Mediaboss Marketing

Grapefruit USA (OTCQB: GPFT), a premiere California-based cannabis and hemp company, and its flagship product, Hourglass THC+CBD Patchless Patch Topical Cream, has received an Instagram endorsement from Grammy Award-winning writer, producer and director Damien Matthias, known as ELove. ELove has performed and co-produced with LL Cool J, one of Def Jams Records first artists. He also played a key role in launching the careers of Tupac Shakur and John Forte of the Fugees and was integrally involved in the pre-internet marketing team of Def Jam Records, one of the most successful independent labels of all time.Hourglass, the best thing on the market. You have any kind of discomfort, this right here is filled with CBD, and it actually works. Best thing on the market, no doubt, said ELove in the Instagram post.

To view the full message, visithttps://cnw.fm/tLidf

AboutGrapefruit USA Inc.

Grapefruits corporate headquarters is in Westwood, Los Angeles, California. Grapefruit holds California permits and licenses to both manufacture and distribute cannabis products in the Golden State. Grapefruits extraction laboratory and manufacturing and distribution facilities are located in the industry-recognized Coachillin Industrial Cultivation and Ancillary Canna-Business Park in Desert Hot Springs, California. To find out more about the company, please visitwww.GrapefruitBlvd.com.

NOTE TO INVESTORS:The latest news and updates relating to GPFT are available in the companys newsroom athttps://cnw.fm/GPFT

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CannabisNewsBreaks Grapefruit USA Inc. (GPFT) Shares Insta Message from ELove: 'Best Thing on the Market' - StreetInsider.com

How are digital marketing metrics effectively measured for success with brand growth? Youre probably thinking: leads and sales.

But a successful marketing campaign can be determined by much more than just those types of conversions!

Ask yourself:

Do you want more organic traffic to your website?

How about a broader reach on social media?

Or, a higher email click-through rate?

These are all valid goals to aim for and are backed by analytics data you can gather over time. As youll soon learn, there are a number of important digital marketing metrics to track and guide your campaigns, both for sales conversion and brand awareness.

Whenever you are focusing on your marketing efforts, think about this:

Its important to build a brand, not just a business.

Branding, in essence, is creating a distinct feeling and experience for your customers.

You might be wondering:

Well, how do I measure something so touchy-feely?

Branding needs a strategy, to communicate who you are and why people should care.

Its marketing that will execute on that brand strategy, and how you build awareness for your brand. Especially through digital marketing, these days.

And digital marketing campaigns can certainly all be tracked with digital metrics. Therefore, so can your branding efforts!

But in order to build a strong brand that can scale effectively by leveraging digital marketing tactics, the following questions have to be answered first in a strategic way:

>> You can learn how to do all of this brand strategy stuff here.

Now:

Depending on your particular business plan and marketing efforts, some digital marketing metrics may be more important than others.

Narrowing down your reporting to include the most relevant key performance indicators (KPIs) will reflect what digital marketing success looks like for your brand.

This in-depth article will cover:

Youll find out which digital marketing metric that brands use to determine website success. And, which of these metrics is especially important to branding campaigns.

Ready to dive in?

Before you can determine if your digital marketing campaign is a success, you need to set objective, achievable goals.

Much of your online strategy is born from your goals.

Goal setting ensures you have something to strive for. Whats more, it provides a guideline for the digital marketing metrics youll use to measure the success of one or more campaigns.

Ill put it another way:

You really cant measure success without goals!

That fact holds true no matter what youre attempting to measure. From digital marketing success to personal financial success, without goals you are limited to two basic analyses:

I seem to be making some progress.

Or:

This doesnt look like its working.

Kind of vague, huh?

Take a look at the sample below from Sprout Social. It shows five distinct social media metrics and a detailed plan for how the company intends to achieve them.

Your digital campaign will have more than just a social media element. However, this template offers a nice overview of how you can set goals for anythingand during any point of your marketing funnel.

SEE ALSO: 10 Ways to Set Realistic Social Media Goals for Your Business

There are a few key details youll want to include above and beyond what you see in the diagram.

