Mediaboss Marketing

Starting and running a business is no easy task. It takes time, patience, skill, and determination to make it work. When youre succeeding in your business, its one of the best feelings ever. But when youre not growing as well as you want to be or worse yet failing altogether, it can suck! So how do you keep your businesses at the top?

With all this talk about internet marketing strategies for success, it can be hard to stay on top of things without feeling the need to take an online course in every subject imaginable just so you feel confident enough to run your company! So here are some tips that will help assure your success:

Keep up with new trends. Adapt to changes in your industry and keep a finger on the pulse of whats going on around you, not just because it will help make sure that youre succeeding but also for other business purposes. You want to be able to hop onto any opportunities or information before anyone else can get to it, not to mention staying updated on whats going on in your industry.

Be open-minded and receptive about new ways of doing things at work or home. Try out these new strategies before becoming mainstream because you never know how well theyll work for you! Not only will this help with succeeding as a business but also succeeding as a person. Youll be able to stay up-to-date on the latest trends, and you might even find that these new approaches will help your company thrive more than ever!

Its essential to have an online presence. If you dont, then how will people know that your company exists? What if someone else starts using the same name as yours and happens to do a better job than you are doing now? It can be tough to compete with more prominent companies with all of this information and thrive.

If youre not succeeding as well as you want to be, you can try out a cross-channel platform for success! After all the internet is a prominent place with lots of competition. These days, if your company isnt succeeding on social media or getting any traffic from those platforms, then chances are they wont be growing for long.

Your customers are the ones that keep your company afloat. Theyre the reason why you have a business in the first place! Therefore, its essential to acknowledge them periodically, even if its just with an online thank-you card from time to time. Doing this will assure them of how much their support matters.

The employees are the backbone of any company. Without them, nothing would get done, making them unhappy with their work environment. So its worth it to keep your workers happy by recognizing what they do for you and rewarding them when appropriate.

Have employees come up with new ways to do things in the office, even if its just creating a list of ideas. Giving them recognition for their creativity and contribution will make them feel more engaged and valued. Additionally, offer employees incentives like bonuses, vacations, and gifts when they reach specific goals or milestones for their departments that elevate your company.

Keeping your products and services in the limelight doesnt have to be complicated. These days, there are plenty of platforms out there that make it easy for you to advertise what you do best! Heres how:

If youre not on social media yet, get started with one or two networks like Instagram because people use this site to shop.

More so, if youre selling products, then a Facebook store is perfect for you! In addition to social media sites, there are plenty of websites out there that specialize in products like Etsy or eBay, and they have the same purpose as any other website to advertise your products.

Utilize every possible way for people to find out about your products or services. Doing this might include appearing in the phone book, distributing flyers at different trade shows, and organizing pop-ups in malls.

Its essential to have an identity, especially when it comes to your company. You want people to recognize you in the industry, not just as another faceless corporation. So take time out of each day and work on branding for your company! Come up with a catchphrase or slogan that will stick with people and even create an identity for your company.

This practice will make it easier to stand out in the crowd because youll have a more memorable name or logo that people can identify with. In addition, you should offer something different than other companies.

You can take your business to the top by constantly improving and updating your marketing skills. The world is a fast-moving place, so you should be too! Here are some tips for how to improve and update your marketing skills:

Knowing what keywords you need to target will help bring more traffic to your site and increase visibility.

Platforms like Snapchat or Facebook have live features that allow you to connect more deeply with followers who want an unfiltered look into your life or business.

Update the content on your website, so its not outdated. For example, if new technology is in use, add some content to your website to not miss out on business.

You may think that selling only one or two products makes your business more focused, but its often the opposite! By expanding what you sell to larger audiences, youll be able to make a more significant profit and connect with people on different levels.

Even if theres no opportunity to sell a new product, you can still diversify by adding more

information about your already offered products or services. For example, if youre selling cosmetics online, then advertising makeup tutorials will be one way to stay fresh and current in your industry!

As you can see, there are a lot of ways to keep your business relevant and fresh. By taking some time out of each day for branding or advertising, then itll be easy to stay in the limelight!

It might seem like you have to sell everything under the sun, but thats not true! Instead, it would help if you offered something different than those other companies. For example, if your company sells jewelry, then it would be a good idea also to provide services for making custom jewelry.

You can always start small and work your way up from there. The key is to be aware of what opportunities you have and then capitalize on them.

