Mediaboss Marketing

Marketing professionals research competitors, evaluate the demand for new products or services, and increase their company's market share. Decision-making roles in marketing require strong analytical and research skills. A marketing graduate certificate strengthens these in-demand abilities.

During an online graduate certificate, marketing students complete three to five graduate-level courses in marketing. The focused curriculum emphasizes key marketing techniques necessary for career advancement. After earning a certificate, students can sometimes transfer their credits toward a master's degree, including an MBA.

Our list ranks the best online graduate certificate programs in marketing. Prospective students can use the rankings to find the right fit for their schedule, budget, and career goals.

Our list draws on ZDnet's ranking methodology to showcase the best online graduate certificate programs with a marketing focus. By weighing reputable data on academic rigor and cost, our ranking prioritizes the factors that matter most to students.

Unless otherwise indicated, data is drawn from the Integrated Postsecondary Education Data System,College Scorecard, and each program's website.

About the program: The fully online 12-credit marketing graduate certificate focuses on marketing analytics. The credits transfer toward online MBA programs.

Accreditation: Oklahoma State University is regionally accredited by the Higher Learning Commission (HLC).

About the program: This nine-credit marketing management graduate certificate covers core topics in strategy, consumer behavior, services marketing, and market research.

Accreditation: Colorado State University is regionally accredited by the Higher Learning Commission (HLC).

About the program: The 12-15 credit graduate certificate lets learners take MBA marketing courses for a stand-alone certificate. The credits may transfer toward an MBA degree.

Accreditation: Davenport University is regionally accredited by the Higher Learning Commission (HLC).

About the program: Learners in the 15-credit graduate certificate in marketing take five courses from the program's graduate curriculum. Topics include new media and marketing communication, consumer behavior and marketing strategy, and more.

Accreditation: Brenau University is regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

About the program: This nine-credit marketing graduate certificate offers a focused curriculum designed for professionals in marketing, management, and data analytics.

Accreditation:Golden Gate University is regionally accredited by the Western Association of Schools and Colleges Senior Colleges and University Commission (WSCUC).

Graduate-level marketing courses train learners in data analytics, marketing research, digital marketing, and competitor research.

During a graduate certificate, learners complete a focused curriculum of graduate courses in marketing. Many certificate programs let students specialize in areas like marketing analytics or digital marketing.

Certificate students can expect to complete a mix of projects, presentations, and research papers. These assignments build career-focused skills while strengthening communication, teamwork, and leadership.

An online learning format makes it easier for working professionals to balance courses with their careers. Many online marketing graduate certificate programs are designed for busy adults.

During a graduate certificate in marketing, learners strengthen their analytical and research skills through specialized courses. While each program sets its own curriculum, many offer the following options.

Advanced marketing research

Marketing professionals rely on research. Graduate-level courses in marketing research cover methodological approaches, research tools, and experimental methods. Learners also strengthen their interpretive skills.

Digital marketing

Digital marketing changed the industry. This course covers advanced digital marketing skills, mobile marketing, and search engine optimization. Learners explore digital marketing for business-to-business and business-to-consumer organizations.

Marketing data analytics

Learners master data analytics with a focus on marketing. Topics include identifying data sources, analyzing information, and making decisions based on analytics. Students also learn about data visualization.

Social media marketing

A growing number of companies rely on social media marketing to reach consumers and shape their brand identity. This course covers key principles and strategies in social media marketing, including messaging, product marketing, and consumer behavior.

Colleges and universities offer marketing programs at different levels. A bachelor's degree in marketing trains graduates for many marketing roles, while a graduate degree provides advanced and specialized knowledge.

A certificate provides a shorter, non-degree route to marketing training. Prospective students should consider which best meets their needs and career goals.

Length: One year

Cost: $4,000-$12,000

Post-grad careers: Market research analyst; marketing director; marketing manager

A certificate in marketing provides a focused course of study at the undergraduate or graduate level. Undergraduate certificates, designed for those with no prior college experience, introduce core marketing principles.