Ill break down exactly how to set the goals you can use when measuring digital marketing KPIs:

Accountability is a large, if not the largest, part of reaching a goal. Whether you have 5 days or 5 months, you must include a concrete time frame.

Determining the time frame for your digital marketing campaign goals will help create a sense of urgency as well as accomplishment.

A time frame can also set parameters for comparison when you run marketing metrics reports for month-over-month or year-over-year progress.

Lets say your goal is to earn 500,000 impressions from social media campaigns and drive 10,000 new visitors to the website. Those are two excellent digital marketing success factors.

The key to this step is determining a quantifiable result to achievereal numbers that could be an educated guess or based on a pattern of growth.

Keeping a time frame in mind, be sure to determine how long you have to reach this milestone. It can be one month or 12 months, depending on the effort behind the digital marketing campaign.

When you think about digital marketing KPIs, there should be numbers assigned to them.

Simply saying, expose target audience to brand content isnt enough. Set yourself up for success by providing as much detail as possible.

Being specific with details will better prepare you to execute your campaign by serving as a roadmap. Furthermore, it helps you pinpoint what works and what doesnt when youre ready to measure efficacy.

Once you have selected the digital marketing metrics for your campaign, putting together a marketing measurement template is easy and provides valuable insight.

This document will serve as a guideline. It is something you can use (and modify as necessary) with each campaign.

A marketing measurement template might include things like:

As a refresher, this graphic from Perdooexplains concisely how to write SMART goals for any project or campaign:

Now youre prepared to set goals before executing a successful digital marketing campaign for your brand.

Lets take a look at the exact marketing metrics you will use to measure the success of those goals.

When it comes to measuring digital marketing success, there are seemingly endless digital marketing metrics. Below is a compilation of the most important ones youll need to consider.

Not all of these digital marketing KPIs may be relevant to your particular business goals, but its a starting point on the road to finding ROI (return on investment)!

These first 10 items outline the website traffic metrics that matter most for success with digital marketing. Do you have Google Analytics installed on your website? Youll need it, or something similar in order to track this type of data.

What do most companies measure to determine the success of their websites?

Traffic.

Your website serves as your home base, and the face of your brand. Therefore, all of your digital marketing efforts will likely focus on driving traffic there. Individual campaigns may focus on list building or increasing social media reach, but the ultimate goal of that activity is to send more traffic to your website over time.

Because of this, measuring website traffic metrics regularly will provide you with a number of insights such as which campaigns are working and when.

If at any point you see a steady decline in traffic while still conducting consistent marketing efforts, consider troubleshooting your website. You may find broken links, a Google Algorithm penalty, or other technical issues deterring visitors.

Tips for sending more traffic to your website:

More resources to help you improve this website traffic metrics:

This useful website traffic metric sheds light on exactly where your website visitors are coming from.

With the myriad of marketing platforms available and limited time to capitalize on all of them, the Traffic By Source metric is one to watch.

Use it to determine which sources are winners, and which ones need a little more attention. Or, use it to narrow down where youll spend your valuable time creating content.

Here are the four main website traffic sources tracked by Google Analytics:

The value of this dual metric is that it helps you determine how relevant your website content is over time. Multiple visits can indicate you are providing informationthat people find so valuable, that they keep coming back.

As you release new content on a regular basis (think: blogs), you can review your New vs. Returning Visitors marketing metric to see how any given content piece is performing.

Simply put:

If youre looking to drive more organic traffic to your website, New Visitors may be of importance to you.

If you would like to measure how many people come back to browse and consume info, the Returning Visitors website traffic metric is important to note.

Tips for increasing new and returning visitors:

More resources to help you increase visitors to your site:

Sessions refer to the number of visits your website receives. Google specifically counts this in 30-minute increments, meaning it triggers this website traffic metric only once every half hour for each individual user.

Think of Amazon, as an example:

Users may trigger a session in the morning to shop, and then visit again later in the day to add something new to their cart. Each of those are considered unique sessions.

Depending on your websites function (informational, ecommerce, etc.) or the industry, the time on site metric can vary in its relevance to your campaigns.

A study by Brafton found these average session duration numbers by industry.

Average Session Duration is a general indicator of how long visitors spend on your site entirely. This helps you to understand how your site performs from a user experience (UX) standpoint.

