Archive for the ‘Internet Marketing’ Category

IBC 2021: Top leaders to share insights on ‘Brands: Capitalizing on change’ – Exchange4Media

The exchange4media Group is hosting the fifth edition of its flagship property, India Brand Conclave 2021, virtually on the 15th of December, 2021 from 2 PM onwards.The Co-Powered By Partners at India Brand Conclave 2021 are ABP News, Colors and Microsoft-InMobi and Dolby is the Associate Partner.The theme of this edition of the summit is Brands: Capitalizing On Change.

The keynote address at the conclave will be delivered by Lalit Agarwal, Founder & MD, V-Mart. The topic for the session is, Pioneering The Retail Revolution In Indias Heartland, and is moderated by Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group. Agarwal founded V-Mart Retail, in 2002 and pioneered the concept of value fashion retailing in Tier II, III, and IV towns in India.

The first special address will be delivered by Gulbahar Taurani, MD & CEO, Philips Domestic Appliances, India Subcontinent on the topic, Need Of The Hour: Capitalizing On Consumer Insights. The brands tagline, Innovation & You, highlights how Philips focus has been on the customer with its products and marketing tailored around the end consumer.

Also delivering the Special Address is Angelo George, CEO, Bisleri International speaks on the topic, Capitalizing On Change During Covid-19. Brand Bisleri is synonymous with bottled water in India and George tells us how the brand innovated and disrupted the category during the pandemic.

Up next is Karthi Marshan, President & Chief Marketing Officer, Kotak Mahindra Groupwho tells us, How An Agile & Adaptable Mindset Aided Kotak Mahindra to Remain on Top Of Consumers' Minds. Demonetisation followed by the pandemic has transformed how consumers interact with the BFSI space in India and how Kotak Mahindra Group has successfully led this change.

Harpic, Lysol, Vanish, Mortein these are just some of the iconic brands in the portfolio of our next speaker, Kapil Pillai, Regional Marketing Director, South Asia - Hygiene, Reckitt. He shares his insights on the topic, Finding Constancy in Variability.

From traditional to new age, our next brand is one that disrupted the jewellery space in India. From its genesis online, CaratLane now boasts of a strong retail arm . Avnish Anand, Co-founder & COO, CaratLane speaks on the topic, Caratlane's Omnichannel Journey Of Helping Customers Express Their Emotions.

Our next brand was started in 2018 with the vision of making financial inclusion a reality for Indian merchants and became a unicorn earlier this year. Dhruv Dhanraj Bahl, Chief Operating Officer, BharatPe shares his insights on, Better Customer Experience: A Game Changer For Companies.

Registration Link:

To register for the India Brand Conclave 2021: Virtual Summit 3.0, click and register on: bit.ly/3ngEasQ

More information on the event can be found on the event microsite:https://e4mevents.com/ibc-2021/

The Agenda for the Indian Brand Conclave is below:

INDIA BRAND CONCLAVE VIRTUAL EDITION - FIFTH EDITION

WEDNESDAY, DECEMBER 15, 2021

AGENDA

THEME: BRANDS: CAPITALIZING ON CHANGE

2: 00 p.m. 2: 15 p.m.

Welcome Address

Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media

2:15 p.m. 2:45 p.m.

Special Address

Need Of The Hour: Capitalizing On Consumer Insights

Gulbahar Taurani,

MD & CEO, Philips Domestic Appliances, India Subcontinent

2:45 p.m. 3:20 p.m.

Keynote Address

Pioneering The Retail Revolution In Indias Heartland

Lalit Agarwal, Founder & MD, V-Mart Retail

Session Chair: Dr. Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and exchange4media Group

3:20 p.m. - 4:15 p.m.

Panel Discussion

Has Marketing Changed from Knowing your Customer to Knowing your Customer Segment?

Deepti Sampat, Vice President Marketing & Ancillary, Vistara

Kunal Bhardwaj,Senior Director - Marketing, UpStox

Maninder Bali, Head of Brand Marketing, Vedantu

Rohit Dosi, Director - MSA Business, InMobi

Vishal Sharma, Head of Marketing, Sleepwell

Session Chair: Preetha Athrey, Head Marketing,TwitterIndia

4:15 p.m. 4:35 p.m.

