Mediaboss Marketing

These days when there is a lot of fake news and unverified materials circulating in the world wide web, business clients and brands are now looking for a credible and reputable digital agency for their digital marketing needs to counter them and help them in creating positive influence in social media.

To gain traction in the online world, whether in social media and other platforms, a successful marketing and advertising involve careful planning, foresight and vision, efficient and proven strategies. At the same time, digital agencies must adhere to best practices and be responsible in mounting marketing campaigns and advertisements that people see on the internet.

This is where Influencer Republiks team of core people with well-rounded interests and expertise, including a great roster of influencers and proven track record of past projects that speaks well of Influencer Republiks repute and stature, will come into play.

Influencer Republik is a full-service digital agency that provides a full range of effective services to help grow a particular brand and create brand presence through effective social media advertising and help a company fulfill its marketing goals.

All of Influencer Republiks successful projects were mounted and implemented based on not just great experience but also knowledge as well, specifically in the field of internet marketing, programming, design, and public relations, to make them remembered not just for success but for creating a lasting impact in the minds of the public.

While providing full services based on brand presence and social media advertising, Influencer Republik creates strategies and an effective story to fulfill clients goals. The agencys team consists of people with various expertise and interests, with a great number of Influencers and projects behind them. Along those projects come great experience but knowledge as well in the field of Internet marketing, programming, design, and Public Relations

For one, Influencer Republik exists based on its core values and beliefs that are hinged on valuable traits that are a rare find among similar agencies these days: Positivity in thinking; Innovation that fits the work intended for a specific kind of client; Honesty, including transparency in working with agency teammates and clients for better agency-client relationship building; Education to know the market and its nuances; Discipline for more efficiency in getting the job done; Results-Oriented mindset to meet the objectives and goals of the client; Family-oriented thinking for better work cohesion; Loyalty for reputation building; and Teamwork, coupled with Discipline, to achieve success in the most efficient manner.

We may be a new agency in name, but our work ethic and history of successful projects speak about what Influencer Republik is in the field of internet marketing and social media advertising. Our goal is to create first that ripple in the pond, and eventually make waves in the digital public relations and social media marketing and advertising sphere, where our work will speak for us and not the other way around, says Joven Cueto, CEO of Influencer Republik.

Influencer Republik employs various strategies that provide the framework for a brands digital strategy such as Social Media Marketing, Internet Advertising, Development and Design, Content Marketing, Influencer Relations, and Consulting and Education.

Around 10-15 years ago, communications were as straightforward as possibleno ifs, no butsjust to cut the message across to the reading and listening public. However, with todays social media that totally changed the way the world communicates, it may not be the same as before anymore. Today, Social Media Marketing involves careful crafting of communications that are mostly tailor-fit to a specific audience based on age, gender, economic status, geography, and a host of other factors that need not be ignored to create a powerful social media message.

Today, measuring the effectivity of communications, if it was able to convey the message it needed to be conveyed, is systematically and scientifically measured through metrics and other forms data analytics to quickly and efficiently determine if the market was able to receive the message of a brand loud and clear and more importantly, if the message will resonate in the minds of the targeted audience.

As an agency, we are moved to create strategies depending on what the audience is interested and like, with a proven track record of designing campaigns based on what the audience wants. We have created campaigns in the fields of arts and entertainment, business, and finance, even lifestyle areas like home and parenting, health and fitness, fashion, beauty and personal care, food and drinks, shopping, fashion, even automotive. We can devise online content that caters to specific and targeted audiences that will draw them in based on clients objectives, adds Joven Cueto. To know more about Influencer Republik and its range of services and how they can help you in your brands goals, visit influencerrepublik.com and Influencer Republik social media pages on Facebook, Instagram, Twitter, Pinterest.

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How to create positive influence in social media marketing and advertising - Manila Bulletin

Social media is of late being flooded with tools for self-help especially due to the Covid-19 pandemic leading to the decline in the mental health of individuals. Bajaj Allianz General Insurance and WATConsult (An Isobar Company), a hybrid digital agency from the house of dentsu India, have rolled out the Unloop the Loop campaign to emphasise the need for helping friends, family and colleagues struggling with anxiety. The 4-film campaign highlights the psychological phenomenon of constantly being stuck in a negative thought loop, which leads to a downloadable kit to facilitate mental health-related conversations for all.

Mastering the mind is a real challenge for many as the vicious loop of worries tend to suck people in unless an external force comes to the rescue. A friend, a colleague or a partner can play a significant role in helping one become mindful as well as aid in listening without judgement. To simplify the process of reaching out, Bajaj Allianz General Insurance has designed a mental health care kit with a step-by-step guide to initiate the mental health conversation.

Link to the health care kit:https://www.mentalhealthcarekit.in/

After the success of The Empathy Pre-Roll campaignlast year, Bajaj AllianzGeneral Insurancewas keen on expanding its reach to a wider audience by increasing the accessibility to these mental health care kits. Hence, with the intent to create empathy for the ones undergoing such loops every other minute of their lives, #UnloopTheLoop has been launched as the second leg.