It is crucial to be aware of the present and anticipate what will come in the future. Doing this requires research and planning. By educating yourself on trends within your industry or field, you can prepare for a more prosperous future with less risk involved.

When anticipating new products that could disrupt an established market, consider how they might affect yours as well are there ways you can adapt? Will this product make your current one obsolete? If so, start brainstorming now about how youll address this change when it occurs! The sooner you plan for potential disruptions, the better off youll be once they happen.

Excerpt from:
Keeping Your Business Relevant: Tips To Stay at the Top - Muncie Voice

Vice President Kamala Harris talks broadband, American Jobs Plan at UWM

While visiting UW-Milwaukee, Vice President Kamala Harris talks about broadband, investments in research and development in the American Jobs Plan.

Milwaukee Journal Sentinel

Representativesand supporters of the Knoxville Utilities Board's fiber-based broadband networksayit has the potential to serve as a business recruitmentincentive, an accessibility equalizer and an educational leg up for students.

Starting in 2022, KUB will offer 1-gigabit-per-second upload and download speeds to itsmore than 210,000 electrical customers over several counties, mostly Knox, Union and Grainger.

People like Seven Islands resident Nancy Lewelling will be happy to have a new option for internet.

Lewelling, an IT specialist, told Knox News she has been trying for years to get stable, high-speed internet, but the cable lines dont go near her property.

"You cross your fingers and if you are lucky you get on Netflix," said Lewelling.

To get internet service for all her work and entertainment needs, Lewelling has strung together four phones into a hotspot network across her home.

All of these hotspots have data caps, after which service gets throttled by her cell company, which makes IT work difficult. Cell and television signal quality areso poor in her area that she builta portable antennae tower to catch signals on her property.

Its crazy enough to be an IT person and make it work but most people out here work from home," Lewelling said.

Steve Smith of the Southern Alliance for Clean Energy saidbuilding out a broadband network under the grid would create space for an entirely new, more equitable, green energy system that could ultimately help customers save on electrical bills.

"The more connectivity the power company has with the individual homeowner, the more options open up for the homeowner and the utility," Smith said."I know it seems futuristic but it's moving very fast and that's why building the fiber optic backbone is so critical."

KUB has estimated broadband service would be about $65 a month.Service would begin in 2022 andextend to all of KUB's territory by 2029.

The $702 million project would be funded in part by increasing electric rates by 3% annually from 2022-2025, KUB has said. After 2025, electric bills would be about $10.50 more per month than they are today.

East Tennessee was radically transformed during the New Deal by the infrastructure projects initiated bythe Tennessee Valley Authority.

Eric Rauchway, historian and author of "Why the New Deal Matters,"told Knox News that the electrification of the region began a chain reaction of significant economic developments.

The growth of Oak Ridge, outside of the direct effects of the Manhattan Project, helped create the national lab system, which helped transform UT into a major research university. This led to the creation of a research ecosystem that helped inventN95 masks and 3D printing technology large enough to manufacture a bus.

Other areas inTennessee are experiencing the benefits of broadband as a recruitment and retention tool.

Chattanooga,widely considered to have the best broadband in the country, looms large over the broadband discussion in Knoxville and nationally.

A study by University of Tennessee Chattanooga economics professor Bento Lobo estimatedthe broadband network therecreated 9,500 jobs since it was installed over a decade ago.

More: Knoxville Utilities Board clears final hurdle to provide broadband internet for customers

More: Waiting for KUB broadband? Here's when you could get internet service

More: Can KUB build and provide broadband equitably and affordably?

That same study showedevery dollar spent on the network yielded four times that value in internet service, investment and power system reliability.Residential customers saved money onelectricity, paying about 16% less than the national average due to broadband and the smart grid.

These top-level figures can overshadow how broadband is actually experienced by its customers. Lobo, who has been tracking the impact of broadband for a decade, cited a high school science project in Chattanooga that used thenetwork to design and conduct microbiology experiments in the Pacific Ocean with the University of Southern California.

"There's a global maritime company in town called IMSA, they literally moved from Florida to here to take advantage of (the broadband)," said Lobo of Chattanooga. IMSA provides real-time safety information to ships at sea worldwide. They use approximately 5 gigabitsof bandwidth per second.

Lobo does not think Chattanooga has seen the end of the impact of broadband.

"I would go out on a limb and say I have way underestimated the value of this infrastructure," he said. "We cannot, even at this instant, fully wrap our brain around all of it. But if you build it they will come."