Speaker Session

Augmented Reality - The New Business Reality'

Prasanna Raman,Business Expansion Lead, Snapchat India

4:35 p.m. 4:55 p.m.

Speaker Session

Better Customer Experience: A Game Changer For Companies

Dhruv Dhanraj Bahl, Chief Operating Officer, BharatPe

4:55 p.m. 5:15 p.m.

Speaker Session

Finding Constancy in Variability

Kapil Pillai, Regional Marketing Director, South Asia - Hygiene, Reckitt

5:15 p.m. 5:35 p.m.

Speaker Session

How Co-Marketing Can Help Build Brand Equity

Sameer Seth, Director, Marketing-India, Dolby Laboratories

5:35 p.m. 6:30 p.m.

Panel Discussion

Is Brand Loyalty Eroding?

Rahul Gandhi, CMO, iD Fresh Foods

Pradnya Popade, Head - Marketing Communications, Samsonite South Asia

Ram Suresh Akella, Executive Director Marketing, Maruti Suzuki India Limited

Dr. Ipsita Chatterjee,Head - Innovation Development & Brand Strategy,Lotus Herbals

Ruchika Gupta, CMO, Luminous Power Technologies

Siddharth Dabhade, Managing Director - India & SAARC, MiQ

Session Chair: Prasad Shejale, Founder & CEO, Logicserve Digital

6:30 p.m. 6: 50: p.m.

Speaker Session

Caratlane's Omnichannel Journey Of Helping Customers Express Their Emotions

Follow this link:
IBC 2021: Top leaders to share insights on 'Brands: Capitalizing on change' - Exchange4Media

BidVertiser – Direct Advertising Network

BidVertiser, Some Numbers

Network Websites

Daily Ad Served

Countries

Monthly Conversions

Direct navigation traffic from expired links, typos or domains. Users are captured and immediately redirected to your landing page, in the active window, while browsing. High-intent users and exceptional conversion rates!

Pops are the new browser windows or tabs showing over or under a currently viewed page. They appear automatically during the browsing session and display your landing page. Drive unmatched awareness with high volume quality traffic!

Push ads are native ads that are sent directly to the users devices, regardless of their browsing session, displayed as an alert message which strongly captures the attention. Think of a new WhatsApp message alert that you receive as effective as that!

In-Page Push ads match the look & feel of the website in which they appear and are displayed as an alert message which strongly captures the attention. Think of a new WhatsApp message alert that you receive as effective as that!

Contextual Pops (Injection Traffic) are injected by browser toolbars and extensions and are triggered by domain names or keywords. Ads are injected as pop ads when the user types in a URL and/or search a keyword. ANY domain name can be targeted and the more popular it is the more traffic will be triggered. Injection Traffic is Great for e-commerce, travel and any merchant-to-merchant campaigns.

Native ads match the look & feel of the website in which they appear and unlike banner ads, they look less like ads and more like part of the editorial flow of the page. Expose your content to a natural flow of engaged visitors!

Here is the original post:
BidVertiser - Direct Advertising Network

European Parliaments IMCO backs limits on tech giants ability to run tracking ads – TechCrunch

In what looks like bad news for adtech giants like Facebook and Google, MEPs in the European Parliament have voted for tougher restrictions on how internet users data can be combined for ad targeting purposes backing a series of amendments to draft legislation thats set to apply to the most powerful platforms on the web.

The Internal Market and Consumer Protection Committee (IMCO) today voted overwhelmingly to support beefed-up consent requirements on the use of personal data for ad targeting within the Digital Markets Act (DMA); and for a complete prohibition on the biggest platforms being able to process the personal data of minors for commercial purposes such as marketing, profiling or behaviorally targeted ads to be added to the draft legislation.

The original Commission proposal for the DMA was notably weak in the area of surveillance business models with the EUs executive targeting the package of measures at other types of digital market abuse, such as self-preferencing and unfair T&Cs for platform developers, which its central competition authority was more familiar with.

