Mediaboss Marketing

Social media is of late being flooded with tools for self-help especially due to the Covid-19 pandemic leading to the decline in the mental health of individuals. Bajaj Allianz General Insurance and WATConsult (An Isobar Company), a hybrid digital agency from the house of dentsu India, have rolled out the Unloop the Loop campaign to emphasise the need for helping friends, family and colleagues struggling with anxiety. The 4-film campaign highlights the psychological phenomenon of constantly being stuck in a negative thought loop, which leads to a downloadable kit to facilitate mental health-related conversations for all.

Mastering the mind is a real challenge for many as the vicious loop of worries tend to suck people in unless an external force comes to the rescue. A friend, a colleague or a partner can play a significant role in helping one become mindful as well as aid in listening without judgement. To simplify the process of reaching out, Bajaj Allianz General Insurance has designed a mental health care kit with a step-by-step guide to initiate the mental health conversation.

Link to the health care kit:https://www.mentalhealthcarekit.in/

After the success of The Empathy Pre-Roll campaignlast year, Bajaj AllianzGeneral Insurancewas keen on expanding its reach to a wider audience by increasing the accessibility to these mental health care kits. Hence, with the intent to create empathy for the ones undergoing such loops every other minute of their lives, #UnloopTheLoop has been launched as the second leg.

As the second wave submerged many families into trauma, the fear of losing loved ones worsened. People subconsciously switched on to survival mode, with fight or flight as the automatic response to every situation. To mitigate the intensity of negative thoughts, the agency has stepped into these anxious shoes, to create a relevant content strategy. Videos reflecting the stuck in a moment feeling have been released with an interactive call to action - Pause, which leads the user to the mental healthcare kit.

Each loop video iscentredaround a different pain point relationship, work and general wellbeing. The notable pace of copy clubbed with a looping visual, nudges the audience to act upon the call to action.

In response to the need for mental health conversations,Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said, Covid-19 pandemic has not just affected us physically, but also mentally. People have been anxious and uncertain, because of this virus which has affected millions across the world. Its during times like these where negative emotions are at their peak, we as a brand thought we needed to step in and say, that we do care and so do people around you. Im sure that this mental healthcare kit will act as a guide and make people open up, but most importantly restore hope to emerge stronger from this and every crisis we face in future

Reflecting upon the importance of mental health conversation,Heeru Dingra, CEO, Isobar India group said, All of us have been stuck in the loop of negative thoughts at some point of our life. But the intensity varies for each one of us. It is imperative to welcome these life-saving mental health conversations and act as a safe space for each other.

Sharing the real origin of the insight behind Unloop the Loop, Sahil Shah, Managing Partner,WATConsultadded, We often want to reach out to the other person but dont know how to make it happen. Most of thetime, it is even difficult for us to imaginewhat the other person is going through. I believe that empathy is an understated value. It can bridge the gaps between the listener and the worrier. Just this one simple act has the most powerful effect on the one who has been struggling to unloop the loop themselves. AndI believe we have taken one big step forward through this campaign.

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In new campaign, Bajaj Allianz emphasizes the need to help people struggling with anxiety - Exchange4Media

Laqshya Media Group, a comprehensive marketing communications groups in India recently executed aOOH campaign forTanishqs festive collection Utsaah - The Festival of Life.The latest festive edit by Tanishq is an aesthetic representation of contemporaryjewelleryset in pure gold with a seamless blend of ethnicity and modernity.

Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. Utsaah by Tanishq is a seamless blend of intricacy, heritage, and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one of its kind modern-heritagejewelleryinspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any womans look this Diwali.

The multi-city high decibel OOH campaign planned through the most advanced AI-powered OOH Planning toolSHARP, the data and tech-led planning tool SHARP helped to get the most appropriate locations in each city to reach out to core TG of the campaign, the tool also gives us the metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The 30-day campaign encompasses a mix of iconic large format media units with new-gen digital mediums, cluster brandings and other unconventional mediums across all cities that have been utilized to create maximum impact and reach for Tanishqs target audience.

Speaking about the partnership with Laqshya Media Group and on the campaign,Ranjani Krishnaswamy, GM Marketing, Tanishq, Titan Company Ltdsaid, Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what's in our midst today. With the past that's been tough and a future that's cautious, it is the TODAY that really holds the promise, that implores us to cherish, rejoice in the biggest festival called LIFE. The power of NOW more than ever before is directing our lives and becoming the biggest source of our happiness.