Trilight Communications, a broadband company working with the Appalachian Electrical Cooperative, is only about a third of the way through building out its1-gigabit broadband network to New Market, Jefferson City and Dandridge, whichlack high-speed service.

The organizationstarted work roughly 18 months ago but isalready seeing people adopt servicesin rural areas and small cities.

Trilight general managerand former UT policy professor Eric Ogle said the access to broadband has "enabled people not to move but to stay here."

He said several local businesses, including an internet marketing company and a clothing alteration company, chose not to relocate oncebroadband was made available.

"Everybody is on the lookout for that big, big leap, everybody talks about Chattanooga, but it's more about being able to keep the industries and companies you have," Ogle said.

KUB's broadband will increase access tointernet. Placeslike West Knoxville are well-served by internet providers, but many areas are not.

When Adrian Del Maestro moved from Burlington, Vermont, to Knoxville he spent a lot of time and energytrying to find fiber internet to meet his needs. Del Maestro is aquantum physicistrecruited to the University of Tennessee to start an advanced quantum materials research group.

Finding the service he neededwas a challenge. He spent hours sorting through bundles and options and squinting at service maps looking for service comparable to what he had in Burlington, enough to run a server for his work.

"The answer was 'no' at any price," said Del Maestro. While he might not be a typical residential customer, running a server isn't that strange for a business or institution.

Unlike Knoxville, Burlington has a municipal fiber network that goes to 98% of the cityand several suburbs, offering1-gigabit bandwidth, no contract fiber internet service for $70 a month. When COVID-19 struck, Del Maestro had to quickly move his team to working from home. He saidhe was able to do that smoothly because of the municipal fiber network.

"It was something I didn't think about in Burlington," Del Maestro said. "It's just something I did."

When they gain access to KUB's broadband, a substantial proportion of Knox, Union and Graingerresidents will have a choice between fiber and other internet providers for the first time, potentially forcingprivate providers to compete on price and service.

For manyin both urban and rural areas, KUB broadband would meantheir first opportunity toget fiber broadband or reliable internet of any kind.

The Federal Communications Commissiondefines broadband as internet service of 25-megabites-per-second download and 3-megabites-per-second upload speeds. KUB has said itsservice will be40 times faster than the minimum download speed and more than 300times the minimum upload speed.

It would be able to reach these speeds because fiber optic technology has a much higher capacity to transmit information across greater distances than copper telephone or television cables.

According to the FCC, about 46% of Knox County residents live in areas where 1-gigabitfiber download service is available.

Residents who want thatkind of servicedon't have many choices. Of the roughly 53% who have access to any fiber, about 2% have any choice amongproviders.

And even when other internet options are considered, theres still a substantial chunk of the community with no or little choice.

FCC data shows that13% of Knox County has access to only one broadband provider at minimum speed. Half of Knox County is able to choose between two providers at minimum speed.

For fasterdownload speeds, there are fewer choices.

Ernesto Falcon, a broadband analyst at the Electronic Frontier Foundation, said that this pattern was the norm in the internet industry. Because private internet service providers are motivated by short-term profitsthey avoid upgrading, expanding or competing on service.

"Replacing old telephone lines or old cable TV lines with fiber... those are big investments," said Falcon. He saidtelecom companies want returns on investments within 3-5 years and are not interested in investments that took longer to deliver.

According to a report by the Institute for Local Self-Reliance, 83 million Americans have only one option when it comes to high-speed internet providers.

In areas with internet monopolies, private providers charge higher prices for worseservice. In some cases this is baked into the business model. During bankruptcy proceedings Frontier, an internet service provider, was forced to reveal that it considered customers trapped in its monopoly as a kind ofasset.

Broadband industry analysts say that these infrastructure costs give early entrants to the market a significant advantage to crowd out competitors. It also dissuades companies from offering better service, even if it's technically possible.An analysis by the National Digital Inclusion Alliance found that AT&T had failed to connect fiber in places where they already had a network installed.

Adie Tormer, a fellow at the Brookings Institute, has researched this pattern and found that it creates pockets of "digital distress." High prices, poor service and local monopoly patterns create pockets where few people have broadband subscriptions.

"The geography of the digital divide is clear and it's highly correlated with lower income neighborhoods and areas of low educational attainment," Tomer said. He said that this tended to also impact historically Black neighborhoods. The problem is so pronounced that broadband advocates call it digital redlining.

"There's nothing about Black people that makes them less likely to subscribe to the internet. It's deeper, structural racism and structural economic inequalities in the United States," Tomer said.