A graduate certificate provides advanced training for students with a bachelor's degree. Many graduate certificate programs offer specializations like marketing analytics, social media marketing, or digital marketing. With a marketing certificate, professionals can launch or advance a career in marketing.

Length: Two years

Cost: $5,000-$15,000

Post-grad careers: Advertising sales agent; sales representative; account specialist

A marketing associate degree introduces learners to foundational concepts in marketing. In addition to business courses, degree-seekers study market research, brand strategy, and customer analytics. The degree emphasizes analytical and communication skills.

An associate degree in marketing prepares graduates for sales and customer service roles. Many marketing careers require a bachelor's degree. After earning an associate degree, graduates can transfer into a four-year college to complete their bachelor's in marketing.

Length: Four years

Cost: $25,000-$70,000

Post-grad careers: Market research analyst; account executive; media planner

A bachelor's in marketing meets educational requirements for entry-level roles in marketing. During a marketing degree, majors complete core business classes in finance, management, and accounting. The marketing curriculum covers consumer behavior, market research, competitor analysis, and marketing decision-making.

While earning a marketing degree, undergraduates often complete projects. Many programs incorporate experiential learning opportunities such as internships to build career-ready skills.

Length: Two years

Cost: $10,000-$35,000

Post-grad careers: Marketing manager; brand manager; marketing director

A marketing master's degree provides graduate-level training in digital marketing, market research, marketing strategy, and marketing analytics. During a master's program, learners take advanced coursework. Many programs also offer specializations and optional internships for hands-on experience.

In addition to a master's in marketing, graduate students can earn an MBA with a specialization in marketing. The MBA route offers more coursework in business than a marketing master's. Both degrees prepare graduates for managerial roles like marketing manager.

Length: Three to seven years

Cost: $30,000-$65,000

Post-grad careers: Marketing director; marketing professor; marketing manager

A doctorate in marketing is the field's terminal degree. During a doctoral program, graduate students strengthen their analytical and research skills. Marketing doctoral programs include graduate coursework, doctoral examinations, and a research-based dissertation. Doctoral candidates defend their dissertation to earn a doctorate in marketing.

With a doctorate, marketing professionals may pursue top roles in the field or research and academic roles such as marketing professor.

A graduate certificate in marketing provides specialized training in high-demand areas. With a certificate in digital marketing, marketing analytics, or marketing strategy, professionals can advance their careers or enter the marketing field.

Ready to take the next step? Contact the program that caught your eye to learn more about their schedule, total cost, and specialization options.

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Best online graduate certificate in marketing 2021: Top ...

Last Updated: November 21, 2020

Tens of billions of dollars are spent every single year marketing on the Internet. In 2009,Forbes Magazinereported that $65 billion would be spent in the following twelve months by American corporations on online marketing alone.

Since then, the amount of money going into online marketing has only grown and the profits resulting from it have increased commensurately. For those interested in a job in the field of marketing, a thorough understanding of how marketing on the Internet works is a vital aspect of maintaining a career in the field.

Internet marketing is not a singular approach to raising interest and awareness in a product. Because of the vast number of platforms the Internet creates, the field encompasses several disciplines. It involves everything from email, to Search Engine Optimization (SEO), to website design, and much more to reach an ever-evolving, ever-growing audience.(See alsoWeb Marketing)

Types of Internet Marketing

The Internet is an interactive, multimedia space with a vast and growing population. This means that there are an increasing number of ways to reach potential customers. These include, but are not limited to:

An Internet marketing campaign doesnt have to be comprehensive. Not all campaigns need an email newsletter, a viral video, or a social networking component, but finding the right balance between these options typically leads to greater rates of success for marketing professionals.

For instance, a strong Internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like YouTube.

The Internet is pervasive and ubiquitous. It has grown to encompass nearly every aspect of society, augmenting or outright replacing older methods of communication. This means that any organization, from the smallest non-profit, to the largest corporation, and even the individual, has an incentive to create a strong online presence.

