Mediaboss Marketing

LAKE ZURICH, IL Curious about what to do in the Lake Zurich area? Don't miss what's new on your Lake Zurich Patch community calendar. Here's a roundup of local events coming up in the area this weekend.

Hot tip: If you're hosting an event and want to see it in the next roundup, you can add it to the calendar using this form. As always, it's free to post an event in your community. To reach more people, you can promote your event and share it nearby for $1 per day per community.

Here are a few events happening this weekend in the Lake Zurich area:

See more local events, or add your own, on the Lake Zurich Patch community calendar.

Editor's note: This article was automatically generated based on event information mainly provided by community members. Patch has not independently verified most of this information, always check with organizers to confirm posted events are proceeding as planned. Click on any event in the list for more details. You can also reach out to content@patch.com with any questions or other feedback about this article.

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Lake Zurich Weekend Events: See Whats Happening In The Area - Patch.com

The problems that small businesses face can pose big threats if theyre not anticipated ahead of time.

Marketing is a must in this day and age, no matter the size or sector of the business. And, thanks to the internet, its as easy for marketers to spread the word about a small business as it is a large one. Still, theres a lot of competition out there and several things you have to get right to market a business effectively. As a result, many small businesses run into common marketing problems.

Small business marketing problems

Small business owners biggest and most lethal mistake is not having a marketing plan from the outset. While the rise of the internet has made marketing more straightforward, its still something that requires sufficient amounts of focus, time, and money.

These are usually the sorts of small businesses that dont have an in-house marketing team, too. This is, to an extent, understandable. Hiring a marketing manager, content writers, graphic designers, and more takes time and money away from more pressing jobs.

Unfortunately, though, ignoring your organisations marketing needs can lead to disastrous consequences, with liquidation an all too common downfall for small start-up businesses.

Small business marketing solutions: 4 top tips

There are several solutions to these big marketing problems, all of which will help your business avoid an untimely end. Take them on board and put them into practice while you work at getting your start-up off the ground.

1. Prioritize branding

Branding is of the utmost importance, whether your business is a one-person outfit or an international conglomerate. You see, while the internet has made it more possible for small businesses, it has also led to increased competition for companies of all sizes. As such, it is essential that customers come to recognize and appreciate your brands image.

So, ensure you have an attractive, eye-catching logo, an enticing color scheme, and a strong brand voice. Youll need to keep these three things consistent across all platforms, from your website to your social media. 71% of consumers are more likely to buy from you if you do.

2. Manage your resources

Both your time and money are precious, particularly at the beginning of a new business venture, and theyre not always that easy to juggle. While making big investments in your marketing strategy now is likely to lead to a faster payoff, doing so could put you in a difficult financial position.

So, you have to go in with a plan and a well-considered marketing budget. Decide, for example, whether splashing the cash on flashy advertising while youre just getting off the ground will be worth it in the long run. Just ensure you dont do so unless you have a solid safety net in place if things dont go your way.

3. Focus

It can be tempting to try and do it all. But, far from helping you to expand your reach, all this serves to do is split your focus and spread you too thin. So, it is imperative that you work out what channels will be most beneficial for you now. Then, use any profit you make from that initial investment to expand your marketing campaigns over more platforms.

You may, for instance, start out doing email and Google marketing, both of which can be very cost-effective. Channel your efforts into making these first initiatives a success before moving into areas like Facebook advertising and podcasts. You are far more likely to achieve solid results if you do.

4. Learn your audience

Your audience is of the utmost importance and, to achieve long-lasting success, you have to know them inside and out. Ask yourself whether you really understand who they are, what problems they have, and how your company can help solve them. If you dont, your marketing campaigns will fall flat.

Audience analysis is the best way to learn your customers and allows you to put everything you find out into action. With the data that you collect, youll have the ability to create perfectly tailored campaigns that speak directly to your target markets.

Simple solutions to small business problems

The problems that small businesses face can pose big threats if theyre not anticipated ahead of time. Thankfully, four very simple solutions can help new entrepreneurs avoid these common pitfalls, ranging from effective planning to in-depth audience research.