Average Session Duration (time on site) can help answer these questions and many more.

Tips for increasing a visitors time on page:

More resources to help you improve average session duration:

This is the total number of pages viewed. A user who repeatedly visits the same page will trigger this marketing metric, so its the broadest of all page-related measurements for digital marketing success.

However, its one of the most important website traffic metrics.

Its relevant to know how many pages are visited on your website in a given time period. This helps you to understand if your entire site is of value or if only certain pages are.

To further determine which areas of your website are most valuable, look at this metric. You can find it in the Behaviors section of Google Analytics.

The Most Visited Pages metric uncovers all sorts of information about exactly where your sites visitors are going and for how long. For a deeper analysis, check out the Behavior Flow.

Heres a marketing metric that is very specific and reveals quite a bit about your website design and user experience.

If your campaign is meant to drive new users to your website for a more general learn more branding effort, the Exit Rate metric will show you exactly where they left after they reviewed your content.

Unlike Bounce Rate which triggers when someone views only one page, Exit Rate tells you where the user lost interest after spending some time exploring.

Make sure they dont lose interest in your brand!

More:
19 Digital Marketing Metrics for Measuring Success in 2020

Internet marketing is an inexpensive way to reach a large number of people. Affiliate marketing, in particular, is a popular choice in these current times.

For those who are not familiar, affiliate marketing is a business model in which companies reward third-party publishers (also called affiliates) for generating leads/sales to the companys products or services.

For example, LoudBeats.org, a website focused on reviewing musical instruments and anything related to music, redirects the readers to Amazon and other shopping sites through affiliate links for each of the products they review.

Needless to say, for every sale made through their link, LoudBeats receives a commission. Theyre now one of the top affiliate generators in the music industry.

Can you also become a successful affiliate marketer?

The answer is yes, but youd need to have the right mindset and this guide helps you develop it.

No single book can teach you everything about affiliate marketing. A strategy may boost your earnings today, but theres no guarantee that it works forever.

You might have just finished a great course on the dos and donts of affiliate marketing. But there are at least a thousand more things to know. Immerse yourself in learning new developments in the field every day. This is the common secret of all prominent affiliate marketers.

So, why is affiliate marketing the best method for beginners?

It is cost-effective and flexible allowing them to work with several brands at the same time. The pay is performance-based and there is a huge scope to increase earnings rapidly.

Whether youve chosen a niche based on your interests or on the trends, stay committed and develop a knack for it. Do not switch to another niche abruptly unless you wanna lose your credibility among your followers.

You may regret choosing a niche when you run out of content ideas. But with the right tools like Google Keyword Planner, youll be creating fresh content in a few hours. So, hang in there.

Driving traffic to your website is a tough job. Youll have to constantly engage your audience with relevant content. It doesnt happen overnight.

If things seem to be working, dont be self-satisfied. Work towards your goals. Keep publishing high-quality content. Check out the other strategies too and see if they can be great additions to your current strategy.

Dont be disheartened at failures. See where things might have gone wrong. Check the demographics of your audience and create better content.

Newbies view affiliate marketing as a quick way to make money. They do not realize that their earnings depend only on the websites traffic and the conversation rates. Such unrealistic expectations result in disappointment and prompt them to quit.

Remember that realistic expectations reduce stress and give you a better perspective of your sites development. Therefore, youll be happy about every little goal you achieve. Calculate your strengths and weaknesses. Know your limitations. Understand your competition. Prep your mind to face failures.

Winners never quit and quitters never win

As an affiliate marketer, youre investing time and money. If youre just getting started, things may seem overwhelming and failures can leave you in confusion. Even the most successful affiliate marketers have come through this way.

There are no shortcuts here. Though I wont tell you that your site will be one of the top five in the future, I can assure you that your patience and dedication will help you see decent profits soon.

To run affiliate marketing links on your website, youll have to follow certain legal requirements like Privacy Policy, T&C and Cookies Policy.

According to FTC guidelines, the disclosure must be at the top of every page on which you endorse the affiliate product or service.

However, you dont have to write the entire disclosure on every promotional page. Inform your users that the page contains affiliate links in a few lines and add another link where they can learn about it completely.

