Mediaboss Marketing

So far, researchers have used artificial intelligence for computational purposes to solve complex problems. They have also deployed AI in automated vehicles and to predict consumer behaviour. But a new trend is sweeping the world. People are now hiring out their faces to companies and start-ups that then use their clones in digital marketing and educational videos across the globe. Doing so does not require them to physically shoot these videos, thus allowing them to go on with their regular work and earn for just letting someone use their face. There are some benefits of this technology but also big implications for the human workforceincluding making deepfakes mainstream.

A recent report in MIT Technology Reviewshowed how this technology was being used to let people remain present at multiple locations at the same time. It cited the example of Liri, a 23-year-old college student who has several part-time jobs. She does waitressing and bartending gigs in Tel Avivand also sells cars, works in retail, and conducts job interviews in Germany.

Liri does her Tel Aviv jobs in person and has hired out her face to a startup, which uses her face and voice to create AI characters that appear in marketing and educational videos for firms around the world. It is definitely a bit strange to think that my face can appear in videos or ads for different companies, she was quoted as saying in the report.

How does it work?

All a person is required to do is talk and make different facial expressions to a high-resolution camera. The company will then feed the data into an AI software, that works like deep fake tech. The characters generated can then be used in promotional and commercial videos. Some companies may use professional voice artists to record the audio. Liri receives a payment every time a client licenses a video that uses her face.

While this has worked out well for Liri, many fear that using technology in this way could reduce the availability of this kind of acting work. They also want that people who hire out their facesshould have some kind of control over where their faces areused for security reasons as well as to avoid a potential conflict of interest with their work.

For a lot of talent, their likenesses are valuable assets that warrant proper protection and compensation for their use, a spokesperson for SAG-AFTRA, a union for US movie, television, and radio performers was quoted in the report.

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Deepfake Marketing: Companies Are Paying People to Hire Their Faces for Promotional Videos - NDTV

SBI General Insurance, in yet another example of its commitment to improving health insurance penetration in the country, has launched a health insurance campaign on the radio. The main objective of the campaign is to educate consumers that With health insurance, medical emergency will not turn into financial emergencyensuring consumers that when an eventuality occurs one does not have to pay out of pocket. SBI General delivers a simple yet powerful message to increase awareness and to effectively communicate the value of health insurance, its offerings and protection quotient.

This radio campaign will be spread across Indias leading radio channels covering various cities, ensuring to reach most of the relevant audiences. The radio spots are created in light & humorous tone and adding to the glamour quotient, Ninad Kamath, the renowned actor and voice-over artist, has been the voice for the radio spots.

Shefali Khalsa, Head Brand & Corporate Communication, SBI General Insurance said,Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.

It is widely believed that health is wealth - a maxim that has been highlighted in the current environment. An ideal way to ensure that a medical emergency does not turn into a financial emergency is by purchasing health insurance. Yet, many people choose not to buy health insurance or end up purchasing inadequate health insurance. Hence, to that extent, SBIGs radio campaign hits the bullseye.

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SBI General Insurance reminds listeners about the value of health insurance - Exchange4Media

China is the country with the biggest number of internet users in the world. Statistics show that there are more than 1 billion internet users in China, making China the biggest online community in the world. The internet has revolutionized nearly every aspect of our lives, and the trends we now see the emerging point to the rise of Chinese tech significantly influencing the future of technology around the world.

The rapid progress of Chinese startups in software, internet marketing, and user-interface design has resulted in a surge of Chinese companies establishing themselves as a competitive alternative to Western giants in almost every sphere of business. The huge leap forward by Chinese companies in the past few years is not an accident but the result of a deliberate policy by the countrys leadership aimed at transforming the country from a manufacturing power to an innovation economy.

The internet has changed the world, and technology is now taking a turn. China provides a bright future for tech, and the trends point towards that. As the worlds most populous country, China plays a pivotal role in the progression of global technology. The internet has been a key driver in the recent years, and, as outlined within this years Smartphone app development report, we have seen a significant rise in Chinese eCommerce through mobile payments being used by almost half of the countrys population.

