Mediaboss Marketing

The upcoming India versus New Zealand series scheduled to begin tomorrow promises to be a riveting duel between the two sides, especially on the back of the recently concluded T20 Cricket World Cup. The series, which begins tomorrow on November 17 and concludes on December 7, also marks the return of bilateral tournaments on Indian soil after almost eight months, giving Indian viewers and advertisers plenty of reasons to celebrate. Payback too looks very much on the cards as the men in blue gear up to avenge their recent losses to New Zealand. The Kiwi side will be touring India for three T20 fixtures and two test matches, which will be broadcast on the Star Sports network.

With a billion hopes pinned on the Indian side, viewership for the India-NZ series looks set to hit new records, which is why advertisers want in on the action. The series already has nine advertisers on board, with both established as well as emerging brands aiming to leverage the platforms reach. Emerging brands like UNext, an ed-tech brand, have also chosen to associate with the series to drive large-scale brand awareness in a short span of time.

Speaking about the brands decision to advertise during the bilateral series, Kiran Kumar Rajendran, Head of Marketing, UNext Learning elaborates, International cricket involving India always offers unparalleled mass reach for pan-India brands and consumers are receptive to advertisement messaging in between overs. Very few formats offer this window for a brand to effectively communicate a message to a large audience. UNext is focussed on the online higher education ecosystem and we find this a great medium to get our consumer proposition across.

Associating with live cricket events has the best medium to create brand cut-through for advertisers especially in an emerging category with many new players looking to increase their share of voice. Cricket not only provides a strong share of voice but also creates instant top-of-mind consumer recall for early-stage brands competing for the top of funnel objectives.

Speaking of UNexts marketing campaign, Ambrish Sinha, CEO, UNext Learning said, Our ad films aim to ease concerns around improving access, increasing affordability, providing good quality content & pedagogy, and enhancing outcomes for the learner community in the online higher education space. The brand is keen to leverage the bilateral series in creating awareness around the aforementioned objectives central to the brands ethos.

Emerging advertisers and cricket

The last couple of years have witnessed a drastic change in the cricket economy, points out Kishan Kumar Shyamalan, Chief Growth Officer, Wavemaker India as he lends some perspective on this new crop of advertisers that is leveraging the might and reach of the sport to reach consumers at scale. The usual suspects who drove cricket broadcast in the last two and half decades have all been replaced by new protagonists from what we call the digital or new economy. These include categories like gaming and fantasy leagues, crypto, fintech, digi wallets, new-age accessories, wellness tech, edutech, retail tech etc., he says, adding that these brands have taken the best of the old school marketing and crafted their own new rules.

Shyamalan also finds it most interesting to observe the pace and agility of these advertisers in building brands at large scale. He notes, All these companies are in a hurry to build national brands with near-universal awareness. Most of them use two big pillars in doing this a quirky/edgy/catchy communication and a large platform to take that across to billions! And that's where cricket comes into the picture. Cricket is that shortcut to pan-India fame and acceptance. And it doesn't matter if it is a high-profile series like IPL and T20 World Cup or a bilateral series! Just like search, cricket is also now an always-on affair for these brands because if I need to sell every day, I need to remind a lot of people every day! This is evident from the kind of success brands like Byjus, Cred, Dream11 and Swiggy have seen from both big-ticket tournaments as well as bilateral series.

An action-packed calendar ahead

The India-NZ series also marks the start of an exciting cricket calendar for Indian cricket, with major tournaments and various crucial bilateral series lined up for 2021-22. The team will be touring South Africa for three tests, three ODI games and four T20Is shortly after the home series against New Zealand. This will be followed by two more home series against the West Indies and Sri Lanka, with the Vivo IPL lined up for April next year in India. The tail end of 2022 will see the men in blue compete in the Asia Cup as a precursor to the ICC mens T20 World Cup 2022 in Australia, which means the next 12 months hold riveting cricket action for fans and brands alike. It will be interesting to see how these new economy advertisers capitalise on the upcoming tournaments to build reach and brand equity.

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Why emerging brands are betting big on the India-New Zealand home series - Exchange4Media

SAN JOSE (PRWEB) November 15, 2021

Click Track Marketing will be launching a new website in November that will make it easy for local businesses to audit their current local listings and submit business information to maximize exposure on local search results.

Dedicated to helping local businesses get the most out of their digital marketing strategies, Click Track Marketing designed the new site from the ground up with local business owners, digital marketing savvy or otherwise, in mind.

The site will contain intuitive tools for developing effective marketing plans and strategies. It will provide a roadmap for customers to:

Local SEO can ensure a company maximizes its online presence to steer as many potential customers as possible to their restaurant, bar or physical store. A successful local presence online can ensure success, even in a difficult business environment.

4 in 5 consumers use Google to find local businesses. Does your business show up in local search results?