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Small Business Marketing: Big Mistakes and How to Avoid Them - Legal Reader

Bikry app (by Bizrise Technologies), a platform for online business, has announced Vinay Pathak as its digital brand ambassador. As part of this association, he will be seen promoting the importance of the digitalization of Indian retail shops and all the useful features of Bikry app on online platforms.

Commenting on the association, Mr Abhishek Bhayana, Founder of Bikry app said, We are extremely delighted to partner with Vinay Pathak who is known for his phenomenal performances in the entertainment industry. He truly signifies a vibrant and positive attitude, and his presence certainly cant go unnoticed. We really wish the same for Bikry app and want more and more people to notice our brand and the benefit it brings to small and medium businesses.

Bikry app will leverage the association with Vinay Pathak through digital marketing. The brand has 50,000 businesses on its platform across India and aims to serve 1M+ businesses by the end of 2021.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Bikry app ropes in Vinay Pathak as brand ambassador - Exchange4Media

NEW YORK, July 29, 2021 /PRNewswire/ --Matt Maglodi, founder of the full service and in-demand Digital Marketing Company Online Advantages, is pleased to announce that he has posted a new guide to his company's website that takes an in-depth look at local search engine optimization.

To read the new guide in its entirety, please visithttps://onlineadvantages.net/local-search-engine-optimization-by-online-advantages/.

As the new guide notes, businesses that have a strong local presence, including targeted localized content, will have a crucial edge in the post-pandemic world. This is why understanding how local SEO can help to boost a business is such a key part of any campaign.

The guide begins by explaining the difference between organic and local SEO. Although having a strong online presence on social media websites like Facebook, Instagram and Twitter are important, it is not enough.

While organic SEO positions and ranks a business's content against everyone else in the same niche using specific keywords, organic results may also pull up from across the country or world. This means a local business may remain unseen by an ideal audience.

"Local search engine optimization is different, although it works on similar principles as organic SEO," the guide notes, adding that localized content, location services, and regularly updatedGoogle My Business listings help nearby customers looking for a company's products and services contact the business more easily and efficiently.

Because research shows that the majority of Google searches are initiated on a mobile device, this indicates that people are looking for products and services in their own areas.

Rather than relying on organic search, savvy search marketers should use targeted signals to attract local search results, which will be more relevant to their intended market.

"The easiest way to make your results 'local' is to simply add the name of the city, town, or area to your content to localize it."

About Online Advantages:Online Advantages is a unique full-service Digital Marketing Company. Founder Matt Maglodi specializes in all aspects of internet marketing from local SEO, organic SEO, to pay-per-click ads, Facebook Ads,social media, online reputation management, and more. For more information, please visithttps://onlineadvantages.net/.

Contact: 866-238-5161

SOURCE Online Advantages

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Local Search Engine Optimization by Online Advantages is the Focus of New Guide - PRNewswire

July29, 20217 min read

Opinions expressed by Entrepreneur contributors are their own.

Your websites performance is a direct representation of your business, and by today's standards, the average consumer expectsafast-loading website. Not only is a technically sound website important for a smooth user experience, but it also impacts your search-engine optimization,hence affecting how Google ranks you on searches.

Two seconds is the absolute maximum load time you should aim for;anything longer than two seconds will definitely push a large percentage of visitors away, which increasesyour bounce rate, thefancy internet-marketing term professionals use to refer to the percentage of visitors who enter a web page, then leave rather taking a follow-up action to view other pages, fill out a formor click on a button. The average website, however, takes far longer to load atalmost five times the recommended time. Additionally, mobile load times can be up to three times longer than desktop ones.

Most websites are slow-loading, therefore acting as "visitor repellant,"so you must understand what some of the more common reasons are for a website loading slowly and how to avoid thoseproblems. Here's why it may be happening to your website.