China has seen extraordinary internet growth in the past year. In the past 12 months, 85 million new internet users have joined the web, equating to an increase of 161 users every minute. Meanwhile, the worldwide birth rate is 266 births per minute. The Chinese tech industry is on the rise, and it will continue to be one of the most influential forces in the future of technological advancement.

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Why You Should Keep Up With The Changes In China's Internet Environment - Optic Flux

Focusing on the importance of masking up,Nestl India has launched the Face of Hopeinitiative. The new packaging will constantly remind people about the importance of following basicpractices like masking and encourage their lovedones to do the same for a safe and bettertomorrow. Under this initiative, Nestl India willaim to reach and encourage over 250 Millionpeople via its packs and the digital campaign.

Nestl India has now also collaborated with Reliance Jio to drive further awareness. This includes encouraging a maskup pledge. On the JioEngage app, there will be in-depth details about this campaign and the procedure for participating. The participants who take the pledge will be provided with an instant reward of 1GB data.

Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestl India, said, At Nestl India we are committed to playing an active role in Indias fight against COVID-19 and understand the importance of following COVID safety protocols to ensure safety for all. Through this initiative, we are leveraging the power of our iconic brands MAGGI, KITKAT, NESCAF and EVERYDAY, to spread awareness during these times. We ensure that our brands not only provide nourishment or add to the joyous moments of life, but also stand with the society in times of need. We urge people to Mask-Up and join forces with their favorite brands and become the Face of Hope together.

Talking about the collaboration, Sunil Dutt, President Sales and Distribution, Reliance Jio said, We believe that Nestl India is doing a commendable job by urging people to mask up. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.

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Nestl India, in partnership with Reliance Jio, launches 'Face of Hope' initiative - Exchange4Media

New York Citys first internet marketing conference is coming up next week, and some internet marketers are gearing up for the big event.

Heres everything you need to know to plan your trip and take part in the next internet marketing summit in Dayton, Ohio.

The Internet Marketing Summit is taking place in Dayton on Saturday and Sunday, May 15 and 16.

Its the second annual conference, following last years summit, and its the first time online marketers are gathering to talk about online marketing and the latest trends.

The conference features speakers from the internet marketing industry, who will be presenting at least six times over the three days.

The topics covered include:Who is online marketing?

The biggest challenge online marketers face, according to experts, is the lack of clarity on what it actually means to be an online marketing company.

Weve gathered experts and experienced online marketers to answer the question: Is it a marketing service, a service for people, or both?

Is the internet a digital space, or a real one?

And if its a real space, how do you measure it?

What can internet marketers do to compete with traditional advertising firms?

Will they ever be able to monetize their online presence through the internet?

Will internet marketing help them reach their potential customers?

What do we need to learn to succeed?

What you need help with:How do I register?

Where can I find more information about the conference?

What to wear and drink:The theme of this years conference is Online Marketing is Everything and the speakers include Google, Yahoo, Microsoft, Facebook, and Pinterest.

There will be plenty of networking, so bring a friend and get out there.

If youre in the market for an online business, you should be.

The internet is a powerful tool, but we cant get the word out to the rest of the world if we dont understand what it is.

So, heres what you need in the form of a webinar to get you started.

What you can do:What you should know:This years theme is How Do I Start?

This is a good time to learn more about what you can actually do with your online presence, as well as the benefits of digital marketing.

Well discuss what it means to live your life online, how to build a portfolio, and how to do it for your business.

What to eat:This event will feature live food from local restaurants and will include networking and networking events from the webinar.

Youll be able the the opportunity to hear from the attendees, who can help you build a better relationship with your business online.

You can register for the conference by clicking here.

Do you need advice on what to wear for the internet conference?

Or is it just about being awesome?

Weve compiled some tips for the weekend that we hope will help you on your way.

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Dayton internet marketing event: Internet marketers from ...