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The Wolf777 group of companies have entered into partnership with West Indian and IPL team Kolkata Knight Riders (KKR) all-rounder Andre Russell as their brand ambassador.

Wolf777 CEO Hary Blackburn said, We are thrilled to announce our partnership with electrifying all-rounder, Andre Russell from the West Indies and cricket leagues fraternity with Wolf777. We profoundly appreciate and regard the consistency and responsibility with which he has played on the field, exhibiting the true spirit and essence of tough game assurance and adaptability. Russell's boundless energy and moving potential weave consistently with our image ethos to support individuals' experience on the games as well as on their mind. Through this association, we attempt to both help and urge individuals to encounter the best experience online.

Commenting on the association, Andre Russell said, It is great to be on board and it has been nice to get to know the team better since they recently sponsored the Jamaica Tallawahs team in the CPL.

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Wolf 777 partners with Andre Russell as their new brand ambassador - Exchange4Media

The exchange4media Group is coming back with the third virtual edition of its flagship property, Pitch CMO Summit 2021. The previous edition of the summit this year was held virtually in the last week of March and May respectively. The upcoming edition of the Pitch CMO Summit is presented by ABP News and is co-partnered by MiQ. The event will be held virtually on the 24th of September, 2021 from 2 p.m. onwards. The theme this year is Future-Proofing Brands."

Taking this forward leaders from brands across sectors share how their perspectives how brands should future-proof their business in these uncertain times and decode marketing strategies to prevent brands from falling behind the times and to capitalise on trends that are relevant.

Delivering the Special address is Vishak Kumar, CEO - Madura Fashion & Lifestyle (MFL), Aditya Birla Fashion and Retail Ltd. (ABFRL). During his 26-year long stint, Kumar has worked across functions and occupied various roles in sales, marketing and retail. Prior to his stint as CEO of Madura, Kumar was the CEO of Aditya Birla Retail Ltd (ABRL), where he was instrumental in transforming and scaling up the More Supermarket and Hypermarket business. As CEO of MFL, Kumar spearheads iconic brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England. Kumar speaks on the topic, Is Your Brand Future Proof?

Also gracing the platform at the Pitch CMO Summit, is the go-to man at the CARS24, Gajendra Jangid, the Co-founder & CMO at the e-commerce platform. Founded in 2015, CARS24 exists to transform the way consumers buy and sell cars. The platform leverages technology at every leg of the consumer journey to solve genuine pain points and deliver a seamless experience. CARS24, Indias first start-up in the auto-tech space, has now expanded beyond Indian shores. Jangid recounts the unicorns journey and speaks on the topic, How CARS24 is revolutionizing buying of pre-owned vehicles in India?

Also sharing his insights is Arjun Mohan, CEO-India at upGrad, Asia's largest higher EdTech leader. Mohan started his career with the Think & Learn Pvt Ltd, commonly known as Byjus, as a teacher and moved up the ranks into a leadership role. He ran most of the Sales and Marketing in the companys early years and was until recently running its International Business. He held several leadership positions throughout his tenure including Vice President - Marketing and most recently, Chief Business Officer (CBO). Prior to Byjus, Mohan drove Sales and Operations at Titan Industries and did his stints with Tata Motors, Tata Realty and Infrastructure Ltd. (TRIL) and Sir Dorabji Tata and Allied Trusts. At the Summit, Mohan shares how upGrad is taking the lead in re-skilling Indias workforce.

Also speaking at the Pitch CMO Summit are industry leaders Harish Bhat, Brand Custodian, Tata Sons, HerjitBhalla, Vice President, India and Asia Pacific, Europe, Middle East and Africa (AEMEA), The Hershey Company andArjun Ranga, MD, Cycle Pure Agarbathies& Managing Partner, N. RangaRao& Sons. Dont miss the above speaker and stay tuned for more details as we unveil more speakers!

To register for the Pitch CMO Summit 2021: Virtual Summit 3.0, click and register on:

https://bit.ly/3zwE05v

More information on the event can be found on the event microsite :

https://e4mevents.com/cmo-summit-banglore-2021/

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Pitch CMO Summit 2021: How to 'future-proof' brands in uncertain times - Exchange4Media

Lifestyle brand Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador for the smart wearable category.

The persona of association with the nationally acclaimed actor blends with Noises core belief in listening to the noise within and belief in oneself dil ka shor. Soon, Taapsee will be a part of Noises campaigns in which she will be witnessed promoting Noises smartwatches including its upcoming launch - ColorFit Brio, the company said.

With this announcement, the brand aims to reinforce its positioning as the leading homegrown smartwatch brand and liaison a deeper connection with fitness enthusiasts and millennials. Taapsee has been inspiring young Indians with her relentless efforts and her dramatic physical transformation, it said.