As the second wave submerged many families into trauma, the fear of losing loved ones worsened. People subconsciously switched on to survival mode, with fight or flight as the automatic response to every situation. To mitigate the intensity of negative thoughts, the agency has stepped into these anxious shoes, to create a relevant content strategy. Videos reflecting the stuck in a moment feeling have been released with an interactive call to action - Pause, which leads the user to the mental healthcare kit.

Each loop video iscentredaround a different pain point relationship, work and general wellbeing. The notable pace of copy clubbed with a looping visual, nudges the audience to act upon the call to action.

In response to the need for mental health conversations,Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance said, Covid-19 pandemic has not just affected us physically, but also mentally. People have been anxious and uncertain, because of this virus which has affected millions across the world. Its during times like these where negative emotions are at their peak, we as a brand thought we needed to step in and say, that we do care and so do people around you. Im sure that this mental healthcare kit will act as a guide and make people open up, but most importantly restore hope to emerge stronger from this and every crisis we face in future

Reflecting upon the importance of mental health conversation,Heeru Dingra, CEO, Isobar India group said, All of us have been stuck in the loop of negative thoughts at some point of our life. But the intensity varies for each one of us. It is imperative to welcome these life-saving mental health conversations and act as a safe space for each other.

Sharing the real origin of the insight behind Unloop the Loop, Sahil Shah, Managing Partner,WATConsultadded, We often want to reach out to the other person but dont know how to make it happen. Most of thetime, it is even difficult for us to imaginewhat the other person is going through. I believe that empathy is an understated value. It can bridge the gaps between the listener and the worrier. Just this one simple act has the most powerful effect on the one who has been struggling to unloop the loop themselves. AndI believe we have taken one big step forward through this campaign.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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In new campaign, Bajaj Allianz emphasizes the need to help people struggling with anxiety - Exchange4Media

Laqshya Media Group, a comprehensive marketing communications groups in India recently executed aOOH campaign forTanishqs festive collection Utsaah - The Festival of Life.The latest festive edit by Tanishq is an aesthetic representation of contemporaryjewelleryset in pure gold with a seamless blend of ethnicity and modernity.

Foreseeing the festive trends this year, Tanishq has focused on the charm of layering exquisite neckpieces for a grandeur look and is one of the key highlights of the collection. Utsaah by Tanishq is a seamless blend of intricacy, heritage, and old contemporized designs with modern sensibilities, giving a new life to traditional craftsmanship. The collection stands out as one of its kind modern-heritagejewelleryinspired from patterns of Indian heirloom crafts, making it a perfect ancillary to complete any womans look this Diwali.

The multi-city high decibel OOH campaign planned through the most advanced AI-powered OOH Planning toolSHARP, the data and tech-led planning tool SHARP helped to get the most appropriate locations in each city to reach out to core TG of the campaign, the tool also gives us the metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The 30-day campaign encompasses a mix of iconic large format media units with new-gen digital mediums, cluster brandings and other unconventional mediums across all cities that have been utilized to create maximum impact and reach for Tanishqs target audience.

Speaking about the partnership with Laqshya Media Group and on the campaign,Ranjani Krishnaswamy, GM Marketing, Tanishq, Titan Company Ltdsaid, Utsaah, our Diwali campaign is a reflection of the current sentiment, it draws its inspiration from valuing the present, the jubilation of celebrating what's in our midst today. With the past that's been tough and a future that's cautious, it is the TODAY that really holds the promise, that implores us to cherish, rejoice in the biggest festival called LIFE. The power of NOW more than ever before is directing our lives and becoming the biggest source of our happiness.

These everyday celebrations have been the inspiration for our collection, jewellery that is versatile, wearable, that styles your everyday moments, and allows you to layer it to create your own signature look, this collection blends the traditional heirloom craftsmanship with modern motifs and geometry to create a new language for your repertoire.

She further added,It only seemed befitting to work with a partner who understands OOH as a medium and our objective to reach out to consumers across the country with this message of celebrating the LIFE as a festival this Diwali, and Laqshya Media Group became our preferred choice, with a massive campaign spread across prominent sites, high footfall TG touchpoint, Airports, high traffic arterial roads, prominent retail commercial areas that ensure last-mile visibility to deliver maximum impact and reach the right audience this season."

Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, saidWe at Laqshya Group are proud to execute this campaign for Tanishqs festive collection that brings us the beautifully designed products crafted to perfection by their Karigars that add to our festivities. Its been very rewarding to work with a team that cares not only about reach and frequency, but also the impact of activities on their audiences. Through this impactful OOH branding exercise, we have tried to create a long-lasting impression in the minds of our consumers

About Laqshya Media Group Established in 1997, Laqshya is an award-winning advertising agency in India. The enterprise is identified by its unparalleled contribution to the Out of Home advertising space. For more than two decades, the company has been engaged in offering highly diversified and innovative media solutions to the who's who in the market. Some of the clients in outdoor advertising include Daikin, BharatPe, Tanishq, Zee TV, Vivo, etc.