If your website sits on a server located in Houston, Texas, and someone is trying to access your site from Canada, there is going to be a slight delay while the server renders your website to his or herbrowser.A content delivery network uses servers located all over the world, which creates a much shorter distance betweenthe users and the server rendering your website. Using a CDN will drastically improve your website speed almost instantly.

Streaming services such as YouTube and Netflix, for example, use content delivery networks to make it easier for you as the end-user to buffer their content. Netflix makes multiple copies of its library content in all different sizes and formats and places them in servers located strategically around the world for the most optimal delivery to its clients. This method ensures quick loading times.

There are plenty of affordable CDNs to look into, and they canbe upgraded down the line as your website traffic and the revenue it generates justifya paid subscription. Do your website a favor by starting toresearch and findthat perfect CDNthat best complimentsyour needs.

Related:Switching Over to Content Delivery Networks Retains Customers

If a lot of extra code has to be executed on the server or within the browser, it will lead to longer loading times. If a web developer is inexperienced or simply lazy, it can result in what we call sloppy code that essentially has to work harder to perform simple tasks.

Clean, minimalistic code is the best approach, and if your website is loading like a turtle,its definitely worth it to hire a freelancer or web-development firm to clean it up. Removing unnecessary code will reduce load times, and some parts can be compressed, which will result in fewer bits required than the original code.

In many situations, we often find that there are several unnecessary JavaScript calls that go back and forth and add several seconds to the load time. Some developers will often copy code they find online and edit it without removing the extra lines. Think about it like constructing a house: There are always shortcuts that could make the job cheaper and faster, but those will result in a weaker overall infrastructure.

One of the reasons so many businesses build their site using WordPress is because of the many plugins available many of which are free. Installing too many of them, however, adds a lot of extra code that deceleratesyour website and creates an incredible amount of redirects and calls. From the hundreds of websites my marketing firm worked on, I can assure you that roughly 96% of them had way too many plugins;less is more in this scenario.

The same theory also applies to apps on Shopify and other ecommerce web platforms. When you have a lot of third-party apps and software installed that werent built to specifically work together, it can become a cluttered mess of code that works against itself.

A lot of plugin developers are focused on creating a popular plugin and not creating one that is built for speed performance. If a plugin is mandatory, then by all means use it. Nonetheless, it might be a good idea to uninstall and delete any plugins that arent vital.

Related:8PluginsEvery @WordPress Website Needs

If you are hosting your website on a shared hosting account,you are already at a disadvantage even before looking into your websites actual code. Many business owners dont know the difference between hosting options and simply go for the most affordable option. You should definitely considerinvesting in hosting if you intend to have a successful website. Perhaps you've outgrown your current web-hosting service.

When your website sits on the same server as hundreds of other websites, there is going to be a major lag due to the server resources being spread so thin. You also risk downtime in the event one of the other websites on the server isattacked in any way.

Its better to pay for quality-managed hosting or use a popular cloud option like Amazon Web Services (AWS). Businesses that want a strong foundationand modular growthmightwant to look into having a dedicated server all for themselves, as thoseprovide the utmost protection and security.

The cherry on top and definitely the most common reason why your website could be holding you back is having large images that are not properly compressed.Images are a major part of all websites, and if your images are not compressed, your website will lag and suffer.Without image optimization, each page has to render the full-size file, which can cause major delays, especially if whoever uploaded the images didnt resize them accordingly.

By compressing all of the images on your website, it allows both desktop and mobile browsers to download the contents of each page and process them faster, displaying the page to the viewer with more ease. Start by using JPEG 2000 files, as they have better compression qualities.

Related:5 Great Shopify Apps to Optimize Your Ecommerce Store

Next, use a compression plugin if you are using WordPress. Smush is one of the most effective, and once you install it, you can compress all existing images with a single click and set it to automatically compress all future uploaded images. You might be used to building everything from the inside out; however, when you're thinking of crafting an incredibly unforgettable user experience, always build with the exterior in mind. In this sense, the "exterior" refers to the front end of your website.

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5 Reasons Why Your Website Is Holding You Back and How to Fix It - Entrepreneur