Though there's not yet auniversal modelfor governmentsto address these problems, Tomer said generallycommunities that make investments in broadband policy tend to see results.

Vivian Shipe, a community organizer and head of Voice of the Voiceless in Knoxville, said that holes in internet service put people, kids especially, on uneven footing. Broadband to every KUB customer would go a long way to leveling the playing field.

Thats a real hard problem… youre as smart as everybody else but you dont have the tools you need to succeed like everyone else does, Shipe said. I see it as an equalizer.

Gina Singletary, the Maynardville City Recorder, said that she and her husband paid $3,000 to get a cellular antenna installed on their home so they could receive direct, wireless internet to their home in Union County. Her husband went to remote work during the pandemic. Now they pay roughly $250 a month for service.

Ive been lucky to have some cell service but its still very costly, said Singeltary. It wasnt a choice for us. We had to pay the cost.

Singletary said many of her neighbors simply could not afford that cost. Because of this many local students during the pandemic resorted to going to other peoples houses, the local McDonalds or the school parking lot to get internet service.

Union County did a great job gettingChromebooks for children, said Singletary. But we just dont have that availability of internet to go along with that good job.

People in her community are aware that they can't watch Netflix at home, that their kids are struggling with completing digital homework andthat homes with broadband access are just worth more.

"I do believe people feel like they've been left behind," Singletary said. "I think they understand the gap that creates for them but I also think they've gotten to the point where they don't believe they'll ever get it."

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How KUB's broadband could impact the region's economy and everyday users - Knoxville News Sentinel

Los Angeles, CA, July 14, 2021 (GLOBE NEWSWIRE) -- Marketing1on1 is pleased to share that they have been featured in DesignRush.com as one of the top marketing companies this year. It is now a DesignRush accredited agency with numerous awards such as Top Rated SEO Company 2021 by SEOblog, 2021 winner as top SEO brands, Best in Search and not to forget the 5-star client ratings on Google. Todays small businesses need more than classifieds and yellow pages to get noticed. In this digital age it is very difficult to get a customer but easy to lose one. What makes a local business stand out? And what will drive the customers towards its website?

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Marketing1on1 Featured in DesignRush.com as One of the Top - GlobeNewswire

Who doesnt remember the hilarious Camlin permanent marker ads that brought a dead man alive, or the royal win of Nataraj in a race of pencils, or Shah Rukh Khan taking a waterproof test to be identified from his clone, or he turning everything from a school student to a corporate employee for Linc Pens! These are only a few of the many iconic ads that led to the setting up of bases for several big stationery brands in India. They used television as a big medium to reach out to their prospective consumers and spent good bucks on ATL marketing. Several, especially the ones in the writing instruments category, also roped in celebrity endorsers to raise their share of awareness. However, as the digital revolution picked up and consumer trends shifted, there was a gradual decline in brands affinity to big ambassadors, and eventually in television as an advertising medium. And then the pandemic, finally, truly made the industry a digital-first marketing entity. exchange4media traces the big shift of stationery brands in India from television to digital.

From Liberalisation to Digitalisation

As per a TAM AdEx data released in 2011, writing instruments were the fifth largest category of advertising on television, taking up 3% of overall ad volumes in 2001. The brands were actively visible on the screens and were trying to build a market for themselves. Soon after, from 2007-08 onwards, brands like Reynolds and Cello started introducing big brand ambassadors to further their share of awareness.

Speaking about the trend, FoxyMoron (Zoo Media) National Head-Client Partnerships and Business Head, North Prachi Bali says, This phase directly correlates with the advent of the corporate world in India. The boom of the private sector, the socio-economic makeup of the country, Gen X achieving career milestones, Gen Y (millennials) as students having ambitious dreams - all of these were geared towards celebrating professional success. And a huge marker of this success was writing instruments. Having these big brand ambassadors pretty much built this correlation in the minds of the consumers.

Adds Wunderman Thompson Kolkata SVP & Managing Partner Vijay Jacob, In yesteryears, the stationery category was highly commoditized with local players offering low-cost but inferior offerings. At that point, getting people to know about and upgrade to brands in a mass popular category like stationery necessitated endorsement by popular celebrities and actors who had mass appeal. It helped people get interested in brands and prompted them to try those even if it required paying a slight premium.

