Mediaboss Marketing

The Kabaddi league is a marketers delight when it comes to the opportunities it offers brands to innovate across touchpoints such as TV broadcast, on-ground and social media.Now with its return after a two-year hiatus on 22nd December, brands with a penchant for innovation are literally getting a golden ticket to fast-track their consumers progress through the various stages of the brand adoption lifecycle.

Across seasons, several advertisers have leveraged Kabaddi superstars to drive brand messages on-air and on digital media to build an association. Gillettes Break the Beard Campaign or AMFIs Mutual Funds Sahi Hai integrations with PKL stars are memorable examples.

On-ground activations closer to action and ad delivery in a highly engaged environment such as the high-octane arena of Kabaddi have given brands the superpower to change viewer behaviour in relation to their brand.

In a short span, PKL has not only provided brands with reach but also garnered high-quality attention and emotional engagement of the viewers. The higher the attention and emotional engagement, the more effective a brands campaign proves to be with lesser planned GRPs. Moreover, watching ads in a highly engaged environment increases an ad films ability to change viewer behaviour in relation to a brand.

What follows next is the ease to drive top of the funnel outcomes, boosting brand adoption through the four key stages of Awareness, Affinity, Advocacy and Preference. Sponsorship associations in PKL have empowered brands to succeed in each of these four stages, making the league exceptionally valuable across lifecycles and categories.

A case in point is Gillettes dual approach of leveraging Vivo PKLs superstar talent and LED perimeter branding to jointly drive innovation and impact.

Numbers reveal that a leading brand received as high as 28% more brand engagement, 32% brand affinity, 74% brand advocacy and 27% uplift on their key brand metrics showcasing the kind of associative value marketers can hope to achieve through their association with the upcoming season of PKL.

Another sponsor brand garnered incredible results associating with PKL, indexing a massive 113% rise in brand advocacy, 41% increase in brand affinity and 55% growth in brand consideration. Topping it off with a consolidated uplift of 47% across key parameters in the brand adoption lifecycle.

Such encouraging metrics reiterate the power of the VIVO PKL as a platform offering a treasure-trove of impactful associative value to brands and its rewards across different channels, lifecycles and KPIs within the sales funnel. Its comeback after two years has opened the floodgates of high impacting and unmissable opportunities which, can at best be described as monumental.

Let the games begin!

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How Vivo PKL empowers brands to build a strong association in the consumers minds - Exchange4Media

PR.com2021-11-22

Boston, MA November 22, 2021 --(PR.com)-- The Web Marketing Association judges will select the best social media campaigns in 86 industries as part of their 20th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Anyone wishing to nominate their social media work for consideration may do so at http://www.IACAward.org before the deadline of January 30, 2022.

Marketers using social media, like Facebook, Pinterest, Instagram, and Linkedin, to engage consumers is exploding, said William Rice, president of the Web Marketing Association. Using either apps or pages can an effective advertising tool to build brand awareness and engage consumers using social media. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. Its also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects.

The 2022 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 30, 2022 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.

In 2021, Norwegian Cruise Line was Best of Show Social Media for their Staycation Social Campaign.

Other past Best of Show Winners in the Social Media category include:

2020 Direct Orthopedic Care won by GWL Advertising and Direct Orthopedic Care2019 Wild Turkey: 101 Years, No Apologies won by Heat2018 Rip It Social Media won by TMV Group2017 Put a Price on your Precious won by These Days2016 Ask Pharma won by Atmosphere Proximity2015 Which Career Character Are You? AT&T Quiz won by AT&T - Jennifer Terry-Tharp2014 The Walking Dead Chop Shop won by INNOCEAN USA2013 Revlon Expression Experiment won by VML2012 The Source Code Mission won by The Visionaire Group2011 Coca-Cola Happiness Machine won by Definition 6

In addition to mobile applications, awards will be presented within each of the industry categories and advertising formats such as:

Mobile AppsEmail message campaignWeb sites (including microsites and landing pages)Online ads (including banner, pop-up or interstitial)Online applicationsIntegrated ad campaignRich media adsOnline VideoVoice Skills and ActionsOnline newsletter campaign

Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award.

Judging for the IAC Awards will take place in February, 2022. Judges will consist of a select group of Internet advertising professionals with an in-depth understanding of the current state-of-the-art in Web advertising. Past competition judges have included top executives from leading corporations, institutions and media organizations such as Arc Worldwide, Beeby Clark+Meyler, Brunner Digital, Campbell-Ewald, CNN, Deep Interactive Asia, Digitas, EuroRSCG 4D, Google, IBM Interactive, JWT, Mastercard, McCann Worldgroup, Possible, SapientRazorfish, Starwood Hotels & Resorts, Small Army, Tectis GmbH, TMP Worldwide, Universal McCann Interactive and Wunderman / Y&R.

A complete list of past winners can be found at the IAC Award Website.