The text says that a gatekeeper shall, for its own commercial purposes, and the placement of third-party advertising in its own services, refrain from combining personal data for the purpose of delivering targeted or micro-targeted advertising, except if there is a clear, explicit, renewed, informed consent, in line with the General Data Protection Regulation, IMCO writes in a press release. In particular, personal data of minors shall not be processed for commercial purposes, such as direct marketing, profiling and behaviourally targeted advertising.

Its fair to say that adtech giants are masters of manipulating user consent at scale through the use of techniques like A/B testing and dark pattern design so beefed-up consent requirements (for adults) arent likely to offer as much of a barrier against ad-targeting abuse as the committee seems to think they might.

Although if Facebook was finally forced to offer an actual opt-out of tracking ads that would still be a major win (as it doesnt currently give users any choice over being surveilled and profiled for ads).

However the stipulation that children should be totally protected from commercial stuff like profiling and behavioral ads is potentially a lot more problematic for the likes of Facebook and Google given the general lack of robust age assurance across the entire internet.

It suggests that if this partial prohibition makes it into EU law, adtech platforms may end up deciding its less legally risky to turn off tracking-based ads altogether (in favor of using alternatives that dont require processing users personal data, such as contextual targeting) versus trying to correctly age-verify their entire user base in order to firewall only minors eyeballs from behavioral ads.

At the very least, such a ban could present big (ad)tech with a compliance headache and more work for their armies of in-house lawyers though MEPs have not proposed to torpedo their entire surveillance business model at this juncture.

In recent months a number of parliamentarians have been pushing for just that: An outright ban on tracking-based advertising period to be included, as an amendment, to another pan-EU digital regulation thats yet to be voted on by the committee (aka the Digital Services Act; DSA).

However IMCO does not look likely to go so far in amending either legislative package despite a call this week by the European Data Protection Board for the bloc to move toward a total ban on behavioral ads given the risks posed to citizens fundamental rights.

The European Parliament is in the process of finalizing its negotiating mandate on one of the aforementioned digital reforms aka, the DMA which is set to apply to internet platforms that have amassed market power by occupying a so-called gatekeeping role as online intermediaries, typically giving them a high degree of market leverage over consumers and other digital businesses.

Critics argue this can lead to abusive behaviors that negatively impact consumers (in areas like privacy) while also chilling fair competition and impeding genuine innovation (including in business models).

For this subset of powerful platforms, the DMA which was presented as a legislative proposal at the end of last year will apply a list of pre-emptive dos and donts in an attempt to rebalance digital markets that have become dominated by a handful of (largely) U.S.-based giants.

EU lawmakers argue the regulation is necessary to respond to evidence that digital markets are prone to tipping and unfair practices as a result of asymmetrical dynamics such as network effects, big data and winner takes all investor strategies.

Under the EUs co-legislative process, once the Commission proposes legislation the European Parliament (consisting of directly elected MEPs) and the Council (the body that represents Member States governments) must adopt their own negotiating mandates and then attempt to reach consensus meaning theres always scope for changes to the original draft, as well as a long period where lobbying pressure can be brought to bear to try to influence the final shape of the law.

The IMCO committee vote this morning will be followed by a plenary vote in the European Parliament next month to confirm MEPs negotiating mandate before the baton passes to the Council next year. There trilogue negotiations, between the Parliament, Commission and Member States governments, are slated to start under the French presidency in the first semester of 2022. Which means more jockeying, horse-trading and opportunities for corporate lobbying lie ahead. And (likely) many months before any vote to approve a final DMA text.

Still, MEPs push to strengthen the tech giant-targeting package is notable nonetheless.

A second flagship digital update, the DSA, which will apply more broadly to digital services dealing with issues like illegal content and algorithmic recommendations is still being debated by MEPs and committee votes like IMCOs remain outstanding.

So the DMA has passed through parliamentary debate relatively quickly (versus the DSA), suggesting theres political consensus (and appetite) to rein in tech giants.