One of the earliest adopters of Internet marketing in the world of Fortune 500 companies was the Coca-Cola Corporation. Today, this huge purveyor of soft drinks has one of the strongest online portfolios in the world. More than 12,000 websites link to theCoca-Cola homepage, which itself is a stunning display of Internet savvy. Their homepage alone sports an auto-updating social network column, an embedded video, a unique piece of advertising art, frequently rotating copy, an opt-in user registration tab, tie-in branding with pop culture properties, and even a link to the companys career opportunities page. Despite how busy that sounds, the Coca-Cola homepage is clean and easy to read. It is a triumph of Internet marketing for its confidence, personality, and professionalism.

Private corporations use Internet marketing techniques to reach new customers by providing easy-to-access information about their products. The most important element is a website that informs the audience about the company and its products, but many corporations also integrate interactive elements like social networking sites and email newsletters.

Non-profit corporations and political entities use Internet marketing to raise awareness about the issues they address and engage individuals in their campaigns. They strongly favor social networking platforms because they are more personal than websites and they are easy to share, increasing the viral word-of-mouth effect that is so prevalent in online media.

Individuals find the Internet to be an easy and cost-effective way to promote themselves as professionals, performers, artists, and more. The cost of an Internet marketing campaign is small compared to more traditional methods, and has the potential to reach a very large audience.

Internet usage around the world, especially in the wealthiest countries, has steadily risen over the past decade and it shows no signs of slowing. According toa report by the Internet trend investment firm Kleiner Perkins Caulfield & Byers, 245 million people in the United States were online as of 2011, and 15 million people connected for the first time that year. As Internet usage grows, online commerce grows with it. This means that more people are using the Internet with each passing year, and enough of them are spending money online to impact the economy in significant ways.(See alsoE-Commerce Marketing)

The audience for Internet marketing is not a niche group, and hasnt been for a number of years. There is no Internet demographic a company will try to reach with an online marketing campaign. Today, the number and variety of people who spend time online and are willing to spend money online is only growing.

Internet Usage Trends by Age Demographic

Infographic data:18-33: Heavy mobile Internet usage; 34-45: Prefer website and financial surfing; 50 and older: Email and social networking use on the rise

Considering the ever-growing importance of an online presence for any business or non-profit organization, the question isnt whether to implement an Internet marketing strategy, but what kind of Internet marketing technique to use.

The first step is to identify the audience for the product. Who is interested in this product? Who does the businesswantto interest in this product? Once the target audience is identified, the next step is to conduct research about how that particular demographic uses the Internet so the campaign can focus on the best method of reaching them.

For instance, thePew Internet & American Life Projecthas demographic data that suggests individuals between the ages of 18 and 33 are the most likely to use mobile Internet technology like smartphones and tablets, while the Gen-X demographic of individuals who are in their 30s and 40s are far more likely to seek out information through their laptop and desktop computers.(See alsoTargeted Marketing)

Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.

An aesthetically pleasing and informational website is an excellent anchor that can easily connect to other platforms like social networking pages and app downloads. Its also relatively simple to set up a blog within the website that uses well-written content with keywords an Internet user is likely to use when searching for a topic. For example, a company that wants to market its new sugar-free energy drink could create a blog that publishes one article per week that uses terms like energy drink, sugar-free, and low-calorie to attract users to the product website.

An essential part of any Internet marketing campaign is the analysis of data gathered from not just the campaign as a whole, but each piece of it as well. An analyst can chart how many people have visited the product website since its launch, how people are interacting with the campaigns social networking pages, and whether sales have been affected by the campaign(See alsoMarketing Data Analyst). This information will not only indicate whether the marketing campaign is working, but it is also valuable data to determine what to keep and what to avoid in the next campaign.

