Mediaboss Marketing

My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the worlds largest brands. I also spent a few years working as an in-house SEO at some medium-sized businesses.

Today, I work at Acronym as an SVP of SEO. Ive been at the agency for 7 years and manage the global SEO team, which consists of over 20 SEO professionals in the U.S., London, Singapore, Berlin, and Canada.

Working at an agency can be both challenging and rewarding.

It is my hope that sharing the story of how I got where I am today and what being an SVP of SEO means will help you in your own career journey, as well.

I first learned about SEO and internet marketing in 2003, when I was getting my Masters degree in Internet Business from Mercy College in Dobbs Ferry, New York.

Prior to that, I worked as a Q.A. specialist in the pharmaceutical industry doing auditing and computer validation. However, I was fascinated by the internet and so decided to go back to school to learn more about the world wide web.

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I started my own pharmaceutical job board in 2006 and needed more traffic, so I reached out to an SEO company for help.

After watching them optimize my site, I learned how interesting and complex it was. Fascinated to learn more, I was inspired to start doing more of it myself.

I landed a job as an SEO specialist at Digitgrit (now Zeta Interactive), built a successful SEO practice at Havas Media, and the rest is history.

Being a senior leader at the agency, I do a lot of business development leading pitches, creating strategies, showing how SEO works with other channels, for example.

I manage the team to ensure we have the right tools, resources, staff, processes, and services to manage clients and potential clients, in addition to generating thought leadership materials.

I also read a lot to see what is going on in the industry. Its important to stay on top of other perspectives and new technology when were collaborating with global vendors and international teams.

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My Masters degree in ecommerce helped me gain the fundamentals of how the internet works. It has changed dramatically over the years, but Ive learned that understanding the fundamentals will help you get a deeper understanding and appreciation for the history and the backbone of how things are connected.

Being in the industry this long has also taught me a lot, especially about working with both international and domestic clients.

Finally, Ive also realized you should always do your due diligence and dig deeper. Focus on big-ticket items and strategies that will drive business results.

A lot of agencies offer similar services. Why should a client go with your agency rather than the other 5 to 10 that are in an RFP?

Always differentiate yourself. Listen to your clients and make sure you understand their goals and objectives, challenges, key performance indicators, and what they are hoping to get out of an engagement.

Plan to show who is doing what and set realistic expectations early on so there are no surprises later, i.e., things not being implemented, etc. Build compelling case studies and offer unique perspectives on updates and changes in the SERPs.

Managing SEO at a global agency is no easy task with clients and SEOs across time zones, different languages and multiple search engines in play, and more.

Prioritization, communication, and strong processes are vital for success.

The ability to account for cultural and language differences, as well as determining which countries will offer the best ROI, is essential.

Another challenge for executives, particularly at the enterprise level, is that some clients have incredibly complex needs.

One day you might be dealing with a migration that failed when they worked with a previous agency.

You might have a new client lose a lot of traffic and revenue after being negatively impacted by a core update.

You could be working with limited resources, etc.

I once had a client insist on using a whole bunch of keywords that were used inside the company, but not by their audience. Educating the client on why that was not a good idea was key, and that takes tact and people management skills.

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Working with the web developers that some brands employ, we are often forced to use techniques that run against common SEO wisdom and so workarounds must be found.

SEO in principle has a fundamental approach but every new client brings their own twist to it.

Thats the beauty of working in an agency with strong leadership and a focus on training and education. It means they frequently encounter challenges and are constantly developing solutions.

The person in the SEO community I admire most is Mike Grehan. Mike is a pioneer in the space and a great visionary. He was talking about things 20 years ago that are now coming to fruition.

The other people I look up to in the industry are Brian Dean from Backlinko. They offer amazing content and do impressive research studies.

I also have a lot of respect for Hamlet Batista, who sadly passed away. I learned a lot from him in a short amount of time and we had plans to do some meetups together.

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I am also a major fan of Jim Boykin from Internet Marketing Ninjas.

I advise that every SEO pro stay up with the latest technology. We live in a dynamic world where automation is key. There are some great platforms and solutions out there that are making a lot of noise in the space and really helping to streamline the SEO process, so we can focus more on strategy.

