Mediaboss Marketing

Laqshya Media Group, a comprehensive marketing communications groups in India recently executed aOOH campaign forTanishqs festive collection Utsaah - The Festival of Life.The latest festive edit by Tanishq is an aesthetic representation of contemporaryjewelleryset in pure gold with a seamless blend of ethnicity and modernity.

Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. Utsaah by Tanishq is a seamless blend of intricacy, heritage, and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one of its kind modern-heritagejewelleryinspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any womans look this Diwali.

The multi-city high decibel OOH campaign planned through the most advanced AI-powered OOH Planning toolSHARP, the data and tech-led planning tool SHARP helped to get the most appropriate locations in each city to reach out to core TG of the campaign, the tool also gives us the metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The 30-day campaign encompasses a mix of iconic large format media units with new-gen digital mediums, cluster brandings and other unconventional mediums across all cities that have been utilized to create maximum impact and reach for Tanishqs target audience.

Speaking about the partnership with Laqshya Media Group and on the campaign,Ranjani Krishnaswamy, GM Marketing, Tanishq, Titan Company Ltdsaid, Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what's in our midst today. With the past that's been tough and a future that's cautious, it is the TODAY that really holds the promise, that implores us to cherish, rejoice in the biggest festival called LIFE. The power of NOW more than ever before is directing our lives and becoming the biggest source of our happiness.

These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.

She further added,It only seemed befitting to work with a partner who understands OOH as a medium and our objective to reach out to consumers across the country with this message of celebrating the LIFE as a festival this Diwali, and Laqshya Media Group became our preferred choice, with a massive campaign spread across prominent sites, high footfall TG touchpoint, Airports, high traffic arterial roads, prominent retail commercial areas that ensure last-mile visibility to deliver maximum impact and reach the right audience this season."

Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, saidWe at Laqshya Group are proud to execute this campaign for Tanishqs festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. Its been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers

About Laqshya Media Group Established in 1997, Laqshya is an award-winning advertising agency in India. The enterprise is identified by its unparalleled contribution to the Out of Home advertising space. For more than two decades, the company has been engaged in offering highly diversified and innovative media solutions to the who's who in the market. Some of the clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc.

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Tanishq executes OOH campaign for its festive collection 'Utsaah' - Exchange4Media

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In todays world, everyone uses Googleso much so that googling has become a verb. While Googles visually unassuming white webpage and endless list of blue URLs may seem unremarkable to the majority of browsers, Google search results pages contain the hidden beach-front properties of internet real-estate. This secret weapon is key to building brand awareness and generating web traffic, and it can make or break small businesses looking to establish an online presence. What is this hidden gem, you might ask? The #1 Google search result.

Ranking #1 has myriad positive effects for any eCommerce site. Not only does the top spot have a significantly higher click through rate than links lower down on the list (meaning more people will actually visit the site), but having your name at the top also creates brand trust and authority. The #1 result acts as a giant free billboard presented directly to potential customers.

Because of the enormous positive impact created by claiming this #1 spot, its easy to assume that the CEOs with the fattest pockets can simply bid their way to the top. However, the reality is a bit more complicated and more democratic. Google rankings are determined by something called SEO, or search engine optimization. SEO cant be bought, but it can be organically grown. Enter the new kids on the digital marketing block: GR0.

GR0 is a digital marketing firm founded in 2020 by SEO experts and long-time friends Kevin Miller and Jonathan Zacharias. Despite the challenges presented by the COVID-19 pandemic, the GR0 team has navigated these uncertain times with remarkable grace, quickly becoming an industry leader in organic SEO growth.

Not only has GR0 received noteworthy praise from its long list of clients, but it has also been awarded by the American Business Awards and the B2B research, ratings, and reviews firm Clutch. GR0s specialty is helping brands achieve that coveted #1 Google spot through a winning recipe of authorship and domain expertise.

One of the key factors in organic SEO growth is an interconnected web of backlinks that lead from a trusted source back to a brand or companys website. You can find these backlinks within blog posts, landing page content, reviews, and press releases written by GR0s diverse team of writers. In a time where the pandemic has left many businesses short-staffed, the repercussions of COVID-19 have helped GR0s team of writers become stronger than ever.

GR0s writers work remotely, which has allowed GR0 to build a team with diverse geographical backgrounds and a wide variety of expertise. No matter who GR0s clients may be, they will be matched with a writer who can craft well-researched, personalized content tailored to their clients target audience. GR0s content writers are also trained to match any brands tone, which helps reinforce and grow their clients brand identity.