The 20th Annual Internet Advertising Competition is sponsored by the following leading organizations: PR.com, WMR.FM, eTail Conferences and iContact.

About the Web Marketing Association

The Web Marketing Association is an organization working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of online advertising, Internet marketing and promotion used to attract visitors to Web sites. The Web Marketing Associations annual award programs, the WebAward Competition, MobileWebAwards and the Internet Advertising Competition Awards, have been helping interactive professionals promote themselves, their companies, and their best work to the outside world since 1997.

Contact Information:Web Marketing AssociationWilliam Rice860-558-5423Contact via Emailwww.IACAward.org

Read the full story here: https://www.pr.com/press-release/843019

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Best Social Media Campaigns to Be Named by Web Marketing Association - IT News Online

DENVER, CO / ACCESSWIRE / November 19, 2021 / Ubiquitech Software Corp. (OTC PINK:UBQU), through its operating subsidiary CannazALL is announcing its special Black Friday sale on two of its most popular hemp derived CBD products. The sale began November 18th and will run through the holiday weekend ending on the 30th at midnight EST. This very special sale will offer CannazALL CBD 250mg Peppermint Tincture and 25mg Elderberry CBD Gummies both for under the Companies Ambassador wholesale pricing.

CEO James Ballas said "We love new customers, and this is a great way to introduce new people to the CannazALL experience. At these prices we'll get lots of new customers over the holiday week and that's great for the Company. But, since we don't want to keep our loyal customers out of this sale, we're extending it to everyone, friends, family, anyone who wants to take advantage of this great Black Friday special offer and we encourage everyone to spread the word!"

This special Black Friday sale will include two of the most popular CBD products that CannazALL offers:

Offer one: 250mg Peppermint CBD Tincture at just $14.95 per bottle:

https://cannazall.com/black-friday-special-1495-tincture/

Offer two: 25mg Elderberry CBD Gummies at just $39 per jar:

https://cannazall.com/black-friday-special-39-gummies/

James Ballas added "Our shipping department is well stocked with these products and ready to meet virtually any demand, and orders will be shipped same day or within twelve hours. In addition, all orders are shipped via Priority Mail with tracking provided. Customers will get their orders within just a few days."

The Company extends this special Black Friday sale to all customers, shareholders, their friends and family, and all others in the public that would like to take advantage of these special prices from 11.18.2021 - 11.30.2021.

We encourage shareholders to visit our official Twitter account for more updates:www.twitter.com/CorporateUbqu

Story continues

About Ubiquitech Software Corp

Ubiquitech Software Corp, through its subsidiary CannzALL.com seeks to be a leader in the hemp CBD health industry and utilizes its state-of-the-art global internet marketing, DirectResponse (DRTV) Television, Radio, Internet Content, SEO, and traditional marketing to drive traffic to the CannzALL.com Website to succeed in this multi-billion-dollar industry.

About CannazALL

CannazALL CBD products have been offered via online sales since December 2014. The CannazALL CBD brand was one of the first in the industry to offer domestically grown and formulated CBD products on a national level with the CannazALL brand being recognized in 2017 by Forbes online as one of the Top 5 CBD Companies operating. CannazALL continues to perfect its CBD products, grow its proprietary CBD line, and expand its sales of its Colorado grown and formulated CBD products in all available markets. Currently CannazALL offers CBD Tinctures, Gummies, SoftGels, and Topicals @ http://www.CannazALL.com

Safe Harbor

Safe Harbor Provision Cautionary statement for purposes of the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995: Information in this news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of the Company and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the execution and performance of contracts by the Company and its customers, suppliers and partners. Please also review GD Entertainment and Technology annual and quarterly financials for a more complete discussion of risk factors. The Company disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise. This communication shall not constitute an offer to sell or the solicitation of an offer to buy securities nor shall there be any sale of these securities in any state in which such solicitation or sale would be unlawful prior to registration or qualification of these securities under the laws of any such state.

Contact / Investor relations

IR@UbiquitechSoftwareCorp.com

SOURCE: Ubiquitech Software Corp.

View source version on accesswire.com: https://www.accesswire.com/673677/CannazALLTM-Announces-Special-Black-Friday-Sale-on-Two-of-Its-Most-Popular-Hemp-Derived-CBD-Products

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CannazALL(TM) Announces Special Black Friday Sale on Two of Its Most Popular Hemp Derived CBD Products - Yahoo Finance

ZEE Entertainment Enterprises Limited (ZEEL) has today announced the launch of the second edition of its successful #TVIsFamily campaign to mark the occasion of World Television Day. This year, the company has introduced a quirky twist to the #TVIsFamily campaign by introducing peers of the television set Radio, Mobile Phone, Laptop, Cinema, etc. highlighting the conversation between these gadgets on televisions special day.

Taking last years thought forward, the one-of-its-kind campaign aims to personify television and focuses on the ubiquitous role it plays in every family, be an undeniable presence through the highs and lows, the laughter and much more. The campaign further acknowledges the growing influence of other gadgets in users life for consuming content, before asserting that despite this, 765 million people across the country still spend an incomparable 903 billion mins watching TV every week.