Assess them to see if they can help reach your KPIs internally and externally.

Also, evaluate and test different methodologies to see whats working to drive overall business goals and objectives and, most important of all, conversions.

If you are not doing that, it is time for you to refocus. SEO is all about bringing qualified traffic to a site that converts into customers.

Dont be afraid to fail and accept new challenges; thats part of being innovative and well-rounded.

Do your own research. Try to get as much experience as you can with paid search, programmatic, social, and analytics, but dont forget to build skills in leading a team, as well. You need to see the bigger picture, as it is all connected at the leadership level.

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To succeed as an SEO executive, you must be able to hire and build a strong team, listen and be receptive to feedback, and motivate those people who have the potential to be your companys rock stars.

Provide a creative and consultative working environment, and set out a clear path for your employees to advance their careers. Enable them to work on different accounts across various verticals to broaden their experience.

Always be humble and include your team to get their perspectives on each issue, whether that is why they feel traffic may be down, how to improve rankings, how we can win this pitch, etc.

No man is an island. A great leader is only as good as the team he is leading.

Remember, too, that numbers dont lie. Always show results and continue to bring innovative ideas to clients and prospects, even if they sound outlandish.

If you want to move up the ladder, you have to be able to demonstrate how your leadership translates into business results, too.

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Continue working on that plan to grow new business by 20+% year over year, get incremental revenue from existing clients by offering new services, think creatively and be ready to prove it.

Also, if youre lucky enough to write a column for the most prestigious publication in the search industry, definitely go for it.

Being an SEO executive for a leading agency can be a rewarding career. It offers not only longevity but also all of the rewards inherent to helping colleagues grow in their careers and clients reach their key performance indicators year after year.

If you had to choose only a few key areas of focus to drive your career in SEO leadership forward, I would say these are the secrets to my success:

More resources:

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Featured image: Shutterstock/Gorodenkoff

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A Day In The Life Of An SEO Agency Senior Executive - Search Engine Journal

Hotel and Hospitality Management Software Market: Overview

Hoteliers at the global platform are in constant need to ensure the presence of their hotels on different online platforms. The motive of this virtual presence is to attract guests and provide the facility of online booking through hotel websites and some other such sources. This factor is fueling growth opportunities in the hotel and hospitality management software market.

The hotel and hospitality management software market is growing on the back of different factors. For instance, travelers consistently and increasingly undergo different research activities for online booking. The hotel and hospitality management software directly pulls the availability and rates of different rooms to minimize double bookings or booking-related inconvenience to guests.

Daily operations may be performed smoothly with the assistance of hotel and hospitality management software that further boosts growth opportunities in the market. These daily operations include coordinate housekeeping, guest check-ins, point of sale transactions, and reservation management. The hotel and hospitality management software enhances the experience of guests with the use of CRM (customer relationship management).

There are some factors such as virus attacks, power outages, and others that may curtail the growth impetus in the hotel and hospitality management software market.

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Hotel and Hospitality Management Software Market: Key Trends

The constantly changing technology and consumer behavior are anticipated to bring new growth avenues in the hotel and hospitality management software market. Further, this software allows hotel owners and operators to streamline their administrative tasks. The hotel and hospitality management software is anticipated to minimize the operational costs and the expenditure in the tourism industry. Furthermore, the hotel and hospitality management software reduces dependency on different manual processes.

The growing requirement for SaaS-based hotel and hospitality management software is driving growth opportunities in the market. The hotel and hospitality management software is cost-effective because of the low installation cost and maintenance cost. Furthermore, rapid growth in the tourism and hospitality industry is anticipated to develop demand opportunities in the market. Various hoteliers are concentrating to implement strategies and solutions for the enhancement and maintenance of operational efficiencies. This software also helps for the improvement of consumer engagement in the hotel and tourism industry.

Hotel and Hospitality Management Software Market: Competitive Dynamics and Key Developments

The key players serving in the hotel and hospitality management software market adopt different strategies for the maintenance of a competitive edge at the global platform. For instance, Sabre Corporation has announced to launch business travel services in 2018. This is a novel consolidated solution suite, and it provides hoteliers with unlimited access, simplified process, automation, and easy-to-use tools to different travel management companies.

