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To add cheer to the upcoming festive season, e4m is delighted to bring to you a series of virtual sessions, starting today. The e4m Upfront: The Festival Edition, is a two-day event scheduled on August 24-25, 2021 and has been built around the content, schedules and activities aimed at the festival season.

The event will showcase new age media and technology companies sharing interesting aspects of consumer spending in India. The event aims at giving attendees an overview from the media and technology companies about their upcoming content and other offerings to media agencies and the marketing teams of consumer brands ahead of the season that demands maximum spends. Participants will also be able to spot innovative content formats, technologies, and measurement strategies for the new normal.

The first session of the event will kick start today morning with the senior leaders of ABP Network discussing how in this era of fake news credibility has become the new currency for the leading news networks. Mona Jain, Chief Revenue Officer, ABP Network and Mehraj Dube, Head of Marketing, ABP News, will touch upon the crucial topics including brand safety, need for high credibility and how the channel has planned to bring in new properties ahead of the upcoming festival season.

The next in line is a high-powered session by mobile advertising giant InMobi. The session to be addressed by Aditya Varadarajan, Head of Account Management - Microsoft Advertising, InMobi, will cover crucial aspects of search Marketing in India. Varadarajan will share insights about how brands can leverage the power of search for Branding & Performance Marketing in the new era. Besides it will discuss the impact of the pandemic on the way consumers search online has changed.

Our third session for both days is by the Star India network.Today,Nandini Singh,Channel GM & Business Head, StarPravah will provide insights on the Marathi GEC space. She will also de-code the success of Star Pravah in the Maharashtra market.In the session tomorrow,Karthik Srinivasan, Brand Communication Strategist will push you to think if you as a marketer are using the right communication for your brands in the regional markets? This insightful session will discuss the right messaging strategies and effective ways to connect with Southern consumers.

With digital being the future, our final session powered by ShareChat Business will highlight the latest trends that can up your digital game. It will also discuss in detail the potential of the new language for Indian consumers. Most importantly, the session will highlight how brands and agencies can use data and technology-powered platforms to reach their target audience. Besides, our speakers Ratan Singh Rathore- Senior Director-Agency Relationship, ShareChat & Moj and Palkush Rai Chawla-Product Head-Ads & Monetization, ShareChat & Moj will also bring to you some of their brand success stories.

Click here to register.

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e4m Upfront: The Festival Edition is all about innovation and insights - Exchange4Media

A scrum, a tackle, a touchdown and the sound of thousands of fans cheering for their favourite players and teams. Imagine experiencing the excitement of a live rugby match in the beautiful country of France, as some of the best teams in the world take on each other at Rugby World Cup 2023.

In its continued commitment to offering the best experience to sports lovers from around the world including India, BookMyShow, India's leading entertainment destination, has been appointed as the Official Travel Agent from India for Rugby World Cup 2023. A major event in the international sporting calendar, Rugby World Cup 2023 is set to take place in France between 8 September, 2023 and 28 October, 2023

To bring the game closer to sports enthusiasts in India by offering exciting ticket-inclusive travel packages for the games, BookMyShow will give users the choice to select from various options right from Single Match Packages to Follow Your Teams and Knock Out Series. In addition to these, the platform will also offer customised package options for corporate incentive groups for availing this once-in-a-lifetime combination of sports and tourism for their partners and employees. Fans in the country will be able to book these packages starting 25 August, 2021 and experience the action live in stadia, as they witness the unforgettable beauty of France.

Rugby World Cup France 2023 will commemorate the 200 years for Rugby and will be the tenth World Cup for the sport. But thats not all! Beyond the 48 matches organized at nine stadia, Rugby World Cup 2023 will see a mega 45-day celebration uniting everyone involved around a single meaningful project. The tournament is expected to host more than 450,000 international spectators with more than two million tickets being available across venues.

Speaking about this momentous collaboration between the two countries, H.E Emmanuel Lenain, Ambassador of France to India said, France is thrilled to host the Rugby World Cup 2023 and is looking forward to receiving rugby enthusiasts from India and different parts of the world. This sporting event will provide fans a perfect platform to enjoy matches in a vibrant, festive ambience associated with major sporting events and experience Frances hospitality and wide-ranging tourism options. Taking place in ten hallmark cities of France, visitors will also get ample opportunities to experience first-hand different facets of the distinctive culture, gastronomy, history and heritage of each of these cities. Paris will also be hosting the 2024 Olympic Games, which will boost Frances strong association with sports and global sporting events.

Commenting on the partnership, Caroline Leboucher, CEO, Atout France added, France is extremely proud and happy to host the Rugby World Cup in 2023. I hope that this beautiful event will be an opportunity for a great festive reunion with our international visitors, after the long period of mobility restrictions that we are experiencing. The ten cities chosen to host the matches will be as many opportunities to discover the diversity of the French regions, their natural and cultural heritage as well as their art of living. French professionals are already preparing to welcome visitors in the best conditions to make your trip to France an unforgettable experience.

Commenting on the association, Anil Makhija, COO - Live Entertainment & Venues, BookMyShow said, The upcoming Rugby World Cup 2023 in France marks an iconic event in the world of sports, with fans across the globe eagerly waiting for this mega tournament especially as we reel under the effects of the pandemic presently. BookMyShow is absolutely delighted to be associated with the tenth edition of Rugby World Cup, celebrating 200 years of this exciting sport in a breath-taking country like France. Over the years, BookMyShow has successfully partnered with global sporting events, enabling an unparalleled experience and bringing fans closer to the sport they love. As the official travel agent, we are pleased to offer an unmissable combination of the excitement of Rugby World Cup 2023 and the charm of France to millions of our users in the country.

A total of ten cities from Lille in the North to Toulouse in the South will host 20 teams playing 48 matches across nine venues in France to compete for the ultimate Webb Ellis Cup. The opening match scheduled on 8 September, 2023 will be played between the host country France and New Zealand at the Stade de France.

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BookMyShow appointed as official travel agent for Rugby World Cup 2023 - Exchange4Media

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Here Is What You should Do To your Internet Marketing - Baseball Reflections - Baseball Reflections

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Ten Reasons Your Internet Marketing Is Not What It Might Be - Baseball Reflections - Baseball Reflections

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9 Days To Bettering The best way You Internet Marketing - Baseball Reflections - Baseball Reflections