Because there are many components of Internet marketing, there are many different jobs available for those who have the education and expertise to fill them. Below are listed a few examples:

Internet Marketing Salaries

Source: Salary.com

Many companies now rely on multi-talented individuals to create the content in Internet marketing campaigns. This includes written text (aka copy), interactions with potential customers on social networking sites, informational or promotional videos, and other materials.

A content specialist needs to be a Jack or Jill of all trades, utilizing excellent written and verbal communication skills, above-average computer literacy, and a natural interest in trends. This job is ultimately about translating the key aspects of the product into content the target demographic finds appealing. This is part art, part critical thinking, and 100% attention to detail.

Content specialists can come from a variety of backgrounds, but a bachelors degree is essential. Employers will be looking for a degree in English, communications, business, or marketing. There are many entry-level positions in this field and its easy to translate into a senior creative position or a management role after several years.

Web designers are code-writers and graphics experts that are responsible for developing and implementing the online image of the product. This role involves creating not only the look of websites and applications, but engineering the user experience. A web designer should always pay attention to how easy the materials are to read and use, ensuring smooth interactions for the customer and making sure the form of the materials serve the function of the campaign.

Web design is a very technical field that requires high literacy in many different kinds of software, including image editing and website architecture programs. A designer should be comfortable with computer languages like HTML and stay up to date on new technological developments. The designer is also an artist, so he or she should also have a firm grasp on aesthetics, visual continuity, and image composition.

The lowest levels of education suitable for a web designer are either an associates or a bachelors degree in computer programming, web design, information technology, or a Bachelor of Science in marketing. It is very valuable and often required to have a portfolio of designs going into an interview.

An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team.

Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.

It is very rare for an individual to enter a management role early in his or her career. Most marketing managers have spent several years working somewhere else on a marketing team. This assumes the existence of at least a bachelors degree, but an advanced degree such as a masters in marketing or business administration can give an aspiring manager a deciding edge.

A thorough marketing education will introduce students to multiple aspects of Internet marketing and its place in the wider spectrum of commerce. Students should expect courses in everything from content composition, to data analysis, and the principles of management.

The course work of a marketing program will consist of real-world and hands-on components, such as case studies of both successful and failed marketing campaigns, and simulated businesses marketed by students using the concepts they have learned. This will include diving into several computer programs like Adobe InDesign and Dreamweaver, as well as both free and proprietary website analytics software.

This broad overview of each piece of the Internet marketing world gives students a firm foundation in the field to help them decide where their interests and talents fit the best. All designers should have an understanding of content creation, while all content specialists should have respect for the design process(See alsoContent Marketing Specialist). At the more advanced levels of a marketing program, students will hone the skills that are most important to their areas of emerging expertise to create sharp minds and strong portfolios on their way to the workplace.

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Internet Marketing Marketing Schools

Heres a quick summary of these marketing strategies and why we recommend them.

Search Engine Optimization (SEO) helps get your website found on Google, Bing, Yahoo!, and more. SEO refers to actively optimizing your websites content so that you rank better in searches for the keywords or phrases you choose.

An important part of a websites SEO strategy, link building refers to the creation of links to your website from other high-quality, trustworthy websites. There are dozens of ways to build links, including creating viral content, guest posting on blogs, and through PR strategies like press releases and news articles.

Having a presence on social media allows your business to directly interact with customers, fans, and business leads. On networks like Facebook, Twitter, and Pinterest, you can post updates about your brand, start conversations, and run special promotions or contests that will increase both engagement and loyalty.

Is your website starting to look a little outdated? A website redesign can help make your site look fresh and new again. Redesigns can involve several levels of updates, from simply restructuring the homepage to creating new banners and graphics to changing the appearance of every page on your site.

Infographics are a great way to both get your name out there and bring visitors to your site. Truly interesting infographics, which usually consist of data presented in a beautiful flowchart or graph, might be shared hundreds or even thousands of times resulting in many new links back to your site.

Pay-per-click (PPC) ads are small text ads that appear around search results on major search engines like Google. PPC is often a very easy way to see a positive return on investment, and the ads can be as inexpensive as pennies per click.