Developing a successful strategy, though, should not require an advanced degree in internet marketing. According to Click Track Marketing founder David Esau, it does not. But, there are proven tactics that will positively impact your business anyone can succeed at or we can assist with.

By using the tools and information available on the new Click Track Marketing website, an owner will be able to ensure that when someone searches for similar products and services their business offers, the chances of showing up in the search results will rise dramatically. When someone searches for restaurants near me, any restaurant owner with new customer growth in mind would want to show up near the top of Google search results. People make decisions before even leaving the house and business begins online, which is why we highly recommend investing in Local SEO.

David Esau spent two years prior to starting Click Track Marketing working at Google and mastered the art of being able to position a business to get the most for their online marketing investment. You will even be able to calculate ROI with the SEO ROI calculator on the site. Just enter your average ticket and the tool handles the rest.

The Click Track Marketing website is scheduled to be up and running by the middle of November. It promises to provide comprehensive digital marketing guidance and support for local restaurants, bars, and small business owners who are trying to build a strong local clientele.

Check out the new site (mid-November) and contact David Esau from Click Track Marketing today if you want to generate NEW customers and grow your local business.

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Beyond Commerce Reports 4% Increase in Revenue and Reduced Operating Loss for its Q3 2021ACCESSWIRE2021-11-15

LAS VEGAS, NV / ACCESSWIRE / November 15, 2021 / Beyond Commerce, Inc. (OTC PINK:BYOC) (the "Company"), a provider of B2B internet marketing analytics, technologies and services, today announced the Company's financial results for the third quarter ended September 30, 2021 ("Q3 2021").

Key Financial Highlights for Q3 2021 (compared with Q3 2020)

Management Commentary

Geordan Pursglove, Beyond Commerce's Chief Executive Officer, stated, "We are beginning to see our Service 800 clients increase their activity with us. While renewals had been strong over the past year, the revenue impact was delayed due to the pandemic and general business slowdown. Our team remains active in identifying growth opportunities that are both organic and acquisitive. We continue to analyze varying opportunities to increase our shareholder value over the long-term."

Financial Results for the Three Months Ended September 30, 2021:

Financial Results for the Nine Months Ended September 30, 2021:

About Beyond Commerce, Inc.

Beyond Commerce, Inc. (OTC Pink: BYOC) is focused on business combinations of "big data" companies in global B2B internet marketing analytics, technologies and services. The Company's objective is to develop and deploy disruptive strategic software technology that will build on organic growth potential and to exploit cross-selling opportunities. Beyond Commerce plans to offer a cohesive global digital product and services platform to provide clients with a single point of contact for their big data, marketing and related sales initiatives. For additional information, please visit: https://beyondcommerceinc.com and https://www.service800.com and

Twitter: @incbyocFacebook: fb.me/incbyoc

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, which are subject to the "safe harbor" created by those sections for such statements. All statements other than statements of historical fact are forward-looking statements, which are often indicated by terms such as "anticipate," "believe," "could," "design," "estimate," "except," "forecast," "goal," "intend," "look forward to," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would," or the negatives or other tense of such terms and other similar expressions intended to identify forward-looking statements and similar expressions. We use forward-looking statements relate to future events or future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially different from any future results, levels or activity, performance or achievements expressed or implied by these forward-looking statements.

Contact Information:investors@beyondcommerceinc.comp702-675-8022

SOURCE: Beyond Commerce, Inc.

View source version on accesswire.com: https://www.accesswire.com/672838/Beyond-Commerce-Reports-4-Increase-in-Revenue-and-Reduced-Operating-Loss-for-its-Q3-2021

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Beyond Commerce Reports 4% Increase in Revenue and Reduced Operating Loss for its Q3 2021 - IT News Online

The seventh session of the e4ms Digital 40 under 40 Summit observed panelists who shared their insights on how the last 20 plus months have impacted digital marketing, the next phase of digital marketing, and some technology innovations to watch out for. The panelists of the session were Karan Rajpal, Head of Digital Marketing at Dalmia Cement; Ashima Kakar, Head Marketing at NLB Technologies; Archana Aggarwal, VP- Media at Airtel; and Rajiv Dubey, Senior General Manager - Head of Media at Dabur India Limited. Neel Pandya, CEO APAC - Pyxis One had chaired the session.

The session started with Pandya asking the panel to define Digital Marketing in their own words and their experience. To this, Rajpal said, Digital Marketing is an opportunity to tell the truth over and over again and your truth becomes your consumers truth as well. Dubey added, This is something which everybody can do. Marketing is something for which. If you want to do any business you can enhance them by digital marketing.

Pandya further questioned about the elderly audience moving into digital or the brands switching to youngsters as the target audience in digital marketing to which Dubey said, I think everybody is aware of digital media. If you go to rural areas and if you talk to people and ask them how do they use smartphones or whether they watch television or nor, then they will say that they know how to operate them. As far as we are concerned, what we look at is the trends into context into marketing. You look at the trend, you look at the right context and then you market it to people. That is how our journey starts and ends.