However, with digitalisation, the trend started to subside. While big brand ambassadors started leaving the scene around 2011, the next few years saw the brands adopting digital slowly, which really became prominent in the pandemic era. As per TAM AdEx data, the ad volume for the stationery category in TV saw a drop of 23% in Jan-Jun 2021 compared to the same quarter in 2019.

During the same period, ad insertions by the stationery category in digital medium saw a sharp rise of 19 times.

Havas Media India HeadDigital Rohan Chincholi explains, What was once a classic & linear model of AIDA has today become a complex fishbone design, where a user is exposed to multiple touch-points that aid him in his buying journey. We must admit that for all categories, the audience is in a state of active evaluation always comparing with multiple other brands. If your brand is not visible someone else will take the share.

Grapes Digital founder & CEO Himanshu Arya further notes, A traditional medium like TV is an expensive way to market your product. Brands know that students are spending most of their time on digital channels. Hence, spending their market budget on digital media gives them the edge.

From Building Brands to Building Salience

Another thing that has shifted in stationery brands marketing strategy is their focus from building brand awareness to building brand salience. And nothing could be better than digital marketing for that.

As Linc Pen and Plastics Ltd Managing Director Deepak Jalan shares, Pen is a low-involvement category. Mostly students have been our prime TG and they show brand loyalty around exams. So between 2008 and 11, when we were working with big brand ambassadors like Shah Rukh Khan and Katrina Kaif, our focus was on building brand awareness and creating a loyal prodigy of customers. And while it did not have much of an impact on our sales then, it surely did increase brand awareness. Today, brand awareness is not an issue for us. We just want to be available and visible to our customers at all possible touch-points.

He adds that apart from the usual presence at retail outlets, they are aggressively working on a solid digital strategy and have started increasing their presence on e-commerce channels too.

Reynolds General Manager India & South Asia Rajat Vohra, in the same vein, highlights, I would say that our share of awareness had gone up by 20 points after the continuous running of ads featuring Sachin Tendulkar for three months back then. But, interestingly, it did not go down even after we stopped running those big celeb ads. It remained constant. Right now, it makes more sense to be present on digital as our core TG of students is there. Additionally, from hereon, our focus is more on building saliency and awareness for different products that we have. While we are well known for writing instruments, there are many other products in the art space, for example, that we want to promote and influencer engagement is really helping us push that agenda.

Now the brands are relying on traditional advertising on television only for new product launches or festive occasions, as Bali shares, Traditional advertising channels arent being used much anymore unless it is related to gifting/ festive occasions. Digital is being leveraged to promote the customisation of the instruments themselves. Also, a lot of luxury/premium brands are using digital mediums to capture newer audience bases. This has also led to a sense of polarisation within consumers where stationery has now become a passion to pursue.

Jacob adds, Brands are generally giving the primary launch communication or product information on traditional media while sharing the social media page links for continued brand engagement. Traditional media is helping inform and build recall while modern channels are helping in building brand familiarity and connection.

The Rise of E-commerce

Another factor that is contributing to this shifting of marketing rupees to digital mediums is the rise of e-commerce platforms.

Chincholi agrees, Consumers have evolved; owning stationery has become an extension of ones personality - from brand choice to functional relevance. To fuel these choices, e-commerce platforms have helped in the discovery of newer brands & ensured availability in the shortest time from order to delivery. The legacy brands continue to use social platforms with a lot of meaningful content and also use online videos very effectively. Given that 26.31% of Indias population is in the age group of 0-14 years currently, India has approximately 250 mn school-going kids (source: ibef.org) which shows a mammoth potential from the student base alone.

BIC Cello India Marketing Director Tanveer Khan highlighted, "The pandemic has significantly changed the consumer behaviour across the world. Certain industries have witnessed a change more than others education and e-commerce fall into that category. We have been working towards building a robust e-commerce portfolio by introducing new products across segments. Building a strong omnichannel presence as part of BIC Cellos plan even before the pandemic. We always had a plan of making our products available in alternate channels of modern trade, e-commerce, institutions and exports. 2020 only accelerated our journey in alternate channels particularly e-commerce and digital. BIC Cello grew more than 50% in terms of a sell-out on e-commerce platforms and we have a double-digit business contribution from the alternate channels. 2020 brought new trends and accelerated others. The most notable ones include the adoption of digital and e-commerce channels and the personalization of communication to occasions."

The category, therefore, is poised for stronger growth on digital platforms in the coming days. Right from adopting new technologies in products to expanding their presence on social media, several things are going to write the next chapter in its history. It will surely be interesting to see how it pans from here!

