Mediaboss Marketing

The seventh session of the e4ms Digital 40 under 40 Summit observed panelists who shared their insights on how the last 20 plus months have impacted digital marketing, the next phase of digital marketing, and some technology innovations to watch out for. The panelists of the session were Karan Rajpal, Head of Digital Marketing at Dalmia Cement; Ashima Kakar, Head Marketing at NLB Technologies; Archana Aggarwal, VP- Media at Airtel; and Rajiv Dubey, Senior General Manager - Head of Media at Dabur India Limited. Neel Pandya, CEO APAC - Pyxis One had chaired the session.

The session started with Pandya asking the panel to define Digital Marketing in their own words and their experience. To this, Rajpal said, Digital Marketing is an opportunity to tell the truth over and over again and your truth becomes your consumers truth as well. Dubey added, This is something which everybody can do. Marketing is something for which. If you want to do any business you can enhance them by digital marketing.

Pandya further questioned about the elderly audience moving into digital or the brands switching to youngsters as the target audience in digital marketing to which Dubey said, I think everybody is aware of digital media. If you go to rural areas and if you talk to people and ask them how do they use smartphones or whether they watch television or nor, then they will say that they know how to operate them. As far as we are concerned, what we look at is the trends into context into marketing. You look at the trend, you look at the right context and then you market it to people. That is how our journey starts and ends.

Speaking on how digital marketing is seeing a different side of an angle when the marketing is B2B or B2C, Rajpal said, Cement has usually been B2C. To each of the people, digital marketing is catching up. Across the entire consumption cycle, whatever it is that you buy, today it is almost in normal and natural behaviour to look for it online. Cement is a very low involvement product. It is not sold online or by e-commerce. Over the past 2 years, digital was a good thing to do for many people but there were atleast two elongated periods because of the pandemic where people could not get out. So a lot of these people are now checking online and seeing whether they can get it online or not. I think that from the moment a consumer has thought to buy the cement, how quickly can my person reach out to them and if I can do that well over time, that is the short-term goal for me. The markets mature as the consumer matures.

Aggarwal spoke about the difference between people wanting to move to digital marketing and people wanting to know about digital marketing or the need for digital marketing where she said, I think over time and with all the experiments that are done, everybody in the company has started realizing that what you are trying to do in conjunction with your performance. You cant do one aspect and not to other things. So we have also got into advocacy and influencer marketing. We have introduced a lot of things in last one year and we also track how many consumers are calling the call centers and how many are going to the app for their queries. Till the industry evolves to actually coming together on a platform saying this is the attribution models we should follow and it would be different for different industries. From ROI stand, we look at these things and now we are recently investing into lots of work in terms of platform understanding the reach of digital reach.

Kakar talked about her current and past learnings in core and digital marketing. She said, I think for me, the most interesting understanding over the last one month of the transition at Tech Mahindra which is a 5 billion-dollar company, and NLB which is a 500 million dollar company, the sensitivity to digital is far more and I think its the emerging businesses that are rising themselves to the need of the digital form of quicker. I think it is also owing to the new age entrepreneurship as they use digital therefore they understand the giving of this platform in an easier way. Also, the whole dynamic of the company is changing. The need to able to reach out to the customer in the most relevant way shows that the consumer today is looking for intimation at all times.

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'Digital Marketing is an opportunity to tell the truth over and over again' - Exchange4Media

ESFI joins hands with MPL Sports Foundation & Power as sponsors for Indian Team

The 13th Esports World Championships will be held from November 16-20

MPL Sports Foundation and sport wear brand from Bata, Power has joined hands with Esports Federation of India (ESFI) to support the Indian Team participating in the Finals of the 13th Esports World Championship in Israel.

Competing for national pride and a prize pool of USD 50,000, the multi-game event will feature four official games titles including DOTA 2, Counter-Strike: Global Offensive, Tekken 7 and eFootball 2022 and one promoted title, Audition. The championship to be held from November 16-20 will see a seven member Indian team competing in three gaming categories.