In its press release summarizing the DMA amendments, rapporteurAndreas Schwab (of the EPP and DE political grouping) made this point, loud and clear, writing: The EU stands for competition on the merits, but we do not want bigger companies getting bigger and bigger without getting any better and at the expense of consumers and the European economy. Today, it is clear that competition rules alone cannot address all the problems we are facing with tech giants and their ability to set the rules by engaging in unfair business practices. The Digital Markets Act will rule out these practices, sending a strong signal to all consumers and businesses in the Single Market: rules are set by the co-legislators, not private companies!

In other interesting tweaks, the committee has voted to expand the scope of the DMA to cover not just online intermediation services, social networks, search engines, operating systems, online advertising services, cloud computing and video-sharing services (i.e. where those platforms meet the relevant criteria to be designated gatekeepers) but also add in web browsers (hi Google Chrome!), virtual assistants (Ok Google; hey Siri!) and connected TV (hi, Android TV) too.

On gatekeeper criteria, MEPs backed an increase in the quantitative thresholds for a company to fall under scope to 8 billion in annual turnover in the European Economic Area; and a market capitalisation of 80 billion.

The sorts of tech giants who would qualify based on that turnover and market cap alone (NB: other criteria would also apply) include the usual suspects of Apple, Amazon, Meta (Facebook), Google, Microsoft, etc. but also potentially the European booking platform, Booking.com.

Although the raised threshold may keep another European gatekeeper, music streaming giant Spotify, out of scope.

MEPs supported the additional criteria for a platform to qualify as a gatekeeper and fall under scope of the DMA of: Namely, providing a core platform service in at least three EU countries; having at least 45 million monthly end users and 10,000+ business users. The committee also noted their support that these thresholds do not prevent the Commission from designating other companies as gatekeepers when they meet certain conditions.

In other changes, the committee backed adding new provisions around the interoperability of services, such as for number-independent interpersonal communication services and social network services.

And making an intervention on so-called killer acquisitions MEPs voted for the Commission to have powers to impose structural or behavioural remedies where gatekeepers have engaged in systematic non-compliance.

The approved text foresees in particular the possibility for the Commission to restrict gatekeepers from making acquisitions in areas relevant to the DMA in order to remedy or prevent further damage to the internal market. Gatekeepers would also be obliged to inform the Commission of any intended concentration, they note on that.

The committee backed a centralized enforcement role for the Commission while adding some clarifications around the role of national competition authorities.

Failures of enforcement have been a major bone of contention around the EUs flagship data protection regime, the GDPR, which allows for enforcement to be devolved to Member States but also for forum shopping and gaming of the system as a couple of EU countries have outsized concentrations of tech giants on their soil and have been critized as bottlenecks to effective GDPR enforcement.

(Only today, for example, Irelands Data Protection Commission has been hit with a criminal complaint accusing it of procedural blackmail in an attempt to gag complainants in a way that benefits tech giants like Facebook )

On sanctions for gatekeepers which break the DMA rules, MEPs want the Commission to impose fines of not less than 4% and not exceeding 20% of total worldwide turnover in the preceding financial year which, in the case of adtech giants Facebooks and Googles full year 2020 revenue would allow for theoretical sanctions in the $3.4 billion-$17.2 billion and $7.2 billion-$36.3 billion range, respectively.

Which would be a significant step up on the sorts of regulatory sanctions tech giants have faced to date in the EU.

Facebook has yet to face any fines under GDPR, for example over three years since it came into application, despite facing numerous complaints. (Although Facebook-owned WhatsApp was recently fined $267 million for transparency failures.)

While Google received an early $57 million GDPR from France before it moved users to fall under Irelands legal jurisdiction where its adtech has been under formal investigation since 2019 (without any decisions/sanctions as yet).

Mountain View has also faced a number of penalties elsewhere in Europe, though with France again leading the charge and slapping Google with a $120 million fine for dropping tracking cookies without consent (under the EU ePrivacy Directive) last year.

Its competition watchdog has also gone after Google issuing a $268 million penalty this summer for adtech abuses and a $592 million sanction (also this summer) related to requirements to negotiate licensing fees with news publishers over content reuse.

