Mediaboss Marketing

Real estate developer Godrej Properties Ltd. announced the launch of its digital brand campaign Everyday Joys- Jahaan Khushiyan Badi Hoti Hai. The campaign introduces GPLs purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

GPL has created three digital video commercials, whichcapture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories. While the landmark milestones in life happen occasionally, the everyday joyful moments are what keep us going. Everyone has their favourite corner, their daily routines and their ideal family moments at home and the films try to capture these moments.

Commenting on the campaign, Mohit Malhotra, MD & CEO, Godrej Properties, said, Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the Everyday Joys campaign. With these films, we are asking the viewers topause and savour the little moments of joy, and realise that this is what a home is all about -a place where everyday joys have no limits.

These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

Sharing his thoughts on this campaign, Anurag Agnihotri, Managing Partner - Creative (West), Ogilvy India, said, Inspired by the beautiful Purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These arent life changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign off Jahaan Khushiyaan Badi Hoti Hain.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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'Home - a place where everyday joys have no limits,' says Godrej properties in new ad - Exchange4Media

MILWAUKEE, Nov. 16, 2021 /PRNewswire/ -- "We are extremely excited about this development and look forward to welcoming the Alkon family of clients to the SunAnt family," says Matt Collins, Partner and General Manager of SunAnt Interactive. "We identified the opportunity with Alkon Consulting early in the summer. The closer we examined the opportunity, the more convinced we were. We have remained true to our growth-by-referral and acquisition model, so any time we can add successful businesses/clients to our book of business, we are quick to do so. Alkon has been a well-run and well-respected company for just about two decades and philosophically-aligned with our commitment to honesty and expert client care. It's a perfect fit for sure."

SunAnt Interactive has been servicing web development, hostingand internet marketing clients since 2009. When asked what the future holds for SunAnt, Damon Padovano, Partner and ITO responds, "We don't have any sales people, so we depend on referrals and acquisitions. The key to acquiring a new book of business is identification and lots of discovery and a smooth transition plan. Alkon is a great addition for us and we are really excited."

Anthony Bodden, Partner and Director of Search Marketing adds, "Another great aspect of this deal is that the majority of Alkon's clients are within striking distance of our Indiana office in Greensburg. So, strengthening our Indiana/Illinois presence is also a great development."

SunAnt Interactive, founded in 2009, is a web development and internet marketing company that builds websites, creates digital marketing strategies, provides top-notch hosting services and offers cost-effective maintenance plans. SunAnt also works behind the scenes to provide white label services for agencies. Headquartered in Milwaukee, WI, they are "100% American Made" serving clients throughout the US.

Get an Online Strategy. Get It Done Right. Get Results. For more information, please visit http://www.sunant.com.

Contacts:Matt CollinsPartner and General Manager [emailprotected]Ph: 262-641-2613 x2

Natalie BurnsideMarketing Director [emailprotected]Ph: 262-641-2613 x4

SOURCE SunAnt Interactive, LLC

SunAnt Interactive | Milwaukee Web Design & SEO Company

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SunAnt Interactive, LLC, a Website Design and Internet Marketing Company Located in Milwaukee, WI, Has Acquired Alkon Consulting Group, Inc. of...

When it comes to branding, a brand name is key. According to Salmon Haqqi, business finance auditor from a UK-based price comparison website, money.co.uk, a brand's name can be one of the core pillars that will determine the popularity and success of a business. Therefore, aspiring entrepreneurs must consider carefully when choosing a brand name for a new business. In fact, Haqqi added that there are some fundamentals to keep in mind when doing so.

Given that the brand name must be distinctive in order to stand out from the competitors, entrepreneurs and businesses need to be aware that the brand name must not be too difficult to say or spell.

This is especially important in the eCommerce age, as it can be easily identifiable online by consumers.

Once the brand name is decided, the visuals for the logos come in. Equally important as the name choosing process, the brand name has to be clearly communicated through colours, icons, and logos.

Using online analytics tools to find some of the most misspelled brand names on the internet, the study found that Hyundai is one of the most misspelled brands with an average of 605,000 incorrect global online searches per month. Instead, the common search variation for the automobile manufacturer includes more than 500,000 searches on "Hundai" and 24,000 searches on "Hiundai".

Coming in second place with an average of 365,000 incorrect searches was the Italian brand manufacturer of luxury sports car and SUVs,Lamborghini. In fact, users who were conducting searches for the luxury sports car brand are misspelling it as "Lamborgini" with 351,000 monthly searches. Some users have also spelled the sports car brand as "Lambogini", with 14,000 searches.Ferrari is in third position. The misspelled "Ferari" is searched online an average 123,000 times a month.

Liquor brands are also falling victim to a misspelling on the user front. For instance, french cognac producer, Hennessy came in fourth place with most users misspelling it as "Henessy", "Hennesy", Henesy" with a combined monthly search of 95,100. Whereas Dutch beer producer,Heineken, came in with 90,000 monthly searches, with most users spelling it as "Heinken".

Interestingly, clothing company, Uniqlo was also on the list, coming in in ninth place.The company which originated from Japan is erroneously searched online with an average of58,600 times every month. The error-filled Uniqlo searches include "Uniclo" with 55,000 monthly searches, "Unilo" with 2,100 monthly searches and "Uniql" at 1,500 monthly searches.

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Photo courtesy: 123RFRelated articles:Do you recognise these 6 reinvented logos?Facebook reported to rebrand. But will it really help rescue its image?Facebook confirms rebrand of parent company to Meta, industry and consumers reactSingapore Airlines unveils new 'batik-inspired' sonic branding Visa refreshes branding to show it is more than a credit card companyMaybank drops catchy sonic branding to humanise brand

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The most misspelt brands on the Internet - Marketing Interactive

As the dust starts to settle on 2021, we reveal the trends and recalibrations at play in the global media industry, and some predictions for the coming year.