While welcoming MPL Sports Foundation and Power, Vinod Kumar Tiwari, President, Esports Federation of India said, We are pleased to have MPL Sports Foundation and Power as title sponsor and sneaker partner respectively for our gamers who are participating in a prestigious tournament like the World Championship. It is a very heartening and encouraging to see these gamers with diverse backgrounds representing India at the biggest stage in the world and I hope we will be able to win medals and bring glory for the country.

Following a series of regional qualification rounds including the South Asian as well as the Asia qualifiers; 7 countries from Asia have advance to the World stage. The Asian nations competing at 13th IESF Esports World Championship are Republic of Korea, Mongolia, India, Sri Lanka, Philippines, Thailand and Vietnam.

Our aim with the MPL Sports Foundation is to democratise opportunities in esports and make it more accessible to our vastly talented youth. In line with this commitment, we are honoured to partner with the Esports Federation of India (ESFI) to support our athletes who will represent India at the 13th Esports World Championship. We hope that this is the beginning of along-standing partnership with ESFI which has been doing stellar work in building and developing the esports ecosystem in India. said Sai Srinivas, Trustee, MPL Sports Foundation

Being one of the first non-virtual Esports events since the pandemic, the Israeli city of Eilat is set to play host as it welcomes 500 Esports athletes from 85 nations travelling for the illustrious fixture.

As a consumer centric brand, Bata has always focused on the emerging and popular trends among the youth. The growth story of esports in India, augmented by the boom induced in the last 2 years, has been very intriguing. Today, youth is a large part of any successful brands journey and this platform is a great way to engage with them. We are excited to have partnered with the Esports Federation of India as sponsors for the upcoming 13th Esports World Championship happening in Israel that caters to and engages hugely with this segment. We look forward to this collaboration as we move ahead in this partnership to promote esports amidst the Indian sport fan base. We look forward to this collaboration as we increase our sneaker portfolio with brands like Power & North Star relevant for the youth. said Gunjan Shah, MD & CEO, Bata.

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ESFI joins hands with MPL Sports Foundation & Power as sponsors for Indian Team - Exchange4Media

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GetResponse Blog - Online Marketing Tips

Here are two important aspects of internet marketing that we want to explore. In this post, youll learn more about the content and shoppable posts. Lets do it!

Content is king. This has been true for years and is becoming increasingly important in online marketing. This trend will continue next year. But its not just about including as many keywords or links as possible. Instead, the user should be provided with added value.

That means: The content must be informative and advisory , but also entertaining . User-friendliness also plays a major role. The content of a website should offer the reader the answers he is looking for and preferably at first glance. This is how you pick up your users and position yourself as experts in your field. The same could be said not only about written or video, but also about audio content. Take a look at Spotify as the best audio platform. Youll find how audio content is the king there. Start with the easy marketing hacks on Spotify. Upload quality music tracks, buy Spotify followers and stay active on the platform.

Search engines are increasingly learning to think semantically and understand connections. Good content should therefore cover a topic comprehensively in order to offer the reader all the important information in one place. A targeted combination of different types of content is ideal:

This way you pick up your target group and prepare content for them in an interesting way. This can also be seen in the search engine results pages good content is one of the most important criteria for these rankings. Content marketing and search engine optimization should always go hand in hand in a good online marketing strategy.

With email marketing , you can reach a large number of potential customers at once and still address them personally. Because the trend in email marketing is towards personalization . Address your target group directly via a newsletter, for example, and send them exactly the information that they collect from where they are in their customer journey. The be-all and end-all for this is the collection and analysis of geographical, demographic and behavioral data of your customers. You can use these to divide customers into different groups that have similar characteristics. By addressing them in a targeted manner, you can minimize wastage and yourIncrease opening and click rates .