Affiliate marketing is not fast and easy like many gurus claim. It is a long-term strategy and youll need to be consistent and meticulous.

Whenever you make a little profit, think of ways to invest it for your sites further growth. Watch your stats constantly and employ new strategies to improve them.

Remember that it can take really long to become a successful affiliate marketer. So, before you invest, calculate the returns in terms of years (and not months).

Adopting your mind to new ideas can take from days to months. But if you work hard with the right tactics, youll surely become a successful affiliate marketer.

Author Bio:Res Marty, the founder of Affiliate Academy currently lives in Switzerland. His goal is to give the best tips for budding affiliate marketers and help them achieve financial freedom. He prefers to write honest reviews about essential products, tools, and training in the affiliate marketing world.

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How to Develop the Right Mindset to Succeed in Affiliate Marketing - South Florida Reporter

LOS ANGELES, July 23, 2021 /PRNewswire-PRWeb/ --UBI programs are getting more and more popular with each year that passes. The numerous advantages provided by UBI programs are tempting for drivers that want to pay less on their insurance premiums. But to pay less on their insurance, policyholders will have to allow their insurers to install a small telematics device in their vehicles. The thought of being monitored can be frightening for some, but for others, UBI programs are a great opportunity.

Usage-based insurance programs have the following advantages:

For additional info, money-saving tips and free car insurance quotes, visit https://compare-autoinsurance.org/

Compare-autoinsurance.org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

Media Contact

Daniel C, Internet Marketing Company, 8183593898, cgurgu@internetmarketingcompany.biz

SOURCE Compare-Autoinsurance.org

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Car Owners Can Quickly Lower Their Car Insurance Rates With The Help Of Usage-Based Programs - Benzinga - Benzinga

"We are seeing the world being an altogether different place from what it was since the pandemic has set in. We have witnessed massive shifts in the way we have been living our lives. We have seen that technology has leapfrogged by several years in the last few months, and has actually been at the forefront of driving many of these shifts. This escalation in the adoption of technology has redefined marketing. It has redefined what brands need to do to strengthen themselves and it has had deep and significant implications on how brands need to interact with its customers, and deepen customer engagement", said Ronita Mitra, Founder & Chief Strategist, Brand Eagle Consulting.

To explore the topic, a webinar was held on July 20 as part of exchange4media group's ongoingseries calledMoments Made By Marketing', sponsored bySalesforce. A panel of experts discussed 'Marketing of Financial Services in a Digital First World'.

The webinar was about how brands today interconnect with consumers through hyper personalized messaging and thereby create a moment made by marketing that elevates the consumer experience in the digital-first world. The financial services sector is built on transparency and hinges on data and technology. However, the deluge of data available to a marketer can impede marketing efforts. Hence, brands seek technology that offers real-time engagement, consumer insights and hyper personalization, which can offer seamless customer engagement across the service lifecycle.

Eminent speakers on this panel were Aalok Bhan, Chief Marketing Officer, Max Life Insurance; Subhasis Ghosh, Joint President & Head Institutional Business, Marketing & Alliances, Kotak Mahindra Life Insurance; Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank; Vishwajit Parashar, Chief Marketing Officer, Bajaj Capital; Aniruddha Joshi, Director Marketing Cloud, Salesforce; and the session was chaired by Ronita Mitra, Founder & Chief Strategist, Brand Eagle Consulting.

The experts dwelled on various aspects of marketing of financial services including the best possible ways for creating a personalised, 360-degree omni-channel communication for customers in the moments that matter, leveraging data to engage with and provide a superior experience to the digital-first customer and more.

According to Alok Bhan, Data is not something recent. Its been there with us for almost 10-12 years. However, this time around, the data is identified as the new normal. Data is the new oil, the way I understand it to be. And therefore, for marketers like us, if we are still sitting on the creative landscape without understanding the data, and becoming some sort of data scientists ourselves, then we are losing out on the moments that consumers are looking for. Along with data, its analytics are very important too. At Maxlife, we've been on this journey for about 10 years. In 2011, we set up a small function called the AI works team. We embedded artificial intelligence professionals in our core functions, so they could understand the business and contextualize the need for data. Increasingly, we've been using the marketing analytics, the Google 360 stacks, to create personas for all of our customers, because that's what you need to do. At the end of the day, the objective is to make our business more efficient. We have been able to reduce our cost of acquisition on the online side, at least by 30-40% by using data and by using marketing analytical tools.