TravelClick has announced a partnership with The GuestBook in 2018. The GuestBook serves as a guest financial rewards network for boutique and independent hotels. The motive of TravelClick for this collaboration is to increase the number of direct bookings for its independent hotels.

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Some of the key players in the hotel and hospitality management software market include:

Hotel and Hospitality Management SoftwareMarket: Regional Assessment

The hotel and hospitality management software market is operating at distant locations at the global platform such as North America, Europe, Asia Pacific, South America, and Middle East & Africa. The growth in the tourism industry has brought lucrative demand avenues in the hotel and hospitality management software market.

Asia Pacific region holds a dominating position in the hotel and hospitality management software market. This growth is on the back of an increasing number of government initiatives for smart hotels such as services, talents, workflows, and different technologies. Furthermore, the growing inclination toward innovative solutions in the hotel and hospitality management software may fuel demand in the market.

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit Bhisey

Head Internet Marketing

Tel: +1-415-520-1050

Website:https://www.tmrresearch.com

Excerpt from:
Hotel and Hospitality Management Software Market Evaluation of Industry Trends, Growth Drivers and Forecast To 2030 | Siemens AG, Oracle Corporation,...

EatFit, one of Indias healthy food platforms, today announced popular actress Mithila Palkar as its brand ambassador for their range of multigrain pizzas. Eatfit is the only national brand in the country offering this unique, wholesome proposition.

EatFit, the flagship brand from the house of Curefoods, has been on a mission to make eating healthy, fun, and sustainable, while curating delicious flavours that suit the Indian palette. It is now looking at launching everyday versions of entertainment food like burgers and pizzas after the phenomenal success of their Kulcha Burgers launched earlier. Now, EatFit is introducing a wide range of multigrain pizzas which will be available in more than 10 cities across India in the next couple of months.

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a household name today. She brings to life a modern yet authentic Indian persona, which is very genuine, happy, and friendly - something millennials and Gen-Z today love and relate to. This very much resonates with EatFit's brand persona which is honestly Indian and committed to delivering wholesome goodness wrapped in authentic Desi flavours all within the fast-food category. EatFit manages to do this without adding any preservatives to their food and using all-natural sauces.

The brand will be launching two ad films featuring Mithila which will run through the first quarter of 2022 during popular sports events and will be further amplified via OTT platforms and social media. These films, conceptualised with EatFits creative agency Purple Mango, will mark the start of a 3-year collaboration between EatFit and Mithila.

Sharing his thoughts on the association,Gokul Kandhi, Business Head, EatFit, said: We are excited for Ms. Mithila to join the team. We hope that this collaboration will paint the brand in a new light that is in alignment with the brand identity we are working to create. Going into 2022, we will be focusing heavily on marketing and advertising activities thatwill be targetedtowards our millennial audience especially those with a strong interest in sports. Mithila is the perfect ambassador to resonate with these target groups. She portrays authenticity and is truly Indian at heart, much like the EatFit brand. We are excited to collaborate further with her on several campaigns.

Speaking about the brand association,Mithila Palkarsaid:I am very excited to join EatFit as their brand ambassador and roll out these new ad films to promote their new range of delicious and healthy multigrain pizzas. I am in awe of their work and passion to bring honest and wholesome food to Indians. This is a great opportunity for me as well to talk more about healthy eating among people that follow me, and I am glad to be an agent in promoting this positive message. What they have created is truly amazing and something that needs to reach more people.

The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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EatFit ropes in Mithila Palkar as brand ambassador for its new range of pizzas - Exchange4Media

The degree of competition is considerably high among the existing vendors in theCanada hosted PBX market. Furthermore, the market exhibits considerable opportunities for the new players to venture in. Considering such high potential for the entry of new players, the hosted PBX market in Canada will witness intensified competition in the near future, prophesized Transparency Market Research (TMR) in a new study.

The vendors in the market are competing through strategic collaborations and even partnerships. Currently, Allstream, Inc., Telus Communications, Bell Canada, Cisco System, Microsoft Corporation, and Mitel Networks Corporation hold dominance in the Canada hosted PBX market. These companies held nearly 54% of the Canada hosted PBX market in 2016. Besides forging new partnerships, these companies are also working towards expanding their offerings to gain competitive advantage. As these strategies are forecast to reflect positively on any companys overall proceeds, they can considerably influence the markets trajectory as well.