Important: Of course, when collecting the data, you must always take into account the requirements of the GDPR (General Data Protection Regulation). Therefore, make sure that you have the recipients express permission for all data collected and that you can delete the data at the recipients request at any time.

More and more things are happening on the Internet via social media channels. In the meantime, companies can no longer just present themselves there, but also sell their products directly . Customers can shop on platforms like Facebook or Instagram without having to visit another website. You can use these e-shopping tools to creatively advertise your products and, for example, address your target group through storytelling. With targeted advertising, you can reach users at exactly the right time and prompt them to buy via social commerce . This trend will certainly continue to grow in 2021 and beyond. However, you should note that this tool is only one part of the e-commerce solutions. It is a good addition to the classic online shop , but should not completely replace it.

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2 important aspects of the internet marketing - MovieViral

Bolo LIVE, Indias first home-grown social live-streaming platform today announced the appointment ofAbhay Singh Kumpawatas its Vice President, Marketing to drive the next level of growth for Bolo Live.An IIT Roorkee alumnus, Abhay is a growth specialist for over 7 years and has played an instrumental role in driving early-stage growth and scale for startup brands like Mitron TV and YourQuote.

While hisspecialityincludes Product Marketing, Brand building and the development of transformational strategies for startup brands, Abhay has also co-founded IndiaMeets, an Interest-based discovery platform that strives to connect like-minded people over shared interests based activities; and E-Vogue, a lifestyle e-commerce brand.

In his new role, Abhayis set to leadthe entire gamut of Digital, Product, and Brand marketing initiatives for Bolo live and will play an important role in scaling the company's growth in new and existing markets as well as broadening its global reach.Driving business value through real-time, relevant conversations between the content creators and their fans has never been more challenging yet exciting with the complexity and volume of marketing channels in todays era", Abhay Singh Kumpawat, Vice President Marketing, Bolo LIVE said while commenting on the new role.

"An exciting market opportunity at the amalgamation of live streaming, microtransactions, and gamification coupled with addressable market size, a profitable business model, the founders vision, and the quality of young talent within the team is a great combination at Bolo LIVE. I am excited to take this opportunity and look forward to driving exponential growth at Bolo LIVE as we build the largest platform that democratizes monetization for content creators, Singh added.

Commenting on Abhay's appointment,Varun Saxena - Co-founder and CEO, Bolo LIVE said, As we chase bigger ambitions, it is key to ensure that the growth and marketing strategies of the company keeps pace with the evolving business. It is exciting to have Abhay on board as he brings in stellar expertise in the field of Growth and Marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at Bolo LIVE. Abhay is an all-rounder who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance.

We are currently ramping up the team aggressively and in the next few weeks will see announcements of prominent hiring across Technology, Product and Marketing roles,he further added.

Tanmai Paul- Co-founder and CPO, Bolo LIVEsaid, Abhays appointment is another validation of our commitment and leadership in the industry. As we continue our transformational journey, we are poised for unparalleled growth and innovation. We are confident that Abhays vision and in-depth understanding of the consumer internet marketing landscape will translate intothe exponential growth of the percentage of power users on the platform.

Wih a Bachelors in Technology from IIT Roorkee, Abhay has keen interest in Arts & Culture, Civil Rights & Social actions and environment. Abhay is also a LIMCA World Record Holder, International Children's Excellence Fund Scholar, MMCF Scholar and has won an award for Republic Day Honor for Academic Excellence.

Bolo Live has over 1 lakh monthly live streamers on the platform spending close to 120 min daily on the platform, with 18 live streamers already making over a lakh rupee monthly from the platform already; all driven by microtransactions of captive audience base and not fixed payouts from the platform. In addition to India, creators on the platform are witnessing 7% of their earnings happening through the global reach platform has given to them in the Middle East and SouthEast Asia. Bolo Live has raised over 2 million USD in investment to date.

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Bolo Live ropes in Abhay Singh as its VP, Marketing - Exchange4Media