Having great content on your website allows you to rank more highly than your competitors. By setting up a blog or posting interesting articles, guides, or whitepapers, your visitors will not only be entertained and inspired, but also more likely to convert.

Buying ads on other websites is a great way to drive traffic and sales. By carefully evaluating your media options, you can place effective ads that are targeted to the right audience at the right time.

Everyone loves a great deal, and listing a coupon or special promotion online is one way to bring in interested buyers. Submitting your coupon to major coupon sites will give you high visibility, and may even bring back repeat customers!

Email marketing is a fantastic way to build relationships between your brand and customers. By sending highly targeted emails with compelling calls to action, you can increase sales and grow your subscribers.

Google Analytics is a free tracking program that allows you to see traffic, clicks, conversions, and many other important statistics on your website. You can set up custom reports, set goals, and ultimately learn which pages or content pieces are more effective than others.

Call tracking is one way that you can track the source of leads that reach you via a phone call. By setting up multiple phone numbers, you will be able to attribute leads or sales to different sources, and know where your new business is coming from.

Feeds like Google Shopping display products that are for sale either locally or on national websites. By submitting your products to these feeds, you are giving yourself another chance at getting your website in front of potential buyers.

If you want your business to be found by those searching in your area, local SEO will help you get noticed. A local SEO plan involves the placement of key phrases relevant to your services and your location on your website. For example, we use the phrase Harrisburg web design for our local SEO campaigns.

Conversion rate optimization (CRO) refers to the process of ensuring that your site is built in such a way to encouragenot discourageconversions. A conversion analysis will evaluate your web site for possible issues that may be driving away customers without you even realizing it!

Now that our digital marketing budget calculator has given you an idea of the services that are right for you, let us help you get started! This recommendation is based on your budget and the nature of your business, but WebFX can give you an exact quote to help you plan your marketing budget more effectively.

Ready to start your new Internet marketing strategy? Call us at 1-888-449-3239, or submit your information below and one of our experts will reach out to you. We cant wait to hear from you!

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Online Marketing Calculator | Custom Internet Marketing ...

Internet Marketing Firm Ithaca, Syracuse, Binghamton, Elmira Get found online. With over 20 years of experience in Internet marketing and SEOwe help fill your pipeline. Power Up your SEO Convert your visitors to customers. Our strategic marketing team will design campaigns and messaging that will help grow your business. Power Up and grow Our world class design team will use your existing brand or build a new one and architect a website that inspires and engages. Power Up your website

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Internet Marketing Firm Ithaca, Syracuse, Binghamton, Elmira

In 2020, the COVID-19 pandemic forced us to find new ways to work. We turned our dining rooms into home offices, changed careers after ours were shuttered. The job market in 2021 was about building on the priorities and realities that emerged last year.

And 2021 showed us which career fields could provide long-term stability in terms of job availability and pay and the others that are on the downslide giving those starting out or transitioning in their careers a clear direction and a path to follow.

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So just what were some of the hot, and not-so-hot jobs of 2021? The projected job growth from 2020-30 and the annual median pay are provided by the Bureau of Labor Statistics.

Some of the highest-growth jobs of 2021 involved data, medical and technology professions.

Projected Job Growth: 33%

Median Pay: $93,290

Businesses, hospitals, the government and other organizations are storing extensive data to help them in operations and planning. Statisticians are key to interpreting data and helping to implement the results as part of a long-term planning strategy.

Projected Job Growth: 33%

Median Pay: $103,590

The stockpiling of all this data has led to the need to keep it safe. Information security analysts plan and implement ways to protect an organizations computer network and other systems a crucial job in the wake of a growing number of cyberattacks.

Learn More:45 Jobs That Can Make You a Millionaire Before Retirement

Projected Job Growth: 30%

Median Pay: $76,270

Disruptions in the supply chain over the past several months have put how we move goods from point A to point B under the microscope. A logistician is responsible for managing a products life cycle through the supply chain, which includes the acquisition, allocation and delivery of the item.