These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.

She further added,It only seemed befitting to work with a partner who understands OOH as a medium and our objective to reach out to consumers across the country with this message of celebrating the LIFE as a festival this Diwali, and Laqshya Media Group became our preferred choice, with a massive campaign spread across prominent sites, high footfall TG touchpoint, Airports, high traffic arterial roads, prominent retail commercial areas that ensure last-mile visibility to deliver maximum impact and reach the right audience this season."

Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, saidWe at Laqshya Group are proud to execute this campaign for Tanishqs festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. Its been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers

About Laqshya Media Group Established in 1997, Laqshya is an award-winning advertising agency in India. The enterprise is identified by its unparalleled contribution to the Out of Home advertising space. For more than two decades, the company has been engaged in offering highly diversified and innovative media solutions to the who's who in the market. Some of the clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc.

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Tanishq executes OOH campaign for its festive collection 'Utsaah' - Exchange4Media

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In todays world, everyone uses Googleso much so that googling has become a verb. While Googles visually unassuming white webpage and endless list of blue URLs may seem unremarkable to the majority of browsers, Google search results pages contain the hidden beach-front properties of internet real-estate. This secret weapon is key to building brand awareness and generating web traffic, and it can make or break small businesses looking to establish an online presence. What is this hidden gem, you might ask? The #1 Google search result.

Ranking #1 has myriad positive effects for any eCommerce site. Not only does the top spot have a significantly higher click through rate than links lower down on the list (meaning more people will actually visit the site), but having your name at the top also creates brand trust and authority. The #1 result acts as a giant free billboard presented directly to potential customers.

Because of the enormous positive impact created by claiming this #1 spot, its easy to assume that the CEOs with the fattest pockets can simply bid their way to the top. However, the reality is a bit more complicated and more democratic. Google rankings are determined by something called SEO, or search engine optimization. SEO cant be bought, but it can be organically grown. Enter the new kids on the digital marketing block: GR0.

GR0 is a digital marketing firm founded in 2020 by SEO experts and long-time friends Kevin Miller and Jonathan Zacharias. Despite the challenges presented by the COVID-19 pandemic, the GR0 team has navigated these uncertain times with remarkable grace, quickly becoming an industry leader in organic SEO growth.

Not only has GR0 received noteworthy praise from its long list of clients, but it has also been awarded by the American Business Awards and the B2B research, ratings, and reviews firm Clutch. GR0s specialty is helping brands achieve that coveted #1 Google spot through a winning recipe of authorship and domain expertise.

One of the key factors in organic SEO growth is an interconnected web of backlinks that lead from a trusted source back to a brand or companys website. You can find these backlinks within blog posts, landing page content, reviews, and press releases written by GR0s diverse team of writers. In a time where the pandemic has left many businesses short-staffed, the repercussions of COVID-19 have helped GR0s team of writers become stronger than ever.

GR0s writers work remotely, which has allowed GR0 to build a team with diverse geographical backgrounds and a wide variety of expertise. No matter who GR0s clients may be, they will be matched with a writer who can craft well-researched, personalized content tailored to their clients target audience. GR0s content writers are also trained to match any brands tone, which helps reinforce and grow their clients brand identity.

Creating engaging content is only half the battle. GR0s written content and web pages are carefully crafted to incorporate those essential titles, headers, backlinks, and keywords that work with Googles algorithm to reach the #1 search result spot.

To see GR0s work in action, look to Pumpkin, a business that provides pet owners with insurance for their furry friends. Before coming to GR0, Pumpkin was a new company unsure of the best way to market itself. GR0s strategy was to create 150 articles linked back to Pumpkins website to place Pumpkin in as many pet-related Google searches as possible and increase site traffic from pet owners.

Before Pumpkin partnered with GR0, their site averaged 600 monthly visitors. As of August 2021, Pumpkin has nearly 900,000 monthly visitors and has increased its monthly value by over $748,000. Pumpkin now ranks on the first page of Google results for 79,000 related keywords. To further prove GR0s impact, 844,000 of Pumpkins monthly visitors are from non-branded traffic, meaning that they found Pumpkin via organic SEO search. As the saying goes, the proof is in the Pumpkin pudding.