Creating engaging content is only half the battle. GR0s written content and web pages are carefully crafted to incorporate those essential titles, headers, backlinks, and keywords that work with Googles algorithm to reach the #1 search result spot.

To see GR0s work in action, look to Pumpkin, a business that provides pet owners with insurance for their furry friends. Before coming to GR0, Pumpkin was a new company unsure of the best way to market itself. GR0s strategy was to create 150 articles linked back to Pumpkins website to place Pumpkin in as many pet-related Google searches as possible and increase site traffic from pet owners.

Before Pumpkin partnered with GR0, their site averaged 600 monthly visitors. As of August 2021, Pumpkin has nearly 900,000 monthly visitors and has increased its monthly value by over $748,000. Pumpkin now ranks on the first page of Google results for 79,000 related keywords. To further prove GR0s impact, 844,000 of Pumpkins monthly visitors are from non-branded traffic, meaning that they found Pumpkin via organic SEO search. As the saying goes, the proof is in the Pumpkin pudding.

Unlike paid advertising, GR0s written online content does not expire, meaning companies will continue to benefit from these article-driven backlinks for years to come. Not only is SEO building exceedingly effective, but it is also more affordable than traditional paid advertising, making it the obvious choice for new businesses looking to expand their reach.

When it comes to agencies that specialize in organic SEO growth, GR0 is at the forefront. Collectively, the articles created by GR0s content writers have reached one billion unique views. Businesses in the market for some prime Google real estate would be wise to reach out to GR0 as their SEO realtor.

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How GR0 Uses Authorship and Domain Expertise to Win the 1st Position on Google - TechBullion

Kumho Tire kicks off winter small business 2021/2022 with a new marketing application. The no cost application is meant to give dealers and conclusion buyers fast and easy obtain to existing tire topics. Especially because the user gets typical information and facts about new products and seasonal advertising campaigns by means of the software and also has the possibility to participate in contests. The tire retailer just demands to obtain it and focus on their activities with the tire manufacturer Then there is a opportunity for prizes like a new Apple iMac, 100 DAZN subscriptions, or 50 Kumho enthusiast packs. Stop buyers who get Korean brand name tires from specialty stores, add the app and add their corresponding invoice following registration must also have a opportunity to acquire great prizes. With the marketing campaign, Kumho Tire wants to assist tire vendors in their sales and, at the identical time, gain from their working experience and suggestions to be ready to adapt and enhance long run strategies or procedures if needed. Hence, said application is presently accessible for obtain in the respective suppliers for all devices with Apple and Android running programs. The service provider can also buy a showroom POS set described as substantial quality through the tire manufacturers gross sales power or at [emailprotected] cm

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The Kumhos internet marketing / competitiveness application is meant to assist merchants with gross sales - Tech Gaming Report

On Sept. 15, millions of families received the third advance child tax credit payment automatically from the IRS.

But others who got their July and August payments without a problem have yet to get their money.

Sarene Leeds, 44, is one such parent. The freelance writer in White Plains, New York, was expecting to get $300 in September for her 5-year-old daughter. Leeds got the first payment in July via direct deposit and a paper check for August.

That struck her as odd, as she'd signed up for direct deposit and the IRS portal lists that as her preferred method of delivery, so she didn't inquire further.

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"As long as I get the money, I'm not going to raise a fuss over whether or not it's wired direct deposit," she said.

But days after the September deadline, she still doesn't have the payment or know if it's coming. The IRS Update Portal shows that she's eligible for the money, but that no payment has been processed for September to track (if, for example, she were issued another paper check that was simply delayed in the mail.)

Leeds has tried calling the IRS but has been unable to get through, she said.

"We are relying on these payments," she said, adding that her husband, a musician, lost work during the pandemic. "And, they've been promised to us.

"It's definitely a matter of principle."

The American Rescue Plan in March expanded the existing child tax credit, adding advance monthly payments and increasing the benefit to $3,000 from $2,000, with a $600 bonus for kids under the age of 6 for the 2021 tax year.

The first half of the credit is being delivered in monthly direct deposits, from July through December, of $300 for children under 6 and $250 for those aged 6 to 17. The second half will come when families file their 2021 tax returns next year.

The IRS acknowledged the issue with the September payments in a short statement over the weekend.

"The IRS is currently looking into this situation, and we will share more information as soon as possible," the agency said.

The IRS also said that some 35 million Americans did receive a total of $15 billion in September. The agency did not respond to requests for comment.