In many parts of the world, restrictions have loosened; the early stages of economic recovery have begun; and in media, where we have witnessed some rebalancing of investment across channels, growth is forecast.

Our Media Trends and Predictions 2022 report gives a definitive view of coming industry trends. Focused on five key themes, weve identified both risks and opportunities for 2022 in full expectation that it will be a critical year for most.

From audience attitudes to commercial models, changes on multiple fronts show theres still plenty to surprise in medias most dynamic market.

Tracking cookies underpin the free internet model, so what happens once theyre gone? These are the trends and upcoming solutions that signal a major overhaul of online marketing.

From commerce to cookies, the world is changing and so too are advertisers attitudes towards data.

The pandemic saw many brands turn to performance-based strategies to survive, but after stunning growth comes a host of challenges in worlds both real and invented.

Now that we have a clearer picture of how the pandemic is shaping society, attitudes and behaviours, we must use what we know to plan for new challenges...

The report, available to download here, aims to offer a clear view of the media world to help guide our clients through a period of recovery and innovation. It explores findings that can help build richer connections with audiences to drive business growth through 2022 and beyond.

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2022 media outlook: A re-modelling of the commercial internet, and a rebalancing of spend - Kantar UK Insights

The global Digital Advertising market is surging to unfathomable heights, thanks to continued industry growth and rising disposable income levels. Due to economic conditions, the global Digital Advertising market has seen a boom in demand and supply in recent years. The demand is predicted to skyrocket during the forecasted timeframe. Everything has had an impact on industrial progress, from the impact of Covid-19 to the rise of e-commerce. The industry trends are examined in order to forecast how much growth will occur throughout the forecasted period.

Request a sample of Digital Advertising Market report @ https://www.orbisresearch.com/contacts/request-sample/5790344?utm_source=vi

The global Digital Advertising market report is entirely based on accurate and reliable information acquired from reputable sources. Before being utilised in the report, the data is reviewed for any erroneous or fake information. The material is given in a straightforward manner that anyone can comprehend. The reports goal is to give readers a thorough picture of the global Digital Advertising industry. A team of professionals checks and approves all of the information submitted in order to accomplish this. The market study serves as a comprehensive industry guide. The goal is to present the report reader with as much accurate and helpful information as possible.

The analysis of the Digital Advertising market, as well as industry trends, is included in the research report. The growth in the supply and demand cycle in the market is facilitated by the in-depth analysis of the industry. The research also investigates the primary variables influencing the industrys growth in order to focus on them and other relevant issues in greater depth. The global Digital Advertising market study discusses numerous drivers for this industrys growth in detail. The report also highlights the challenges prevailing in the Digital Advertising industry.

Leading players of Digital Advertising Market including:

Major Companies CoveredAlibaba Group Holding LimitedAdster CreativeAcxiom CorporationPBJ MarketingiProspectDentsu Aegis NetworkTopspot Internet MarketingIBM iXConversant, Inc.Amazon.com, Inc.PwC Digital ServiceBoostabilityThrive Internet Marketing AgencyDisruptive AdvertisingWebFX97 SwitchWeb Net CreativesAccenture InteractiveBaidu, Inc.

Browse the complete report @ https://www.orbisresearch.com/reports/index/digital-advertising-market-global-analysis-2021-2028-insights-on-leading-players-type-applications-regions-and-future-opportunities?utm_source=vi

Similarly, the study examines the important companies and their roles in the market to gain a better understanding of their financial position. To create their personal presence in the market, newcomers or approaching enterprises might apply existing business tactics and improvise according to their convenience. The Digital Advertising market is also broken down into segments in the research. The market is segmented by geography, product, and other factors. All of these minor data will aid organisations in assessing their position and formulating appropriate plans.

Digital Advertising market Segmentation by Type:

Major Types CoveredDesktopMobileDigital Billboard

Digital Advertising market Segmentation by Application:

Major Applications CoveredPetsFood & DrinkFamily & ParentingTravelTechnology B2C B2CStyle & FashionHome & GardenFinance & InsuranceCPGBusinessEducationAutomotiveSportsHealth & FitnessTechnology B2B

Market segment by Region/Country including:

Make an enquiry of this report @ https://www.orbisresearch.com/contacts/enquiry-before-buying/5790344?utm_source=vi

Table of Contents:Chapter One: Market Overview1.1 Market Introduction1.2 Research Scope1.3 Research Methodology1.3.1 Primary Sources1.3.2 Secondary SourcesChapter Two: Executive SummaryChapter Three: Market Outlook3.1 Introduction3.2 Drivers3.3 Restraints3. 4 Opportunities3.5 ThreatsChapter Four: Market Type OverviewChapter Five: Application OverviewChapter Six: Digital Advertising Analysis by RegionsChapter Seven: Key Players AnalysisChapter Eights: Research Finding /ConclusionChapter Nine: Competitive Landscape9.1 Overview9.2 Strategic Initiatives9.2.1 Mergers & Acquisitions9.2.2 New Product Launch9.2.3 Investments9.2.4 Expansion9.2.5 Customer Targeting

ABOUT US:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements. We have vast database of reports from the leading publishers and authors across the globe. We specialize in delivering customized reports as per the requirements of our clients. We have complete information about our publishers and hence are sure about the accuracy of the industries and verticals of their specialization. This helps our clients to map their needs and we produce the perfect required market research study for our clients.

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Digital Advertising Market Trend Analysis Analysis 2021-2028, Insights on Leading Players: Alibaba Group Holding Limited, Adster Creative, Acxiom...