Unlike paid advertising, GR0s written online content does not expire, meaning companies will continue to benefit from these article-driven backlinks for years to come. Not only is SEO building exceedingly effective, but it is also more affordable than traditional paid advertising, making it the obvious choice for new businesses looking to expand their reach.

When it comes to agencies that specialize in organic SEO growth, GR0 is at the forefront. Collectively, the articles created by GR0s content writers have reached one billion unique views. Businesses in the market for some prime Google real estate would be wise to reach out to GR0 as their SEO realtor.

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How GR0 Uses Authorship and Domain Expertise to Win the 1st Position on Google - TechBullion

Kumho Tire kicks off winter small business 2021/2022 with a new marketing application. The no cost application is meant to give dealers and conclusion buyers fast and easy obtain to existing tire topics. Especially because the user gets typical information and facts about new products and seasonal advertising campaigns by means of the software and also has the possibility to participate in contests. The tire retailer just demands to obtain it and focus on their activities with the tire manufacturer Then there is a opportunity for prizes like a new Apple iMac, 100 DAZN subscriptions, or 50 Kumho enthusiast packs. Stop buyers who get Korean brand name tires from specialty stores, add the app and add their corresponding invoice following registration must also have a opportunity to acquire great prizes. With the marketing campaign, Kumho Tire wants to assist tire vendors in their sales and, at the identical time, gain from their working experience and suggestions to be ready to adapt and enhance long run strategies or procedures if needed. Hence, said application is presently accessible for obtain in the respective suppliers for all devices with Apple and Android running programs. The service provider can also buy a showroom POS set described as substantial quality through the tire manufacturers gross sales power or at [emailprotected] cm

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The Kumhos internet marketing / competitiveness application is meant to assist merchants with gross sales - Tech Gaming Report

On Sept. 15, millions of families received the third advance child tax credit payment automatically from the IRS.

But others who got their July and August payments without a problem have yet to get their money.

Sarene Leeds, 44, is one such parent. The freelance writer in White Plains, New York, was expecting to get $300 in September for her 5-year-old daughter. Leeds got the first payment in July via direct deposit and a paper check for August.

That struck her as odd, as she'd signed up for direct deposit and the IRS portal lists that as her preferred method of delivery, so she didn't inquire further.

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"As long as I get the money, I'm not going to raise a fuss over whether or not it's wired direct deposit," she said.

But days after the September deadline, she still doesn't have the payment or know if it's coming. The IRS Update Portal shows that she's eligible for the money, but that no payment has been processed for September to track (if, for example, she were issued another paper check that was simply delayed in the mail.)

Leeds has tried calling the IRS but has been unable to get through, she said.

"We are relying on these payments," she said, adding that her husband, a musician, lost work during the pandemic. "And, they've been promised to us.

"It's definitely a matter of principle."

The American Rescue Plan in March expanded the existing child tax credit, adding advance monthly payments and increasing the benefit to $3,000 from $2,000, with a $600 bonus for kids under the age of 6 for the 2021 tax year.

The first half of the credit is being delivered in monthly direct deposits, from July through December, of $300 for children under 6 and $250 for those aged 6 to 17. The second half will come when families file their 2021 tax returns next year.

The IRS acknowledged the issue with the September payments in a short statement over the weekend.

"The IRS is currently looking into this situation, and we will share more information as soon as possible," the agency said.

The IRS also said that some 35 million Americans did receive a total of $15 billion in September. The agency did not respond to requests for comment.

Malandrino | DigitalVision | Getty Images

It isn't clear what happens next for eligible families that didn't get the September payment. The IRS could potentially send it out late, or send impacted families larger monthly payments through the end of the year.

Joseph Kaye, 52, was able to talk with an IRS customer service representative after not getting the $250 September payment for his 10-year-old daughter. He also checked the IRS Update Portal and saw that while he's still eligible, no September check had been processed. Kaye also noticed other families having similar issues on Twitter.

The IRS representative didn't have much to share on what happens next, Kaye said. "It sounded like she was reading from a script," he said.

While frustrating, Kaye, who works in internet marketing in the Dallas/Fort Worth-area, said his family will be okay with getting the money later it's mostly being used to pay for extracurriculars like tae kwon do lessons for his daughter.

But he worries that such issues may hinder the program in the future.

"I am 100% a believe in this type of thing," he said. "And to have it roll out in kind of a shaky way is disappointing."

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Some parents still haven't received the September child tax credit payment - CNBC