According to Vishwajeet Parashar, 90% of the data was created in the last two years, and 80% of data is still unstructured. I think today, we are in an insight economy, where whatever data you have, you need to have some insights. Otherwise, there's no use of data.

In an organization like us, which is five decades old, there is a lot of data which is lying in silos. So how do we use that? How do we get insights out of that? Which media will work, which media will not work with this person? All these kinds of analytics are happening in an organization so that we can evolve from a brick-and-mortar model to a totally digital-first organization where even if somebody enters digitally, we should know, the behaviour, intentions, and the emotions, he said.

I completely agree with the fact that data is the core in the business today. So if you don't understand the sensitivity of the client's investment behaviours, and the sensitivities of the markets, you will not be able to offer advice. Therefore, you have to have similar or a wow experience. Wow experiences are now a given. So you have to deliver something to differentiate and (show) how you are more relevant in the clients life, rather than just throwing mailers or bombarding information, which is not relevant, Parashar added.

According to Aniruddha Joshi, It is really important that you have the data, as AI builds on top of it. Without data, AI is nothing. When you look at AI, you can't just say What is the automation that I'm going to achieve with the AI? It will always be in these discrete components for marketers. It is supposed to assist the marketer. So what we at Salesforce are doing is that, we are using AI with these discrete components in our tools, so that it assists marketers to take better decisions, or to give better personalization or to give right contextual communication at the right time. These are the things that we are doing.

If I have to divide AI into three areas, I would say that one of the areas is marketing where AI is assisting. The second one is related to design or design campaign. It is more like an advisor. It gives a personalized communication to the audience as it is trying to help the marketer in designing better campaigns. The third type of AI is more like a decision system. It is where AI has a list of attributes about all my customers. These are the types of AIs that are available within the Salesforce ecosystem. And these will improve in the future. And for that, data is important. So the marketer doesn't have to be a data scientist, he just has to use the right AI tools to deliver the right contextual messaging, he said.

According to Lakshman Velayutham, With the onset of the pandemic, we reached out to all our customers. We were very clear from day one that when we are offering banking services, it goes along with financial literacy plus anything that the customer needs to know. So with the onset of COVID, we reached out to all our customers, we spoke to them about COVID, we had an EMI moratorium, we spoke to them, we educated them. At the same time, we offered them alternate channels, for example, we tied up with local retailers to enable them to go into the shop and pay online. We introduced them to internet and banking services. All our communication is in vernacular. Anything that we do is in 12 languages.

So we developed videos on production services and the basics of banking. We realized that you need to give a good reason to the customers and reach out to them. And when you introduce alternate options, customers do tend to pick up these channels and do their payments, especially when it comes to EMI payments. We have also realized that a little bit of guidance, and the willingness to listen and understand their issues and provide relevant solutions, really helped us.

Subhasis Ghosh said, At a life insurance company, we come and approach you and ask you that let's take care of your financial planning for the next 20 years. Now, in the case of a pandemic, when there are job losses and incomes of people have gone down. At such a time, if I come and ask you, can you commit to a new policy for 20 years, you will require a lot more understanding. And I'll also require a lot more understanding of you and your needs and your disposable income so that I can give you genuine advice which is right for you as a customer. Therefore, that requires trust. The advice needs to be based on trust, you have to be trusting me with the details. And trust is a bit difficult to build up in a long term. If it's a journey, then it is fine. Over a period of time you build it up and people move from physical to virtual, it's fine. But when suddenly there's a break. You can't develop trust overnight. So we did a lot of webinars where we talked about certain products of ours. The tricky part was how do you close the deal thereafter? And how do you then ensure that the advice that you get is the right advice. And thats where people struggled. But it'll be a gradual journey. And we'll see the speed eventually.

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Data and analytical insights are key factors that help brands create marketing moments - Exchange4Media