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Tanishq executes OOH campaign for its festive collection 'Utsaah' - Exchange4Media

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In todays world, everyone uses Googleso much so that googling has become a verb. While Googles visually unassuming white webpage and endless list of blue URLs may seem unremarkable to the majority of browsers, Google search results pages contain the hidden beach-front properties of internet real-estate. This secret weapon is key to building brand awareness and generating web traffic, and it can make or break small businesses looking to establish an online presence. What is this hidden gem, you might ask? The #1 Google search result.

Ranking #1 has myriad positive effects for any eCommerce site. Not only does the top spot have a significantly higher click through rate than links lower down on the list (meaning more people will actually visit the site), but having your name at the top also creates brand trust and authority. The #1 result acts as a giant free billboard presented directly to potential customers.

Because of the enormous positive impact created by claiming this #1 spot, its easy to assume that the CEOs with the fattest pockets can simply bid their way to the top. However, the reality is a bit more complicated and more democratic. Google rankings are determined by something called SEO, or search engine optimization. SEO cant be bought, but it can be organically grown. Enter the new kids on the digital marketing block: GR0.

GR0 is a digital marketing firm founded in 2020 by SEO experts and long-time friends Kevin Miller and Jonathan Zacharias. Despite the challenges presented by the COVID-19 pandemic, the GR0 team has navigated these uncertain times with remarkable grace, quickly becoming an industry leader in organic SEO growth.

Not only has GR0 received noteworthy praise from its long list of clients, but it has also been awarded by the American Business Awards and the B2B research, ratings, and reviews firm Clutch. GR0s specialty is helping brands achieve that coveted #1 Google spot through a winning recipe of authorship and domain expertise.

One of the key factors in organic SEO growth is an interconnected web of backlinks that lead from a trusted source back to a brand or companys website. You can find these backlinks within blog posts, landing page content, reviews, and press releases written by GR0s diverse team of writers. In a time where the pandemic has left many businesses short-staffed, the repercussions of COVID-19 have helped GR0s team of writers become stronger than ever.

GR0s writers work remotely, which has allowed GR0 to build a team with diverse geographical backgrounds and a wide variety of expertise. No matter who GR0s clients may be, they will be matched with a writer who can craft well-researched, personalized content tailored to their clients target audience. GR0s content writers are also trained to match any brands tone, which helps reinforce and grow their clients brand identity.

Creating engaging content is only half the battle. GR0s written content and web pages are carefully crafted to incorporate those essential titles, headers, backlinks, and keywords that work with Googles algorithm to reach the #1 search result spot.

To see GR0s work in action, look to Pumpkin, a business that provides pet owners with insurance for their furry friends. Before coming to GR0, Pumpkin was a new company unsure of the best way to market itself. GR0s strategy was to create 150 articles linked back to Pumpkins website to place Pumpkin in as many pet-related Google searches as possible and increase site traffic from pet owners.

Before Pumpkin partnered with GR0, their site averaged 600 monthly visitors. As of August 2021, Pumpkin has nearly 900,000 monthly visitors and has increased its monthly value by over $748,000. Pumpkin now ranks on the first page of Google results for 79,000 related keywords. To further prove GR0s impact, 844,000 of Pumpkins monthly visitors are from non-branded traffic, meaning that they found Pumpkin via organic SEO search. As the saying goes, the proof is in the Pumpkin pudding.

Unlike paid advertising, GR0s written online content does not expire, meaning companies will continue to benefit from these article-driven backlinks for years to come. Not only is SEO building exceedingly effective, but it is also more affordable than traditional paid advertising, making it the obvious choice for new businesses looking to expand their reach.

When it comes to agencies that specialize in organic SEO growth, GR0 is at the forefront. Collectively, the articles created by GR0s content writers have reached one billion unique views. Businesses in the market for some prime Google real estate would be wise to reach out to GR0 as their SEO realtor.

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How GR0 Uses Authorship and Domain Expertise to Win the 1st Position on Google - TechBullion

Kumho Tire kicks off winter small business 2021/2022 with a new marketing application. The no cost application is meant to give dealers and conclusion buyers fast and easy obtain to existing tire topics. Especially because the user gets typical information and facts about new products and seasonal advertising campaigns by means of the software and also has the possibility to participate in contests. The tire retailer just demands to obtain it and focus on their activities with the tire manufacturer Then there is a opportunity for prizes like a new Apple iMac, 100 DAZN subscriptions, or 50 Kumho enthusiast packs. Stop buyers who get Korean brand name tires from specialty stores, add the app and add their corresponding invoice following registration must also have a opportunity to acquire great prizes. With the marketing campaign, Kumho Tire wants to assist tire vendors in their sales and, at the identical time, gain from their working experience and suggestions to be ready to adapt and enhance long run strategies or procedures if needed. Hence, said application is presently accessible for obtain in the respective suppliers for all devices with Apple and Android running programs. The service provider can also buy a showroom POS set described as substantial quality through the tire manufacturers gross sales power or at [emailprotected] cm

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The Kumhos internet marketing / competitiveness application is meant to assist merchants with gross sales - Tech Gaming Report