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The giant leap of stationery brands from television to digital marketing - Exchange4Media

It is hard for marketers to look beyond the marketing mix on most days, but when it is the Premier League in question, the mix of great football, intense competition and the stature of players is a strong distraction. Considering the growing popularity in India of this most-followed football league in the world, we decided to bring to its viewers a Premier League special feature. Through this seven-part series where we will reach out to PL fans within the marketing community and official fanclubs spread across the country, we hope to identify why the nine months of great footballing action can be a wonderful platform for building brands, and why the passionate followers of the PL cant wait to see the power-packed league kicking off on August 14.

In this edition, we spoke to one self-confessed PL fan, Nitin Khanna, Senior Director, Marketing, ACKOwho has been rooting for Liverpool for well over a decade. Khanna says, I normally get my jersey on for every Liverpool match that I'm watching. I get both the jerseys from the season--the home jersey and the away jersey, and make sure that I get the feeling of watching the match in the stadium with the other fans.

Talking about what sets the Premier League apart from most other leagues, he says that in the others there are just two or three teams that are top-notch. In LaLiga, you have Barcelona, Real Madrid and Atletico Madrid but there is a big gulf in terms of quality between them and the others which makes viewing really attractive for only select matches, they are largely one-sided so you lose interest as a football fan. That is definitely not the case with the Premier League. Over the years there's a really nice competitive set of six eight teams which makes every match well contested and thus a delight to watch. The last season is a testament to that fact. Till about a week or two before the Premier League ended, you had no idea who was going to be fifth in the league and who was going to be second. There was a difference of just a couple of points between the two spots.

The onset of Premier League is almost like a declaration of war for Khannas circle of friends each of who has his loyalties etched on a stone for a particular club, be it Manchester United, Chelsea, Liverpool etc, starting from WhatsApp battle of wits, to memes on social media to sharing articles which rub the other teams followers the wrong way and finally celebrating the defeat of a rival club ostentatiously, Premier League in those nine months is always a buzzing topic for them. Khanna elaborates, In the past 8-10 years, each club has had a period where they've not been doing so well. So, we've all had our chances for really making sure that we are giving the supporters of those teams a hard time. Arsenal, for example, has had a rough patch in the past six years and we have all ensured that my friend who is a true blue Arsenal supporter definitely realizes that every step of the way. We have not missed even one opportunity to mock her and tell her just how badly the club is performing.

Talking about pre-Covid times he says, My friends and I would organize a house party to watch the game together or hit a sports bar especially when Liverpool was locking horns with Manchester United, those were big draws. In fact, a permutation or combination of matches between Manchester United, Manchester City, Liverpool, Chelsea was always a ready excuse to catch up and watch the match together.

So high is the Premier League mania for Khanna that he has conditioned his five-year-old son to watch the Premier League with him. Khanna jokes, Right from the time when he was three years old, I've made sure that he sits beside me and watches the matches. I've tried my best to coax him into being a Liverpool supporter as well. But his loyalties seem a bit divided at the moment because my brother is a Manchester United fan. He's doing his best as well, to make sure that the youngest male member in the family is pulled to the Manchester United side. But me being the father, has had the strongest influence so far and I see our little one tilting towards Liverpool now.

He also has quite a collection of the Liverpool merchandise, he emotionally blackmails his friends into getting something for him every time they are visiting the UK, be it scarves, or a giant poster of Anfield stadium in Liverpool which is pasted right next to his bed and one he happily wakes up to every morning.

The passion associated with the game is what according to him makes the Premier League such a great marketing property. The banter on PL was alive even during the Covid times, that is why I feel it is way ahead of other football leagues. From an advertising point of view, we get a sharp, affluent male audience watching the Premier League. There is a certain age and income demographic that's more clued in with the Premier League. It is not like IPL, which has a mass following. The Premier League is still in a niche of its own. So, if a product is aimed at that target audience then it's probably one of the highest impact properties to advertise your brand on. Hence you see a lot of auto-related companies, like car manufacturers or bike manufacturers advertising on it, says Khanna.

Premier League is most certainly growing its fanbase and viewership in India in addition to being one of the richest sporting leagues in the world. Signing off Khanna says his dream is to be able to visit the Anfield stadium one day. I want to walk through the players tunnel, watch a game and be able to sing the anthem, You Never Walk Alone with all the fans in the stadium- that's a bucket list item, the Liverpool fan adds proudly.

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I want to walk through the Liverpool stadium one day - Exchange4Media