Speaking on the campaign, Kartik Mahadev, Chief Marketing Officer, Content Business, ZEE Entertainment Enterprises Ltd. said, TV has been the most trusted and preferred medium reaching 200mn households for decades now. We are delighted to roll out another edition of the #TVIsFamily campaign this year, wherein we have tried to bring to life the emotional connection that audiences have with television. Last year, the ad film received a phenomenal response from viewers who related to the bond they share with television. The introduction of television has been truly transformative and progressive for the global entertainment industry. For decades, television has provided a huge platform to creators, artists, and others by being an effective medium of taking their work to every household across the globe. With more and more mediums of entertainment and information emerging in the past few years, we wanted to bring to the fore how television will always have an undeniable chord with the viewers for generations to come.

With the COVID-19 pandemic resulting in a nationwide lockdown in March 2020 and people being confined to their homes, the emotional connect of viewers with television has witnessed a significant surge. During such turbulent and uncertain times, with OTT players disrupting the entertainment industry, television remained the most preferred source of content consumption for Indians. The campaign is truly a tribute to televisions spirit of entertaining families, standing tall as a support system to help its family members navigate through these tough times.

The #TVIsFamily campaign aims to recognize the role of television as any family member by making it part of the family portrait picture. In line with this, ZEEL is building one of the biggest digital walls on its social media properties, sharing pictures of families recognizing television as an integral part of their lives. Along with participation from the viewers, the digital wall also includes the star cast from some of ZEEs most iconic shows. From ZEE TVs Kumkum Bhagya and ZEE Banglas Hruta to ZEE Keralams Neeyum Njanum and ZEE Telugus Rowdy Gari Pellam, the characters of multiple prime time shows have sparked social media banter around celebrating the small screens presence by posing for a family portrait with television.

ZEEL kickstarted this inspiring campaign on 19th November with the introduction of fellow screens such as mobile, laptop, television, cinema, radio, etc. in the comic strip format, giving unique identities to each gadget, wherein the gadgets are seen sharing their competitiveness and envy about televisions recognition, despite playing their own roles in bringing entertainment to people. Following an integrated outreach strategy, the campaign successfully highlights that television a window into an alternate universe, an escape for viewers to a world where imagination goes beyond leaps and bounds.

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ZEEL marks World Television Day with 2nd edition of its #TVIsFamily campaign - Exchange4Media

Over the years, the Manipal Academy of Higher Education (MAHE) has emerged as one of Indias leading academic and research institutions. It has been granted the Institute of Eminence status by the Ministry of Human Resource Development, Government of India. When MAHE, Manipal wanted to increase awareness about its programs and go beyond traditional media channels for more effective communication (& ROI), it knew it needed to think out of the box.

The MAHE way

Learning and living at MAHE has always been about exploring one's true potential in a friendly, happy learning environment. Thus the most optimum moment to connect with potential students is when they are in their happy place. With 87% of millennials and 80% of GenZs agreeing that they feel more centered and generally happier when they listen to their favorite music, the platform of choice to connect with them had to be audio. In an age of information overload and digital distractions, GenZs especially are looking at audio to offset their digitally saturated lives.

At Spotify, listeners can be reached in their most engaged, screen-less moments when they are not available for any other forms of advertising. The Spotify team leveraged the playlist that MAHEs core TG was listening to - one that celebrates friendship, and the joie de vivre that typifies life at MAHE. This playlist is - Spotifys Yaari Jukebox. MAHE sponsored this playlist, because if the path to success for students runs through MAHE, then the way to their hearts and minds is through their favorite playlist.

Smells like teen spirit

Yaari Jukebox is a playlist owned and curated by Spotify. Its popularity can be gauged by the fact that at the time of writing this it had over 40,000 likes and is listened to on a daily basis by a loyal audience. This was an exclusive sponsorship to deliver value-added in-playlist media (including audio ads and banners), a prominent fixed logo placement, category exclusivity with 100% display SOV, and a curation of songs that truly brought alive the college spirit.

MAHE, Manipal goes top of the charts

Being associated with the Yaari Jukebox gave MAHE an instant emotional connection with its audience. Reaching its potential students when they are at their most engaged helped MAHE meet its campaign goals. A combination of media drivers and audio content curated by Spotify ensured that the campaign was a resounding hit - unique reach of 2.6 million users and 7.2 million impressions. Students truly engaged with the playlist and MAHEs messaging the campaign delivered a CTR of 0.7% with almost 53,000 clicks. Now thats what you call music (to a marketers ears).

Spotify has more than a few out-of-the-box ideas thatll work wonders for your brand. Write to spotify-advertising-india@spotify.com to explore unique ways to engage with your audience and make your next campaign a superhit.

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MAHE Manipal goes out-of-the-box with Spotify's Yaari Jukebox - Exchange4Media