According to TMR, the hosted PBX market in Canada will rise at a whopping 18.2% between 2017 and 2025. At this pace, the market will reach US$1.75 bn by the end of 2025, from its valuation of US$398.6 mn in 2016. By application, telecom & IT and BFSI emerged as the two leading segments in the market. Of these, telecom & IT held dominance with a share of just over 20% in the market in 2016. By enterprise size, large enterprises left behind SMEs to emerge as the market lead. By the end of 2017, it is expected to hold over 68.7% of the Canada hosted PBX market based on value.

Steps Adopted by Government to Fuel Growth

The hosted PBX market in Canada is primarily gaining from the countrys progress in deploying wireless services. With the government pulling up its stock to make Canada a leading digital nation by the end of 2017, there could be no dearth of opportunities for the hosted PBX market. said a lead TMR analyst. Considering this target, the government has adopted several initiatives to provide high-quality spectrum to help wireless service providers ensure improved standard of services.

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Integrating the latest technologies is therefore a key aspect observed by organizations across Canada. Among the latest technologies to have forayed in Canada in the last few years, adoption of IP based services have left a lasting impact. The adoption of voice over internet protocol (VoIP) has therefore gained pace in the country. As the hosted PBX technology works on the basis of VoIP, which enables PBX to connect with smartphones, personal computer, and other technologies, proliferation of VoIP will mean lucrative opportunities for the expansion of the hosted PBX market in Canada.

Besides adopting hosted PBX can also help organizations minimize OPEX. Spurred by these factors, the demand for hosted PBX is poised to soar in Canada through the forecast period.

Vulnerability to Cyber-attacks could Hamper Trajectory

On the downside, security concerns related to cloud-connectivity can negatively affect the overall market. The recent incidents of cyber-attack and data breaches have compelled organizations to opt for technologies that are more secure. As VoIP and other streaming media are more vulnerable to these attacks, smaller companies are discouraged from adopting hosted PBX. While this could act against, the market is projected to gain from the rising demand for VoIP with higher bandwidth. As companies look towards maximizing their bandwidth to be able digitally transmit greater volume of data, the demand for hosted PBX will rise in response.

This review is based on a TMR report, titled Hosted PBX Market (Enterprise Size Small and Medium Enterprises (SMEs) and Large Enterprises; End-use Application BFSI, Telecom and IT, Healthcare, Retail, Media and Entertainment, Government, Hospitality, Education, Manufacturing, and Transportation) Canada Industry Analysis, Size, Share, Growth, Trends and Forecast, 2017 2025.

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About us:

Transparency Market Research is a global market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for several decision makers. Our experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

Contact Us:

Rohit Bhisey

Head Internet Marketing

Tel: +1-415-520-1050

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Hosted PBX Market will reach US$1.75 bn by the end of 2025 - Digital Journal

Today's business marketing efforts require an internet presence, an active campaign and a steady attention to the details of your company's internet marketing efforts. Don't let your company get left behind in the marketplace of ideas and sales. UniversalClass offers this terrific introductory course to internet marketing to help you get up to speed on this important and detailed topic.

You don't have to be a computer genius to make internet marketing work for your company, and you don't have to spend a boat load of marketing dollars to have a decent online presence. This course will help you to easily understand the importance of such things as your company's email marketing list, search engine advertising and blogs. You will gain an understanding of how to make your B2B relationships help you to build an increased internet presence and how such relationships help to build your online marketing efforts.

You will walk away from this course with a working knowledge of how to plug your company into social networks, e-books and Adwords. You will know how to implement full SEO for your company's site; what to pay for and where to find good help with it. You will learn how to carve out an internet niche for your company and why that is important to your online success.

This course covers these basics along with link exchanges, expanding business relationships, using your personal network to expand your internet marketing, details important details, and so much more. So, relax, learn and know that at the end of the course you will no longer be intimidated by the technicalities of the web and its marketing avenues; indeed, you will be ready to plunge your company forward into this important marketplace of 21st century capitalism.