Speaking on how digital marketing is seeing a different side of an angle when the marketing is B2B or B2C, Rajpal said, Cement has usually been B2C. To each of the people, digital marketing is catching up. Across the entire consumption cycle, whatever it is that you buy, today it is almost in normal and natural behaviour to look for it online. Cement is a very low involvement product. It is not sold online or by e-commerce. Over the past 2 years, digital was a good thing to do for many people but there were atleast two elongated periods because of the pandemic where people could not get out. So a lot of these people are now checking online and seeing whether they can get it online or not. I think that from the moment a consumer has thought to buy the cement, how quickly can my person reach out to them and if I can do that well over time, that is the short-term goal for me. The markets mature as the consumer matures.

Aggarwal spoke about the difference between people wanting to move to digital marketing and people wanting to know about digital marketing or the need for digital marketing where she said, I think over time and with all the experiments that are done, everybody in the company has started realizing that what you are trying to do in conjunction with your performance. You cant do one aspect and not to other things. So we have also got into advocacy and influencer marketing. We have introduced a lot of things in last one year and we also track how many consumers are calling the call centers and how many are going to the app for their queries. Till the industry evolves to actually coming together on a platform saying this is the attribution models we should follow and it would be different for different industries. From ROI stand, we look at these things and now we are recently investing into lots of work in terms of platform understanding the reach of digital reach.

Kakar talked about her current and past learnings in core and digital marketing. She said, I think for me, the most interesting understanding over the last one month of the transition at Tech Mahindra which is a 5 billion-dollar company, and NLB which is a 500 million dollar company, the sensitivity to digital is far more and I think its the emerging businesses that are rising themselves to the need of the digital form of quicker. I think it is also owing to the new age entrepreneurship as they use digital therefore they understand the giving of this platform in an easier way. Also, the whole dynamic of the company is changing. The need to able to reach out to the customer in the most relevant way shows that the consumer today is looking for intimation at all times.

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ESFI joins hands with MPL Sports Foundation & Power as sponsors for Indian Team

The 13th Esports World Championships will be held from November 16-20

MPL Sports Foundation and sport wear brand from Bata, Power has joined hands with Esports Federation of India (ESFI) to support the Indian Team participating in the Finals of the 13th Esports World Championship in Israel.

Competing for national pride and a prize pool of USD 50,000, the multi-game event will feature four official games titles including DOTA 2, Counter-Strike: Global Offensive, Tekken 7 and eFootball 2022 and one promoted title, Audition. The championship to be held from November 16-20 will see a seven member Indian team competing in three gaming categories.

While welcoming MPL Sports Foundation and Power, Vinod Kumar Tiwari, President, Esports Federation of India said, We are pleased to have MPL Sports Foundation and Power as title sponsor and sneaker partner respectively for our gamers who are participating in a prestigious tournament like the World Championship. It is a very heartening and encouraging to see these gamers with diverse backgrounds representing India at the biggest stage in the world and I hope we will be able to win medals and bring glory for the country.

Following a series of regional qualification rounds including the South Asian as well as the Asia qualifiers; 7 countries from Asia have advance to the World stage. The Asian nations competing at 13th IESF Esports World Championship are Republic of Korea, Mongolia, India, Sri Lanka, Philippines, Thailand and Vietnam.

Our aim with the MPL Sports Foundation is to democratise opportunities in esports and make it more accessible to our vastly talented youth. In line with this commitment, we are honoured to partner with the Esports Federation of India (ESFI) to support our athletes who will represent India at the 13th Esports World Championship. We hope that this is the beginning of along-standing partnership with ESFI which has been doing stellar work in building and developing the esports ecosystem in India. said Sai Srinivas, Trustee, MPL Sports Foundation

Being one of the first non-virtual Esports events since the pandemic, the Israeli city of Eilat is set to play host as it welcomes 500 Esports athletes from 85 nations travelling for the illustrious fixture.

As a consumer centric brand, Bata has always focused on the emerging and popular trends among the youth. The growth story of esports in India, augmented by the boom induced in the last 2 years, has been very intriguing. Today, youth is a large part of any successful brands journey and this platform is a great way to engage with them. We are excited to have partnered with the Esports Federation of India as sponsors for the upcoming 13th Esports World Championship happening in Israel that caters to and engages hugely with this segment. We look forward to this collaboration as we move ahead in this partnership to promote esports amidst the Indian sport fan base. We look forward to this collaboration as we increase our sneaker portfolio with brands like Power & North Star relevant for the youth. said Gunjan Shah, MD & CEO, Bata.

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ESFI joins hands with MPL Sports Foundation & Power as sponsors for Indian Team - Exchange4Media