These experts can find problems in the transportation of goods and find solutions or even alternatives when supply chains are disrupted, said Richard Latimer, the CEO of Veritas Buyers. Many people are looking for these jobs and skills with the disruption of the supply chains in 2021. It is probably one of the most valuable skills a person could have.

Projected Job Growth: 10%

Median Pay: $141,490

Marketing products and services in an increasingly competitive online world requires a strategy to reach potential customers.

As a result of the pandemic, companies that didnt have a strong online presence before needed one to survive. As a result, the digital marketing market became a hive of job opportunities for candidates with digital strategy and brand management skills, said Cindy Deuser, human resources director at Thrive, an internet marketing agency.

Projected Job Growth: 21%

Median Pay: $91,010

For many COVID-19 survivors, physical therapy became a key part of their recovery in 2021. With weakness and deconditioning affecting many COVID-19 patients, physical therapists work with them on strength, balance and other issues.

Things Wont Be the Same:Handshakes and More Office Rules Changed by COVID

Projected Job Growth: 13%

Median Pay: $77,200

As of August 2021, there were 1.88 billion websites, per Statista and the number keeps growing. Web developers work on the back end of a website, doing the technical stuff needed to get a site up and running, or on the front end, which what people see. The growth in the number of websites undoubtedly is linked to the number of businesses formed since the start of the pandemic. Americans filed the paperwork to start 4.3 million business last year, The New York Times reported. And it isnt slowing down. In October 2021, more than 432,101 applications were filed, according to the U.S. Census Bureau.

With the shift away from the traditional workplace and the continued growth in technology its no surprise some of these jobs are dropping in numbers.

Projected Job Growth: -7%

Median Pay: $40,990

The Bureau of Labor Statistics says jobs in this category are declining because technology has made it easier for employees of many companies to prepare their own documents something a secretary traditionally did without assistance. Medical secretaries will remain in demand, however, as a mirror of the growth in the healthcare industry, per the BLS.

Projected Job Growth: -22%

Median Pay: $34,440

People who work in data entry use both typing skills and voice recordings for inputting data into a computer. Data entry isnt limited to just one field; rather, people can work in finance, healthcare, transportation and more industries.

Make the Most of Your Money:The Ultimate Financial Planning Guide Do It Like the Pros in 6 Steps

Projected Job Growth: -8%

Median Pay: $116,140

Nuclear engineers research and develop ways nuclear energy can be of benefit. However, there is less of a need for nuclear engineers as utilities are shifting to cheaper natural gas as well as renewable energy, the BLS reports.

Projected Job Growth: -3%

Median Pay: $68,270

People who work as claims adjusters and with related job titles inspect properties with a pending insurance claim, such as cars. The number of jobs is expected to decline as enhanced computer software evaluates some photos of damaged property to determine claims to be paid.

Projected Job Growth: -2%

Median Pay: $47,710

While jobs in the construction sector remain strong, changes in building technology have made masonry workers less necessary. Masons install stone and brick, but innovations such as prefabricated panels and thin bricks are reducing the demand for these professionals, the BLS reports.

Grow Your Funds:10 US Cities With Plenty of Jobs and Cheap Housing

Projected Job Growth: -9%

Median Pay: $51,150

The drop in the amount of mail we send, fueled by email and electronic bill pay, means the postal service needs fewer people to sort and deliver mail and sell stamps. The post office also has improved new mail sorting technology and turned toward mailboxes in a cluster, which cuts down on door-to-door delivery.

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Jami Farkas holds a communications degree from California State University, Fullerton, and has worked as a reporter or editor at daily newspapers in all four corners of the United States. She brings to GOBankingRates experience as a sports editor, business editor, religion editor, digital editor and more. With a passion for real estate, she passed the real estate licensing exam in her state and is still weighing whether to take the plunge into selling homes or just writing about selling homes.

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The Best and Worst Careers in 2021 - GOBankingRates