There is no doubt about it. In today's marketplace your company has a very limited and local visibility if you do not have an Internet presence. Creating a site or online store is the beginning of your Internet presence and the beginning of your company's ability to market to the international and Internet community. Trying to conduct Internet marketing without a website is like putting flyers on cars parked in your local community and not having a store front to direct them to it simply doesn't work.

Once you set up a website for your company, then you are ready to begin an Internet marketing program that can help your company, its presence, its reputation and its productivity. Select a domain name that reflects your company's name or its major products or services.

When you set up your company's site, you are suddenly visible not only to your local, state or national community, but you are equally exposed to the international community. Your company's increased visibility to the international and national communities can rocket your business to a new level of productivity and sales.

Increased Marketability

Once you have created your company's website and taken the risk of national and international visibility, you are then ready to take advantage of all that exposure by using Internet tools that immediately increase your marketability. For instance, you are suddenly positioned to tap into any number of "social networks".

Do not underestimate the value of these networks. Many business deals begin in the chatrooms and internal contact rooms of these networks. These places can be gold mines not only for increasing your marketability, but also for solving business problems such as vendor and supplier needs. We'll discuss in detail about social networks in this course.

Internet advertising is relatively cheap compared to radio and television spots, and much easier for upstart and young companies to afford. There are also ways to "viral market" which save an enormous amount of your marketing dollars simply by engaging in the details of the Internet. By the end of this course, you should have a comprehensive understanding of how your marketing will work virally in the Internet. Viral marketing is very effective. It is, however, time consuming and slow to start. So you should not expect to be deeply rooted in the Internet overnight using viral methods.

Global Exposure

Never underestimate the power of your company's immediate global exposure. When you set up a site and begin an Internet marketing campaign, you are suddenly thrust into the global marketplace. You are, by definition, marketing your company on an international level. You may not see a global response right away, but it will show up.

Eventually, you will make a decision whether to pay for international marketing exposure or whether to handle international business as it comes. You will decide if the profits offset the costs by a reasonable profit margin and whether you can gain significantly by increasing your international sales. For certain types of companies, the global market will be one to pursue and for others it will become a non-issue. But, the advantage of having an Internet presence and Internet marketing strategy is that you will be positioned to more easily decide your participation in the international market and you will be ready to take opportunity by the horns.

Small & Limited Overhead

Both your website and your Internet marketing represent relatively small and limited overhead in terms of your overall business costs. Websites can be set up for under $500 and maintained for under $300 per year. Internet marketing via search engines can be handled for as little as $150 a month, or you can handle it virally for virtually nothing.

So, even with the more expensive Internet marketing companies, it is very easy to upstart with a small amount of capital and very easy to limit your expenses and your marketing investment. Internet marketing is truly advantageous in the sense of upstart capital and riding out the business time to seeing profitability.

Immediate & Direct Communication with Clients

Through Internet marketing you have an immediate method for communicating directly with your clients and your potential clients. Your website is the one place where everyone who is ever interested in doing business with you can immediately look and refer to find out what you have on sale this week, which discounts are applied to this week's sales, and what is coming up in your marketing efforts. Whether your Internet marketing is focused on Google ads or email marketing, with an Internet presence, suddenly your clients know where to lookand find out what you're up to.

When your clients and prospective clients know where to find you on the Internet, they feel like they have the latest news on your company. They feel like their interests are being attended to and that you're communicating with them in a very responsible fashion. You are relying less on your local store staff to talk to them or sell them your products and allowing them a central place in which to look and get their questions answered at their convenience.

When people can find answers to their questions at any hour of the day or night, they are more inclined to turn into satisfied customers. They are less likely to complain that they "didn't know" something. Your clients will immediately feel like they have the information they need to make a decision without having to pull it out of a store clerk.

Increased Sales & Convenience

In essence, all of these business advantages to Internet marketing add up to increased sales volume and customer convenience. There is an unspoken increase in customer trust when a company "goes online." Your customer quietly sees your company as modern, up-to-date and competitive. You will be more likely seen as being in-touch and worthy of your pricing.

Excerpt from:
Online Course: Internet Marketing Basics - Learn How to ...