Malandrino | DigitalVision | Getty Images

It isn't clear what happens next for eligible families that didn't get the September payment. The IRS could potentially send it out late, or send impacted families larger monthly payments through the end of the year.

Joseph Kaye, 52, was able to talk with an IRS customer service representative after not getting the $250 September payment for his 10-year-old daughter. He also checked the IRS Update Portal and saw that while he's still eligible, no September check had been processed. Kaye also noticed other families having similar issues on Twitter.

The IRS representative didn't have much to share on what happens next, Kaye said. "It sounded like she was reading from a script," he said.

While frustrating, Kaye, who works in internet marketing in the Dallas/Fort Worth-area, said his family will be okay with getting the money later it's mostly being used to pay for extracurriculars like tae kwon do lessons for his daughter.

But he worries that such issues may hinder the program in the future.

"I am 100% a believe in this type of thing," he said. "And to have it roll out in kind of a shaky way is disappointing."

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Some parents still haven't received the September child tax credit payment - CNBC

Representative image (Source: Reuters)

While remote work has given companies access to the talent they never had earlier, it has become challenging to build a connection among new employees since techies are the ones who are the hardest to bring back to the office, entrepreneurs said during a panel discussion organized by TiE Delhi-NCR on Thursday.

CarTrade founder Vinay Sanghi said remote work has allowed them to have a center anywhere in India and it is "just a question of how you manage the processes and the right mix of remote versus at work or some kind of a hybrid model"

Apart from Sanghi, the panel comprised of Internet entrepreneurs like Mobikwik's Upasana Taku, Nazara's Nitish Mittersain, CarTrade'sVinay Sanghi, and Tracxn'sNeha Singh, all of whom are either on the anvil of a public market debut or have recently started their journey as a public company. It was moderated by MakeMyTrip founder Deep Kalra.

India's tech talent war

The stellar public market debuts of Zomato, Nazara, and Freshworks have set the stage for the upcoming rush of tech IPOs as at least half a dozen startups including Paytm, PolicyBazaar, Nykaa, Mobikwik, and Ixigo are looking to go public this year.

It has also been a record-breaking year in terms of funding for domestic startups, with the Indian startup ecosystem minting 27 unicorns so far this year and investors pumping in around $23.5 billion until now, according to Pitchbook data. However, this has also led to an intense talent war among various startups.

"Bengaluru is like a super competitive market for tech hiring. With remote working, the location barrier has also now gone, so people can actually work in companies across different cities. So, you have to be prepared for it when you are building a tech team out of the city" said Tracxn cofounder Neha Singh.

Singh said they tackled this by having a good recruitment engine across different profiles in the company since some amount of attrition is bound to happen in a competitive city like Bengaluru. "Thankfully, most of our senior folks have been there with us for at least five or six years," she said.

Retaining employees

Mobikwik co-founder Upasana Taku believes performance during a company's worst times is an evident measure of what talent a company should retain.

"When you are on the highs, you attract a lot of good talent. When things are going down and you need to demonstrate stronger numbers and stronger revenues with lesser marketing incentives to earn, then it becomes evident who are the real performers. The committed folks double down on their performance and stuck through, and people who are probably superficial in their commitment move out themselves. So, being very performance-driven has helped us in retaining the right people and attracting better people while letting the lower performers leave respectfully" she said during the panel discussion.

Nazara founder Nitish Mittersain said that demonstrating positive intent and staying true to it is a soft asset that becomes very powerful over a long period of time. "There have been times when we didn't give appraisals for two or three years because the markets were tough. But when things picked up, we made sure that we kind of compensated or over-compensated for a time that was lost. And I found that this builds a reputation of credibility which helps even when newcomers come into the company" he said.

Taku also echoed this sentiment, saying that retaining good people comes from being honest and transparent with them "We did fairly delayed appraisals at least twice in the last two years and we've been upfront with our employees about it. Both times, we gave them ESOPs that were equal to or higher than the cash value of the appraisals. Few months down the line, they also got the cash appraisals" she said.

Providing a stable working environment has helped Nazara a lot in terms of retention over the last decade and half said Mittersain "After the early challenges, one of my commitments was to build and run the company in a very stable environment, where we would not fly too high and then fall again" he said.

IPO is a milestone

Sanghi said that an IPO is a milestone in the journey but it doesn't change how they serve their customer or how they think about the business "What's always kept me awake is how do we disrupt ourselves and get better at serving our customers. I don't think whether we are listed or not changes that aspect"

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India Internet Day 2021: Techies are the hardest to bring back to office - Moneycontrol.com