Talking about the announcement, Gaurav Khatri, Co-Founder, Noise, said We are excited to welcome Ms. Taapsee Pannu on board in our journey to offer fitness gadgets to the Noisemakers. Our products are carefully designed keeping in mind the requirements of fitness and lifestyle enthusiasts who listen to their "dil ka shor and dare to carve a new path. Taapsee resonates with the core of our brands vision to inspire generations for a healthier today and tomorrow. She has been earning hearts with her award-winning performances and challenging roles. Noises smartwatches and Taapsee, both motivate individuals to take up new challenges every day. With her strong persona and our commitment to offering unparalleled experience, we want to strengthen the trust of Noisemakers.

Commenting on the association, Taapsee Pannu said, I am glad to be a part of Noises journey. Not only that my profession demand but, I personally also follow a stringent fitness regime. I constantly strive to accomplish new fitness goals every day to be ahead in the game, likewise Noise. I have witnessed that more than ever, people are now conscious of the thriving fitness significance. Noises smartwatches act as the health pattern that consistently helps me to connect with my true self.

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Noise ropes in Taapsee Pannu as brand ambassador - Exchange4Media

The internet is answering a question that its been wrestling with for decades, which is: How is the internet going to pay for itself? he said.

The fallout may hurt brands that relied on targeted ads to get people to buy their goods. It may also initially hurt tech giants like Facebook but not for long. Instead, businesses that can no longer track people but still need to advertise are likely to spend more with the largest tech platforms, which still have the most data on consumers.

David Cohen, chief executive of the Interactive Advertising Bureau, a trade group, said the changes would continue to drive money and attention to Google, Facebook, Twitter.

The shifts are complicated by Googles and Apples opposing views on how much ad tracking should be dialed back. Apple wants its customers, who pay a premium for its iPhones, to have the right to block tracking entirely. But Google executives have suggested that Apple has turned privacy into a privilege for those who can afford its products.

For many people, that means the internet may start looking different depending on the products they use. On Apple gadgets, ads may be only somewhat relevant to a persons interests, compared with highly targeted promotions inside Googles web. Website creators may eventually choose sides, so some sites that work well in Googles browser might not even load in Apples browser, said Brendan Eich, a founder of Brave, the private web browser.

It will be a tale of two internets, he said.

Businesses that do not keep up with the changes risk getting run over. Increasingly, media publishers and even apps that show the weather are charging subscription fees, in the same way that Netflix levies a monthly fee for video streaming. Some e-commerce sites are considering raising product prices to keep their revenues up.

Consider Seven Sisters Scones, a mail-order pastry shop in Johns Creek, Ga., which relies on Facebook ads to promote its items. Nate Martin, who leads the bakerys digital marketing, said that after Apple blocked some ad tracking, its digital marketing campaigns on Facebook became less effective. Because Facebook could no longer get as much data on which customers like baked goods, it was harder for the store to find interested buyers online.

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The Battle for Digital Privacy Is Reshaping the Internet - The New York Times

Its been slightly over a month since javelin thrower Neeraj Chopra was catapulted into the limelight after picking up Indias first-ever track-and-field gold medal at Olympics 2020. From hobnobbing with the biggest sports stars to debuting on Kaun Banega Crorepati, the athlete is gaining a lot of prominence in the circuit. And much like the expectations of the marketing world, his endorsement fee has also reportedly seen a hike of more than 1000%, an unseen feat for any athlete in the country.

As per a celebrity branding expert, Chopra is charging close to Rs 2 crore for his endorsement deals with the brands now, up from Rs 20-30 lakhs before his Olympic fame.

Prior to his win, Neeraj Chopra was in a four-year endorsement deal with Pepsis Gatorade (signed in 2017), was the ambassador for British electronics firm Amstrad in 2019. Chopra also had one-time or short-term associations with a number of brands like Gillette, Country Delight, Mobil India among others. Just recently, he signed up his first multi-year brand partnership after the Olympics win with Tata AIA Life Insurance.

Not just that, Chopras social media valuation has risen to Rs 428 crore, as indicated by a report by research consultancy firm YouGov SPORT. He recorded over 2.9 million mentions from over 1.4 million authors, making him the "most mentioned" athlete globally on Instagram during the 2020 Tokyo Olympics. These numbers also represent a whopping 1401% and 2055% increase in his mentions from separate authors online, respectively.

Divyanshu Singh, Head of Sales and Marketing, JSW Sports, which represents Chopra, said in a press statement, Neeraj has been a consistently outstanding performer in his discipline over the last five to six years, resulting in his phenomenal success at the Tokyo Olympics. He has now become a recognisable personality for the Indian masses on a scale that was hitherto unseen. This, in turn, has brought about a growing interest from brands and institutions looking at a long-term sustainable collaboration.

However, to sustain this popularity, brand Neeraj Chopra will have to work extra hard as it can be difficult for athletes to remain relevant when their screen time is relatively lower than other categories of popular endorsers.

A marketing industry veteran points out, Be it film stars or cricketers, their visibility in the media is quite higher as compared to athletes like Neeraj Chopra who become famous only during big championships. In the past too, several Olympic stars have been through this momentous glory before fading out from the endorsement scene. For Neeraj Chopra to stay relevant, he will have to make some smart moves. His social media channels could be the best place for him because he has gained immense popularity there post his win.

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Brand Neeraj Chopra soars, but will it stay afloat? - Exchange4Media