Its interesting to imagine such stings as a mere amuse-bouche compared to the sanctions EU lawmakers want to be able to hand out under the DMA.

See the original post here:
European Parliaments IMCO backs limits on tech giants ability to run tracking ads - TechCrunch

How Vivo PKL empowers brands to build a strong association in the consumers minds – Exchange4Media

The Kabaddi league is a marketers delight when it comes to the opportunities it offers brands to innovate across touchpoints such as TV broadcast, on-ground and social media.Now with its return after a two-year hiatus on 22nd December, brands with a penchant for innovation are literally getting a golden ticket to fast-track their consumers progress through the various stages of the brand adoption lifecycle.

Across seasons, several advertisers have leveraged Kabaddi superstars to drive brand messages on-air and on digital media to build an association. Gillettes Break the Beard Campaign or AMFIs Mutual Funds Sahi Hai integrations with PKL stars are memorable examples.

On-ground activations closer to action and ad delivery in a highly engaged environment such as the high-octane arena of Kabaddi have given brands the superpower to change viewer behaviour in relation to their brand.

In a short span, PKL has not only provided brands with reach but also garnered high-quality attention and emotional engagement of the viewers. The higher the attention and emotional engagement, the more effective a brands campaign proves to be with lesser planned GRPs. Moreover, watching ads in a highly engaged environment increases an ad films ability to change viewer behaviour in relation to a brand.

What follows next is the ease to drive top of the funnel outcomes, boosting brand adoption through the four key stages of Awareness, Affinity, Advocacy and Preference. Sponsorship associations in PKL have empowered brands to succeed in each of these four stages, making the league exceptionally valuable across lifecycles and categories.

A case in point is Gillettes dual approach of leveraging Vivo PKLs superstar talent and LED perimeter branding to jointly drive innovation and impact.

Numbers reveal that a leading brand received as high as 28% more brand engagement, 32% brand affinity, 74% brand advocacy and 27% uplift on their key brand metrics showcasing the kind of associative value marketers can hope to achieve through their association with the upcoming season of PKL.

Another sponsor brand garnered incredible results associating with PKL, indexing a massive 113% rise in brand advocacy, 41% increase in brand affinity and 55% growth in brand consideration. Topping it off with a consolidated uplift of 47% across key parameters in the brand adoption lifecycle.

Such encouraging metrics reiterate the power of the VIVO PKL as a platform offering a treasure-trove of impactful associative value to brands and its rewards across different channels, lifecycles and KPIs within the sales funnel. Its comeback after two years has opened the floodgates of high impacting and unmissable opportunities which, can at best be described as monumental.

Let the games begin!

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

Go here to read the rest:
How Vivo PKL empowers brands to build a strong association in the consumers minds - Exchange4Media

Best Social Media Campaigns to Be Named by Web Marketing Association – IT News Online

PR.com2021-11-22

Boston, MA November 22, 2021 --(PR.com)-- The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 20th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at http://www.IACAward.org before the deadline of January 30, 2022.

Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding, said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.

The 2022 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In 2021, Norwegian Cruise Line was Best of Show Social Media for their Staycation Social Campaign.

Other past Best of Show Winners in the Social Media category include:

2020 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care2019 Wild Turkey: 101 Years, No Apologies won by Heat2018 Rip It Social Media won by TMV Group2017 Put a Price on your Precious won by These Days2016 Ask Pharma won by Atmosphere Proximity2015 Which Career Character Are You? AT&T Quiz won by AT&T - Jennifer Terry-Tharp2014 The Walking Dead Chop Shop won by INNOCEAN USA2013 Revlon Expression Experiment won by VML2012 The Source Code Mission won by The Visionaire Group2011 Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile AppsEmail message campaignWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Online applicationsIntegrated ad campaignRich media adsOnline VideoVoice Skills and ActionsOnline newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Judging for the IAC Awards will take place in February, 2022. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

The 20th Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences and iContact.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

Read the full story here: https://www.pr.com/press-release/843019

Press Release Distributed by PR.com

Read this article:
Best Social Media Campaigns to Be Named by Web Marketing Association - IT News Online