIUM was accepted into the prestigious UCLA Anderson Venture Accelerator, the business accelerator that elevates critical thinking, and provides immersive and experiential programming uniquely designed for startups who invent next generation and transformative companies to solve market needs.

The UCLA Anderson Venture Accelerator is a high-demand four month, immersive in-person program designed to leverage UCLA's resources to enable the success of promising startups. UCLA has a long history of fostering entrepreneurship studies and promoting entrepreneurs to think big and impactfully. The depth of the alumni network, resources, and diversity offered is second to none. The application process is extremely competitive and this mark's REITIUM's second partnership with a distinguished Accelerator program, the first being the Holt Xchange which REITIUM completed in November 2021.

"We're thrilled to have the founders from REITIUM joining the newest 2022 Accelerate cohort at the Venture Accelerator at UCLA Anderson. We are impressed by the strength of the company that they have built and look forward to working with their team to scale quickly" said Beatina Theopold, Senior Program Manager at the Venture Accelerator at UCLA Anderson.

REITIUM was co-founded in 2017 by Thomas Park, an award-winning realtor with over 17 years of experience who has sold over half a billion dollar's worth of real estate, Laura Fortey who brings over a decade of expertise in operations, internet marketing, brand building and growth strategy, serves as Chief Operations Officer and Michael Moll, REITIUM's Chief Technology Officer, a technology and community obsessed visionary who has implemented 3 successful start-ups over the last decade, one that landed him a deal on Dragon's Den with Arlene Dickinson.

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"We are honoured to have been selected to take part in the prestigious UCLA Venture Accelerator. This is an exciting opportunity for us to be mentored by some of the best and brightest business and entrepreneurial minds in both LA and the US. We know this program will be of incredible value and help set us up for massive success as we expand and launch in the US market in 2022," says Thomas Park, Co-founder and CEO of REITIUM.

REITIUM is also the recipient of the prestigious "Best Innovation in Technology" award from both Startup Canada and Satoshi United out of Singapore. The team recently took part in the world's largest tech conference, Web Summit in Lisbon. REITIUM has processed $14M through its platform in 2021 and plans to expand into the US and globally in 2022.

About REITIUMREITIUM is a real estate marketplace that simplifies the process of buying investment real estate starting with $100. Investors share the rental income and appreciation through fractional ownership. REITIUM's proprietary SaaS technology is a back-end management software that offers a digital solution to raise capital compliantly, manage investors, monitor and record real-time investment data, secured using IBM Hyperledger and is fully compliant with securities regulations.

About UCLA Venture Anderson Venture AcceleratorThe UCLA Anderson Venture Accelerator is uniquely designed for UCLA startups to thrive. Boasting the breadth of expertise offered by the nation's top public university and connections to the business and Anderson alumni community, the accelerator is where companies-in-residence succeed as a result of continuous co-working and networking. Centered in Los Angeles, our location allows our companies access to the fastest growing Venture Capital market. With immersive and experiential programming and advisors provided by UCLA Anderson's Price Center for Entrepreneurship & Innovation, these startups enjoy a steady stream of insights and support to promote performance beyond projections.

Venture Accelerator at UCLA Anderson (CNW Group/REITIUM Technologies Ltd.)

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SOURCE REITIUM Technologies Ltd.

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REITIUM'S SIGHTS SET ON USA EXPANSION THROUGH THE UCLA ANDERSON VENTURE ACCELERATOR PROGRAM - Yahoo Finance

How fee financing is creating a win-win situation for parents and schools – YourStory

The rapid evolution of digital technologies in the past few decades has taken almost every sector by storm. The finance sector is no exception. The sector, which was heavily reliant on paperwork and notorious for moving at snails pace, is now almost paperless and moving at the speed of light.

The advent of digital technologies has led to the emergence of a term unheard in the last century: fintech. The combination of finance and technology has done wonders for millions of people worldwide.

Today one can finance his needs or luxuries with the help of loans from banks and other financial institutions without even physically visiting the place. High-speed internet, smartphones, and mobile apps have given wings to the fintech sector.

The partnership of finance and technology has done a world of good for both personal and business finance. Millions of people have realised their dreams of business, education, vacations etc with the help of fintech.

But theres a new entrant in the sector: fee financing.

Fee financing is a relatively new concept. In fee financing, the finance company pays the entire years fee to a school upfront and the parents pay it back to the finance company in easy instalments.

With capital in hand, the schools are able to plan forthcoming sessions better and invest in infrastructure. Therefore, on one hand, fee financing has reduced the drop-out rate from the school and eased the burden on parents, and has also helped the raise the quality of the education on the other.

The ever-rising cost of education in the country and parents will to provide better education to their kids have been the major forces behind the exponential rise of fee financing in the country.

The sudden disruption caused by COVID-19 also pushed many people towards fee financing to ensure the continuation of the wards education.

Like any other sector in the current world order, fee financing is also deeply impacted by digital technologies. It has been a recent entry into the fintech sector, but has already made significant inroads in the industry.

The emergence of fee financing as a separate vertical in the fintech sector has attracted the attention of many big names in the industry.

Some studies have indicated that conventional banks are becoming more and more reluctant in giving education loans due to a large number of defaults from students, thus increasing the number of NPAs. This has opened a large playing field for fee financing companies.

This population is well versed with technology and is open to new ideas. Unlike the previous generation, where loans were considered taboo, this new generation considers loans as another means of financing their needs.

Fee financing companies can easily reach this population with help of social media, mobile apps, and internet marketing. Like other microfinance companies, fee financing companies are also using AI and ML to analyse the digital footprints of their potential clients and determine their creditworthiness.

Various technology-based startups are tying up with fee financing companies and rapidly making it a significant phenomenon in the industry.

Currently, the fee financing sector is powered mostly by startups. However, in order to realise the full potential of this model, larger players and the government need to get involved. In the short span of its existence, fee financing has revolutionised the fintech sector and it is poised to change it altogether for good.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)

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How fee financing is creating a win-win situation for parents and schools - YourStory